Sanem ALKİBAY - Academia.edu (original) (raw)

Papers by Sanem ALKİBAY

Gazi Üniversitesi Ticaret ve Turizm Eğitim Fakültesi Dergisi, 2002

Objective: The neuromarketing literature assumes that ad contents inducing intense affective resp... more Objective: The neuromarketing literature assumes that ad contents inducing intense affective responses influence positively ad memory. The aim of this research is to analyze ad memory depending on affective responses towards ads by facial muscles movement analysis. Methods: Three TV ads with different valences are selected as stimuli. Research is constructed on randomized block design with a sample of 30 subjects selected from target consumers. In the experiment, corrugator and zygomatic muscles' activities are measured by electromyography during the exposure of ads. Results: It is found that the scenes of ads, which induce highest affective responses, are composed of the brand-specific and the ad-specific information. The melancholic, Turkish classical music placed in the negative emotional contented ad works as the most effective cue. Conclusions: It is an advantageous method for analyzing the effectiveness of ad contents and ad strategies on ad memory. The experiment lasts on...

Hacettepe Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, Jul 1, 1997

Gazi Üniversitesi Ticaret ve Turizm Eğitim Fakültesi Dergisi, Sep 1, 2007

Amme Idaresi Dergisi, 2013

Pazarlama ve Pazarlama Araştırmaları Dergisi, Jun 1, 2017

Bir turizm merkezinin cekicilik ozelligi, destinasyon imajinin olusumunda onemli bir unsurdur. Bu... more Bir turizm merkezinin cekicilik ozelligi, destinasyon imajinin olusumunda onemli bir unsurdur. Bu calismada, Pamukkale destinasyonu imajnin cekicilik faktorlerinin ve ustunluklerinin yabanci turistler acisindan belirlenmesi ve destinasyon alternatiflerinin degerlendirilmesi amaclanmaktadir. Imaj degerlendirme konusunun goreceli olmasindan ve alternatiflerin belirlenmesi konusunun cok degiskenli karar vermeyi gerektirdiginden dolayi, arastirmanin yontemi olarak bulanik kumeler kuramindan yararlanilmistir. Pamukkale ve cevresinin cekicilik faktorlerine gore imaji dort grupta toplanmis olup bunlar sirasiyla; Pamukkale travertenleri, antik kentler, saglik/SPA turizmi ve alisveris imkanlari olarak belirlenmistir. Pamukkale travertenleri cekicilik faktoru imaji baskin oldugundan diger faktorlerin duzeyleri zayif kalmistir. Bu nedenle bolge, turizm acisindan yasanilacak yer degil, birkac saatligine gorulup donulecek yer seklinde algilanmaktadir. Bu algiyi asmak icin Pamukkale travertenleri...

The target of the study is to determine which sub-components are used to account for character-ba... more The target of the study is to determine which sub-components are used to account for character-based and behavior-based factors, which are the two main primary deviant consumer behavior types in Turkey. In Literature, researches aiming at identifying the general structure of consumer deviance have been conducted. However, there is not a study which has attempted to develop a pilot conceptual-based scale and a classification for the main groups. As a result of the confirmatory factor analysis, it was depicted that the 10-items revised fourfactor model for character-based consumer deviance behavior has strong construct validity. As for the actionbased four-factor model, the unrevised version was seen to be more reliable.

Bu arastirmanin amaci, Ankara Ortadogu Sanayi ve Ticaret Merkezi (OSTIM)’nde faaliyet gosteren is... more Bu arastirmanin amaci, Ankara Ortadogu Sanayi ve Ticaret Merkezi (OSTIM)’nde faaliyet gosteren isletmelerin imalat ve hizmet sektorleri bazinda isletme profillerini ve sorun alanlarini belirlemektir. Bu amacla OSTIM’de tam sayim yapilarak 2030 isletmeye yuz yuze anket uygulanmistir. Elde edilen bulgular; sanayi sitesinin hizmet sektorunde yogunlastigi, %80’inin cok kucuk isletmelerden olustugu, yillik is gucu devir oraninin yuksek oldugu, isletme sahip/ortaklarinin egitim duzeyi dusuk, ancak mesleki deneyimi yuksek genclerden olustugu yonundedir. Ayrica, isletmelerin en onemli sorun alanlarini sirasiyla finansman, pazarlama ve personel olusturmaktadir.

Turkish Journal of Ophthalmology, 2018

Objectives: To identify consumers' tendencies regarding contact lens (CL) use in order to develop... more Objectives: To identify consumers' tendencies regarding contact lens (CL) use in order to develop recommendations for messages to include in education for safe CL use and in public awareness campaigns. Materials and Methods: Subjects living in Ankara, Turkey who used eyeglasses and/or contact lenses due to refractive error were included in the study. CL users' reasons for choosing CLs for vision correction, CL-related problems they encountered, and their perceptions regarding safe CL use education and regular ophthalmologic follow-up visits were evaluated using a survey completed by 917 participants. Results: In total, 836 survey forms were included in the analysis. Most of the participants were female (59.6%), university students (91.4%), and 18-30 years old (68.9%). According to the survey results, 64.6% of eyeglass users stated that they had never tried CLs, while 17.7% reported using CLs regularly. Most of the participants (61.7%) said they visit an ophthalmologist only when they needed, while 33.1% claimed to attend regular follow-up. When all participants were considered, the level of satisfaction with glasses was 3.11 out of 5, while CL users reported satisfaction of 4.15 out of 5. Most (78.6%) of the CL users said they started using CL by their own initiative, most commonly due to a dislike of eyeglasses. The most frequent complaint from CL users was dry eye and discomfort in the evening. The most common source of CL use education was ophthalmologists (55.5% of the participants), followed by opticians (28.2%). Conclusion: Incorrect and inappropriate information on CL usage may lead to problems that can threaten eye health. The results of our study suggest that providing accurate information through concise messages in physician-supervised education and raising awareness through the media may be beneficial to public health. Therefore, we identified messages about CL usage and quality of life, safety, and the rules for proper use.

EuroMed Journal of Business, 2017

Purpose The purpose of this paper is to present a comprehensive model of the relationship between... more Purpose The purpose of this paper is to present a comprehensive model of the relationship between control and sales performance contingent upon the commitment and adaptive selling variables. Specifically, the study tests the mediator effects of adaptive selling and organizational commitment on the effect of managerial control systems on self-assessed performance of the salespeople working in the field of industrial marketing. Design/methodology/approach In total, 472 firms active in the industrial marketing field for tangible industry products in Turkey were selected for the research. The proposed model that tested posits relationships among management control variables and adaptive selling, organizational commitment and sales performance measures. Management controls are related to sales performance through the mediating effect of adaptive selling and organizational commitment. Management control styles (output as formal and professional as informal) were the independent variables,...

Iktisadi Ve Idari Bilimler Fakultesi Dergisi, 2001

Hacettepe Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, Jun 6, 2005

Bu arastirmanin amaci, profesyonel spor kluplerinin marka degerine tuketicilerin verdikleri katki... more Bu arastirmanin amaci, profesyonel spor kluplerinin marka degerine tuketicilerin verdikleri katki duzeyini belirlemektir. Bu amacla, profesyonel spor kluplerinin tuketicisi konumunda olan taraftarlar, farkli kriterlere gore analiz edilmistir. Arastirmada Ankara’da taraftar olan 1179 universite ogrencisine anket uygulanmistir. Ulasilan sonuclara gore, taraftarlar profesyonel spor kuluplerinin marka olabilecekleri gorusundedirler. Ancak bu goruslerini tuttuklari kulube destek verme adina satin alma davranis-larina yansitamadiklari dikkati cekmektedir.

Journal of Internet Applications and Management, 2010

Bu çalışmada spor kulüplerinin İnternet üzerindeki faaliyetlerinin pazarlama açısından incelenmiş... more Bu çalışmada spor kulüplerinin İnternet üzerindeki faaliyetlerinin pazarlama açısından incelenmiştir. Araştırmanın uygulamasında Türkiye Futbol Süper Ligi kulüplerinin Web sayfalarındaki pazarlama faaliyetlerinin performansları Analitik Hiyerarşi Yöntemi ile değerlendirilmiştir. Sonuçlara göre, futbol kulüplerinin ürünlerini İnternet üzerinden pazarlarken etkin olabilmeleri için, ilk olarak Web sayfalarında haberlere yer vermelerinin büyük ölçüde önemli olduğu, ikinci olarak da kullanım kolaylığının önem taşıdığı belirlenmiştir. Ayrıca Türkiye Futbol Süper Ligi'nde dört büyükler olarak bilinen Beşiktaş, Fenerbahçe, Galatasaray ve Trabzonspor'un Web sayfalarının performanslarının değerlendirilmesi sonucunda da ilk dört sırada oldukları tespit edilmiştir.

Türk Dili Dil ve Edebiyat Dergisi, Ankara: TDK Yayınları …, 1996

İktisadi ve İdari Bilimler Fakültesi Dergisi, 2016

The target of the study is to determine which sub-components are used to account for character-ba... more The target of the study is to determine which sub-components are used to account for character-based and behavior-based factors, which are the two main primary deviant consumer behavior types in Turkey. In Literature, researches aiming at identifying the general structure of consumer deviance have been conducted. However, there is not a study which has attempted to develop a pilot conceptual-based scale and a classification for the main groups. As a result of the confirmatory factor analysis, it was depicted that the 10-items revised fourfactor model for character-based consumer deviance behavior has strong construct validity. As for the actionbased four-factor model, the unrevised version was seen to be more reliable.

Gazi Üniversitesi Ticaret ve Turizm Eğitim Fakültesi Dergisi, 2002

Objective: The neuromarketing literature assumes that ad contents inducing intense affective resp... more Objective: The neuromarketing literature assumes that ad contents inducing intense affective responses influence positively ad memory. The aim of this research is to analyze ad memory depending on affective responses towards ads by facial muscles movement analysis. Methods: Three TV ads with different valences are selected as stimuli. Research is constructed on randomized block design with a sample of 30 subjects selected from target consumers. In the experiment, corrugator and zygomatic muscles' activities are measured by electromyography during the exposure of ads. Results: It is found that the scenes of ads, which induce highest affective responses, are composed of the brand-specific and the ad-specific information. The melancholic, Turkish classical music placed in the negative emotional contented ad works as the most effective cue. Conclusions: It is an advantageous method for analyzing the effectiveness of ad contents and ad strategies on ad memory. The experiment lasts on...

Hacettepe Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, Jul 1, 1997

Gazi Üniversitesi Ticaret ve Turizm Eğitim Fakültesi Dergisi, Sep 1, 2007

Amme Idaresi Dergisi, 2013

Pazarlama ve Pazarlama Araştırmaları Dergisi, Jun 1, 2017

Bir turizm merkezinin cekicilik ozelligi, destinasyon imajinin olusumunda onemli bir unsurdur. Bu... more Bir turizm merkezinin cekicilik ozelligi, destinasyon imajinin olusumunda onemli bir unsurdur. Bu calismada, Pamukkale destinasyonu imajnin cekicilik faktorlerinin ve ustunluklerinin yabanci turistler acisindan belirlenmesi ve destinasyon alternatiflerinin degerlendirilmesi amaclanmaktadir. Imaj degerlendirme konusunun goreceli olmasindan ve alternatiflerin belirlenmesi konusunun cok degiskenli karar vermeyi gerektirdiginden dolayi, arastirmanin yontemi olarak bulanik kumeler kuramindan yararlanilmistir. Pamukkale ve cevresinin cekicilik faktorlerine gore imaji dort grupta toplanmis olup bunlar sirasiyla; Pamukkale travertenleri, antik kentler, saglik/SPA turizmi ve alisveris imkanlari olarak belirlenmistir. Pamukkale travertenleri cekicilik faktoru imaji baskin oldugundan diger faktorlerin duzeyleri zayif kalmistir. Bu nedenle bolge, turizm acisindan yasanilacak yer degil, birkac saatligine gorulup donulecek yer seklinde algilanmaktadir. Bu algiyi asmak icin Pamukkale travertenleri...

The target of the study is to determine which sub-components are used to account for character-ba... more The target of the study is to determine which sub-components are used to account for character-based and behavior-based factors, which are the two main primary deviant consumer behavior types in Turkey. In Literature, researches aiming at identifying the general structure of consumer deviance have been conducted. However, there is not a study which has attempted to develop a pilot conceptual-based scale and a classification for the main groups. As a result of the confirmatory factor analysis, it was depicted that the 10-items revised fourfactor model for character-based consumer deviance behavior has strong construct validity. As for the actionbased four-factor model, the unrevised version was seen to be more reliable.

Bu arastirmanin amaci, Ankara Ortadogu Sanayi ve Ticaret Merkezi (OSTIM)’nde faaliyet gosteren is... more Bu arastirmanin amaci, Ankara Ortadogu Sanayi ve Ticaret Merkezi (OSTIM)’nde faaliyet gosteren isletmelerin imalat ve hizmet sektorleri bazinda isletme profillerini ve sorun alanlarini belirlemektir. Bu amacla OSTIM’de tam sayim yapilarak 2030 isletmeye yuz yuze anket uygulanmistir. Elde edilen bulgular; sanayi sitesinin hizmet sektorunde yogunlastigi, %80’inin cok kucuk isletmelerden olustugu, yillik is gucu devir oraninin yuksek oldugu, isletme sahip/ortaklarinin egitim duzeyi dusuk, ancak mesleki deneyimi yuksek genclerden olustugu yonundedir. Ayrica, isletmelerin en onemli sorun alanlarini sirasiyla finansman, pazarlama ve personel olusturmaktadir.

Turkish Journal of Ophthalmology, 2018

Objectives: To identify consumers' tendencies regarding contact lens (CL) use in order to develop... more Objectives: To identify consumers' tendencies regarding contact lens (CL) use in order to develop recommendations for messages to include in education for safe CL use and in public awareness campaigns. Materials and Methods: Subjects living in Ankara, Turkey who used eyeglasses and/or contact lenses due to refractive error were included in the study. CL users' reasons for choosing CLs for vision correction, CL-related problems they encountered, and their perceptions regarding safe CL use education and regular ophthalmologic follow-up visits were evaluated using a survey completed by 917 participants. Results: In total, 836 survey forms were included in the analysis. Most of the participants were female (59.6%), university students (91.4%), and 18-30 years old (68.9%). According to the survey results, 64.6% of eyeglass users stated that they had never tried CLs, while 17.7% reported using CLs regularly. Most of the participants (61.7%) said they visit an ophthalmologist only when they needed, while 33.1% claimed to attend regular follow-up. When all participants were considered, the level of satisfaction with glasses was 3.11 out of 5, while CL users reported satisfaction of 4.15 out of 5. Most (78.6%) of the CL users said they started using CL by their own initiative, most commonly due to a dislike of eyeglasses. The most frequent complaint from CL users was dry eye and discomfort in the evening. The most common source of CL use education was ophthalmologists (55.5% of the participants), followed by opticians (28.2%). Conclusion: Incorrect and inappropriate information on CL usage may lead to problems that can threaten eye health. The results of our study suggest that providing accurate information through concise messages in physician-supervised education and raising awareness through the media may be beneficial to public health. Therefore, we identified messages about CL usage and quality of life, safety, and the rules for proper use.

EuroMed Journal of Business, 2017

Purpose The purpose of this paper is to present a comprehensive model of the relationship between... more Purpose The purpose of this paper is to present a comprehensive model of the relationship between control and sales performance contingent upon the commitment and adaptive selling variables. Specifically, the study tests the mediator effects of adaptive selling and organizational commitment on the effect of managerial control systems on self-assessed performance of the salespeople working in the field of industrial marketing. Design/methodology/approach In total, 472 firms active in the industrial marketing field for tangible industry products in Turkey were selected for the research. The proposed model that tested posits relationships among management control variables and adaptive selling, organizational commitment and sales performance measures. Management controls are related to sales performance through the mediating effect of adaptive selling and organizational commitment. Management control styles (output as formal and professional as informal) were the independent variables,...

Iktisadi Ve Idari Bilimler Fakultesi Dergisi, 2001

Hacettepe Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, Jun 6, 2005

Bu arastirmanin amaci, profesyonel spor kluplerinin marka degerine tuketicilerin verdikleri katki... more Bu arastirmanin amaci, profesyonel spor kluplerinin marka degerine tuketicilerin verdikleri katki duzeyini belirlemektir. Bu amacla, profesyonel spor kluplerinin tuketicisi konumunda olan taraftarlar, farkli kriterlere gore analiz edilmistir. Arastirmada Ankara’da taraftar olan 1179 universite ogrencisine anket uygulanmistir. Ulasilan sonuclara gore, taraftarlar profesyonel spor kuluplerinin marka olabilecekleri gorusundedirler. Ancak bu goruslerini tuttuklari kulube destek verme adina satin alma davranis-larina yansitamadiklari dikkati cekmektedir.

Journal of Internet Applications and Management, 2010

Bu çalışmada spor kulüplerinin İnternet üzerindeki faaliyetlerinin pazarlama açısından incelenmiş... more Bu çalışmada spor kulüplerinin İnternet üzerindeki faaliyetlerinin pazarlama açısından incelenmiştir. Araştırmanın uygulamasında Türkiye Futbol Süper Ligi kulüplerinin Web sayfalarındaki pazarlama faaliyetlerinin performansları Analitik Hiyerarşi Yöntemi ile değerlendirilmiştir. Sonuçlara göre, futbol kulüplerinin ürünlerini İnternet üzerinden pazarlarken etkin olabilmeleri için, ilk olarak Web sayfalarında haberlere yer vermelerinin büyük ölçüde önemli olduğu, ikinci olarak da kullanım kolaylığının önem taşıdığı belirlenmiştir. Ayrıca Türkiye Futbol Süper Ligi'nde dört büyükler olarak bilinen Beşiktaş, Fenerbahçe, Galatasaray ve Trabzonspor'un Web sayfalarının performanslarının değerlendirilmesi sonucunda da ilk dört sırada oldukları tespit edilmiştir.

Türk Dili Dil ve Edebiyat Dergisi, Ankara: TDK Yayınları …, 1996

İktisadi ve İdari Bilimler Fakültesi Dergisi, 2016

The target of the study is to determine which sub-components are used to account for character-ba... more The target of the study is to determine which sub-components are used to account for character-based and behavior-based factors, which are the two main primary deviant consumer behavior types in Turkey. In Literature, researches aiming at identifying the general structure of consumer deviance have been conducted. However, there is not a study which has attempted to develop a pilot conceptual-based scale and a classification for the main groups. As a result of the confirmatory factor analysis, it was depicted that the 10-items revised fourfactor model for character-based consumer deviance behavior has strong construct validity. As for the actionbased four-factor model, the unrevised version was seen to be more reliable.