Sangeeta Shah Bharadwaj - Academia.edu (original) (raw)

Papers by Sangeeta Shah Bharadwaj

Research paper thumbnail of Decentralized Identity Management Using Blockchain

Journal of Global Information Management

This article explores the usage of decentralised identity (DID) management using blockchain in gl... more This article explores the usage of decentralised identity (DID) management using blockchain in global organisations to support secure usage of information resources. Blockchain as technology was initially introduced as a cryptocurrency and there have been challenges in its adoption for enterprise applications such as identity management. DID is emerging as one of the strong blockchain adoption use cases. Industry pioneers and users across domains have started exploring DID use cases, which help better protect their personal data and application access control as compared to traditional, central, or federated identity management models. In this exploratory work, the authors employ qualitative secondary case-based study research methodology to understand the challenges of the current digital identity management landscape and explore the possible benefits of DID as an emerging identity management paradigm. They propose a conceptual cube framework for analysing and studying various DID ...

Research paper thumbnail of Robotic process automation adoption: contextual factors from service sectors in an emerging economy

Journal of Enterprise Information Management, Aug 2, 2022

Research paper thumbnail of Executive Summary Service Providers' Competences in Business Process Outsourcing for Delivering Successful Outcome: An Exploratory Study

Research paper thumbnail of Intangible Assets and Organizational Performance in Indian Manufacturing Industry

Cyrus Global Business Perspectives

The importance of intangible assets, such as organizational competencies, experience, and experti... more The importance of intangible assets, such as organizational competencies, experience, and expertise has not been adequately examined. In order to fill that gap, an organizational model was developed based upon research within Indian Manufacturing Industry, so as to determine the key intangible assets of organizational performance and their significance. To an extent that these intangible organizational knowledge as an asset is capable of creating a competitive advantage, the conceptual model contributes to both scholars and practitioners.

Research paper thumbnail of Societal Digital Platforms: Architecture and Design

Vision: The Journal of Business Perspective, 2021

Societal digital platforms have emerged globally as a new class of digital platforms to address c... more Societal digital platforms have emerged globally as a new class of digital platforms to address community and social needs in several countries. Based on platform centred ecosystem approach, societal digital platforms not only provide solution to some significant community problem but also enable other ecosystem participants to create innovative solutions on top of such platforms in diverse fields. This study examines how, in absence of any monetary appropriation, architecture and design features of societal digital platforms facilitate achieving platform goals of ecosystem innovation and network effect. A qualitative multiple case study method based on a data-driven approach has been followed to examine a set of propositions. In-depth interpretive case analysis has been used to analyse multiple cases employing NVivo software. It has been established that the architecture and design aspects of societal digital platforms enable ecosystem innovation (due to modularity and by adopting ...

Research paper thumbnail of Leveraging Cloud - Based Information Technologies for Organizational Agility: A Conceptual Model

Chief Information Officers have always struggled to implement right Information Technology (IT) s... more Chief Information Officers have always struggled to implement right Information Technology (IT) solutions aligned with business strategy, with speed. The challenges of doing the same include upfront costs and skills required to implement the project. The organizations which are able to do the same stay one step ahead of their competition. Hence, IT organizations are always engaged in understanding and addressing the needs of employees and providing solutions for the same. The ubiquitous Internet has helped them to address the need of reach and availability of such systems. The emergence of cloudbased services in the form of Infrastructure-as-aService (IaaS), Platform-as-a-Service (PaaS) and Software-as-a-Service (SaaS) has added to the panoply of new options for deriving cost-effective benefits from technology in a flexible and faster way. Adoption of cloud-based services provides IT resources agility to an organization which is further defined in terms of pricing, scalability, avai...

Research paper thumbnail of Understanding the Impact of Social Media on Marketing Strategies of Organizations in India

Proceedings of the 2017 ACM SIGMIS Conference on Computers and People Research, 2017

Social media has empowered customers' to play an active role through liking, commenting, inte... more Social media has empowered customers' to play an active role through liking, commenting, interacting and building communities, giving feedback and co-creating products and services. So it has become imperative for organizations to adopt social media and engage their customers positively. Studies on the drivers for the organization to adopt social media, a socio-technical innovation, are very few. This paper studies the factors for an organization that lead to adoption of social media. Technology Acceptance Model, Users and Gratification Theory (U&G) and Technology -- Organization -- Environment (TOE) framework will be studied to identify key factors leading to adoption of social media by the organizations. The research also explores the impact of social media adoption on marketing strategies of the organization.

Research paper thumbnail of Identification of Factors that Enable or Impede the Cloud Computing Adoption Decision

Cloud computing has altered the way organizations deploy and manage their information technology ... more Cloud computing has altered the way organizations deploy and manage their information technology infrastructure. The objective of this paper is to identify and examine the factors that enable as well as inhibit the adoption of cloud computing by organizations. The key focus of this study is the identification of these enablers at the organizational level. The findings from this studycontribute to the practice through providing a better understanding of the issues associated with the organizational decision regarding the adoption of a cloud platform in contrast to the traditional way of implementing and managing information technology solutions at the organizational level.

Research paper thumbnail of Knowledge Management in Global Software Teams

Vikalpa: The Journal for Decision Makers, 2005

Information technology (IT) organizations, especially software development organizations, are kno... more Information technology (IT) organizations, especially software development organizations, are knowledge-intensive firms where the knowledge is mainly embedded in human beings and is largely in the form of tacit knowledge. Managing knowledge in global software teams in very critical as knowledge is a source of competitive advantage for these organizations. They have adopted emergent team-based structures as a response to changing business needs and are globally distributed. Sharing of tacit knowledge requires more people-to-people interaction which is impossible in these organizations. Due to this reason, it is essential to manage certain critical knowledge during the progress of the projects related to achieving the performance goals and the learning goals to consistently sustain and improve project performance. This study identifies the following critical knowledge areas related to the learning goals: user requirements knowledge functional domain knowledge technical knowledge proje...

Research paper thumbnail of Building winning relationships in business process outsourcing services

Industrial Management & Data Systems, 2009

PurposeThe purpose of this paper is to discuss business processes as building blocks of organizat... more PurposeThe purpose of this paper is to discuss business processes as building blocks of organizational capabilities and outsourcing of business processes as a viable management approach in building winning relationships.Design/methodology/approachThe paper develops a conceptual model to successfully implement “global sourcing” of organizational capabilities for the service provider and validates this framework using questionnaire survey methodology.FindingsThe paper identifies business process management and relationship management value propositions as the key dimensions for business process outsourcing (BPO) success. However, these value propositions fall short of building winning relationships.Research limitations/implicationsThe research is based on questionnaire survey of Indian BPO service providers. A survey of BPO clients may further strengthen the proposed framework and make the findings more conclusive.Practical implicationsThe proposed framework helps both the BPO client ...

Research paper thumbnail of Process‐oriented taxonomy of BPOs: an exploratory study

Business Process Management Journal, 2007

PurposeThis paper sets out to classify business process outsourcing (BPO), linking it to service ... more PurposeThis paper sets out to classify business process outsourcing (BPO), linking it to service level agreement (SLA) design needs.Design/methodology/approachThe paper develops a framework based on prior literature to classify BPOs and illustrates it with field research of Indian vendors.FindingsThe paper identifies criticality and complexity as the dimensions of classification and explicates the role of SLAs along these dimensions.Research limitations/implicationsThis is an exploratory research involving four vendors. A larger study is needed to strengthen/enrich the proposed framework, and make the findings more conclusive.Practical implicationsThe taxonomy aids BPO industry practitioners in understanding the characteristics of different processes and the control issues arising therein. It also helps analysts to make more qualified generalizations within the BPO industry.Originality/valueThe paper addresses a dearth of literature on BPOs, especially from a vendor perspective. The...

Research paper thumbnail of Agility in business school education through richness and reach: a conceptual model

Education + Training, 2013

PurposePedagogy today has become a function of technology and this relationship becomes all the m... more PurposePedagogy today has become a function of technology and this relationship becomes all the more promising when used to address the educational needs of the constantly changing and fast evolving business school education. Business schools today are responsible for empowering future managers and leaders with not only the knowledge and insights but also with the ability to sense and respond to the unanticipated changes of the turbulent business environment. The objective of this paper is to conceptualize an integrated pedagogical framework that combines “richness” of augmented reality, classroom teaching and academic research with “reach” of social networking to yield a paradigm of agile business school education.Design/methodology/approachThe authors propose a conceptual model that would help in building entrepreneurial agility through business school education when internal factors collectively optimize the richness of education content and external factors provide the reach nec...

Research paper thumbnail of Managing business processes through outsourcing: a strategic partnering perspective

Business Process Management Journal, 2009

... (Aron et al., 2008; Balakrishnan et al., 2008; Ellram et al., 2008; Graf and Mudambi, 2005;St... more ... (Aron et al., 2008; Balakrishnan et al., 2008; Ellram et al., 2008; Graf and Mudambi, 2005;Stratman, 2008; Tan and Sia, 2006; Youngdahl et al., 2008), but rarely on the BPO service provider, and never on the dyadic of BPO client and the service provider. ...

Research paper thumbnail of Service Providers' Competences in Business Process Outsourcing for Delivering Successful Outcome: An Exploratory Study

Vikalpa, 2010

Business Process Outsourcing (BPO) has become a very competitive industry with many players in th... more Business Process Outsourcing (BPO) has become a very competitive industry with many players in the market. The challenge all the BPO companies are facing is how to build and sustain business with the clients in such a competitive industry. The service providers can hardly compete on cost arbitration. On the one hand, they have to respond to their existing clients, who have tasted and achieved labour cost arbitration benefits and have started looking beyond this. On the other hand, they have to win new customers by providing value more than simply cost arbitration. With this business environment in mind, we have undertaken a study of service providers operating in India to explore what competences they have developed for successfully delivering the outcome. This research explores two competences of service providers: business process management competence relationship management competence. These two competences have the theoretical grounding in resource-based view and relationship t...

Research paper thumbnail of Can a work-at-home policy hurt morale?

Harvard Business Review, 2015

A case study is presented on the topic of the relationship between telecommuting and employee mor... more A case study is presented on the topic of the relationship between telecommuting and employee morale at the Indian office of an international knowledge process outsourcing (KPO) firm which does work for client firms in the U.S. and elsewhere. Topics include labor productivity and the impact of some employees being entitled to work from home on those employees who work at the office. Perspectives on the case are offered from business executives Ashok Mishra and Josh Blair. INSET: Case Study Teaching Notes

Research paper thumbnail of Growth of Outsourced IT-Enabled Services in India: A Systems Dynamics

… and offshoring in the 21st century: a …, 2006

... Services in India: A Systems Dynamics Approach Varadharajan Sridhar Management Development In... more ... Services in India: A Systems Dynamics Approach Varadharajan Sridhar Management Development Institute, India Sangeeta S. Bharadwaj ... Referrals + - + Native Tax Laws - External Media Influence + Transaction Costs - ____ ____ ____ Venkatraman (1992a), McFarlan and ...

Research paper thumbnail of Offshore Outsourcing: Path to New Efficiencies in IT and Business Processes

Journal of Information Technology Case and Application Research, 2004

Research paper thumbnail of Service innovation enabled by Internet of Things and cloud computing – a service-dominant logic perspective

Technology Analysis & Strategic Management

Research paper thumbnail of Towards a Definition and Concept of Collaborative Resilience in Supply Chain

International Journal of Information Systems and Supply Chain Management

In the era of turbulent environment, handling disruptions and building resilience is of prime imp... more In the era of turbulent environment, handling disruptions and building resilience is of prime importance to businesses. Most literature on building resilience in a supply chain is organization-focused and discusses firm-level abilities to bounce back after a disruption. In this study, the authors explored and defined collaborative resilience in a supply chain. Specifically, a case study approach across five supply chains was followed. Through this research, an empirical definition and understanding of collaborative resilience in supply chains was derived as the finding of the study. To the best of our knowledge, this is the first empirical research to develop a definition of collaborative resilience in supply chain. This study may strike many future research studies for research on the phenomenon of collaborative resilience in supply chains.

Research paper thumbnail of Understanding the Drivers of Cloud-Based Service Adoption and Their Impact on the Organizational Performance

Journal of Global Information Management

This study aims to understand the drivers of cloud-based services (CBS) adoption and its impact o... more This study aims to understand the drivers of cloud-based services (CBS) adoption and its impact on the performance of Indian organizations. The conceptual model was developed using diffusion of innovation theory, technology-organization-environment framework, transaction cost economics, technology acceptance model, and balanced scorecard model. This quantitative study collected data from IT experts of 334 Indian organizations using questionnaire survey method. Data analysis using structural equation modelling reveals that among six identified drivers, credibility of cloud service provider has the strongest impact on the decision to adopt CBS, followed by top management attitude, economic flexibility, perceived usefulness, and relative advantage. While perceived ease of use of the CBS was found statistically not significant. Conversely, the impact of CBS adoption was found strongest on the financial performance of the organizations. Further, CBS's adoption drivers and their impac...

Research paper thumbnail of Decentralized Identity Management Using Blockchain

Journal of Global Information Management

This article explores the usage of decentralised identity (DID) management using blockchain in gl... more This article explores the usage of decentralised identity (DID) management using blockchain in global organisations to support secure usage of information resources. Blockchain as technology was initially introduced as a cryptocurrency and there have been challenges in its adoption for enterprise applications such as identity management. DID is emerging as one of the strong blockchain adoption use cases. Industry pioneers and users across domains have started exploring DID use cases, which help better protect their personal data and application access control as compared to traditional, central, or federated identity management models. In this exploratory work, the authors employ qualitative secondary case-based study research methodology to understand the challenges of the current digital identity management landscape and explore the possible benefits of DID as an emerging identity management paradigm. They propose a conceptual cube framework for analysing and studying various DID ...

Research paper thumbnail of Robotic process automation adoption: contextual factors from service sectors in an emerging economy

Journal of Enterprise Information Management, Aug 2, 2022

Research paper thumbnail of Executive Summary Service Providers' Competences in Business Process Outsourcing for Delivering Successful Outcome: An Exploratory Study

Research paper thumbnail of Intangible Assets and Organizational Performance in Indian Manufacturing Industry

Cyrus Global Business Perspectives

The importance of intangible assets, such as organizational competencies, experience, and experti... more The importance of intangible assets, such as organizational competencies, experience, and expertise has not been adequately examined. In order to fill that gap, an organizational model was developed based upon research within Indian Manufacturing Industry, so as to determine the key intangible assets of organizational performance and their significance. To an extent that these intangible organizational knowledge as an asset is capable of creating a competitive advantage, the conceptual model contributes to both scholars and practitioners.

Research paper thumbnail of Societal Digital Platforms: Architecture and Design

Vision: The Journal of Business Perspective, 2021

Societal digital platforms have emerged globally as a new class of digital platforms to address c... more Societal digital platforms have emerged globally as a new class of digital platforms to address community and social needs in several countries. Based on platform centred ecosystem approach, societal digital platforms not only provide solution to some significant community problem but also enable other ecosystem participants to create innovative solutions on top of such platforms in diverse fields. This study examines how, in absence of any monetary appropriation, architecture and design features of societal digital platforms facilitate achieving platform goals of ecosystem innovation and network effect. A qualitative multiple case study method based on a data-driven approach has been followed to examine a set of propositions. In-depth interpretive case analysis has been used to analyse multiple cases employing NVivo software. It has been established that the architecture and design aspects of societal digital platforms enable ecosystem innovation (due to modularity and by adopting ...

Research paper thumbnail of Leveraging Cloud - Based Information Technologies for Organizational Agility: A Conceptual Model

Chief Information Officers have always struggled to implement right Information Technology (IT) s... more Chief Information Officers have always struggled to implement right Information Technology (IT) solutions aligned with business strategy, with speed. The challenges of doing the same include upfront costs and skills required to implement the project. The organizations which are able to do the same stay one step ahead of their competition. Hence, IT organizations are always engaged in understanding and addressing the needs of employees and providing solutions for the same. The ubiquitous Internet has helped them to address the need of reach and availability of such systems. The emergence of cloudbased services in the form of Infrastructure-as-aService (IaaS), Platform-as-a-Service (PaaS) and Software-as-a-Service (SaaS) has added to the panoply of new options for deriving cost-effective benefits from technology in a flexible and faster way. Adoption of cloud-based services provides IT resources agility to an organization which is further defined in terms of pricing, scalability, avai...

Research paper thumbnail of Understanding the Impact of Social Media on Marketing Strategies of Organizations in India

Proceedings of the 2017 ACM SIGMIS Conference on Computers and People Research, 2017

Social media has empowered customers' to play an active role through liking, commenting, inte... more Social media has empowered customers' to play an active role through liking, commenting, interacting and building communities, giving feedback and co-creating products and services. So it has become imperative for organizations to adopt social media and engage their customers positively. Studies on the drivers for the organization to adopt social media, a socio-technical innovation, are very few. This paper studies the factors for an organization that lead to adoption of social media. Technology Acceptance Model, Users and Gratification Theory (U&G) and Technology -- Organization -- Environment (TOE) framework will be studied to identify key factors leading to adoption of social media by the organizations. The research also explores the impact of social media adoption on marketing strategies of the organization.

Research paper thumbnail of Identification of Factors that Enable or Impede the Cloud Computing Adoption Decision

Cloud computing has altered the way organizations deploy and manage their information technology ... more Cloud computing has altered the way organizations deploy and manage their information technology infrastructure. The objective of this paper is to identify and examine the factors that enable as well as inhibit the adoption of cloud computing by organizations. The key focus of this study is the identification of these enablers at the organizational level. The findings from this studycontribute to the practice through providing a better understanding of the issues associated with the organizational decision regarding the adoption of a cloud platform in contrast to the traditional way of implementing and managing information technology solutions at the organizational level.

Research paper thumbnail of Knowledge Management in Global Software Teams

Vikalpa: The Journal for Decision Makers, 2005

Information technology (IT) organizations, especially software development organizations, are kno... more Information technology (IT) organizations, especially software development organizations, are knowledge-intensive firms where the knowledge is mainly embedded in human beings and is largely in the form of tacit knowledge. Managing knowledge in global software teams in very critical as knowledge is a source of competitive advantage for these organizations. They have adopted emergent team-based structures as a response to changing business needs and are globally distributed. Sharing of tacit knowledge requires more people-to-people interaction which is impossible in these organizations. Due to this reason, it is essential to manage certain critical knowledge during the progress of the projects related to achieving the performance goals and the learning goals to consistently sustain and improve project performance. This study identifies the following critical knowledge areas related to the learning goals: user requirements knowledge functional domain knowledge technical knowledge proje...

Research paper thumbnail of Building winning relationships in business process outsourcing services

Industrial Management & Data Systems, 2009

PurposeThe purpose of this paper is to discuss business processes as building blocks of organizat... more PurposeThe purpose of this paper is to discuss business processes as building blocks of organizational capabilities and outsourcing of business processes as a viable management approach in building winning relationships.Design/methodology/approachThe paper develops a conceptual model to successfully implement “global sourcing” of organizational capabilities for the service provider and validates this framework using questionnaire survey methodology.FindingsThe paper identifies business process management and relationship management value propositions as the key dimensions for business process outsourcing (BPO) success. However, these value propositions fall short of building winning relationships.Research limitations/implicationsThe research is based on questionnaire survey of Indian BPO service providers. A survey of BPO clients may further strengthen the proposed framework and make the findings more conclusive.Practical implicationsThe proposed framework helps both the BPO client ...

Research paper thumbnail of Process‐oriented taxonomy of BPOs: an exploratory study

Business Process Management Journal, 2007

PurposeThis paper sets out to classify business process outsourcing (BPO), linking it to service ... more PurposeThis paper sets out to classify business process outsourcing (BPO), linking it to service level agreement (SLA) design needs.Design/methodology/approachThe paper develops a framework based on prior literature to classify BPOs and illustrates it with field research of Indian vendors.FindingsThe paper identifies criticality and complexity as the dimensions of classification and explicates the role of SLAs along these dimensions.Research limitations/implicationsThis is an exploratory research involving four vendors. A larger study is needed to strengthen/enrich the proposed framework, and make the findings more conclusive.Practical implicationsThe taxonomy aids BPO industry practitioners in understanding the characteristics of different processes and the control issues arising therein. It also helps analysts to make more qualified generalizations within the BPO industry.Originality/valueThe paper addresses a dearth of literature on BPOs, especially from a vendor perspective. The...

Research paper thumbnail of Agility in business school education through richness and reach: a conceptual model

Education + Training, 2013

PurposePedagogy today has become a function of technology and this relationship becomes all the m... more PurposePedagogy today has become a function of technology and this relationship becomes all the more promising when used to address the educational needs of the constantly changing and fast evolving business school education. Business schools today are responsible for empowering future managers and leaders with not only the knowledge and insights but also with the ability to sense and respond to the unanticipated changes of the turbulent business environment. The objective of this paper is to conceptualize an integrated pedagogical framework that combines “richness” of augmented reality, classroom teaching and academic research with “reach” of social networking to yield a paradigm of agile business school education.Design/methodology/approachThe authors propose a conceptual model that would help in building entrepreneurial agility through business school education when internal factors collectively optimize the richness of education content and external factors provide the reach nec...

Research paper thumbnail of Managing business processes through outsourcing: a strategic partnering perspective

Business Process Management Journal, 2009

... (Aron et al., 2008; Balakrishnan et al., 2008; Ellram et al., 2008; Graf and Mudambi, 2005;St... more ... (Aron et al., 2008; Balakrishnan et al., 2008; Ellram et al., 2008; Graf and Mudambi, 2005;Stratman, 2008; Tan and Sia, 2006; Youngdahl et al., 2008), but rarely on the BPO service provider, and never on the dyadic of BPO client and the service provider. ...

Research paper thumbnail of Service Providers' Competences in Business Process Outsourcing for Delivering Successful Outcome: An Exploratory Study

Vikalpa, 2010

Business Process Outsourcing (BPO) has become a very competitive industry with many players in th... more Business Process Outsourcing (BPO) has become a very competitive industry with many players in the market. The challenge all the BPO companies are facing is how to build and sustain business with the clients in such a competitive industry. The service providers can hardly compete on cost arbitration. On the one hand, they have to respond to their existing clients, who have tasted and achieved labour cost arbitration benefits and have started looking beyond this. On the other hand, they have to win new customers by providing value more than simply cost arbitration. With this business environment in mind, we have undertaken a study of service providers operating in India to explore what competences they have developed for successfully delivering the outcome. This research explores two competences of service providers: business process management competence relationship management competence. These two competences have the theoretical grounding in resource-based view and relationship t...

Research paper thumbnail of Can a work-at-home policy hurt morale?

Harvard Business Review, 2015

A case study is presented on the topic of the relationship between telecommuting and employee mor... more A case study is presented on the topic of the relationship between telecommuting and employee morale at the Indian office of an international knowledge process outsourcing (KPO) firm which does work for client firms in the U.S. and elsewhere. Topics include labor productivity and the impact of some employees being entitled to work from home on those employees who work at the office. Perspectives on the case are offered from business executives Ashok Mishra and Josh Blair. INSET: Case Study Teaching Notes

Research paper thumbnail of Growth of Outsourced IT-Enabled Services in India: A Systems Dynamics

… and offshoring in the 21st century: a …, 2006

... Services in India: A Systems Dynamics Approach Varadharajan Sridhar Management Development In... more ... Services in India: A Systems Dynamics Approach Varadharajan Sridhar Management Development Institute, India Sangeeta S. Bharadwaj ... Referrals + - + Native Tax Laws - External Media Influence + Transaction Costs - ____ ____ ____ Venkatraman (1992a), McFarlan and ...

Research paper thumbnail of Offshore Outsourcing: Path to New Efficiencies in IT and Business Processes

Journal of Information Technology Case and Application Research, 2004

Research paper thumbnail of Service innovation enabled by Internet of Things and cloud computing – a service-dominant logic perspective

Technology Analysis & Strategic Management

Research paper thumbnail of Towards a Definition and Concept of Collaborative Resilience in Supply Chain

International Journal of Information Systems and Supply Chain Management

In the era of turbulent environment, handling disruptions and building resilience is of prime imp... more In the era of turbulent environment, handling disruptions and building resilience is of prime importance to businesses. Most literature on building resilience in a supply chain is organization-focused and discusses firm-level abilities to bounce back after a disruption. In this study, the authors explored and defined collaborative resilience in a supply chain. Specifically, a case study approach across five supply chains was followed. Through this research, an empirical definition and understanding of collaborative resilience in supply chains was derived as the finding of the study. To the best of our knowledge, this is the first empirical research to develop a definition of collaborative resilience in supply chain. This study may strike many future research studies for research on the phenomenon of collaborative resilience in supply chains.

Research paper thumbnail of Understanding the Drivers of Cloud-Based Service Adoption and Their Impact on the Organizational Performance

Journal of Global Information Management

This study aims to understand the drivers of cloud-based services (CBS) adoption and its impact o... more This study aims to understand the drivers of cloud-based services (CBS) adoption and its impact on the performance of Indian organizations. The conceptual model was developed using diffusion of innovation theory, technology-organization-environment framework, transaction cost economics, technology acceptance model, and balanced scorecard model. This quantitative study collected data from IT experts of 334 Indian organizations using questionnaire survey method. Data analysis using structural equation modelling reveals that among six identified drivers, credibility of cloud service provider has the strongest impact on the decision to adopt CBS, followed by top management attitude, economic flexibility, perceived usefulness, and relative advantage. While perceived ease of use of the CBS was found statistically not significant. Conversely, the impact of CBS adoption was found strongest on the financial performance of the organizations. Further, CBS's adoption drivers and their impac...