Sara Campo - Academia.edu (original) (raw)

Papers by Sara Campo

Investigaciones Turísticas

La disrupción generada por la economía inteligente y por la economía colaborativa en el entorno e... more La disrupción generada por la economía inteligente y por la economía colaborativa en el entorno exige la capacidad de reinventarse a los destinos turísticos y partes interesadas. Se detecta la necesidad de un nuevo modelo de destino turístico inteligente que integre las 3’s (Smart, Share y Sustainability). Mediante el estudio de caso de Madrid, se ilustra el impacto de los alojamientos turísticos de Airbnb en el territorio mediante determinados indicadores cuantitativos. Por medio de un análisis clúster se realizan diversas agrupaciones de los distritos, en función de distintos indicadores (nº de alojamientos, nº de alojamientos/ y precio medio de los alojamientos) que permiten medir el grado de impacto de los alojamientos turísticos de alquiler (Airbnb) en el territorio. Se complementa el análisis de los alquileres turísticos, agrupando los distritos en función del precio de los alquileres destinados a uso permanente (Fotocasa), a fin de tener una imagen más fidedigna de la vivie...

International Journal of Tourism Research, 2016

If citing, it is advised that you check and use the publisher's definitive version for pagination... more If citing, it is advised that you check and use the publisher's definitive version for pagination, volume/issue, and date of publication details. And where the final published version is provided on the Research Portal, if citing you are again advised to check the publisher's website for any subsequent corrections.

Tourism …, Jan 1, 2010

This paper is an analysis of the likelihood for repeat visits to a sun and sand destination by to... more This paper is an analysis of the likelihood for repeat visits to a sun and sand destination by tourists. For this purpose, an empirical study was conducted using tourists who had visited the destination. The analysis took into account the travelling group composition. The results showed that, for the total tourist sample, overall satisfaction had the biggest influence on the decision of whether to revisit a destination, while the least important influence was the tourist's perceived image. These influences varied, however, when different travelling group compositions were considered. The results are of vital importance in tourism management policies, because they can contribute to the better design and development of tourism promotion strategies. (S. Campo-Martínez), joan.garau@uib.es (J.B. Garau-Vadell), mariapilar.martinez@uclm.es (M.P. Martínez-Ruiz). 1 Tel.: þ34 914 973 549; fax: þ34 914 978 925. 2 Tel.: þ34 971 173 388.

If you would like to write for this, or any other Emerald publication, then please use our Emeral... more If you would like to write for this, or any other Emerald publication, then please use our Emerald for Authors service information about how to choose which publication to write for and submission guidelines are available for all. Please visit www.emeraldinsight.com/authors for more information.

This work analyses market orientation (MO) within hotels and its impact on business performance (... more This work analyses market orientation (MO) within hotels and its impact on business performance (marketing, economic and financial results). To achieve this, after developing a measurement scale based on MKTOR, a survey targeting senior managers of four-star hotels located in Spain was carried out. The data of the study show that the more market-oriented hotels know their customers and competitors better and that they are more effective at coordinating their actions. This in turn generates a positive and direct effect on customer satisfaction, on the value added for them and on the perceived image of the hotel. Also, perceptions about technological turbulence positively affect the adoption of the MO philosophy and, therefore, its consequences in terms of company performance. Finally, the effects of MO on results would be overvalued if the perception of the impact of the crisis is not taken into account. .es (A.M. Díaz), maria.yague@uam.es (M.J. Yagüe).

ABSTRACT Tesis doctoral inédita. Universidad Autónoma de Madrid, Facultad de Ciencias Económicas ... more ABSTRACT Tesis doctoral inédita. Universidad Autónoma de Madrid, Facultad de Ciencias Económicas y Empresariales, Departamento de Financiación e Investigación Comercial. Fecha de lectura : 22-10-04 Bibliogr.: p.339-373.- Anexos

ABSTRACT This study analyses the influence of price on the formation of tourists' satisfa... more ABSTRACT This study analyses the influence of price on the formation of tourists' satisfaction with the purchase of a package tour. The academic literature affirms that the relationship between the two variables is negative. However, when the authors attempt to estimate by using linear models, the relationship turns out to be non-significant. This is due to the two-sign effect that price exercises on satisfaction: one positive (as an indicator of product quality) and the other negative (as an indicator of sacrifice).

ABSTRACT Academic literature and empirical studies have demonstrated that consumer satisfaction i... more ABSTRACT Academic literature and empirical studies have demonstrated that consumer satisfaction is a good indicator of the financial results of businesses and tourist destinations. An analysis of tourist satisfaction and how to improve satisfaction levels is therefore crucial, not just for business profits but also for a destination's economic development, especially in the case of resorts that have reached a mature stage of development where visitors must be conserved in order to remain competitive. The aims of this article are to analyze and measure tourist satisfaction with one of the most popular, mature resorts in the Mediterranean, the Balearic Islands, and, from these results, to detect differences in tourist satisfaction depending on their nationality. The results show that by measuring satisfaction as a multidimensional construct, it is possible to identify the key variables in generating overall satisfaction. At the same time, the results also help decision makers at destinations to improve satisfaction levels by prioritizing how they invest, concentrating on aspects that play a key role in generating satisfaction. The results also reveal differences in the generation of satisfaction depending on the tourists' nationalities. This finding is crucial in understand tourists' buying behavior and it may become a basic tool in helping destinations to adapt and improve their commercial facilities and infrastructure to meet the specific expectations of each nationality.

Purpose – This paper seeks to incorporate the study of the effect of price promotions into the tr... more Purpose – This paper seeks to incorporate the study of the effect of price promotions into the traditional scheme of perceived price. Design/methodology/approach – The model is validated with an empirical analysis and applied to the study of the purchase behavior of a tour package. Findings – The results point out that price promotions directly and indirectly affect the formation

International Journal of Tourism Research, 2011

ABSTRACT The study aims to determine the effect of controllable and uncontrollable sources of inf... more ABSTRACT The study aims to determine the effect of controllable and uncontrollable sources of information on the country and destination image as two separate constructs. The research is carried out in the context of Turkey as a developing country through the use of a pre- and post-experimental design with a control group. The study establishes the greater influence of the controllable sources (promotional video) as opposed to the uncontrollable ones (news video). The findings show that tourism promotional information improves Turkey's destination image and its preference in terms of visitation in contrast to the news, which do not significantly affect the image. Copyright © 2011 John Wiley & Sons, Ltd.

Investigaciones Turísticas

La disrupción generada por la economía inteligente y por la economía colaborativa en el entorno e... more La disrupción generada por la economía inteligente y por la economía colaborativa en el entorno exige la capacidad de reinventarse a los destinos turísticos y partes interesadas. Se detecta la necesidad de un nuevo modelo de destino turístico inteligente que integre las 3’s (Smart, Share y Sustainability). Mediante el estudio de caso de Madrid, se ilustra el impacto de los alojamientos turísticos de Airbnb en el territorio mediante determinados indicadores cuantitativos. Por medio de un análisis clúster se realizan diversas agrupaciones de los distritos, en función de distintos indicadores (nº de alojamientos, nº de alojamientos/ y precio medio de los alojamientos) que permiten medir el grado de impacto de los alojamientos turísticos de alquiler (Airbnb) en el territorio. Se complementa el análisis de los alquileres turísticos, agrupando los distritos en función del precio de los alquileres destinados a uso permanente (Fotocasa), a fin de tener una imagen más fidedigna de la vivie...

International Journal of Tourism Research, 2016

If citing, it is advised that you check and use the publisher's definitive version for pagination... more If citing, it is advised that you check and use the publisher's definitive version for pagination, volume/issue, and date of publication details. And where the final published version is provided on the Research Portal, if citing you are again advised to check the publisher's website for any subsequent corrections.

Tourism …, Jan 1, 2010

This paper is an analysis of the likelihood for repeat visits to a sun and sand destination by to... more This paper is an analysis of the likelihood for repeat visits to a sun and sand destination by tourists. For this purpose, an empirical study was conducted using tourists who had visited the destination. The analysis took into account the travelling group composition. The results showed that, for the total tourist sample, overall satisfaction had the biggest influence on the decision of whether to revisit a destination, while the least important influence was the tourist's perceived image. These influences varied, however, when different travelling group compositions were considered. The results are of vital importance in tourism management policies, because they can contribute to the better design and development of tourism promotion strategies. (S. Campo-Martínez), joan.garau@uib.es (J.B. Garau-Vadell), mariapilar.martinez@uclm.es (M.P. Martínez-Ruiz). 1 Tel.: þ34 914 973 549; fax: þ34 914 978 925. 2 Tel.: þ34 971 173 388.

If you would like to write for this, or any other Emerald publication, then please use our Emeral... more If you would like to write for this, or any other Emerald publication, then please use our Emerald for Authors service information about how to choose which publication to write for and submission guidelines are available for all. Please visit www.emeraldinsight.com/authors for more information.

This work analyses market orientation (MO) within hotels and its impact on business performance (... more This work analyses market orientation (MO) within hotels and its impact on business performance (marketing, economic and financial results). To achieve this, after developing a measurement scale based on MKTOR, a survey targeting senior managers of four-star hotels located in Spain was carried out. The data of the study show that the more market-oriented hotels know their customers and competitors better and that they are more effective at coordinating their actions. This in turn generates a positive and direct effect on customer satisfaction, on the value added for them and on the perceived image of the hotel. Also, perceptions about technological turbulence positively affect the adoption of the MO philosophy and, therefore, its consequences in terms of company performance. Finally, the effects of MO on results would be overvalued if the perception of the impact of the crisis is not taken into account. .es (A.M. Díaz), maria.yague@uam.es (M.J. Yagüe).

ABSTRACT Tesis doctoral inédita. Universidad Autónoma de Madrid, Facultad de Ciencias Económicas ... more ABSTRACT Tesis doctoral inédita. Universidad Autónoma de Madrid, Facultad de Ciencias Económicas y Empresariales, Departamento de Financiación e Investigación Comercial. Fecha de lectura : 22-10-04 Bibliogr.: p.339-373.- Anexos

ABSTRACT This study analyses the influence of price on the formation of tourists' satisfa... more ABSTRACT This study analyses the influence of price on the formation of tourists' satisfaction with the purchase of a package tour. The academic literature affirms that the relationship between the two variables is negative. However, when the authors attempt to estimate by using linear models, the relationship turns out to be non-significant. This is due to the two-sign effect that price exercises on satisfaction: one positive (as an indicator of product quality) and the other negative (as an indicator of sacrifice).

ABSTRACT Academic literature and empirical studies have demonstrated that consumer satisfaction i... more ABSTRACT Academic literature and empirical studies have demonstrated that consumer satisfaction is a good indicator of the financial results of businesses and tourist destinations. An analysis of tourist satisfaction and how to improve satisfaction levels is therefore crucial, not just for business profits but also for a destination's economic development, especially in the case of resorts that have reached a mature stage of development where visitors must be conserved in order to remain competitive. The aims of this article are to analyze and measure tourist satisfaction with one of the most popular, mature resorts in the Mediterranean, the Balearic Islands, and, from these results, to detect differences in tourist satisfaction depending on their nationality. The results show that by measuring satisfaction as a multidimensional construct, it is possible to identify the key variables in generating overall satisfaction. At the same time, the results also help decision makers at destinations to improve satisfaction levels by prioritizing how they invest, concentrating on aspects that play a key role in generating satisfaction. The results also reveal differences in the generation of satisfaction depending on the tourists' nationalities. This finding is crucial in understand tourists' buying behavior and it may become a basic tool in helping destinations to adapt and improve their commercial facilities and infrastructure to meet the specific expectations of each nationality.

Purpose – This paper seeks to incorporate the study of the effect of price promotions into the tr... more Purpose – This paper seeks to incorporate the study of the effect of price promotions into the traditional scheme of perceived price. Design/methodology/approach – The model is validated with an empirical analysis and applied to the study of the purchase behavior of a tour package. Findings – The results point out that price promotions directly and indirectly affect the formation

International Journal of Tourism Research, 2011

ABSTRACT The study aims to determine the effect of controllable and uncontrollable sources of inf... more ABSTRACT The study aims to determine the effect of controllable and uncontrollable sources of information on the country and destination image as two separate constructs. The research is carried out in the context of Turkey as a developing country through the use of a pre- and post-experimental design with a control group. The study establishes the greater influence of the controllable sources (promotional video) as opposed to the uncontrollable ones (news video). The findings show that tourism promotional information improves Turkey's destination image and its preference in terms of visitation in contrast to the news, which do not significantly affect the image. Copyright © 2011 John Wiley & Sons, Ltd.