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Papers by Rosamartina Schena

Research paper thumbnail of The impact of digital technologies on the achievement of the Sustainable Development Goals: evidence from the agri-food sector

Total quality management & business excellence, Apr 27, 2022

Research paper thumbnail of Empowering plastic recycling: Empirical investigation on the influence of social media on consumer behavior

Resources, Conservation and Recycling, 2022

Research paper thumbnail of Between saying and doing, in the end there is the cost of capital: Evidence from the energy sector

Business Strategy and the Environment

Research paper thumbnail of Employee domain and non-financial performance: the moderating effect of digital reputation

Purpose The purpose of this study is to extend existing knowledge in corporate sustainability (CS... more Purpose The purpose of this study is to extend existing knowledge in corporate sustainability (CS) and digitalization literature. Innovation strategies (namely, exploration, exploitation and ambidexterity) are used to identify an innovative employee domain that influences a firm’s non-financial performance. Digital reputation – i.e. the set of stakeholders’ sentiments toward the company’s digital footprint – is observed as a moderating variable able to explain where and when the innovative employee domain impacts the non-financial performance. Design/methodology/approach Using a sample of firms listed on the Fortune 500 list in the period 2015–2018, this study pursued both a qualitative and quantitative analysis. First, content analysis is carried out through a non-financial report-based operational model to operationalize the innovative domain. Second, a regression and moderator analysis are conducted on optimized panel data. Findings Consistent with previous literature, the result...

Research paper thumbnail of Social innovation and smart tourism in ambidextrous SME alliances: an empirical analysis of alliance performance

Research paper thumbnail of Ambidexterity in the context of SME alliances: Does sustainability have a role?

Corporate Social Responsibility and Environmental Management

Research paper thumbnail of The Influence of “Euro-Leaf” Logo on Consumers’ Choices: The Italian Case of Branded and Private Label Food Products

International Journal of Business and Management

The eco-labels in food products is an increasing presence to underline a particular attention to ... more The eco-labels in food products is an increasing presence to underline a particular attention to sustainability issues by producers and, recently, also by retailers, through their private labels (PLs). In the last years there has been a proliferation of eco-labels, generating sometimes a real confusion in consumers’ mind. Nevertheless, some of them could be really considered as a decisive factor to influence the purchasing process. It could be possible to affirm that they acquired a real “power”, producing a tangible effect on consumers’ behaviour. The present work is an attempt to calculate the effectiveness of one of the most well-known eco-label, “Euro-leaf”, that indicates products coming from organic farming. The aim of the analysis is to evaluate its incidence in the choices related to food proposals. In particular, the latter have been considered in a double way, exploring the different categories among branded and PL offers, in the continuous challenge between these two bran...

Research paper thumbnail of Consumerss Behavior Toward Green Products: A Signalling Theory Approach

Research paper thumbnail of The Evolution of Private Labels in Food Proposals: The Case of the Top Four Italian Retailers and the Purchase Propensity of Consumers

International Journal of Business and Management

The presence of products marked with the brand of the retailer is not a novelty in the mass distr... more The presence of products marked with the brand of the retailer is not a novelty in the mass distribution circuit. In the last decades, private labels (PLs) increased in a relevant way, upgrading the competition with the proposals coming from branded products. Since the beginning of the last century, this comparison attracted the attention of many scholars. Different factors were analyzed as, for example, the brand value, the trust in the distribution company or other elements that underlined the acceptance of PLs products. Actually, thanks to a new and consolidated trend in the market, it is possible to register an evolution of PLs, with a relevant specialization. The aim of the present work is to analyze, in the Italian context, this evolution, observing the food proposals of the main PLs. In addition, this differentiation is compared with the purchase propensity of consumers. The final purpose is to discover the effective match between market demand and the value propositions of q...

Research paper thumbnail of Consumers' Behavior toward Green Products: A Signalling Theory Approach

Marketing is changing over time, giving value not only to customer satisfaction but also to envir... more Marketing is changing over time, giving value not only to customer satisfaction but also to environmental heritage, for a sustainable economy. The importance of the natural environment related to marketing brought many academics and professionals to define green marketing, although today there is nota unique definition. Relaying on the signaling theory, this study aims at investigating the relationship between the signals, which are changeable factors and activities conveying information to individuals in order to bridge the gap, and the consumers' attitude as a feedback to these signals. Results shown that firms already making green products and/or green production processes to continue along this path and continue innovation. Conversely, firms that still do not understand the change of course of society and the future changes in consumers' purchasing behavior, should divert their forces and their expertise in this direction.

Research paper thumbnail of The impact of digital technologies on the achievement of the Sustainable Development Goals: evidence from the agri-food sector

Total quality management & business excellence, Apr 27, 2022

Research paper thumbnail of Empowering plastic recycling: Empirical investigation on the influence of social media on consumer behavior

Resources, Conservation and Recycling, 2022

Research paper thumbnail of Between saying and doing, in the end there is the cost of capital: Evidence from the energy sector

Business Strategy and the Environment

Research paper thumbnail of Employee domain and non-financial performance: the moderating effect of digital reputation

Purpose The purpose of this study is to extend existing knowledge in corporate sustainability (CS... more Purpose The purpose of this study is to extend existing knowledge in corporate sustainability (CS) and digitalization literature. Innovation strategies (namely, exploration, exploitation and ambidexterity) are used to identify an innovative employee domain that influences a firm’s non-financial performance. Digital reputation – i.e. the set of stakeholders’ sentiments toward the company’s digital footprint – is observed as a moderating variable able to explain where and when the innovative employee domain impacts the non-financial performance. Design/methodology/approach Using a sample of firms listed on the Fortune 500 list in the period 2015–2018, this study pursued both a qualitative and quantitative analysis. First, content analysis is carried out through a non-financial report-based operational model to operationalize the innovative domain. Second, a regression and moderator analysis are conducted on optimized panel data. Findings Consistent with previous literature, the result...

Research paper thumbnail of Social innovation and smart tourism in ambidextrous SME alliances: an empirical analysis of alliance performance

Research paper thumbnail of Ambidexterity in the context of SME alliances: Does sustainability have a role?

Corporate Social Responsibility and Environmental Management

Research paper thumbnail of The Influence of “Euro-Leaf” Logo on Consumers’ Choices: The Italian Case of Branded and Private Label Food Products

International Journal of Business and Management

The eco-labels in food products is an increasing presence to underline a particular attention to ... more The eco-labels in food products is an increasing presence to underline a particular attention to sustainability issues by producers and, recently, also by retailers, through their private labels (PLs). In the last years there has been a proliferation of eco-labels, generating sometimes a real confusion in consumers’ mind. Nevertheless, some of them could be really considered as a decisive factor to influence the purchasing process. It could be possible to affirm that they acquired a real “power”, producing a tangible effect on consumers’ behaviour. The present work is an attempt to calculate the effectiveness of one of the most well-known eco-label, “Euro-leaf”, that indicates products coming from organic farming. The aim of the analysis is to evaluate its incidence in the choices related to food proposals. In particular, the latter have been considered in a double way, exploring the different categories among branded and PL offers, in the continuous challenge between these two bran...

Research paper thumbnail of Consumerss Behavior Toward Green Products: A Signalling Theory Approach

Research paper thumbnail of The Evolution of Private Labels in Food Proposals: The Case of the Top Four Italian Retailers and the Purchase Propensity of Consumers

International Journal of Business and Management

The presence of products marked with the brand of the retailer is not a novelty in the mass distr... more The presence of products marked with the brand of the retailer is not a novelty in the mass distribution circuit. In the last decades, private labels (PLs) increased in a relevant way, upgrading the competition with the proposals coming from branded products. Since the beginning of the last century, this comparison attracted the attention of many scholars. Different factors were analyzed as, for example, the brand value, the trust in the distribution company or other elements that underlined the acceptance of PLs products. Actually, thanks to a new and consolidated trend in the market, it is possible to register an evolution of PLs, with a relevant specialization. The aim of the present work is to analyze, in the Italian context, this evolution, observing the food proposals of the main PLs. In addition, this differentiation is compared with the purchase propensity of consumers. The final purpose is to discover the effective match between market demand and the value propositions of q...

Research paper thumbnail of Consumers' Behavior toward Green Products: A Signalling Theory Approach

Marketing is changing over time, giving value not only to customer satisfaction but also to envir... more Marketing is changing over time, giving value not only to customer satisfaction but also to environmental heritage, for a sustainable economy. The importance of the natural environment related to marketing brought many academics and professionals to define green marketing, although today there is nota unique definition. Relaying on the signaling theory, this study aims at investigating the relationship between the signals, which are changeable factors and activities conveying information to individuals in order to bridge the gap, and the consumers' attitude as a feedback to these signals. Results shown that firms already making green products and/or green production processes to continue along this path and continue innovation. Conversely, firms that still do not understand the change of course of society and the future changes in consumers' purchasing behavior, should divert their forces and their expertise in this direction.