Eleonora Serafimovska - Academia.edu (original) (raw)

Papers by Eleonora Serafimovska

As we traverse through the 21st century, economic inequality is predicted to increase as we face ... more As we traverse through the 21st century, economic inequality is predicted to increase as we face new challenges, from changes in the technological landscape to the growing climate crisis. It is crucial we understand how these changes in inequality may affect cohesion within society. We propose that economic inequality increases moralization – that is, the greater tendency to employ or emphasize morality in everyday life – as a response to the erosion of social fabric brought about by the unequal distribution of resources. While we may employ moralization as an attempt to restore social order, this enhanced tendency to view the world through a moral lens has the potential to sow divisions between people. Using data from social media as well as a multinational survey across 41 regions around the world, our work shows that economic inequality is associated with the use of moral language online as well as harsher moral judgments about the actions of others. Together these findings demonstrate that economic inequality is linked to the tendency to see the world through a moral lens. Understanding how societal structures impact our moral perspectives may help bridge the growing divisions between people and foster a more united society.

Journalism & Mass Communication Educator, Feb 14, 2023

Reporting on trauma is part of the journalists’ job, and it needs to be conducted with care for t... more Reporting on trauma is part of the journalists’ job, and it needs to be conducted with care for their mental health of the interviewees and audiences. Data from focus groups and online survey with journalism students in Macedonia identified that: reporting on traumatic events can affect mental health; education can be a factor for coping and building resilience; educators lack adequate training; there are no adequate teaching materials in journalism courses at faculties; and at the end, students are not equipped with strategies and skills for dealing with trauma when reporting on trauma.

Journalism & Mass Communication Educator

Scientific Reports

Happiness is a valuable experience, and societies want their citizens to be happy. Although this ... more Happiness is a valuable experience, and societies want their citizens to be happy. Although this societal commitment seems laudable, overly emphasizing positivity (versus negativity) may create an unattainable emotion norm that ironically compromises individual well-being. In this multi-national study (40 countries; 7443 participants), we investigate how societal pressure to be happy and not sad predicts emotional, cognitive and clinical indicators of well-being around the world, and examine how these relations differ as a function of countries’ national happiness levels (collected from the World Happiness Report). Although detrimental well-being associations manifest for an average country, the strength of these relations varies across countries. People’s felt societal pressure to be happy and not sad is particularly linked to poor well-being in countries with a higher World Happiness Index. Although the cross-sectional nature of our work prohibits causal conclusions, our findings ...

Proceedings of the X International Scientific Conference "Social Changes in the Global World"- Part 2 2023

The world has faced several pandemics in its existence, but the COVID-19 pandemic has opened up n... more The world has faced several pandemics in its existence, but the COVID-19 pandemic has opened up new aspects, making it a good introduction to what could be explored in the field of visual health communication in times of global crisis when it matters most for the message to reach as many people as possible in as short a period as possible, and for as many people as possible to understand it. The initial analysis conducted in ISPJR showed that the official source/medium of information related to the conditions and measures regarding the COVID-19 pandemic was the official Facebook page of Minister of Health of Republic of Macedonia, and the digital posters worked as a tool for persuading citizens to behave responsibly. The sample consisted of digital posters that were posted from March 2020, and by the end of the year, a total of 113. As this research showed, the digital poster campaign focused on promoting disease prevention among the general population, as much as 93% of digital poster messages refer to this goal – what citizens can do to protect themselves and others from the coronavirus. Answering the main research question of how the relevant official (domestic) institutions shape the message that aims to motivate the population to comply with their recommendations, it can be summarized that in Republic of Macedonia, through Facebook, on the official page of the then Minister of Health an incompletely properly prepared communication campaign and an incompletely defined communication strategy were conducted.

Proceedings of the IX International Scientific Conference "Social Changes in the Global World", Oct 1, 2022

Pedagogická orientace, 2022

Problematické užívání internetu (problematic Internet use) je definováno jako neschopnost regulov... more Problematické užívání internetu (problematic Internet use) je definováno jako neschopnost regulovat vlastní užívání internetu. Tato závislost může mít negativní vliv na duševní i fyzické zdraví i na kvalitu života. Zmíněný fenomén je spojen s technologickým pokrokem a stal se celosvětovým problémem. Projevuje se omezenou kontrolou chování ve vztahu k přístupu k a užívání internetu, online hazardním hrám, online hrám apod. Děti a mládež jsou obzvláště náchylní k tomuto typu závislosti. Výzkum ukázal několik rizikových faktorů, jedním z nichž jsou osobnostní charakteristiky. Cílem předkládané studie je prozkoumat vztah mezi charakteristikami osobnosti definovanými podle Velké Pětky (pětifaktorový model osobnosti) a problematickým užíváním internetu a to, které z charakteristik mohou být považovány za rizikové a které za ochranné faktory. Data byla sbírána za účelem standardizace a kulturní adaptace psychologického měřícího nástroje pro děti. Výsledky této studie jsou založeny na analý...

Balkan Social Science Review, 2021

The pandemic caused by COVID-19 has led to serious changes in the lives of citizens. In a time of... more The pandemic caused by COVID-19 has led to serious changes in the lives of citizens. In a time of restricted mobility, people had to rely on media news and information to help them understand the COVID-19 crisis, hear the latest information on the extent of the spread of the disease, and learn how they can protect themselves and their families. In conditions when the media become a single window to reality and events, the role of journalists is especially important, as in any crisis situation. Hence the research interest is on difficulties faced by journalists in carrying out their mission. The research question was defined as: "What are the challenges of journalism in the Republic of Macedonia during the pandemic? What did journalists actually face in the process of providing timely information to the public?" The definition of the research problem was aimed at examining how the pandemic affected journalism in terms of the safety of journalists' physical and mental health, changing working conditions, use of information sources, exposure to pressures and influences from various factors and / or institutions. The ongoing research aims to test the Eleonora SERAFIMOVSKA, Marijana MARKOVIKJ, Tea KONESKA-VASILEVSKA

With little exaggeration, the 21 st century could be called - the network era. The use of socia l... more With little exaggeration, the 21 st century could be called - the network era. The use of socia l networks has begun to dominate human lives. Parallel with this domination, there is continuous debate on the upsetting effects of the soc ial networks. That is why Facebook will be the central analysis of this subject related to th e psychology of the social networks and differences in a multicultural society such as ours. The Case was the Republic of Macedonia and the Critical event was: the incident at Skopje's Kale Fortress where the rival fan groups 'Komiti' from one (ethnic Macedonian) side and 'Sverceri' and citizens of the Fortress's vicinity from the other (ethnic Albanian ) side clashed and the police could not prevent the close contact between the supporters and opponent s of the construction of the Church-Museum building. The analysis shows that the real war with words was on Facebook. New sites dedicated to the Museum-Church at Kale Fortress were bein...

“The publication ‘Five factorial Personality test - NEO PI-3 (Cultural adaptation – Macedonian ca... more “The publication ‘Five factorial Personality test - NEO PI-3 (Cultural adaptation – Macedonian case)’ represents a very significant undertaking in the standardisation and the cultural adaptation of one of the most widely used personality assessment questionnaires worldwide. The complex standardization process followed a set of carefully thought out phases that led to the production of a questionnaire that will be applied in research and in the practical work carried out by psychologists in Macedonia. This, on one hand, contributes towards the development of science and the practical work in the Republic of Macedonia, and on the other, towards the widespread of a significant personality model that has become a paradigm of individual differences in contemporary psychology.” Prof. Tamara Dzamonja Ignjatovic, PhD Faculty of Political Sciences in Belgrade “Clearly, you have put a great deal of thought and work into this adaptation, and I am pleased that the NEO-PI-3 works as well as it does.” Prof. Robert McCrae

This paper comes out from more extensive research named "Real and virtual identities" realized by... more This paper comes out from more extensive research named "Real and virtual identities" realized by Institute for sociological, political and juridical research during year 2013. Its tendency was to explore how young people see themselves, which attributes they use in process of self definition, as well as to find out what are the factors and outcomes of self definition process. This part of the research is actually in the field of psychology of personality and identity and it is based on the circumflex model of interpersonal behavior. The main hypothesis in this segment of the study assumed that certain sociodemographic factors influenced the identity perception of young people and that it has an impact in several segments of their socio-political life. Research sample size was 707 respondents, male 256 and 451 female students from Skopje, Tetovo and Bitola. When the factors are in focus, the data show that male, with a greater intensity than women perceive themselves as dominant, calculating, cold-blooded and introverted, while women with more intensity than men perceive themselves as cooperative; Albanians, in comparison with the Macedonians, in the description of self stress more: dominance, accountability, coldblooded, introvert, while the Macedonians, stress more: cooperation and sociability; respondents living in the village to a greater extent describe themselves as introverted, less dominant, compared to those living in the city. Those who live in the city, compared with those who live in the village over perceived themselves as social. Speaking about the outcomes, openness to different social events is usually connected positively with dimensions as gregariousness, willingness to cooperate and domination, and negatively to introversion and inferiority.

This paper is focused on the differences and similarities of research methods about appearance an... more This paper is focused on the differences and similarities of research methods about appearance and manifestation of identity in real and virtual phenomenological field. In online analyses, methodological hybrids have been usually used. Online analyze of behavior is mixture of many research methods, for example: ethnography, autobiography, message analysis, picture virtual behavior etc. In offline analysis of the online activities, researchers are exploring the relation between cyberspace appearance, activity and real life appearance and behavior usually using traditional offline methods. The mainly common explanation of the identity is that, identity at the same time mean sameness of self in time and space and difference with others. It is usually seen as a collection of roles which one plays according to “scene”, but in every role there is awareness about the sameness of the self. Identity in virtual environment can be seen as one role among others who are played in the real world....

Journalism & Mass Communication Educator, Feb 14, 2023

Journalism & Mass Communication Educator

Scientific Reports

Proceedings of the X International Scientific Conference "Social Changes in the Global World"- Part 2 2023

Proceedings of the IX International Scientific Conference "Social Changes in the Global World", Oct 1, 2022

Pedagogická orientace, 2022

Balkan Social Science Review, 2021

GENDER IN THE MEDIA 2023: RESEARCH ON GENDER-BASED VIOLENCE REPORTING ON NATIONAL TELEVISION (Родот во медиумите 2023: Истражување за начинот на известување за родово заснованото насилство на националните телевизии), 2024

The Agency for Audio and Audiovisual Media Services in Macedonia conducted a research on the way ... more The Agency for Audio and Audiovisual Media Services in Macedonia conducted a research on the way gender-based violence was reported in broadcasters' programs. The research contains findings from an analysis of the way gender-based violence is presented and represented in the broadcasters' news programs. In order to conduct the research, the Agency, through public procurement, hired the Institute for Sociological, Political and Juridical Research, Ss. Cyril and Methodius University in Skopje. The recorded programs from the broadcasters from which it was necessary to define the sample were provided by the Agency. The material for analysis covered the first ten days of January, February and March 2023.
By applying quantitative and qualitative methods, an effort is made to determine the way of representation and presentation of gender-based violence in the information content of the national televisions in Macedonia. The quantitative part of the analysis aims to show how much the topic was represented in the television news programs, whether it had an appropriate, relevant position in the news content and how many journalists practiced self-regulation by applying journalistic standards when creating the articles.
The qualitative part of the analysis was aimed at determining the way in which the subject of sex and gender-based violence was handled, in what way the narrative was constructed about the persons who were exposed to violence, the persons who committed the violence, the way in which the event was interpreted and the socio-cultural context. In addition to the analysis of content, the method of discursive analysis was applied in order to investigate how gender-based violence was framed within the social context.