Shaoming Zou - Academia.edu (original) (raw)

Papers by Shaoming Zou

Developments in Marketing Science: Proceedings of the Academy of Marketing Science, 2014

Advances in International Marketing, 2003

ABSTRACT While it is widely acknowledged that host governments play some role in framing the gove... more ABSTRACT While it is widely acknowledged that host governments play some role in framing the governance structure that is available to multinational corporations, some argue that in recent years the influence of host governments on MNCs in terms of the level of ownership and control over their foreign ventures has diminished. The authors examine the degree of MNC’s control in foreign investment by presenting and testing a model of government influences on MNC’s control over its foreign market venture. Based on a survey of U.S. MNCs, the authors find that host government preference does influence MNC’s ownership control over its foreign market venture, which in turn influences its management control over the venture.

Journal of the Academy of Marketing Science, 2008

Journal of the Academy of Marketing Science, 2007

Journal of International Marketing, 2003

The primary purpose of this article is to investigate the effect of export marketing capabilities... more The primary purpose of this article is to investigate the effect of export marketing capabilities on export performance. Drawing on the resource-based view, the authors develop a model that links an exporter&#x27;s product development capability, distribution capability, communication ...