Dr. Jitendra Sharma - Academia.edu (original) (raw)
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Papers by Dr. Jitendra Sharma
The e-commerce market in India is witnessing exponential growth since the last decade. With the e... more The e-commerce market in India is witnessing exponential growth since the last decade. With the emergence of better marketing techniques, it is expected to grow in leaps and bounds in future. As per IAMAI Digital Commerce 2016, the e-commerce market was valued at INR 1,25,732 crore in December 2015, which is expected to reach INR 2,11,005 crore in December 2016. As per the IAMAI data, the ecommerce market grew at 30% between 2011 and December 2015. In spite of the growth, one has to accept that the ecommerce industry is still struggling to create a niche in India. The industry is still at a nascent stage of the technology acceptance curve. Majority of its revenues and growth comes from eight metros of India. Huge deviations are found in terms of its acceptance in big cities too. The reason for relatively slow growth of the e-commerce industry is perceived risk that consumers feel while buying any product or service online. In order to grab the untapped opportunity of ecommerce in th...
The e-commerce market in India is witnessing exponential growth since the last decade. With the e... more The e-commerce market in India is witnessing exponential growth since the last decade. With the emergence of better marketing techniques, it is expected to grow in leaps and bounds in future. As per IAMAI Digital Commerce 2016, the e-commerce market was valued at INR 1,25,732 crore in December 2015, which is expected to reach INR 2,11,005 crore in December 2016. As per the IAMAI data, the ecommerce market grew at 30% between 2011 and December 2015. In spite of the growth, one has to accept that the ecommerce industry is still struggling to create a niche in India. The industry is still at a nascent stage of the technology acceptance curve. Majority of its revenues and growth comes from eight metros of India. Huge deviations are found in terms of its acceptance in big cities too. The reason for relatively slow growth of the e-commerce industry is perceived risk that consumers feel while buying any product or service online. In order to grab the untapped opportunity of ecommerce in th...