Shedrack Mbithi - Academia.edu (original) (raw)
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The purpose of the study was to determine factors influencing a firm’s competitive advantage amon... more The purpose of the study was to determine factors influencing a firm’s competitive advantage among supermarkets in Kenya. Specifically the study sought; to determine the influence of product innovation, information technology, managerial capacity and relationship with suppliers on supermarkets’ competitive advantage. The study adopted a descriptive survey research design. The target population of the study was 89 staff at Nakummatt holdings limited divided into 9 senior managers, 13 line managers, 19 supervisors and 32 nonmanagement staff. Stratified random sampling was used to a sample of 73 respondents. The strata representation was selected using the proportional allocation method. Tool for data collection was a standardized questionnaire. The study showed that product innovation, information technology, managerial capacity and relationships with suppliers have a direct positive influence on competitive advantage at Nakumatt Holdings Limited.
The purpose of the study was to determine factors influencing a firm’s competitive advantage amon... more The purpose of the study was to determine factors influencing a firm’s competitive advantage among supermarkets in Kenya. Specifically the study sought; to determine the influence of product innovation, information technology, managerial capacity and relationship with suppliers on supermarkets’ competitive advantage. The study adopted a descriptive survey research design. The target population of the study was 89 staff at Nakummatt holdings limited divided into 9 senior managers, 13 line managers, 19 supervisors and 32 nonmanagement staff. Stratified random sampling was used to a sample of 73 respondents. The strata representation was selected using the proportional allocation method. Tool for data collection was a standardized questionnaire. The study showed that product innovation, information technology, managerial capacity and relationships with suppliers have a direct positive influence on competitive advantage at Nakumatt Holdings Limited.