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Research paper thumbnail of 品牌權益之於消費者與品牌關係不滿意的影響;The Impact of Brand Equity on Consumer-Brand Relationship in Dissatisfaction

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Research paper thumbnail of The Influence of Instant Messaging Usage Behavior on Organizational Communication Satisfaction

Instant messaging (IM) has become a popular medium of online communication. While IM is expanding... more Instant messaging (IM) has become a popular medium of online communication. While IM is expanding into the enterprise beyond personal use, it brings the convenience and also doubts. IM possesses the instant feature which is even faster than email so to potentially reduce the cost of communication and increase the effectiveness of communication; while the doubts being surrounding the employees' use of IM for personal chatting purpose which might reduce productivity. In the past, however, research on IM has been mostly on users such students or general Internet users with few addressing enterprise employees. This study focuses on enterprise organization and proposes a comprehensive model in which four aspects of social influence, perceived IM capability, computer self-efficacy, and task nonroutineness are integrated to explain the influence of lM usage in organization and to explore the relations between IM and organizational communication satisfaction. Three hundred and three valid samples employees froim 15 companies across several industries are included in a survey and partial least squares (PLS) is used to analyze the collected data to examine the IM-organizational communication satisfaction model proposed. The results provide several implications as following (1) social influence positively influences IM behavior; (2) perceived IM capacity positively influences IM behavior; (3) computer self-efficacy does not influence IM behavior; (4) task nonroiutineness positively influences IM behavior; (5) IM behavior positively influences an organization's formal communication satisfaction; (6) IM behavior positively influences an organization's informal communication satisfaction. It is hoped that the results would provide insights for organizational IM management.

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Research paper thumbnail of A Study of Intention on Continuous Use of Online Financial Services: The Mediated Effects of Website Trust

The lack of trust is one of the most frequently cited reasons for customer's not returning to Int... more The lack of trust is one of the most frequently cited reasons for customer's not returning to Internet service providers. As a new form of commercial activity, online financial services and stock trading involve more uncertainty and risk than traditional financial services. Trust is therefore a relatively influential factor of customer behavior in online financial services. The purpose of this study is to propose a framework of intention to continuously adopt online financial services. Furthermore, the mediated effects of Website trust are trusted. The main method of data collection for this study is a survey instrument designed by the author. The data were gathered from the survey and tested by using partial least squares. The research findings showed that: 1) Website trust influences on the intention to continuous use of online financial services; 2) cognitive trust of online customers influences on affective trust; 3) factors of transaction security, Website and company awareness, prior Internet experience, and navigation functionality directly influence on cognitive trust of online customers, and; 4) transaction security is the only factor that influences on affective trust of online customers

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Research paper thumbnail of 品牌權益之於消費者與品牌關係不滿意的影響;The Impact of Brand Equity on Consumer-Brand Relationship in Dissatisfaction

Bookmarks Related papers MentionsView impact

Research paper thumbnail of The Influence of Instant Messaging Usage Behavior on Organizational Communication Satisfaction

Instant messaging (IM) has become a popular medium of online communication. While IM is expanding... more Instant messaging (IM) has become a popular medium of online communication. While IM is expanding into the enterprise beyond personal use, it brings the convenience and also doubts. IM possesses the instant feature which is even faster than email so to potentially reduce the cost of communication and increase the effectiveness of communication; while the doubts being surrounding the employees' use of IM for personal chatting purpose which might reduce productivity. In the past, however, research on IM has been mostly on users such students or general Internet users with few addressing enterprise employees. This study focuses on enterprise organization and proposes a comprehensive model in which four aspects of social influence, perceived IM capability, computer self-efficacy, and task nonroutineness are integrated to explain the influence of lM usage in organization and to explore the relations between IM and organizational communication satisfaction. Three hundred and three valid samples employees froim 15 companies across several industries are included in a survey and partial least squares (PLS) is used to analyze the collected data to examine the IM-organizational communication satisfaction model proposed. The results provide several implications as following (1) social influence positively influences IM behavior; (2) perceived IM capacity positively influences IM behavior; (3) computer self-efficacy does not influence IM behavior; (4) task nonroiutineness positively influences IM behavior; (5) IM behavior positively influences an organization's formal communication satisfaction; (6) IM behavior positively influences an organization's informal communication satisfaction. It is hoped that the results would provide insights for organizational IM management.

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Research paper thumbnail of A Study of Intention on Continuous Use of Online Financial Services: The Mediated Effects of Website Trust

The lack of trust is one of the most frequently cited reasons for customer's not returning to Int... more The lack of trust is one of the most frequently cited reasons for customer's not returning to Internet service providers. As a new form of commercial activity, online financial services and stock trading involve more uncertainty and risk than traditional financial services. Trust is therefore a relatively influential factor of customer behavior in online financial services. The purpose of this study is to propose a framework of intention to continuously adopt online financial services. Furthermore, the mediated effects of Website trust are trusted. The main method of data collection for this study is a survey instrument designed by the author. The data were gathered from the survey and tested by using partial least squares. The research findings showed that: 1) Website trust influences on the intention to continuous use of online financial services; 2) cognitive trust of online customers influences on affective trust; 3) factors of transaction security, Website and company awareness, prior Internet experience, and navigation functionality directly influence on cognitive trust of online customers, and; 4) transaction security is the only factor that influences on affective trust of online customers

Bookmarks Related papers MentionsView impact

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