Shihaleni Ndjaba - Academia.edu (original) (raw)
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Papers by Shihaleni Ndjaba
The International Journal of Business & Management
The International Journal of Business & Management
Management and Business Research Quarterly, 2021
Since 2015, Botswana Human Resource Development Council (HRDC) has been using digital marketing p... more Since 2015, Botswana Human Resource Development Council (HRDC) has been using digital marketing platforms to promote its services and reach out to its stakeholders, customers and clients. This was meant to augment traditional marketing platforms such as television, radio and newspapers, which were not reaching out to all stakeholders due to geographical spread. As a result, the Botswana HRDC decided to incorporate digital marketing in its Marketing Communications Strategy. After this shift, it became necessary to know whether digital marketing platforms, mainly Facebook and Twitter, were achieving the intended results. The study sought to investigate the effectiveness and efficiency of digital marketing on the promotion of Botswana HRDC’s services. The study targeted Botswana HRDC stakeholders, customers and clients. A mixed‐methods research approach was used. Purposive sampling was used to select 420 respondents, of which 348 answered a quesƟonnaire, while 26 participated in interv...
The existing trade pat terns,*whereby most of the country's trade is channeled via South Africa w... more The existing trade pat terns,*whereby most of the country's trade is channeled via South Africa will have to be changed after independence. The new economic order to emerge in an independent and free Namibia will be accompanied by increased demand for consumer goods, because, as the apartheid and all racial policies are done away with and all the people will be treated equally economically, all the Namibian people will have equal access to their wealth, unlike now when only a handful portion of the population takes the lion's share. This would, in turn, give rise to increased imports volume. Furthermore, Namibia will have the opportunity to extend its hinterland to the landlocked countries surrounding it, such as Botswana, Zimbabwe, Zambia, etc. All these factors will give rise to demand for shipping services, particularly port facilities and physical infrastructure. Namibia will thus, virtually, start from scratch, in most of the sub-sectors of the maritime sector. This study finds its justification and rationale from the foregoing background. It attempts to see the existing situation in Namibia and sets forth some proposals, which might be of some relevance and use to the new Namibian government for the development of this economically important sector. It should be noted here that the study is more on the Economics side. The first Chapter takes review of the structure of the Namibian economy, sampling out the major sectors. The second chapter takes a Bird's eye-view of the current overall transport system. The third Chapter comprises general objectives and considerations for the development of shipping in independent Namibia. The fourth Chapter takes a close look at Walvis Bay, Namibia's main and only deep water i i harbour. The fifth Chapter consists of general proposals or guidelines for the development of maritime activities in future Namibia. Each chapter ends with conclusions and recommendations, except chapters III and IV, which are, so to speak, recommendations on their own right. The expression "independent Namibia", repeatedly used in the study, and perhaps boringly, denotes the focus of the efforts into the future, to the new economic order and era,as the dark chapter of colonialism, which has been haunting the country for so long, closes down.
The International Journal of Business & Management
The International Journal of Business & Management
Management and Business Research Quarterly, 2021
Since 2015, Botswana Human Resource Development Council (HRDC) has been using digital marketing p... more Since 2015, Botswana Human Resource Development Council (HRDC) has been using digital marketing platforms to promote its services and reach out to its stakeholders, customers and clients. This was meant to augment traditional marketing platforms such as television, radio and newspapers, which were not reaching out to all stakeholders due to geographical spread. As a result, the Botswana HRDC decided to incorporate digital marketing in its Marketing Communications Strategy. After this shift, it became necessary to know whether digital marketing platforms, mainly Facebook and Twitter, were achieving the intended results. The study sought to investigate the effectiveness and efficiency of digital marketing on the promotion of Botswana HRDC’s services. The study targeted Botswana HRDC stakeholders, customers and clients. A mixed‐methods research approach was used. Purposive sampling was used to select 420 respondents, of which 348 answered a quesƟonnaire, while 26 participated in interv...
The existing trade pat terns,*whereby most of the country's trade is channeled via South Africa w... more The existing trade pat terns,*whereby most of the country's trade is channeled via South Africa will have to be changed after independence. The new economic order to emerge in an independent and free Namibia will be accompanied by increased demand for consumer goods, because, as the apartheid and all racial policies are done away with and all the people will be treated equally economically, all the Namibian people will have equal access to their wealth, unlike now when only a handful portion of the population takes the lion's share. This would, in turn, give rise to increased imports volume. Furthermore, Namibia will have the opportunity to extend its hinterland to the landlocked countries surrounding it, such as Botswana, Zimbabwe, Zambia, etc. All these factors will give rise to demand for shipping services, particularly port facilities and physical infrastructure. Namibia will thus, virtually, start from scratch, in most of the sub-sectors of the maritime sector. This study finds its justification and rationale from the foregoing background. It attempts to see the existing situation in Namibia and sets forth some proposals, which might be of some relevance and use to the new Namibian government for the development of this economically important sector. It should be noted here that the study is more on the Economics side. The first Chapter takes review of the structure of the Namibian economy, sampling out the major sectors. The second chapter takes a Bird's eye-view of the current overall transport system. The third Chapter comprises general objectives and considerations for the development of shipping in independent Namibia. The fourth Chapter takes a close look at Walvis Bay, Namibia's main and only deep water i i harbour. The fifth Chapter consists of general proposals or guidelines for the development of maritime activities in future Namibia. Each chapter ends with conclusions and recommendations, except chapters III and IV, which are, so to speak, recommendations on their own right. The expression "independent Namibia", repeatedly used in the study, and perhaps boringly, denotes the focus of the efforts into the future, to the new economic order and era,as the dark chapter of colonialism, which has been haunting the country for so long, closes down.