Sicco van Gelder - Academia.edu (original) (raw)
Papers by Sicco van Gelder
Background: This document describes two programmatic case studies documenting experiences impleme... more Background: This document describes two programmatic case studies documenting experiences implementing digital financial systems (DFS) for health with a focus on expanding access to universal health coverage (UHC). The CBHI 3MS system in Rwanda and the i-PUSH and Medical Credit Fund programs in Kenya were selected because they represent innovative use of digital financing technologies to support UHC programs at scale.Methods: These studies were conducted from April-August 2021 using a mixed methods process evaluation approach to answer three questions: 1) what was the experience implementing the program, 2) how was it perceived to influence health systems performance, and 3) what was the client/beneficiary experience? Qualitative interviews involved a range of engaged stakeholders, including implementers, developers, and clients/users from the examined programs in both countries. Secondary data were used to describe key program trends.Results: Respondents agreed that DFS contributed...
The new imperatives for global
City Branding, 2011
For a city brand to be effective it needs to represent all of its key stakeholders and it needs t... more For a city brand to be effective it needs to represent all of its key stakeholders and it needs to remain viable and relevant over time. City branding is different from traditional location and destination marketing and investment promotion in that it drives and inspires consistent and on-brand behavior by all of its stakeholders, rather than just those organizations responsible for sending out marketing messages – messages which may or may not be supported by the reality of the place. Engaging and connecting key stakeholders in the development and implementation of a city brand strategy strengthens the brand beyond what the stakeholders could achieve individually.
Journal of Brand Management, 2004
Journal of Brand Management, 2005
It will not be long before very large sections of the world population become difficult to attrac... more It will not be long before very large sections of the world population become difficult to attract. In their roles as consumers, citizens, workers, decision makers, policy makers, investors etc people will look carefully at what brands have to offer them. They will often have little time or mind space for decisions and they will choose those brands that clearly offer them the most value; and their demands for value are increasing rapidly. How will global brands cope with this demand? How will they be able to continuously increase their value to fickle stakeholders? How will they do that in a world where people are becoming more and more conscious of their national, regional and local identities? As a reaction to these abovementioned global developments, many organisations have mainly been concerned with improving their operational efficiencies. This may seem obvious, considering the pricing pressures they are under; however, it is
Journal of Brand Management, 2004
This paper introduces a unique framework for equivalent and comparable brand analysis across mult... more This paper introduces a unique framework for equivalent and comparable brand analysis across multiple markets and societies — the Global Brand Proposition Model. The model combines consideration of the strategic planning cycle and the brand environment into an analysis tool that can be applied both globally and locally. It allows global and local analyses to be linked together seamlessly. This in turn enables brand managers to develop global brand strategy that will unlock their brands' full potential across countries, cultures and markets.
Background: This document describes two programmatic case studies documenting experiences impleme... more Background: This document describes two programmatic case studies documenting experiences implementing digital financial systems (DFS) for health with a focus on expanding access to universal health coverage (UHC). The CBHI 3MS system in Rwanda and the i-PUSH and Medical Credit Fund programs in Kenya were selected because they represent innovative use of digital financing technologies to support UHC programs at scale.Methods: These studies were conducted from April-August 2021 using a mixed methods process evaluation approach to answer three questions: 1) what was the experience implementing the program, 2) how was it perceived to influence health systems performance, and 3) what was the client/beneficiary experience? Qualitative interviews involved a range of engaged stakeholders, including implementers, developers, and clients/users from the examined programs in both countries. Secondary data were used to describe key program trends.Results: Respondents agreed that DFS contributed...
The new imperatives for global
City Branding, 2011
For a city brand to be effective it needs to represent all of its key stakeholders and it needs t... more For a city brand to be effective it needs to represent all of its key stakeholders and it needs to remain viable and relevant over time. City branding is different from traditional location and destination marketing and investment promotion in that it drives and inspires consistent and on-brand behavior by all of its stakeholders, rather than just those organizations responsible for sending out marketing messages – messages which may or may not be supported by the reality of the place. Engaging and connecting key stakeholders in the development and implementation of a city brand strategy strengthens the brand beyond what the stakeholders could achieve individually.
Journal of Brand Management, 2004
Journal of Brand Management, 2005
It will not be long before very large sections of the world population become difficult to attrac... more It will not be long before very large sections of the world population become difficult to attract. In their roles as consumers, citizens, workers, decision makers, policy makers, investors etc people will look carefully at what brands have to offer them. They will often have little time or mind space for decisions and they will choose those brands that clearly offer them the most value; and their demands for value are increasing rapidly. How will global brands cope with this demand? How will they be able to continuously increase their value to fickle stakeholders? How will they do that in a world where people are becoming more and more conscious of their national, regional and local identities? As a reaction to these abovementioned global developments, many organisations have mainly been concerned with improving their operational efficiencies. This may seem obvious, considering the pricing pressures they are under; however, it is
Journal of Brand Management, 2004
This paper introduces a unique framework for equivalent and comparable brand analysis across mult... more This paper introduces a unique framework for equivalent and comparable brand analysis across multiple markets and societies — the Global Brand Proposition Model. The model combines consideration of the strategic planning cycle and the brand environment into an analysis tool that can be applied both globally and locally. It allows global and local analyses to be linked together seamlessly. This in turn enables brand managers to develop global brand strategy that will unlock their brands' full potential across countries, cultures and markets.