Sim Hamim - Academia.edu (original) (raw)

Papers by Sim Hamim

Research paper thumbnail of Tourism Collaboration Policy Report

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Research paper thumbnail of Tourism Collaboration Interview Report

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Research paper thumbnail of Collective Innovation in Tourism

Collaboration and partnership have been studied quite extensively from the supplier side. Discuss... more Collaboration and partnership have been studied quite extensively from the supplier side. Discuss on the emerging of collective innovations that can be translated into collaboration among tourists. It is shaking the very bedrock of the industrial tourism system.

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Research paper thumbnail of EVENT WRAP-UP REPORT: “LECTURE SERIES: LEGAL, BUDGET & QUALITY ISSUES IN MICE” BY MS. HASNITA AHMAD AND “MINI SEMINAR: MAGNET KEKAYAAN DAN KEJAYAAN” BY DR. AZIZAN OSMAN

The purpose of this report is to analyze a wrap-up on the events attended and participate by the ... more The purpose of this report is to analyze a wrap-up on the events attended and participate by the students for the purpose of fulfilling the assessment requirement in subject “Convention and Exposition Management”. The write-up covers two events with different scale, range and roles for the students.
The events reported in this write-up included a medium scale seminar titled “Mini Seminar: Magnet Kekayaan dan Kejayaan” by Dr. Azizan Osman from International Richwork; and a small lecture series titled “Lecture Series: Legal, Budget and Quality Issues in MICE” by Ms. Hasnita Ahmad from ABC Media Work.

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Research paper thumbnail of THE BUSINESS STRUCTURE OF CONVENTION AND EXPOSITIONS (JOURNAL ANALYSIS)

The purpose of this report is to analyze on to the business structures of convention and expositi... more The purpose of this report is to analyze on to the business structures of convention and expositions. In this case, business structure means a convention and expositions framework legally recognized for conducting convention and expositions related activities such as partnership, funding and hosting.
Research for this report included a review of primary journal, “Congress and Meetings Tourism and Destination Brand”, by Ford, R. C., Gresock, A. R. and Peeper, W. C. In addition, the research also reviews literature on additional journals and articles with related topics.

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Research paper thumbnail of MARKETING PLAN: “EVENTS AND PROMOTIONS FOR THE YEAR 2015”

Suggestive report on marketing plan for imaginary hotel for the year of 2015 as part of Strategic... more Suggestive report on marketing plan for imaginary hotel for the year of 2015 as part of Strategic Management for Hospitality and Tourism Industry subject.

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Research paper thumbnail of CHAPTER PRESENTATION‘S REPORT: CHAPTER THREE: STRATEGIC MARKET SEGMENTATION ppt.

CHAPTER PRESENTATION‘S REPORT: CHAPTER THREE: STRATEGIC MARKET SEGMENTATION ppt.

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Research paper thumbnail of CHAPTER PRESENTATION‘S REPORT: CHAPTER THREE: STRATEGIC MARKET SEGMENTATION

The report is the detail contents on presentation topic about strategic market segmentation.

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Research paper thumbnail of STRATEGIC MANAGEMENT ANALYSIS AND INNOVATION: “MAHKOTA SONGKET” ppt.

STRATEGIC MANAGEMENT ANALYSIS AND INNOVATION: “MAHKOTA SONGKET” ppt.

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Research paper thumbnail of STRATEGIC MANAGEMENT ANALYSIS AND INNOVATION: “MAHKOTA SONGKET”

The purpose of this report was to analyze the strategic management that implemented in any SMEs (... more The purpose of this report was to analyze the strategic management that implemented in any SMEs (Small Medium Enterprises) in Malaysia. In this case, the identified business is “Mahkota Songket” that located at Alam Avenue, Section 16, Shah Alam, Selangor.
The analysis on the strategic management executed in Mahkota Songket will be followed through with analysis on creative innovation on its overall business management, marketing and operation to be proposed to Mahkota Songket for its expansion and globalization.

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Research paper thumbnail of INTERNATIONAL EVENT MARKETING ANALYSIS: “SALON INTERNATIONAL DE L‟AERONAUTIQUE ET DE ‟ESPACE, PARIS-LE BOURGET” (PARIS AIR SHOW, LE BOURGET)

The purpose of this report is to analyze the international mega event marketing implementation th... more The purpose of this report is to analyze the international mega event marketing implementation that held either locally or overseas. In this case, the identified event is “Salon International de l‟aeronatique et de ‟Espace, Paris-Le Bourget” (Paris Air Show, Le Bourget).
Research for this report included a review of various articles and reports on the related topic. The main report used is “Paris Air Show Report 2013” retrieved from the event official website itself. In addition, the main articles used are “Paris Air Show: Replies to Five Questions” by Serge Dassault and “Paris Air Show, The World‟s Largest Aviation Expo, Opens Big in France” by Allison Barrie.

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Research paper thumbnail of JOURNAL ANALYSIS: “HOW A VISION OF GLOBAL HALAL MARKET IS OVERCOMING NETWORK ENVY” BY FISCHER, J. AND “FEEDING SECULARISM: THE HALAL MARKET IN LONDON” BY FISCHER, J.

The purpose of this report was to analyze and compare two international mega events that were hel... more The purpose of this report was to analyze and compare two international mega events that were held locally; Malaysia and overseas. In this case, the identified events are Malaysia International Halal Showcase (MIHAS), Kuala Lumpur and Halal Exhibition, World Food Market (WFM), London.
Research for this report included a review of primary journals, “How a Vision of Global Halal Markets is Overcoming Network Envy” and “Feeding Secularism: The Halal Market in London”, both by Johan Fischer. In addition, the research also reviews literature on additional journals and articles with related topics.

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Research paper thumbnail of Interactive Royal Museum

A poster of Interactive Royal Museum which derived from the full report of Royal Museum Transform... more A poster of Interactive Royal Museum which derived from the full report of Royal Museum Transformation to Interactive Royal Museum which used for presentation.

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Research paper thumbnail of Interactive Royal Museum Report

This report is assignment requirement for Tourism Destination Analysis subject which is about the... more This report is assignment requirement for Tourism Destination Analysis subject which is about the suggestive innovation on tourism site/destination to enhance its' image and tourism potential. The report focusing on Royal Museum, Malaysia.

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Research paper thumbnail of Royal Museum Transformation to Interactive Royal Museum

This article is a suggestive article on the tourism site/destination's innovations to enhance the... more This article is a suggestive article on the tourism site/destination's innovations to enhance the site/destination's image as well as increase tourism potential.

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Research paper thumbnail of Batu Caves as World Heritage Site, Tourism Destination Analysis

This article is a suggestion article on the Batu Caves as World Heritage Site

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Research paper thumbnail of Tourism Collaboration Policy Report

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Research paper thumbnail of Tourism Collaboration Interview Report

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Research paper thumbnail of Collective Innovation in Tourism

Collaboration and partnership have been studied quite extensively from the supplier side. Discuss... more Collaboration and partnership have been studied quite extensively from the supplier side. Discuss on the emerging of collective innovations that can be translated into collaboration among tourists. It is shaking the very bedrock of the industrial tourism system.

Bookmarks Related papers MentionsView impact

Research paper thumbnail of EVENT WRAP-UP REPORT: “LECTURE SERIES: LEGAL, BUDGET & QUALITY ISSUES IN MICE” BY MS. HASNITA AHMAD AND “MINI SEMINAR: MAGNET KEKAYAAN DAN KEJAYAAN” BY DR. AZIZAN OSMAN

The purpose of this report is to analyze a wrap-up on the events attended and participate by the ... more The purpose of this report is to analyze a wrap-up on the events attended and participate by the students for the purpose of fulfilling the assessment requirement in subject “Convention and Exposition Management”. The write-up covers two events with different scale, range and roles for the students.
The events reported in this write-up included a medium scale seminar titled “Mini Seminar: Magnet Kekayaan dan Kejayaan” by Dr. Azizan Osman from International Richwork; and a small lecture series titled “Lecture Series: Legal, Budget and Quality Issues in MICE” by Ms. Hasnita Ahmad from ABC Media Work.

Bookmarks Related papers MentionsView impact

Research paper thumbnail of THE BUSINESS STRUCTURE OF CONVENTION AND EXPOSITIONS (JOURNAL ANALYSIS)

The purpose of this report is to analyze on to the business structures of convention and expositi... more The purpose of this report is to analyze on to the business structures of convention and expositions. In this case, business structure means a convention and expositions framework legally recognized for conducting convention and expositions related activities such as partnership, funding and hosting.
Research for this report included a review of primary journal, “Congress and Meetings Tourism and Destination Brand”, by Ford, R. C., Gresock, A. R. and Peeper, W. C. In addition, the research also reviews literature on additional journals and articles with related topics.

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Research paper thumbnail of MARKETING PLAN: “EVENTS AND PROMOTIONS FOR THE YEAR 2015”

Suggestive report on marketing plan for imaginary hotel for the year of 2015 as part of Strategic... more Suggestive report on marketing plan for imaginary hotel for the year of 2015 as part of Strategic Management for Hospitality and Tourism Industry subject.

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Research paper thumbnail of CHAPTER PRESENTATION‘S REPORT: CHAPTER THREE: STRATEGIC MARKET SEGMENTATION ppt.

CHAPTER PRESENTATION‘S REPORT: CHAPTER THREE: STRATEGIC MARKET SEGMENTATION ppt.

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Research paper thumbnail of CHAPTER PRESENTATION‘S REPORT: CHAPTER THREE: STRATEGIC MARKET SEGMENTATION

The report is the detail contents on presentation topic about strategic market segmentation.

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Research paper thumbnail of STRATEGIC MANAGEMENT ANALYSIS AND INNOVATION: “MAHKOTA SONGKET” ppt.

STRATEGIC MANAGEMENT ANALYSIS AND INNOVATION: “MAHKOTA SONGKET” ppt.

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Research paper thumbnail of STRATEGIC MANAGEMENT ANALYSIS AND INNOVATION: “MAHKOTA SONGKET”

The purpose of this report was to analyze the strategic management that implemented in any SMEs (... more The purpose of this report was to analyze the strategic management that implemented in any SMEs (Small Medium Enterprises) in Malaysia. In this case, the identified business is “Mahkota Songket” that located at Alam Avenue, Section 16, Shah Alam, Selangor.
The analysis on the strategic management executed in Mahkota Songket will be followed through with analysis on creative innovation on its overall business management, marketing and operation to be proposed to Mahkota Songket for its expansion and globalization.

Bookmarks Related papers MentionsView impact

Research paper thumbnail of INTERNATIONAL EVENT MARKETING ANALYSIS: “SALON INTERNATIONAL DE L‟AERONAUTIQUE ET DE ‟ESPACE, PARIS-LE BOURGET” (PARIS AIR SHOW, LE BOURGET)

The purpose of this report is to analyze the international mega event marketing implementation th... more The purpose of this report is to analyze the international mega event marketing implementation that held either locally or overseas. In this case, the identified event is “Salon International de l‟aeronatique et de ‟Espace, Paris-Le Bourget” (Paris Air Show, Le Bourget).
Research for this report included a review of various articles and reports on the related topic. The main report used is “Paris Air Show Report 2013” retrieved from the event official website itself. In addition, the main articles used are “Paris Air Show: Replies to Five Questions” by Serge Dassault and “Paris Air Show, The World‟s Largest Aviation Expo, Opens Big in France” by Allison Barrie.

Bookmarks Related papers MentionsView impact

Research paper thumbnail of JOURNAL ANALYSIS: “HOW A VISION OF GLOBAL HALAL MARKET IS OVERCOMING NETWORK ENVY” BY FISCHER, J. AND “FEEDING SECULARISM: THE HALAL MARKET IN LONDON” BY FISCHER, J.

The purpose of this report was to analyze and compare two international mega events that were hel... more The purpose of this report was to analyze and compare two international mega events that were held locally; Malaysia and overseas. In this case, the identified events are Malaysia International Halal Showcase (MIHAS), Kuala Lumpur and Halal Exhibition, World Food Market (WFM), London.
Research for this report included a review of primary journals, “How a Vision of Global Halal Markets is Overcoming Network Envy” and “Feeding Secularism: The Halal Market in London”, both by Johan Fischer. In addition, the research also reviews literature on additional journals and articles with related topics.

Bookmarks Related papers MentionsView impact

Research paper thumbnail of Interactive Royal Museum

A poster of Interactive Royal Museum which derived from the full report of Royal Museum Transform... more A poster of Interactive Royal Museum which derived from the full report of Royal Museum Transformation to Interactive Royal Museum which used for presentation.

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Research paper thumbnail of Interactive Royal Museum Report

This report is assignment requirement for Tourism Destination Analysis subject which is about the... more This report is assignment requirement for Tourism Destination Analysis subject which is about the suggestive innovation on tourism site/destination to enhance its' image and tourism potential. The report focusing on Royal Museum, Malaysia.

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Research paper thumbnail of Royal Museum Transformation to Interactive Royal Museum

This article is a suggestive article on the tourism site/destination's innovations to enhance the... more This article is a suggestive article on the tourism site/destination's innovations to enhance the site/destination's image as well as increase tourism potential.

Bookmarks Related papers MentionsView impact

Research paper thumbnail of Batu Caves as World Heritage Site, Tourism Destination Analysis

This article is a suggestion article on the Batu Caves as World Heritage Site

Bookmarks Related papers MentionsView impact