Sonal Minocha - Academia.edu (original) (raw)

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Papers by Sonal Minocha

Research paper thumbnail of Strategic processes @ Nike—making and doing knowledge management

Knowledge and Process Management, 2008

This paper contrasts theory with practice through a case study of strategic processes of knowledg... more This paper contrasts theory with practice through a case study of strategic processes of knowledge management (KM) at Nike Incorporated. From its origins as a small specialist enterprise in 1972 to a multi-billion dollar global brand, the corporation has been continuously at the forefront of developments in management practice and business innovation. This case study has been compiled from interviews with senior managers and numerous secondary sources. The paper begins with a discussion of an insider perspective on the trajectory of the organization in terms of its strategic goals and decisions on markets, customers, products, services and business processes. It then goes on to explore and critique the dynamic interplay of the processes of strategizing, learning, creativity and innovation at Nike as the basis for its knowledge-based competitive advantage (CA). The case thus represents KM as a unique combination of processes in which learning; strategy and creativity are organized and strategically embedded within a large global organization. This has implications for future theorizing in KM, which, as we illustrate in this paper, demands a more integrative approach to research and practice. One of the key lessons for practice is that span of activity, as well as strategy, will influence the relationship between strategizing, organizing and learning and this interplay determines the success (or failure) of KM.

Research paper thumbnail of The language of legitimation: The narrative of reputation management within corporate disclosures

Critical Perspectives on Accounting, 2009

This poem is a story and a call. The story of my experience as an outsider to the field of accoun... more This poem is a story and a call. The story of my experience as an outsider to the field of accountancy and legitimacy theory and the resulting call to the experts in the field to move towards an epistemologically tolerant theorising for ontologically radical practice that is necessitated by the modern context of corporate practice.

Research paper thumbnail of Chapters of the Quarterly: Management versus Accountancy—A ‘Strategists’ Say

Critical Perspectives on Accounting, 2004

Research paper thumbnail of The “learning trap”: a Bollywood frame for strategic learning

Management Decision, 2006

... Ultimately, breaking free of the learning trap requires a shift from the current paradigm of ... more ... Ultimately, breaking free of the learning trap requires a shift from the current paradigm of learning in ... As a consequence, Bollywood as an industry is worth over £2 billion and produces around a ... For example, the star of the film remarked to one of the younger members of the cast ...

Research paper thumbnail of We will teach you the steps but you will never learn to dance

Learning Organization, The, 2006

Research paper thumbnail of Strategic processes @ Nike—making and doing knowledge management

Knowledge and Process Management, 2008

This paper contrasts theory with practice through a case study of strategic processes of knowledg... more This paper contrasts theory with practice through a case study of strategic processes of knowledge management (KM) at Nike Incorporated. From its origins as a small specialist enterprise in 1972 to a multi-billion dollar global brand, the corporation has been continuously at the forefront of developments in management practice and business innovation. This case study has been compiled from interviews with senior managers and numerous secondary sources. The paper begins with a discussion of an insider perspective on the trajectory of the organization in terms of its strategic goals and decisions on markets, customers, products, services and business processes. It then goes on to explore and critique the dynamic interplay of the processes of strategizing, learning, creativity and innovation at Nike as the basis for its knowledge-based competitive advantage (CA). The case thus represents KM as a unique combination of processes in which learning; strategy and creativity are organized and strategically embedded within a large global organization. This has implications for future theorizing in KM, which, as we illustrate in this paper, demands a more integrative approach to research and practice. One of the key lessons for practice is that span of activity, as well as strategy, will influence the relationship between strategizing, organizing and learning and this interplay determines the success (or failure) of KM.

Research paper thumbnail of The language of legitimation: The narrative of reputation management within corporate disclosures

Critical Perspectives on Accounting, 2009

This poem is a story and a call. The story of my experience as an outsider to the field of accoun... more This poem is a story and a call. The story of my experience as an outsider to the field of accountancy and legitimacy theory and the resulting call to the experts in the field to move towards an epistemologically tolerant theorising for ontologically radical practice that is necessitated by the modern context of corporate practice.

Research paper thumbnail of Chapters of the Quarterly: Management versus Accountancy—A ‘Strategists’ Say

Critical Perspectives on Accounting, 2004

Research paper thumbnail of The “learning trap”: a Bollywood frame for strategic learning

Management Decision, 2006

... Ultimately, breaking free of the learning trap requires a shift from the current paradigm of ... more ... Ultimately, breaking free of the learning trap requires a shift from the current paradigm of learning in ... As a consequence, Bollywood as an industry is worth over £2 billion and produces around a ... For example, the star of the film remarked to one of the younger members of the cast ...

Research paper thumbnail of We will teach you the steps but you will never learn to dance

Learning Organization, The, 2006

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