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Papers by Sumithra Sreenath

Research paper thumbnail of A Study on Green Marketing Practices of Quick Service Restaurants at Bengaluru

Deleted Journal, Oct 26, 2023

Research paper thumbnail of A study on Brand Loyalty towards Fair and Lovely Fairness Cream with reference to Women at Bengaluru city

Winning brands are the cash cowfor company's growth and development. The study completely... more Winning brands are the cash cowfor company's growth and development. The study completely focuses on the successful brand ofUnilever's fairness creamnamed Fair and Lovely. The fairness cream is existing in the market since 1970's. This product enjoys a huge market share in the south India. This study has been conducted in Bengaluru city and primary data has been collected from the respondents who use the fairness cream. Both primary data and secondary has been included as a part of the study. The research instrument used to collect data is structured questionnaire, Likert scale of 1-5 measure has been used to capture the responses. 124 is the sample size of the respondents from whom the data was collected.The findings reveal that there is an impact on the chosen variables like brand trust and brand value upon brand loyalty.

Research paper thumbnail of Assessment of Safety Measures at Medium Scale Manufacturing Enterprise at Bengaluru

International Journal of Management Studies, 2019

Research paper thumbnail of A Study on Effective Learning Practices of IT Employees at Bengaluru

Learning is considered as an integral part for individual development. In today's environment... more Learning is considered as an integral part for individual development. In today's environment learning happens from cradle to grave. From the year 1990, Peter Senge (Fifth Discipline) industries (corporate) were gazing at learning as a part for development of workplace and device new ideas for changing customer needs. As far as learning is concerned, there are many forms of learning for knowledge development and reusing in the society for development. There are some kinds of knowledge like tacit knowledge and explicit knowledge, which are used by human beings. Some kinds of learning process can be codified and captured for assessment, but there are certain forms of knowledge that cannot be captured or transformed. Moreover, Learning has been classified into formal learning and informal learning. Earlier times, formal learning means which is provided in schools and colleges. Now formal learning happens at workplace because of various reasons like technological development and cha...

Research paper thumbnail of Employee Benefits and its Effect on Productivity at Semcon India Private Limited, Bangalore

SDMIMD Journal of Management

Reward management is the key to motivate employees in the present scenario of the work environmen... more Reward management is the key to motivate employees in the present scenario of the work environment. Many researchers have deliberated on the same points that employ benefit packages will motivate employees at the workplace. In the case of benefits monetary benefits like cash rewards and insurances are most preferred by the employees. Many compensation personnel usually are in the state of fix to identify the right kind of benefit and most suitable to retain employees at the workplace. The Head of HR's think about the ideal plans for offering a holistic compensation package. Usually benefit packages are kept a part of flexible plans and annually it is changed. Moreover designing the best benefit package is challenge to the compensation executives or third parties which manage payrolls in today's environment. One more important point to be considered at this juncture, it is understood that each industry or each organisation has set their own method of benefit packages. It is a daunting task to understand the best methods of benefit packages which motivate employees. Some of the organisations follow the industry or market place standards to offer the benefit packages, but is helping employees in motivating and helping them to improve productivity is a question mark. Off late, keeping employee's morale and seeking their productivity is a challenge, but of course, work environment matters a lot at the same time some specific employee benefits matter a lot. Today's employee expects flexible time, work from home, team events, learning opportunities, family care programs, awards ,rewards, perquisites, pension funds, break encouragements, leave travel allowance, family time out and other benefits are important for encouraging employees at workplace. Corporate caring for employee's health and happiness makes all round impact on the work environment and retention of employees. Many researchers have presented a detailed point on giving breaks to employees is an important phenomenon. In this paper the authors have made an effort to understand the type of benefit packages given in the engineering company called 'Semcon' India private limited. The authors have made all the efforts to collect data from almost all employees who were present during the time of data collection at the industry. The instrument used to collect data is through structured questionnaire with the variables consisting of recognition, mobile and internet benefit, leave policy, performance, productivity and educational benefit in order to link that with the productivity and identify the impact of the variables. In this paper the authors have used SPSS statistical package for correlation and chi-square tests. Sample size chosen for the study for the study 108 employees of Semcon. The data was collected from 72 males and 36 females. The study finally concluded that employee benefit packages do impact the productivity at the workplace.

Research paper thumbnail of A Study on Green Marketing Practices of Quick Service Restaurants at Bengaluru

Deleted Journal, Oct 26, 2023

Research paper thumbnail of A study on Brand Loyalty towards Fair and Lovely Fairness Cream with reference to Women at Bengaluru city

Winning brands are the cash cowfor company's growth and development. The study completely... more Winning brands are the cash cowfor company's growth and development. The study completely focuses on the successful brand ofUnilever's fairness creamnamed Fair and Lovely. The fairness cream is existing in the market since 1970's. This product enjoys a huge market share in the south India. This study has been conducted in Bengaluru city and primary data has been collected from the respondents who use the fairness cream. Both primary data and secondary has been included as a part of the study. The research instrument used to collect data is structured questionnaire, Likert scale of 1-5 measure has been used to capture the responses. 124 is the sample size of the respondents from whom the data was collected.The findings reveal that there is an impact on the chosen variables like brand trust and brand value upon brand loyalty.

Research paper thumbnail of Assessment of Safety Measures at Medium Scale Manufacturing Enterprise at Bengaluru

International Journal of Management Studies, 2019

Research paper thumbnail of A Study on Effective Learning Practices of IT Employees at Bengaluru

Learning is considered as an integral part for individual development. In today's environment... more Learning is considered as an integral part for individual development. In today's environment learning happens from cradle to grave. From the year 1990, Peter Senge (Fifth Discipline) industries (corporate) were gazing at learning as a part for development of workplace and device new ideas for changing customer needs. As far as learning is concerned, there are many forms of learning for knowledge development and reusing in the society for development. There are some kinds of knowledge like tacit knowledge and explicit knowledge, which are used by human beings. Some kinds of learning process can be codified and captured for assessment, but there are certain forms of knowledge that cannot be captured or transformed. Moreover, Learning has been classified into formal learning and informal learning. Earlier times, formal learning means which is provided in schools and colleges. Now formal learning happens at workplace because of various reasons like technological development and cha...

Research paper thumbnail of Employee Benefits and its Effect on Productivity at Semcon India Private Limited, Bangalore

SDMIMD Journal of Management

Reward management is the key to motivate employees in the present scenario of the work environmen... more Reward management is the key to motivate employees in the present scenario of the work environment. Many researchers have deliberated on the same points that employ benefit packages will motivate employees at the workplace. In the case of benefits monetary benefits like cash rewards and insurances are most preferred by the employees. Many compensation personnel usually are in the state of fix to identify the right kind of benefit and most suitable to retain employees at the workplace. The Head of HR's think about the ideal plans for offering a holistic compensation package. Usually benefit packages are kept a part of flexible plans and annually it is changed. Moreover designing the best benefit package is challenge to the compensation executives or third parties which manage payrolls in today's environment. One more important point to be considered at this juncture, it is understood that each industry or each organisation has set their own method of benefit packages. It is a daunting task to understand the best methods of benefit packages which motivate employees. Some of the organisations follow the industry or market place standards to offer the benefit packages, but is helping employees in motivating and helping them to improve productivity is a question mark. Off late, keeping employee's morale and seeking their productivity is a challenge, but of course, work environment matters a lot at the same time some specific employee benefits matter a lot. Today's employee expects flexible time, work from home, team events, learning opportunities, family care programs, awards ,rewards, perquisites, pension funds, break encouragements, leave travel allowance, family time out and other benefits are important for encouraging employees at workplace. Corporate caring for employee's health and happiness makes all round impact on the work environment and retention of employees. Many researchers have presented a detailed point on giving breaks to employees is an important phenomenon. In this paper the authors have made an effort to understand the type of benefit packages given in the engineering company called 'Semcon' India private limited. The authors have made all the efforts to collect data from almost all employees who were present during the time of data collection at the industry. The instrument used to collect data is through structured questionnaire with the variables consisting of recognition, mobile and internet benefit, leave policy, performance, productivity and educational benefit in order to link that with the productivity and identify the impact of the variables. In this paper the authors have used SPSS statistical package for correlation and chi-square tests. Sample size chosen for the study for the study 108 employees of Semcon. The data was collected from 72 males and 36 females. The study finally concluded that employee benefit packages do impact the productivity at the workplace.