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Papers by Suhaily Mohd-Ramly

Jurnal pengurusan, 2015

This study aimed at examining the relationship among program benefi ts (utilitarian/monetary, hed... more This study aimed at examining the relationship among program benefi ts (utilitarian/monetary, hedonic, and symbolic), program satisfaction, and loyalty (program loyalty and store loyalty) in the retail context in Malaysia. A total of 300 questionnaires were collected via convenience sampling from program members of hypermarkets and superstores in Malaysia. A structural equation model that assessed the relationship between the proposed variables was tested using AMOS 20. The fi ndings revealed that of the three program benefi ts, utilitarian benefi ts and symbolic benefi ts were statistically signifi cant in infl uencing program satisfaction. In terms of loyalty, both hedonic and symbolic benefi ts were related to program loyalty and only hedonic benefi t was positively related to store loyalty.

The Asian Journal of Professional & Business Studies

The study aims to assess the relationship between utilitarian and hedonic values, and customer sa... more The study aims to assess the relationship between utilitarian and hedonic values, and customer satisfaction and visit intention in the context of food truck dining in Malaysia. Survey responses from 592 food truck customers were collected through customer intercept and an online survey. SPSS and PLS structural equation modelling were used to analyze the data and to examine the research hypotheses. Both hedonic and utilitarian value significantly influences customer satisfaction and visit intention. The result further indicates a significant relationship between customer satisfaction and visit intention to the food truck. The study contributes to the literature on food truck patronage and provides valuable insights for food truck operators and entrepreneurs aiming to explore in food truck business. The finding of this study is helpful for food truck operator who wants to succeed in this industry. Additionally, a government agency can also highlight the relevant key attributes of food...

Journal of Environmental Treatment Techniques, 2020

The purpose of this study is to examine the effect of perceived scarcity, negative feelings, and ... more The purpose of this study is to examine the effect of perceived scarcity, negative feelings, and status consumption on food waste among consumers in Malaysia. A total of 258 questionnaires were collected via convenience sampling from customers who purchased food. The findings suggest that negative feelings and status consumption are significant and positively related to food waste. However, perceived scarcity shows no relationship to food waste. This study indicates that consumer’s behaviors and motivations in buying food can lead to food waste. This study provides empirical and managerial contributions to the underlying factors that influence food waste among consumers. Due to the alarming level of food waste and limited research on consumer food waste behavior in the medium to a high-income group of countries such as Malaysia, there is an urgent call to conduct this study.

The International Journal of Business and Management, 2018

International Journal of Retail & Distribution Management, 2017

Journal of Administrative and Business Studies, 2015

Content from this work is copyrighted by TAF Publishing, which permits restricted commercial use,... more Content from this work is copyrighted by TAF Publishing, which permits restricted commercial use, distribution and reproduction in any medium under a written permission. Users may print articles for educational and research uses only, provided the original author and source are credited. Any further utilization of this work must maintain attribution to the author(s), the title of the work and journal citation in the form of a proper scientific referencing.

Jurnal Pengurusan UKM Journal of Management, 2015

This study aimed at examining the relationship among program benefits (utilitarian/monetary, hedo... more This study aimed at examining the relationship among program benefits (utilitarian/monetary, hedonic, and symbolic), program satisfaction, and loyalty (program loyalty and store loyalty) in the retail context in Malaysia. A total of 300 questionnaires were collected via convenience sampling from program members of hypermarkets and superstores in Malaysia. A structural equation model that assessed the relationship between the proposed variables was tested using AMOS 20. The findings revealed that of the three program benefits, utilitarian benefits and symbolic benefits were statistically significant in influencing program satisfaction. In terms of loyalty, both hedonic and symbolic benefits were related to program loyalty and only hedonic benefit was positively related to store loyalty. Keywords: Loyalty program; utilitarian benefits; hedonic benefits; symbolic benefits; satisfaction; program loyalty; store loyalty; Malaysia ABSTRAK Kajian ini bertujuan untuk mengukur perhubungan di ...

Journal of Food Products Marketing, 2017

Halal violation is a critical issue in the Islamic market, but little is known on its impact on t... more Halal violation is a critical issue in the Islamic market, but little is known on its impact on the Muslim consumer. Thus, this study investigates the effect of psychological contract violation (PCV), recovery satisfaction, and severity of halal violation on product boycott. The moderating role of PCV in the relationship between recovery satisfaction and seriousness of a violation on the product boycott is also examined. Data collected from a sample of 360 customers were analyzed using PLS-SEM. The results show that recovery satisfaction, severity, and PCV significantly influence product boycott and PCV significantly moderates the relationship between recovery satisfaction and product boycott. This study provides new insights into the relationships among recovery satisfaction, the severity of the halal violation, psychological contract violation, and product boycott and helps the managers to design recovery action toward halal violation.

Within an intense competition in the retail sector, achieving a high store equity may have been b... more Within an intense competition in the retail sector, achieving a high store equity may have been be a means to gain competitive advantage for retailers. However, their sole reliance on store attributes may not be sufficient to build a relationship with customers, as prior studies have demonstrated the high likelihood of customers opting to shop at stores with loyalty programs. Accordingly, the current study aims at examining the contribution of loyalty program attributes and store attributes to store engagement and store equity in the context of department stores in Malaysia. Survey responses from 484 department store cardholders are gathered, while Partial Least Square (PLS) – Structural Equation Modeling (SEM) are taken to test the hypotheses. The results show that all hypotheses are supported, while the relative contribution of both attributes towards store engagement and store equity provides insightful implications. From a theoretical perspective, integrating social exchange the...

International Journal of Retail & Distribution Management

Purpose The global retail landscape has changed drastically. The rising role of Asia as one of th... more Purpose The global retail landscape has changed drastically. The rising role of Asia as one of the fastest growing international retail penetration and expansion will continue to make the region to be the driving force in world economic growth. However, the ambitious expansion plans are making the retail sector to be more challenging. Emphasizing on the customer experience and enhancing the value proposition to customers are undeniably vital factors for the long-term survival of any retail business. Therefore, the purpose of this paper is to examine the influence of store attributes on customer experience and customer engagement in the context of department store in Malaysia. Subsequently, the influence of customer experience on customer engagement is also analyzed. Design/methodology/approach Using drop and collect survey, 484 valid responses of department store cardholders of age 18 years and above in the area Klang Valley, Malaysia, were collected. PLS structural equation modeling was used to test the hypotheses of this study. Findings Results revealed that customer experience is influenced by merchandise, store atmosphere, and loyalty program, while customer engagement is influenced by merchandise, communication, interpersonal communication, and loyalty. In contrast, post-transaction services were found to have non-significant impact on both customer experience and customer engagement. Analysis also revealed a strong relationship between customer experience and customer engagement. Research limitations/implications This study is carried out on customers of department store in Malaysia. However, the researchers urge other researchers to replicate the study from different countries and category of department stores. Originality/value Retail researchers recognize little knowledge on the contribution of store attributes to customer experience and customer engagement. This paper represents original research that encourages foreign retailers to employ service-dominant logic as a new marketing thought in designing strong customer engagement and experience strategies to capture the Malaysia market.

THE 1ST MULTIDISCIPLINARY ACADEMIC RESEARCH INTERNATIONAL CONFERENCE (MARIC) 2019 , 2019

The students' performance in the higher learning institution is an important factor to be conside... more The students' performance in the higher learning institution is an important factor to be considered especially for the educationist and the future employer. Academic performance is an indicator of showing how successful a student or an institution. The main objective of this study is to explore the relationship of the students' demographic factors towards their academic performance during their studies in private higher learning institution. Demographic factors such as age, gender, family income and work experiences were studied as potential determinants of academic performance. A sample of 490 students from the Private Higher Learning Institution were examined using the Statistical Package for Social Sciences. The study uses descriptive statistics and multiple regressions to analyse the relationship among variables. The findings revealed that only the student's gender is significantly related to students' academic performance. This study contributes to the literature of the students in private higher institution and useful for education sector, educators, private higher institution's management and future researchers.