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This work aims to understand how the process of internet celebrification occursthat is, the trans... more This work aims to understand how the process of internet celebrification occursthat is, the transformation of a person in a celebrity in the internet. To investigate this phenomenon, was chosen the case study on the forró singer Stefhany do CrossFox (Stefhany of CrossFox), whose amateur video clip of the song "Eu Sou Stefhany" (I Am Stefhany), available on YouTube, was widely reproduced and commented on websites, blogs and social networks after being posted on Papel Pop in 2009. In this blog, from February 5, 2009 (the first post) to November 9, 2011 (the last post), 24 notes were published on the career trajectory of the young woman, from where were collected all the 2.611 comments of these posts. These comments are the research corpus, on which was applied the content analysis technique to map data on the celebrification process through which Stefhany went. For the analysis of information collected on this mapping, we used four categories. The first category-that deals with the media decentralization of the Internet and its publishing channels, allowing the movement of amateur content and characterspresents how Stefhany has sparked interest from the first note about her posted on web by Papel Pop. In the second category, was analyzed how Stefhany caught the attention of readers from her performance in this video (choreography, clothes, locations, the lyrics and other elements), what made her to become the conversations subject. In the third step, was examined the role of the blog as a media platform which gave great visibility to the singer, as well as the popularity of the blogger in this process. It was also reported how the digital trash-language with which the blog and Stefhany are identified-works as an attraction for the reading of the Papel Pop and the mobilization around the characters and products exposed on the blog. In the fourth category, under the performative perspective was analyzed how the players positioning (when discussing among themselves about the singer's performance and related information on the young woman) have situated Stefhany in the center of attention. The results of this study point to the internet and its publishing channels as visibility platforms where anonymous characters from the interest, the mobilization and the conversations they create around themselves because of their performancesare turned into celebrities of that medium, as it happened with Stefhany do CrossFox.
E-Compós
Analisando o circuito de midiatização e energização que gravitou em torno do consumo da imagem de... more Analisando o circuito de midiatização e energização que gravitou em torno do consumo da imagem de Alan Kurdi, criança síria morta em 2015 durante tentativa frustrada de imigração, problematiza-se a “partilha do sensível” e as implicações éticas deste tipo de visibilidade. Tomando a crítica do visível como método de indagação, defende-se que é paradoxal e ambivalente o resultado deste tipo de exposição midiática. O consumo e profanação da imagem da vítima, em que pese seu inegável potencial de denúncia, pode também contribuir para um ciclo de sensibilização midiático que imobiliza seus receptores, a eles oferecendo “pílulas de indignação”. Concluímos, ainda, com uma pergunta: a dimensão pedagógica do consumo de imagens não poderia implicar uma política da estética (e das sensibilidades) menos imediatista e individualista?
This work aims to understand how the process of internet celebrification occursthat is, the trans... more This work aims to understand how the process of internet celebrification occursthat is, the transformation of a person in a celebrity in the internet. To investigate this phenomenon, was chosen the case study on the forró singer Stefhany do CrossFox (Stefhany of CrossFox), whose amateur video clip of the song "Eu Sou Stefhany" (I Am Stefhany), available on YouTube, was widely reproduced and commented on websites, blogs and social networks after being posted on Papel Pop in 2009. In this blog, from February 5, 2009 (the first post) to November 9, 2011 (the last post), 24 notes were published on the career trajectory of the young woman, from where were collected all the 2.611 comments of these posts. These comments are the research corpus, on which was applied the content analysis technique to map data on the celebrification process through which Stefhany went. For the analysis of information collected on this mapping, we used four categories. The first category-that deals with the media decentralization of the Internet and its publishing channels, allowing the movement of amateur content and characterspresents how Stefhany has sparked interest from the first note about her posted on web by Papel Pop. In the second category, was analyzed how Stefhany caught the attention of readers from her performance in this video (choreography, clothes, locations, the lyrics and other elements), what made her to become the conversations subject. In the third step, was examined the role of the blog as a media platform which gave great visibility to the singer, as well as the popularity of the blogger in this process. It was also reported how the digital trash-language with which the blog and Stefhany are identified-works as an attraction for the reading of the Papel Pop and the mobilization around the characters and products exposed on the blog. In the fourth category, under the performative perspective was analyzed how the players positioning (when discussing among themselves about the singer's performance and related information on the young woman) have situated Stefhany in the center of attention. The results of this study point to the internet and its publishing channels as visibility platforms where anonymous characters from the interest, the mobilization and the conversations they create around themselves because of their performancesare turned into celebrities of that medium, as it happened with Stefhany do CrossFox.
E-Compós, 2015
Analisando o circuito de midiatização e energização que gravitou em torno do consumo da imagem de... more Analisando o circuito de midiatização e energização que gravitou em torno do consumo da imagem de Alan Kurdi, criança síria morta em 2015 durante tentativa frustrada de imigração, problematiza-se a “partilha do sensível” e as implicações éticas deste tipo de visibilidade. Tomando a crítica do visível como método de indagação, defende-se que é paradoxal e ambivalente o resultado deste tipo de exposição midiática. O consumo e a profanação da imagem da vítima, em que pese seu inegável potencial de denúncia, podem também contribuir para um ciclo de sensibilização midiático que imobiliza seus receptores, a eles oferecendo “pílulas de indignação”. Concluímos, ainda, com uma pergunta: a dimensão pedagógica do consumo de imagens não poderia implicar uma política da estética (e das sensibilidades) menos imediatista e individualista?
This work aims to understand how the process of internet celebrification occursthat is, the trans... more This work aims to understand how the process of internet celebrification occursthat is, the transformation of a person in a celebrity in the internet. To investigate this phenomenon, was chosen the case study on the forró singer Stefhany do CrossFox (Stefhany of CrossFox), whose amateur video clip of the song "Eu Sou Stefhany" (I Am Stefhany), available on YouTube, was widely reproduced and commented on websites, blogs and social networks after being posted on Papel Pop in 2009. In this blog, from February 5, 2009 (the first post) to November 9, 2011 (the last post), 24 notes were published on the career trajectory of the young woman, from where were collected all the 2.611 comments of these posts. These comments are the research corpus, on which was applied the content analysis technique to map data on the celebrification process through which Stefhany went. For the analysis of information collected on this mapping, we used four categories. The first category-that deals with the media decentralization of the Internet and its publishing channels, allowing the movement of amateur content and characterspresents how Stefhany has sparked interest from the first note about her posted on web by Papel Pop. In the second category, was analyzed how Stefhany caught the attention of readers from her performance in this video (choreography, clothes, locations, the lyrics and other elements), what made her to become the conversations subject. In the third step, was examined the role of the blog as a media platform which gave great visibility to the singer, as well as the popularity of the blogger in this process. It was also reported how the digital trash-language with which the blog and Stefhany are identified-works as an attraction for the reading of the Papel Pop and the mobilization around the characters and products exposed on the blog. In the fourth category, under the performative perspective was analyzed how the players positioning (when discussing among themselves about the singer's performance and related information on the young woman) have situated Stefhany in the center of attention. The results of this study point to the internet and its publishing channels as visibility platforms where anonymous characters from the interest, the mobilization and the conversations they create around themselves because of their performancesare turned into celebrities of that medium, as it happened with Stefhany do CrossFox.
E-Compós
Analisando o circuito de midiatização e energização que gravitou em torno do consumo da imagem de... more Analisando o circuito de midiatização e energização que gravitou em torno do consumo da imagem de Alan Kurdi, criança síria morta em 2015 durante tentativa frustrada de imigração, problematiza-se a “partilha do sensível” e as implicações éticas deste tipo de visibilidade. Tomando a crítica do visível como método de indagação, defende-se que é paradoxal e ambivalente o resultado deste tipo de exposição midiática. O consumo e profanação da imagem da vítima, em que pese seu inegável potencial de denúncia, pode também contribuir para um ciclo de sensibilização midiático que imobiliza seus receptores, a eles oferecendo “pílulas de indignação”. Concluímos, ainda, com uma pergunta: a dimensão pedagógica do consumo de imagens não poderia implicar uma política da estética (e das sensibilidades) menos imediatista e individualista?
This work aims to understand how the process of internet celebrification occursthat is, the trans... more This work aims to understand how the process of internet celebrification occursthat is, the transformation of a person in a celebrity in the internet. To investigate this phenomenon, was chosen the case study on the forró singer Stefhany do CrossFox (Stefhany of CrossFox), whose amateur video clip of the song "Eu Sou Stefhany" (I Am Stefhany), available on YouTube, was widely reproduced and commented on websites, blogs and social networks after being posted on Papel Pop in 2009. In this blog, from February 5, 2009 (the first post) to November 9, 2011 (the last post), 24 notes were published on the career trajectory of the young woman, from where were collected all the 2.611 comments of these posts. These comments are the research corpus, on which was applied the content analysis technique to map data on the celebrification process through which Stefhany went. For the analysis of information collected on this mapping, we used four categories. The first category-that deals with the media decentralization of the Internet and its publishing channels, allowing the movement of amateur content and characterspresents how Stefhany has sparked interest from the first note about her posted on web by Papel Pop. In the second category, was analyzed how Stefhany caught the attention of readers from her performance in this video (choreography, clothes, locations, the lyrics and other elements), what made her to become the conversations subject. In the third step, was examined the role of the blog as a media platform which gave great visibility to the singer, as well as the popularity of the blogger in this process. It was also reported how the digital trash-language with which the blog and Stefhany are identified-works as an attraction for the reading of the Papel Pop and the mobilization around the characters and products exposed on the blog. In the fourth category, under the performative perspective was analyzed how the players positioning (when discussing among themselves about the singer's performance and related information on the young woman) have situated Stefhany in the center of attention. The results of this study point to the internet and its publishing channels as visibility platforms where anonymous characters from the interest, the mobilization and the conversations they create around themselves because of their performancesare turned into celebrities of that medium, as it happened with Stefhany do CrossFox.
E-Compós, 2015
Analisando o circuito de midiatização e energização que gravitou em torno do consumo da imagem de... more Analisando o circuito de midiatização e energização que gravitou em torno do consumo da imagem de Alan Kurdi, criança síria morta em 2015 durante tentativa frustrada de imigração, problematiza-se a “partilha do sensível” e as implicações éticas deste tipo de visibilidade. Tomando a crítica do visível como método de indagação, defende-se que é paradoxal e ambivalente o resultado deste tipo de exposição midiática. O consumo e a profanação da imagem da vítima, em que pese seu inegável potencial de denúncia, podem também contribuir para um ciclo de sensibilização midiático que imobiliza seus receptores, a eles oferecendo “pílulas de indignação”. Concluímos, ainda, com uma pergunta: a dimensão pedagógica do consumo de imagens não poderia implicar uma política da estética (e das sensibilidades) menos imediatista e individualista?