Kamilla Swart - Academia.edu (original) (raw)

Papers by Kamilla Swart

RePEc: Research Papers in Economics, 2012

African Journal for Physical, Health Education, Recreation and Dance, Sep 1, 2012

Acta commercii, Dec 7, 2006

In the light of the South African Airways (SAA) (and Heathrow airport) strike in July 2005, an op... more In the light of the South African Airways (SAA) (and Heathrow airport) strike in July 2005, an opportunity exists to evaluate the situation in order to address related problems in the future. The role of labour and specifically labour relations in the air travel industry highlights some important factors related to the industry. This paper aims to highlight the specific factors that will address possible reasons for poor workplace relations in SAA. Furthermore, a workable labour relations model for the organisation and other air travel organisations is proposed. In allowing a strike of the magnitude of the SAA strike of 2005 (e.g. a loss of income of R25 million per day), serious labour relations problems in the organisation are obvious. In order to prevent this action, an in-depth study of workplace relations is necessary to focus on the real problems and to adapt and make changes. Design/Methodology/Approach: This paper is an exploratory exercise based on literature that provides an overview of scholarship in the air travel industry through an analysis of trends and debates, telephonic interviews with role players in the industry and discussions with academics in the tourism industry and in labour relations. Findings: Taking into account that the air travel industry is technologically advanced, highly labour intensive, very sensitive towards external influences and very competitive, it is therefore important for every employer (including SAA) to design a labour relations system that is fit for the organisation. A suggested labour relations model for SAA is about the ability to build and sustain relationships characterised by shared goals, shared knowledge and mutual respect. Implications: The effects of strikes and other labour actions in the air travel industry have far reaching impacts on the air travel industry, the tourism industry, as well as the national economy. Originality/Value: This study highlights the importance of sound labour relations in the industry.

Routledge eBooks, May 16, 2018

European Sport Management Quarterly, Nov 13, 2018

This document is the author's post-print version, incorporating any revisions agreed during the p... more This document is the author's post-print version, incorporating any revisions agreed during the peer-review process. Some differences between the published version and this version may remain and you are advised to consult the published version if you wish to cite from it.

GeoJournal of Tourism and Geosites

This study explores the triple bottom line impact of a cultural event hosted in the resort town o... more This study explores the triple bottom line impact of a cultural event hosted in the resort town of Victoria Falls. To accomplish the study aims, and objectives, the socio-cultural, economic, and environmental impacts of hosting carnival events were evaluated. Using a systematic random sampling approach, data were gathered from 307 spectators of the tenth edition of the Victoria Falls Carnival event in a popular tourist destination in Zimbabwe. Relevant excerpts from in-depth interviews with the event organizing team were also used to support quantitative data and emphasize how the event impacts the local community. The study results showed general support for carnival events especially the positive impacts associated with the hosting of these community spectacles. The participants were generally happy with the carnival event and would recommend it to friends and relatives demonstrating potential future success through visitor attraction. The event organizers are keen to improve each...

Sportmanagement

Marketing of and with sports is as international as sports itself. While this impression may be i... more Marketing of and with sports is as international as sports itself. While this impression may be intuitively evident during global events such as the Olympic Games, internationalisation also takes place in the daily routines of our increasingly globalised domestic leagues and sports events. In this book, edited by André Bühler and Gerd Nufer, leading sports economists and marketing experts from around the world provide detailed insights into current issues and future challenges of sports marketing from an international perspective.

African Journal for Physical, Health Education, Recreation and Dance, Jun 1, 2014

Tourism has been identified as a key source of economic growth and diversification for countries.... more Tourism has been identified as a key source of economic growth and diversification for countries. In fact the rapid growth of the industry has, in part been fuelled by the rapid growth in sectors such as sport tourism, and linked specifically to major and mega-event hosting. Successfully hosting mega-events brings economic benefits, increased city visibility, increased tourism revenue and increased pride in the city by the host communities, among other benefits. Subsequently, world tourism patterns have transformed with the hosting of such events putting the spotlight on new tourism destinations, and drawing attention to those that are neglected, particularly developing nations. This study assessed the legacy impacts of mega-events and sport tourism in general on host cities using the 2010 FIFA World Cup in Port Elizabeth, South Africa as a case study. A spatially based systematic sampling method was used to gather 2225 questionnaires in selected areas during the event in Port Elizabeth. The data were captured and analysed using the Statistical Package for Social Sciences (SPSS) software. Key findings reveal that the event had positive impacts on the destination in the long-term as many visitors planned to visit the country/city in future and rated key tourism facilities as being of a good standard. The study recommends the maximisation of the marketing momentum garnered through the hosting of the event in order to inform and remind relevant stakeholders of the potential of the region, before focus shifts to alternative destinations.

Special events such as the Cape Town Good Food and Wine Show (CTGFWS), now in its 16 th year, can... more Special events such as the Cape Town Good Food and Wine Show (CTGFWS), now in its 16 th year, can be regarded as a mature event according the product life cycle (PLC). Whilst operating in a mature market, the PLC suggests that event marketers should consider adapting target markets, continuously rejuvenate the event offering and modify the marketing mix to ensure future sustainability. As this study determines the motives and visitors" satisfaction of the CTGFWS, it can enable marketing of the event accordingly. A spatially-based systematic purposive sampling approach was used to survey 316 visitors to the CTGFWS. The results indicated the five most important visitor motives were a mix of physiological motives which included wine tasting (which was found to be the main motive), to enjoy the food, to relax and enjoy a different environment (escape), to spend time with family and friends as well as to see the live shows by celebrity chefs. Furthermore, the majority of visitors we...

GeoJournal of Tourism and Geosites, 2019

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