Tor Korneliussen - Academia.edu (original) (raw)

Papers by Tor Korneliussen

International Journal of Entrepreneurial Behavior & Research

PurposeThis research explores the role of entrepreneurs' dynamic capabilities in small artisa... more PurposeThis research explores the role of entrepreneurs' dynamic capabilities in small artisanal firms' entrepreneurial internationalisation.Design/methodology/approachThe paper applies an inductive, exploratory multiple case study approach to the empirical context of the Nepalese artisanal sector. Primary data were collected through interviews and observations and triangulated by secondary data, such as firms' websites and social media profiles.FindingsThe findings suggest that entrepreneurs' network utilisation, network-building and marketing capabilities are crucial to enabling small artisanal firms' entrepreneurial internationalisation. Entrepreneurs' network-retaining, market-oriented learning and innovative capabilities become more important as firms mature. Accordingly, the paper theorises that artisan entrepreneurs in a developing economy should build and apply different dynamic capabilities based on firms' internationalisation phase.Originality/v...

Technovation, 2013

Evolutionary theory of the firm argues that firms follow different approaches to innovation with ... more Evolutionary theory of the firm argues that firms follow different approaches to innovation with implications for their performance. Consistent with evolutionary theory, this paper develops a taxonomy of innovation modes which capture the variation in firms' approaches to product innovation. The taxonomy is based on the open/closed innovation and exploration/exploitation literatures and identifies the following modes: ''Open exploration'', ''closed exploration'' ''open exploitation'', and ''closed exploitation''. The paper theorizes that the identified innovation modes influence product innovation through their effect on the firms' technological and market resources. Using survey data from over 1000 R&D active firms in Norway analyzed with structural equation modelling it is shown how four modes of innovation are related to actual product innovation.

Magma

Formålet med denne artikkelen er å kartlegge hvilke eksportbarrierer norske eksportbedrifter møte... more Formålet med denne artikkelen er å kartlegge hvilke eksportbarrierer norske eksportbedrifter møter på det internasjonale markedet. For å finne svar på dette ble det utviklet et rammeverk som ble inndelt i eksterne og interne eksportbarrierer. Totalt var det 38 eksterne eksportbarrierer. Disse ble kategorisert innen gruppene tekniske eksportbarrierer, miljøkrav, toll, avgifter og grensepasseringer, risiko, kulturelle hindringer, offentlige innkjøp og distribusjon. Ti interne eksportbarrierer ble kategorisert innen gruppene ressursbetingede hindringer og ledelsesbetingede hindringer.

This study addresses the issue of how small and medium sized companies seek information about pot... more This study addresses the issue of how small and medium sized companies seek information about potential international partners for cooperation. In particular, we focus on two information sources; direct personal information and indirect personal information. We argue that the use of these information sources is related to how closely related the planned alliance is to the strategic core of the company, the degree of dissimilarity among potential partners, the degree of expected opportunism from potential partners and prior experience with cooperation. Our hypotheses were tested on a sample of small and medium sized companies. The results indicate that the planned alliance’s closeness to the strategic core of the company and partner dissimilarity are important predictors for how managers seek information about potential partners. 2 Co-authored with Magne Supphellen and Svein Haugland. This article was published in Journal of Business Research, 2002, Vol. 55, No. 9, 785-795.

Marketing Intelligence & Planning, 2020

PurposeThe purpose of this study is to investigate the contribution of social media teams to firm... more PurposeThe purpose of this study is to investigate the contribution of social media teams to firm social media performance. Although social media teams are tasked with planning, executing and optimizing the social media marketing effort of firms, little systematic research has examined their roles. Drawing on social cognitive theory, the present study develops collective social media efficacy as a key mechanism to explain the contribution of social media teams to firm social media performance.Design/methodology/approachThe study tested a conceptual framework in which social media team members' previous experience, short-term training and online resources use contribute to collective social media efficacy. In turn, collective social media efficacy is hypothesized to enhance firm social media performance. The study employed primary data and PROCESS macro to test its proposed hypotheses.FindingsThe findings revealed that previous social media experience, short-term training and onl...

International Marketing Review, 2018

Purpose Relying on the theoretical lens of a knowledge-based view, the purpose of this study is t... more Purpose Relying on the theoretical lens of a knowledge-based view, the purpose of this study is to explore the sources and roles of experiential knowledge in the rapid internationalisation of an emerging market-based micro export firms (EMMFs). Design/methodology/approach This is an inductive theory building study, which attempts to understand the “how” and “why” questions. In so doing, the study used nine micro export firms operating in the handicrafts sector of Nepal. Findings The findings suggest that internationalisation of resource-poor EMMFs relies on the entrepreneurs’ experiential knowledge, which is mainly acquired through prior experience, social networks and participation in international trade-fairs. Research limitations/implications This study contributes by formulating a number of propositions on the sources and roles of experiential knowledge, which could be tested in pursuit of theory building on micro firms’ internationalisation based in emerging markets. Originalit...

Tidsskrift for velferdsforskning, 2017

Journal of Travel Research, 2017

This study investigates which information sources European tourists use when making decisions abo... more This study investigates which information sources European tourists use when making decisions about their travel/holiday plans. Using survey data based on national representative samples of tourists from 27 member countries of the European Union allows generalizable conclusions to be drawn. The data were analyzed using correspondence analysis of overall country data. The findings indicate that there are systematic differences in how information sources are related to one another and that the various countries within the European Union differ in their tourists’ use of information sources. Six segments of information source behavior are revealed. These segments reflect economic development and the national cultures of European nations. Management implications are highlighted. The findings of this study can be used to segment tourists’ use of information sources according to country, economic development, and national culture.

Tidsskrift for samfunnsforskning, 2016

Encyclopedia of E-Commerce Development, Implementation, and Management

This paper deals with the ongoing debate as to whether there is a Nordic research tradition in ma... more This paper deals with the ongoing debate as to whether there is a Nordic research tradition in management and business administration. And if there is such a tradition, what are the characteristics of this way of academic thinking? The research question is particularly relevant due to the globalisation of trade and communication and the expansion of multinational companies, which have made management more observant of international trends, styles and cultures. Does global competition entail a global management style, or are there still some use in understanding and going deeper into regional/geographical management characteristics as a means of competition and thus, as a topic for research? The empirical data is based on a survey study among the participants at the 15 th Nordic Conference on Business Studies hosted by the Swedish School of Economics and Business Administration in Helsinki, August 1999. The study identifies some strong scholars in this research field, who dominate the learning processes by which research traditions emerge. Based on this and earlier work we conclude that management and business administration research is diverse and fragmented. To integrate this field there is a drive towards integrative research methods like field-and case-studies and narrative perspectives.

This paper investigates the research questions: To what degree do Nordic management researchers u... more This paper investigates the research questions: To what degree do Nordic management researchers use various research strategies/methodologies and how are these research strategies/methodologies related to each other? The results from a mail survey show that researchers in the Nordic countries to a large degree follow similar research strategies. The only statistical significant difference between Nordic management researchers is that field studies is more used in Denmark and Sweden then in Finland and Norway. A biplot indicates that the research strategies can be classified roughly into three contrasting groups. The results show high use of field studies, median use of formal theories and sample surveys, low use of judgmental studies, laboratory experiments, experimental simulations and computer simulations.

Quality assessment is an important function within a firm. It creates a foundation for production... more Quality assessment is an important function within a firm. It creates a foundation for production according to the demands of the market, for choice of a distribution channel and for the pricing of products. Although there has been some research on quality assessment, there has been little research on the institutions that shape it. It is often assumed that quality assessment is based on the use of objective rules and evaluation procedures. This paper uses secondary data from industrial export companies within the food sector to investigate whether this is so. It is shown that an institution for quality assessment mainly bases its quality classifications on objective product characteristics, but that the level of supply to the market effects the criteria used for quality assessment, making quality assessment more complex than normally assumed.

Relationship marketing has been shown to have important effects on the relationship between indus... more Relationship marketing has been shown to have important effects on the relationship between industrial buyers and sellers. There has however been little research showing how actors outside the value chain use relationship marketing to support ongoing business activities. This paper uses a case study to show how a small coastal community which drives itself exclusively with the production and export of fish products uses non-marketing relationships to solidify relationships between its exporters and foreign importers. This is done through several mechanisms, such as, building reciprocity and personal ties with foreign actors such as politicians, administrators, trades people, culture workers and schools. The paper builds on resource dependence theory and relationship marketing.

International Journal of Marketing Studies, 2014

This study investigates the branding goals and strategies of four globally renowned car companies... more This study investigates the branding goals and strategies of four globally renowned car companies at the 2013 edition of the Geneva Motor Show. The study collected and analyzed data on the branding activities of the four companies from a variety of sources. The findings indicate that the four car companies utilized the Geneva Motor Show to pursue two types of strategic branding goals: brand image reinforcement and brand image renewal. The findings further reveal that the car companies applied a three stage brand building strategy based on a temporal division of the Geneva Motor Show into pre-, at-and post-show stages, pursuing distinct brand building strategies during each stage such as publicity, experiential branding, brand advertising and sales promotion. The findings contribute to the literature by shedding light on an important yet little researched brand building platform in the automotive industry.

Supply Chain Management: An International Journal, 2003

Three theory‐based hypotheses related to distribution chains and quality perceptions are advanced... more Three theory‐based hypotheses related to distribution chains and quality perceptions are advanced and examined empirically. The reported findings show that upstream channel members place more emphasis on distribution quality, while downstream channel members place more emphasis on product quality. A systematic change in quality perceptions is observed across national borders. In addition, more similar quality perceptions are observed among adjacent chain stages than those chain stages that are further apart.

Scandinavian Journal of Management, 1997

Journal of Retailing and Consumer Services, 2009

Journal of Retailing and Consumer Services, 2012

The purpose of this article is to examine variables influencing purchase incidences at retail tra... more The purpose of this article is to examine variables influencing purchase incidences at retail trade shows. To this end, retailer and consumer related antecedent variables are proposed. The retailer related variables are represented by store environmental cues of sales staff services, store atmosphere and product assortment. The consumer related variables are represented by impulse buying tendency and perceived time pressure. Drawing on relevant literature, hypotheses are developed to link each of these variables to purchase incidence. Data were collected using questionnaire from shoppers (N = 95) at a large retail trade show. The hypotheses were tested using partial least square path modelling. The findings indicate that consumers' favorable evaluation of retailers' sales staff services, store atmosphere and product assortment led to more purchase incidences. The findings about the consumer related variables indicate that impulse buying tendency led to more purchase incidences whereas perceived time pressure led to fewer purchase incidences. Drawing on these results, several implications for practice and research are suggested.