Tamador Shatnawi - Academia.edu (original) (raw)
Associate Prof. In marketing interest related to digital and E-marketing
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Papers by Tamador Shatnawi
If you would like to write for this, or any other Emerald publication, then please use our Emeral... more If you would like to write for this, or any other Emerald publication, then please use our Emerald for Authors service information about how to choose which publication to write for and submission guidelines are available for all. Please visit www.emeraldinsight.com/authors for more information. About Emerald www.emeraldinsight.com Emerald is a global publisher linking research and practice to the benefit of society. The company manages a portfolio of more than 290 journals and over 2,350 books and book series volumes, as well as providing an extensive range of online products and additional customer resources and services. Emerald is both COUNTER 4 and TRANSFER compliant. The organization is a partner of the Committee on Publication Ethics (COPE) and also works with Portico and the LOCKSS initiative for digital archive preservation.
This research aims to investigate the main antecedents of the usability of electronic donation of... more This research aims to investigate the main antecedents of the usability of electronic donation of non-profit organisation (NPO) website (aesthetics, information quality and creditability) and its consequences (trust, satisfaction and loyalty). To collect the data, we used online means of donations as part of community service programs implemented by universities within the Jordanian education sector. We asked students from Middle East universities, located in Jordan, to navigate a NPO website (King Hussein Cancer Foundation (KHCF)) and then we provided them with $15 incentives to donate. We found that aesthetics of non-profit website, information quality and credibility had positive impact on the usability of electronic donation for non-profit website. Furthermore, we found that the usability of electronic donation of NPO website had positive impact on donors' trust and satisfaction of the website. In turn, we found that donors' trust and satisfaction had significant effect on students' electronic loyalty.
This study aims to explore the effects of perceived usefulness, perceived social presence and per... more This study aims to explore the effects of perceived usefulness, perceived social presence and perceived enjoyment on three-dimensional product quality (3D-Q), which in turn impacts perceived risk and purchase intention. Particularly, this paper is implementing the 3D technology in the apparel industry. To test our model, we used My Virtual Model™ technology that presents an apparel online retailer. Participants were able to mix-and-match their clothing using this site. Moreover, participants have the ability to zoom in or out on the virtual model to see how the clothing fit on their bodies. Our results indicate strong support for the research model. We found that perceived usefulness, perceived social presence and perceived enjoyment have positive impact on 3D quality, which in return impacts perceived risk and purchase intention.
If you would like to write for this, or any other Emerald publication, then please use our Emeral... more If you would like to write for this, or any other Emerald publication, then please use our Emerald for Authors service information about how to choose which publication to write for and submission guidelines are available for all. Please visit www.emeraldinsight.com/authors for more information. About Emerald www.emeraldinsight.com Emerald is a global publisher linking research and practice to the benefit of society. The company manages a portfolio of more than 290 journals and over 2,350 books and book series volumes, as well as providing an extensive range of online products and additional customer resources and services. Emerald is both COUNTER 4 and TRANSFER compliant. The organization is a partner of the Committee on Publication Ethics (COPE) and also works with Portico and the LOCKSS initiative for digital archive preservation.
This research aims to investigate the main antecedents of the usability of electronic donation of... more This research aims to investigate the main antecedents of the usability of electronic donation of non-profit organisation (NPO) website (aesthetics, information quality and creditability) and its consequences (trust, satisfaction and loyalty). To collect the data, we used online means of donations as part of community service programs implemented by universities within the Jordanian education sector. We asked students from Middle East universities, located in Jordan, to navigate a NPO website (King Hussein Cancer Foundation (KHCF)) and then we provided them with $15 incentives to donate. We found that aesthetics of non-profit website, information quality and credibility had positive impact on the usability of electronic donation for non-profit website. Furthermore, we found that the usability of electronic donation of NPO website had positive impact on donors' trust and satisfaction of the website. In turn, we found that donors' trust and satisfaction had significant effect on students' electronic loyalty.
This study aims to explore the effects of perceived usefulness, perceived social presence and per... more This study aims to explore the effects of perceived usefulness, perceived social presence and perceived enjoyment on three-dimensional product quality (3D-Q), which in turn impacts perceived risk and purchase intention. Particularly, this paper is implementing the 3D technology in the apparel industry. To test our model, we used My Virtual Model™ technology that presents an apparel online retailer. Participants were able to mix-and-match their clothing using this site. Moreover, participants have the ability to zoom in or out on the virtual model to see how the clothing fit on their bodies. Our results indicate strong support for the research model. We found that perceived usefulness, perceived social presence and perceived enjoyment have positive impact on 3D quality, which in return impacts perceived risk and purchase intention.