Tamila Shcheblykina - Academia.edu (original) (raw)
Uploads
Papers by Tamila Shcheblykina
The conceptual approaches to definition of the purposes, principles and directions of the digital... more The conceptual approaches to definition of the purposes, principles and directions of the digital transformation of marketing activity of enterprises offering services according to technologies and methods of Marketing 4.0 have been proved on the basis of modern theories of service marketing. The inclusiveness and customer-focused of digital marketing services have been revealed. The omnichannel of marketing communications on the basis of integration and availability of online and offline channels of service enterprises and clients interaction, digitalization of client managerial experience has been substantiated. The Object of Research: digital marketing of services in the context of the Marketing 4.0 concept. Investigated Problem: the essence and directions of digital transformations of marketing activities in the field of services. Main Scientific results: the inclusiveness and customer-focused of digital marketing communications based on cross-channel interaction and digital man...
Education: Modern Discourses, 2019
Stredoevropsky vestnik pro vedu a vyzkum
The Object of Research: management of higher improvements and advisory services, aimed at achievi... more The Object of Research: management of higher improvements and advisory services, aimed at achieving the program outputs of the educational process by creating conditions for effective advisory support for applicants and staff of educational institutions. The issue to study: the introduction of measures and methods of advisory management in the quality of higher education management. The Main Scientific Results: the conceptual bases of advisory management as a system of principles, measures and methods of advisory management are revealed. Based on the subject approach, the models of the advisory process in higher education institutions are identified and characterized, the effectiveness of combining the models of internal and external counseling to ensure the quality of higher education is proved. The Area of Practical Application of Research Outputs: higher education institutions and institutions managing higher education. Innovative technological product: on the basis of the subjec...
The conceptual approaches to definition of the purposes, principles and directions of the digital... more The conceptual approaches to definition of the purposes, principles and directions of the digital transformation of marketing activity of enterprises offering services according to technologies and methods of Marketing 4.0 have been proved on the basis of modern theories of service marketing. The inclusiveness and customer-focused of digital marketing services have been revealed. The omnichannel of marketing communications on the basis of integration and availability of online and offline channels of service enterprises and clients interaction, digitalization of client managerial experience has been substantiated. The Object of Research: digital marketing of services in the context of the Marketing 4.0 concept. Investigated Problem: the essence and directions of digital transformations of marketing activities in the field of services. Main Scientific results: the inclusiveness and customer-focused of digital marketing communications based on cross-channel interaction and digital man...
Education: Modern Discourses, 2019
Stredoevropsky vestnik pro vedu a vyzkum
The Object of Research: management of higher improvements and advisory services, aimed at achievi... more The Object of Research: management of higher improvements and advisory services, aimed at achieving the program outputs of the educational process by creating conditions for effective advisory support for applicants and staff of educational institutions. The issue to study: the introduction of measures and methods of advisory management in the quality of higher education management. The Main Scientific Results: the conceptual bases of advisory management as a system of principles, measures and methods of advisory management are revealed. Based on the subject approach, the models of the advisory process in higher education institutions are identified and characterized, the effectiveness of combining the models of internal and external counseling to ensure the quality of higher education is proved. The Area of Practical Application of Research Outputs: higher education institutions and institutions managing higher education. Innovative technological product: on the basis of the subjec...