Tanusree Dutta - Academia.edu (original) (raw)
Papers by Tanusree Dutta
Advances in Marketing, Customer Relationship Management, and E-Services
Consumers experience retail environments through the encounters they have. Out of these, the oft-... more Consumers experience retail environments through the encounters they have. Out of these, the oft-repeated ones become part of the way they experience the world, which lay down and solidify neural connections and firing patterns leading to sight, hearing, feeling, and doing. This ‘doing' shapes consumer experiences. The foundation for such experiences is the fact that human brains are geared towards recognizing patterns and interruptions in patterns. To their benefit, retailers use information about the brain identifying patterns of experience and anomalies in those patterns. This knowledge makes sales promotions so fundamental for engaging buyers. Their visit to their favorite store is interrupted by a sudden discount or an alluring offer, which retailers are forever carrying out to seduce buyers. This chapter explores the neuroscience theories that equip the retailers to send out signals to entice buyers and covers applications of such theories in real retail encounters, includ...
International Journal of Indian Culture and Business Management
Journal of Internet Commerce
Journal of Workplace Learning
Purpose The purpose of this study is to predict the transfer of training (ToT) from management tr... more Purpose The purpose of this study is to predict the transfer of training (ToT) from management training. This study empirically examined the predictive power of ToT factors, namely, individual characteristics (self-efficacy), training intervention design (training approaches) and work climate (organizational support) among the study respondents. Design/methodology/approach All the proposed research hypotheses were tested through survey data. Data was collected using a questionnaire from managers working in different departments of an Indian public manufacturing organization. A sum of 273 usable data was analyzed, and the structural equation modeling technique was used to test the proposed theoretical model. Findings The study results showed a direct and positive association among self-efficacy, work climate and training intervention design with training transfer. The study findings suggest that self-efficacy, training approaches and organizational support predict ToT. Practical impl...
Journal of Indian Business Research
Purpose The purpose of this study is to quantitatively examine the impact of perceived supervisor... more Purpose The purpose of this study is to quantitatively examine the impact of perceived supervisor support, person-job fit (PJF) and person-organization fit (POF) on the company’s value through job satisfaction (JS). Design/methodology/approach Data were collected from 220 respondents selected from different organizations in India using standard questionnaires. To estimate the hypothesized model fit indices, partial least square structural equation modeling were used. Findings Findings suggest that there is a significant relationship among supervisor support, PJF and POF with JS and perceives company value. Research limitations/implications Human resource (HR) professionals need to understand how they can help to increase the JS of employees before they decide on HR measures that would help improve the perceived contribution to company value. Originality/value Support from the superior induces a sense of value and worthiness to the employee, which, in turn, strengthens the relationsh...
International Journal of Sustainability in Higher Education
Purpose The study aims to examine whether management education can successfully cultivate the com... more Purpose The study aims to examine whether management education can successfully cultivate the competency of empathy that is needed in future corporate leaders to promote sustainability initiatives catering to diverse stakeholders. Design/methodology/approach The research highlights the impact of management education on cognitive and affective empathy by analysing the interpersonal reflectivity scores of entering students enrolled in a two-year, full-time MBA programme and the scores of the same students at graduation. Findings The findings show that management education has a positive impact on cognitive empathy, while it reduces affective empathy and general empathy. Further, findings show that the management curriculum brings cognitive and affective empathy to an equilibrium level that is needed for a competitive business environment. Research limitations/implications The research focussed only on the change in empathy of the participants (students) during management education and...
Personnel Review
PurposeThe purpose of the present study is to empirically test a model that illustrates how perso... more PurposeThe purpose of the present study is to empirically test a model that illustrates how person–job fit (PJF), person–organization fit (POF) and perceived supervisor support (PSS) as individualistic factors affect job satisfaction and employee loyalty in the Indian context.Design/methodology/approachA survey of the Indian managerial executives was conducted with a structured questionnaire to validate the proposed model. Responses of a sample of 220 have been tested using PLS–SEM modelling approach.FindingsThe factors PJF, POF and PSS are inferred to have significant impact on job satisfaction and also improve employee loyalty. In comparison to PJF and PSS, POF has emerged as the most influential determinant of the proposed model.Practical implicationsHR managers can adopt relevant practices and promote organizational policies in order to have loyal employees. This would also help organizations in increasing overall productivity at both individual and organizational levels. Recrui...
Evidence-based HRM: a Global Forum for Empirical Scholarship
Purpose The purpose of this paper is to explore how total rewards might influence intention to st... more Purpose The purpose of this paper is to explore how total rewards might influence intention to stay among employees of private sector banks in India. A moderated-mediation mechanism is hypothesized, in which a system of total rewards leads to intention to stay via engagement and organizational justice (OJ) moderates the linkage of total rewards with engagement. Design/methodology/approach Perception of employees about the constructs considered has been assessed by a survey, using a structured questionnaire. Employees of private banks located in the State of Uttar Pradesh were the population for this study. A total of 17 branches of 7 private banks were covered, and the number of valid responses was 761. Hypotheses testing has been done with SPSS PROCESS command. Findings Hypotheses proposing mediation (engagement as mediator between total rewards and intention to stay), moderation (OJ as moderator between total rewards and engagement) and moderated mediation have found support. Prac...
International Journal of Indian Culture and Business Management
Journal of Global Operations and Strategic Sourcing
Purpose This study aims to analyze how perceived organizational support (POS), perceived supervis... more Purpose This study aims to analyze how perceived organizational support (POS), perceived supervisor support (PSS) and perceived co-worker support (PCS) as components of social exchange at work influence turnover intention through affective commitment. Design/methodology/approach Perception of sales professionals working in life insurance companies, categorized as liquid knowledge workers, on the study variables was assessed through a questionnaire-based survey. Data on a sample of 212 such professionals across 11 companies were analyzed using structured equation modeling. Maximum likelihood estimate method was used to test the extent of model fit. Mediation has been confirmed through bootstrapping. Findings Results reveal a significant direct relationship between PSS and turnover intention. POS and PCS were found to have significant indirect effects on turnover intention, mediated by affective commitment. Research limitations/implications Overall results prompt the authors to recomm...
Global Journal of Flexible Systems Management
Journal of Business Venturing Insights
The relationship between handedness and accidents in self-classified left- and right-handers in I... more The relationship between handedness and accidents in self-classified left- and right-handers in India was examined. It was hypothesised that the incidence of accidents would be greater in left-handers as compared to right-handers. Data were collected with the help of a questionnaire on side bias, along with a checklist on accidents. Analysis of data suggested that whether or not left-handers have more accidents than right-handers depends on the kind of activity examined: in India, left-handers have more driving accidents than right-handers, while right-handers have more sports accidents than left-handers.
The purpose of this study was to examine (a) the incidence of leftward bias for paired organs (ha... more The purpose of this study was to examine (a) the incidence of leftward bias for paired organs (hand, foot, eye, and ear) in India (n = 418) and Japan (n = 697), and (b) the incidence of accident amongst individuals with leftward, rightward, and no bias across countries. The impetus for the study was obtained from a speculation that individuals with leftward bias commit more accidents than their counterparts. Data were collected with the help of a questionnaire on side bias, along with a check-list on accidents (included in the questionnaire). Results showed that participants from these two countries did not differ in terms of leftwardness for any of these forms of side bias. Left-handers were found to commit more accidents in India but not in Japan. Reanalysis of data in terms of left-, mixed-, and right-handedness indicated that mixed handers committed more accidents than extreme (left- + right-) handers in Japan but not in India.
DECISION, 2015
In the last decade, neuroscience has informed the marketing science in meaningful ways and the in... more In the last decade, neuroscience has informed the marketing science in meaningful ways and the interaction between both of these sciences has helped in generating deeper insights into the consumer behavior. This has led to the emergence of a new field of study, termed as neuromarketing or consumer neuroscience. This article introduces the readers to this emerging field in marketing literature and practice. It gives an overview of the applications of neuroscience in addressing marketing and consumer behavior research. The article then discusses the role which neuromarketing and consumer neuroscience is expected to play in shaping the future marketing practices. It also introduces the readers to some methodological concepts of neuromarketing along with some progresses in fundamental neuroscience which are likely to advance this field in turn enhancing the rigor of the neuromarketing studies.
International Journal of Neuroscience, 2001
The purpose of this study was to examine (a) the incidence of leftward bias for paired organs (ha... more The purpose of this study was to examine (a) the incidence of leftward bias for paired organs (hand, foot, eye, and ear) in India (n = 418) and Japan (n = 697), and (b) the incidence of accident amongst individuals with leftward, rightward, and no bias across countries. The impetus for the study was obtained from a speculation that individuals with leftward bias commit more accidents than their counterparts. Data were collected with the help of a questionnaire on side bias, along with a check-list on accidents (included in the questionnaire). Results showed that participants from these two countries did not differ in terms of leftwardness for any of these forms of side bias. Left-handers were found to commit more accidents in India but not in Japan. Reanalysis of data in terms of left-, mixed-, and right-handedness indicated that mixed handers committed more accidents than extreme (left- + right-) handers in Japan but not in India.
HIV-infection - Impact, Awareness and Social Implications of living with HIV/AIDS, 2011
Psychology & Developing Societies, 2001
Approximately 10% of human beings are left handed, although the incidence rate dif fers as a func... more Approximately 10% of human beings are left handed, although the incidence rate dif fers as a function of sex, age, and culturelgeographical locations. Studies reveal that (a) the incidence of left handedness is more common in Euro-American than in Orien tal ( India, Japan, China) cultures, (b) the prevalence of left handedness throughout the historical era is best explained by genetic models, (c) left handedness is associated more with immune and psychopathological disorders, and (d) sanctions against left hand use are rooted to the belief system and social construction in a given culture. These obser vations were made in this article to ascertain the issues related to left handedness, espe cially in socio-cultural contexts.
Advances in Marketing, Customer Relationship Management, and E-Services
Consumers experience retail environments through the encounters they have. Out of these, the oft-... more Consumers experience retail environments through the encounters they have. Out of these, the oft-repeated ones become part of the way they experience the world, which lay down and solidify neural connections and firing patterns leading to sight, hearing, feeling, and doing. This ‘doing' shapes consumer experiences. The foundation for such experiences is the fact that human brains are geared towards recognizing patterns and interruptions in patterns. To their benefit, retailers use information about the brain identifying patterns of experience and anomalies in those patterns. This knowledge makes sales promotions so fundamental for engaging buyers. Their visit to their favorite store is interrupted by a sudden discount or an alluring offer, which retailers are forever carrying out to seduce buyers. This chapter explores the neuroscience theories that equip the retailers to send out signals to entice buyers and covers applications of such theories in real retail encounters, includ...
International Journal of Indian Culture and Business Management
Journal of Internet Commerce
Journal of Workplace Learning
Purpose The purpose of this study is to predict the transfer of training (ToT) from management tr... more Purpose The purpose of this study is to predict the transfer of training (ToT) from management training. This study empirically examined the predictive power of ToT factors, namely, individual characteristics (self-efficacy), training intervention design (training approaches) and work climate (organizational support) among the study respondents. Design/methodology/approach All the proposed research hypotheses were tested through survey data. Data was collected using a questionnaire from managers working in different departments of an Indian public manufacturing organization. A sum of 273 usable data was analyzed, and the structural equation modeling technique was used to test the proposed theoretical model. Findings The study results showed a direct and positive association among self-efficacy, work climate and training intervention design with training transfer. The study findings suggest that self-efficacy, training approaches and organizational support predict ToT. Practical impl...
Journal of Indian Business Research
Purpose The purpose of this study is to quantitatively examine the impact of perceived supervisor... more Purpose The purpose of this study is to quantitatively examine the impact of perceived supervisor support, person-job fit (PJF) and person-organization fit (POF) on the company’s value through job satisfaction (JS). Design/methodology/approach Data were collected from 220 respondents selected from different organizations in India using standard questionnaires. To estimate the hypothesized model fit indices, partial least square structural equation modeling were used. Findings Findings suggest that there is a significant relationship among supervisor support, PJF and POF with JS and perceives company value. Research limitations/implications Human resource (HR) professionals need to understand how they can help to increase the JS of employees before they decide on HR measures that would help improve the perceived contribution to company value. Originality/value Support from the superior induces a sense of value and worthiness to the employee, which, in turn, strengthens the relationsh...
International Journal of Sustainability in Higher Education
Purpose The study aims to examine whether management education can successfully cultivate the com... more Purpose The study aims to examine whether management education can successfully cultivate the competency of empathy that is needed in future corporate leaders to promote sustainability initiatives catering to diverse stakeholders. Design/methodology/approach The research highlights the impact of management education on cognitive and affective empathy by analysing the interpersonal reflectivity scores of entering students enrolled in a two-year, full-time MBA programme and the scores of the same students at graduation. Findings The findings show that management education has a positive impact on cognitive empathy, while it reduces affective empathy and general empathy. Further, findings show that the management curriculum brings cognitive and affective empathy to an equilibrium level that is needed for a competitive business environment. Research limitations/implications The research focussed only on the change in empathy of the participants (students) during management education and...
Personnel Review
PurposeThe purpose of the present study is to empirically test a model that illustrates how perso... more PurposeThe purpose of the present study is to empirically test a model that illustrates how person–job fit (PJF), person–organization fit (POF) and perceived supervisor support (PSS) as individualistic factors affect job satisfaction and employee loyalty in the Indian context.Design/methodology/approachA survey of the Indian managerial executives was conducted with a structured questionnaire to validate the proposed model. Responses of a sample of 220 have been tested using PLS–SEM modelling approach.FindingsThe factors PJF, POF and PSS are inferred to have significant impact on job satisfaction and also improve employee loyalty. In comparison to PJF and PSS, POF has emerged as the most influential determinant of the proposed model.Practical implicationsHR managers can adopt relevant practices and promote organizational policies in order to have loyal employees. This would also help organizations in increasing overall productivity at both individual and organizational levels. Recrui...
Evidence-based HRM: a Global Forum for Empirical Scholarship
Purpose The purpose of this paper is to explore how total rewards might influence intention to st... more Purpose The purpose of this paper is to explore how total rewards might influence intention to stay among employees of private sector banks in India. A moderated-mediation mechanism is hypothesized, in which a system of total rewards leads to intention to stay via engagement and organizational justice (OJ) moderates the linkage of total rewards with engagement. Design/methodology/approach Perception of employees about the constructs considered has been assessed by a survey, using a structured questionnaire. Employees of private banks located in the State of Uttar Pradesh were the population for this study. A total of 17 branches of 7 private banks were covered, and the number of valid responses was 761. Hypotheses testing has been done with SPSS PROCESS command. Findings Hypotheses proposing mediation (engagement as mediator between total rewards and intention to stay), moderation (OJ as moderator between total rewards and engagement) and moderated mediation have found support. Prac...
International Journal of Indian Culture and Business Management
Journal of Global Operations and Strategic Sourcing
Purpose This study aims to analyze how perceived organizational support (POS), perceived supervis... more Purpose This study aims to analyze how perceived organizational support (POS), perceived supervisor support (PSS) and perceived co-worker support (PCS) as components of social exchange at work influence turnover intention through affective commitment. Design/methodology/approach Perception of sales professionals working in life insurance companies, categorized as liquid knowledge workers, on the study variables was assessed through a questionnaire-based survey. Data on a sample of 212 such professionals across 11 companies were analyzed using structured equation modeling. Maximum likelihood estimate method was used to test the extent of model fit. Mediation has been confirmed through bootstrapping. Findings Results reveal a significant direct relationship between PSS and turnover intention. POS and PCS were found to have significant indirect effects on turnover intention, mediated by affective commitment. Research limitations/implications Overall results prompt the authors to recomm...
Global Journal of Flexible Systems Management
Journal of Business Venturing Insights
The relationship between handedness and accidents in self-classified left- and right-handers in I... more The relationship between handedness and accidents in self-classified left- and right-handers in India was examined. It was hypothesised that the incidence of accidents would be greater in left-handers as compared to right-handers. Data were collected with the help of a questionnaire on side bias, along with a checklist on accidents. Analysis of data suggested that whether or not left-handers have more accidents than right-handers depends on the kind of activity examined: in India, left-handers have more driving accidents than right-handers, while right-handers have more sports accidents than left-handers.
The purpose of this study was to examine (a) the incidence of leftward bias for paired organs (ha... more The purpose of this study was to examine (a) the incidence of leftward bias for paired organs (hand, foot, eye, and ear) in India (n = 418) and Japan (n = 697), and (b) the incidence of accident amongst individuals with leftward, rightward, and no bias across countries. The impetus for the study was obtained from a speculation that individuals with leftward bias commit more accidents than their counterparts. Data were collected with the help of a questionnaire on side bias, along with a check-list on accidents (included in the questionnaire). Results showed that participants from these two countries did not differ in terms of leftwardness for any of these forms of side bias. Left-handers were found to commit more accidents in India but not in Japan. Reanalysis of data in terms of left-, mixed-, and right-handedness indicated that mixed handers committed more accidents than extreme (left- + right-) handers in Japan but not in India.
DECISION, 2015
In the last decade, neuroscience has informed the marketing science in meaningful ways and the in... more In the last decade, neuroscience has informed the marketing science in meaningful ways and the interaction between both of these sciences has helped in generating deeper insights into the consumer behavior. This has led to the emergence of a new field of study, termed as neuromarketing or consumer neuroscience. This article introduces the readers to this emerging field in marketing literature and practice. It gives an overview of the applications of neuroscience in addressing marketing and consumer behavior research. The article then discusses the role which neuromarketing and consumer neuroscience is expected to play in shaping the future marketing practices. It also introduces the readers to some methodological concepts of neuromarketing along with some progresses in fundamental neuroscience which are likely to advance this field in turn enhancing the rigor of the neuromarketing studies.
International Journal of Neuroscience, 2001
The purpose of this study was to examine (a) the incidence of leftward bias for paired organs (ha... more The purpose of this study was to examine (a) the incidence of leftward bias for paired organs (hand, foot, eye, and ear) in India (n = 418) and Japan (n = 697), and (b) the incidence of accident amongst individuals with leftward, rightward, and no bias across countries. The impetus for the study was obtained from a speculation that individuals with leftward bias commit more accidents than their counterparts. Data were collected with the help of a questionnaire on side bias, along with a check-list on accidents (included in the questionnaire). Results showed that participants from these two countries did not differ in terms of leftwardness for any of these forms of side bias. Left-handers were found to commit more accidents in India but not in Japan. Reanalysis of data in terms of left-, mixed-, and right-handedness indicated that mixed handers committed more accidents than extreme (left- + right-) handers in Japan but not in India.
HIV-infection - Impact, Awareness and Social Implications of living with HIV/AIDS, 2011
Psychology & Developing Societies, 2001
Approximately 10% of human beings are left handed, although the incidence rate dif fers as a func... more Approximately 10% of human beings are left handed, although the incidence rate dif fers as a function of sex, age, and culturelgeographical locations. Studies reveal that (a) the incidence of left handedness is more common in Euro-American than in Orien tal ( India, Japan, China) cultures, (b) the prevalence of left handedness throughout the historical era is best explained by genetic models, (c) left handedness is associated more with immune and psychopathological disorders, and (d) sanctions against left hand use are rooted to the belief system and social construction in a given culture. These obser vations were made in this article to ascertain the issues related to left handedness, espe cially in socio-cultural contexts.