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Postgraduate Management Journal, 2021
This study aims to look at the influence of price in determining the advantages of the cross-legg... more This study aims to look at the influence of price in determining the advantages of the cross-legged and how much the influence of price on competitive advantage. The sample in this study was 92 respondents. The result of this study is known that price has a significant influence on the competitive advantage of a company. The amount of price influence on competitive advantage is 43.7%.. This price influence has a considerable influence on the competitive advantage of the company. Therefore, companies or businesses need to special attention in determining the selling price of products
Postgraduate Management Journal, 2021
This study aims to look at the influence of price in determining the advantages of the cross-legg... more This study aims to look at the influence of price in determining the advantages of the cross-legged and how much the influence of price on competitive advantage. The sample in this study was 92 respondents. The result of this study is known that price has a significant influence on the competitive advantage of a company. The amount of price influence on competitive advantage is 43.7%.. This price influence has a considerable influence on the competitive advantage of the company. Therefore, companies or businesses need to special attention in determining the selling price of products