Thanapon Suksawat - Academia.edu (original) (raw)
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United States International University -Africa
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This study explores the generational differences within the Thai hotel industry workforce and the... more This study explores the generational differences within the Thai hotel industry workforce and their implications for recruitment, retention, and training. With four distinct generations-Baby Boomers, Generation X, Millennials, and Generation Z-coexisting in the workforce, each brings unique values, attitudes, and expectations that shape their work behaviors and preferences. Using a mixed-methods approach that combines surveys and interviews, data were collected from 385 hotel employees across Thailand to understand these generational dynamics. Statistical analyses, including ANOVA and regression models, were applied to test hypotheses concerning generational preferences related to technology use, worklife balance, communication styles, and training needs. Findings reveal that while Millennials and Generation Z prioritize flexible work arrangements and advanced technology, Baby Boomers and Generation X are more inclined towards job security and traditional organizational structures. The study emphasizes the need for tailored human resource strategies that cater to the specific needs of each generation to enhance job satisfaction and employee loyalty. This research provides valuable insights for HR professionals and corporate leaders in the Thai hospitality sector on how to manage a diverse workforce effectively, fostering a more inclusive and harmonious work environment.
This study explores the generational differences within the Thai hotel industry workforce and the... more This study explores the generational differences within the Thai hotel industry workforce and their implications for recruitment, retention, and training. With four distinct generations-Baby Boomers, Generation X, Millennials, and Generation Z-coexisting in the workforce, each brings unique values, attitudes, and expectations that shape their work behaviors and preferences. Using a mixed-methods approach that combines surveys and interviews, data were collected from 385 hotel employees across Thailand to understand these generational dynamics. Statistical analyses, including ANOVA and regression models, were applied to test hypotheses concerning generational preferences related to technology use, worklife balance, communication styles, and training needs. Findings reveal that while Millennials and Generation Z prioritize flexible work arrangements and advanced technology, Baby Boomers and Generation X are more inclined towards job security and traditional organizational structures. The study emphasizes the need for tailored human resource strategies that cater to the specific needs of each generation to enhance job satisfaction and employee loyalty. This research provides valuable insights for HR professionals and corporate leaders in the Thai hospitality sector on how to manage a diverse workforce effectively, fostering a more inclusive and harmonious work environment.