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Papers by Dr. Majed Alkindi

Research paper thumbnail of The Relevance of Culture Affecting Gen-Y Consumers on Brand Equity in Dubai: The Integration of Social Media Advertising

Review of International Geographical Education Online, Nov 11, 2021

Research paper thumbnail of Genetic Algorithm Approach Applied to Long Term Generation Expansion Planning

2006 IEEE/PES Transmission & Distribution Conference and Exposition: Latin America, 2006

The hydrothermal generation systems expansion is based on the ability of meeting the future energ... more The hydrothermal generation systems expansion is based on the ability of meeting the future energy market through increasing the existing power plants and/or the increase of the ability in transferring energy among the several regions in the country. The optimal investment to be performed is a function of generating ability of new units which are dimensioned according to the energy

Research paper thumbnail of The Relevance of Culture Affecting Gen-Y Consumers on Brand Equity in Dubai: The Integration of Social Media Advertising

Review of International Geographical Education Online, Nov 11, 2021

Research paper thumbnail of Psychological Influence of Social Media on Body Standards of Youth in Dubai

International Journal of Current Science Research and Review

Due to increased social media usage among young people, there is a higher probability of certain ... more Due to increased social media usage among young people, there is a higher probability of certain digital interactions leading to risky behaviors among younger individuals. This study aims at investigating the negative psychological impact social media can have on the youth’s body standards and to better understand the correlation between social media and body standards. An online self-administered survey was used as a data collection instrument among 150 participants in Dubai through a systematic random sampling technique. SPSS program was used for the detailed analysis of gathered data. Based on findings, the study concluded that there is a strong correlation between social media and body standards, with the psychological impact of social media upon body standards of the youth being highly negative. Evidence also proved that this negative psychological influence may manifest itself in the form of harmful behaviors.

Research paper thumbnail of Regional Differences in Culture among the online Gen-Y

International Journal of Business and Management Invention, 2017

Abstract: Consumers of the Generation-Y cohort, also referred to as Millennials, born between 197... more Abstract: Consumers of the Generation-Y cohort, also referred to as Millennials, born between 1977-1999 include approximately 45% of the population in Dubai, United Arab Emirates who have significant purchasing power. This study aimed to explore and evaluate the idea of a cross-cultural approach that divides online Gen-Y consumers into different segments depending on their Regional Differences in culture. In internet communication, how Gen-Y perceive information source directly affects whether or not they accept information, which in turn affects the communication effect. A self-administered questionnaire was used as an instrument for data collection among 441 respondents in Dubai through stratified random sampling technique.The ANOVA result showed that there was a significant difference between regional categories on their culture, the difference between Arabs and North and south Americans and Africans. Based on these findings, the researcher concludes that, this study shed lighting for a new vision that new digital technology changes the world. Not only in internet communications, the traditional personal communication today also is moving gradually from offline to online side by side effect culture regional differences.

Research paper thumbnail of Regional Differences in Culture among the online Gen-Y

International Journal of Business and Management Invention, 2017

Abstract: Consumers of the Generation-Y cohort, also referred to as Millennials, born between 197... more Abstract: Consumers of the Generation-Y cohort, also referred to as Millennials, born between 1977-1999 include approximately 45% of the population in Dubai, United Arab Emirates who have significant purchasing power. This study aimed to explore and evaluate the idea of a cross-cultural approach that divides online Gen Y consumers into different segments depending on their Regional Differences in culture. In internet communication, how Gen-Y perceive information source directly affects whether or not they accept information, which in turn affects the communication effect. A self-administered questionnaire was used as an instrument for data collection among 441 respondents in Dubai through stratified random sampling technique.The ANOVA result showed that there was a significant difference between regional categories on their culture, the difference between Arabs and North and south Americans and Africans. Based on these findings, the researcher concludes that, this study shed lighting for a new vision that new digital technology changes the world. Not only in internet communications, the traditional personal communication today also is moving gradually from offline to online side by side effect culture regional differences.
Keywords: Culture, Digital Technology, Generation-Y

Research paper thumbnail of The Relevance of Culture Affecting Gen-Y Consumers on Brand Equity in Dubai: The Integration of Social Media Advertising

Review of International Geographical Education Online, Nov 11, 2021

Research paper thumbnail of Genetic Algorithm Approach Applied to Long Term Generation Expansion Planning

2006 IEEE/PES Transmission & Distribution Conference and Exposition: Latin America, 2006

The hydrothermal generation systems expansion is based on the ability of meeting the future energ... more The hydrothermal generation systems expansion is based on the ability of meeting the future energy market through increasing the existing power plants and/or the increase of the ability in transferring energy among the several regions in the country. The optimal investment to be performed is a function of generating ability of new units which are dimensioned according to the energy

Research paper thumbnail of The Relevance of Culture Affecting Gen-Y Consumers on Brand Equity in Dubai: The Integration of Social Media Advertising

Review of International Geographical Education Online, Nov 11, 2021

Research paper thumbnail of Psychological Influence of Social Media on Body Standards of Youth in Dubai

International Journal of Current Science Research and Review

Due to increased social media usage among young people, there is a higher probability of certain ... more Due to increased social media usage among young people, there is a higher probability of certain digital interactions leading to risky behaviors among younger individuals. This study aims at investigating the negative psychological impact social media can have on the youth’s body standards and to better understand the correlation between social media and body standards. An online self-administered survey was used as a data collection instrument among 150 participants in Dubai through a systematic random sampling technique. SPSS program was used for the detailed analysis of gathered data. Based on findings, the study concluded that there is a strong correlation between social media and body standards, with the psychological impact of social media upon body standards of the youth being highly negative. Evidence also proved that this negative psychological influence may manifest itself in the form of harmful behaviors.

Research paper thumbnail of Regional Differences in Culture among the online Gen-Y

International Journal of Business and Management Invention, 2017

Abstract: Consumers of the Generation-Y cohort, also referred to as Millennials, born between 197... more Abstract: Consumers of the Generation-Y cohort, also referred to as Millennials, born between 1977-1999 include approximately 45% of the population in Dubai, United Arab Emirates who have significant purchasing power. This study aimed to explore and evaluate the idea of a cross-cultural approach that divides online Gen-Y consumers into different segments depending on their Regional Differences in culture. In internet communication, how Gen-Y perceive information source directly affects whether or not they accept information, which in turn affects the communication effect. A self-administered questionnaire was used as an instrument for data collection among 441 respondents in Dubai through stratified random sampling technique.The ANOVA result showed that there was a significant difference between regional categories on their culture, the difference between Arabs and North and south Americans and Africans. Based on these findings, the researcher concludes that, this study shed lighting for a new vision that new digital technology changes the world. Not only in internet communications, the traditional personal communication today also is moving gradually from offline to online side by side effect culture regional differences.

Research paper thumbnail of Regional Differences in Culture among the online Gen-Y

International Journal of Business and Management Invention, 2017

Abstract: Consumers of the Generation-Y cohort, also referred to as Millennials, born between 197... more Abstract: Consumers of the Generation-Y cohort, also referred to as Millennials, born between 1977-1999 include approximately 45% of the population in Dubai, United Arab Emirates who have significant purchasing power. This study aimed to explore and evaluate the idea of a cross-cultural approach that divides online Gen Y consumers into different segments depending on their Regional Differences in culture. In internet communication, how Gen-Y perceive information source directly affects whether or not they accept information, which in turn affects the communication effect. A self-administered questionnaire was used as an instrument for data collection among 441 respondents in Dubai through stratified random sampling technique.The ANOVA result showed that there was a significant difference between regional categories on their culture, the difference between Arabs and North and south Americans and Africans. Based on these findings, the researcher concludes that, this study shed lighting for a new vision that new digital technology changes the world. Not only in internet communications, the traditional personal communication today also is moving gradually from offline to online side by side effect culture regional differences.
Keywords: Culture, Digital Technology, Generation-Y