Themba Dlamini - Academia.edu (original) (raw)
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Papers by Themba Dlamini
Psychology and Behavioral Science International Journal, 2017
Although the model has proven of use in the prediction of consumer behaviour intentions Sheppard ... more Although the model has proven of use in the prediction of consumer behaviour intentions Sheppard et al. [8] and been used in numerous studies Hale et al. [9], the theory is subject to critique for being reductionist and not taking into account other variables within the attitude component of the theory. For example, the salience or relevance of a stimulus objects Bass
Psychology and Behavioral Science International Journal, 2017
Although the model has proven of use in the prediction of consumer behaviour intentions Sheppard ... more Although the model has proven of use in the prediction of consumer behaviour intentions Sheppard et al. [8] and been used in numerous studies Hale et al. [9], the theory is subject to critique for being reductionist and not taking into account other variables within the attitude component of the theory. For example, the salience or relevance of a stimulus objects Bass