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Papers by Nattaporn Thongsri
International Journal of Social Economics, Mar 31, 2023
International Journal of Electrical and Computer Engineering (IJECE), 2022
Food recommendation system is one of the most interesting recommendation problems since it provid... more Food recommendation system is one of the most interesting recommendation problems since it provides data for decision-making to users on selection of foods that meets individual preference of each user. Personalized recommender system has been used to recommend foods or menus to respond to requirements and restrictions of each user in a better way. This research study aimed to develop a personalized healthy food recommendation system based on collaborative filtering and knapsack method. Assessment results found that users were satisfied with the personalized healthy food recommendation system based on collaborative filtering and knapsack problem algorithm which included ability of operating system, screen design, and efficiency of operating system. The average satisfaction score overall was 4.20 implying that users had an excellent level of satisfaction.
Saetak Today's visualization tools are equipped with highly... more Saetak Today's visualization tools are equipped with highly interactive visual aids, which allow analysis and inspection of complex numerical data generated from high-bandwidth data sources such as simulation software, experimental rigs, satellites, scanners, etc. Such tools help ...
International Journal of Electrical and Computer Engineering (IJECE), 2022
This study revealed the limitations of freelancers’ inability to perform portfolios and biographi... more This study revealed the limitations of freelancers’ inability to perform portfolios and biographies, their performance ratings to a large community of customers. The difficulties were evident in searching for reliable, qualified and experienced freelancers from multi-channel information sources. These limitations might impact the ability of freelancers selected by customers to perform the required task to the customers’ satisfaction. This research focused on the case study of the freelance community for photography business in southern of Thailand. This aims to establish an online facility in which freelance photographers can publicize their services and performance to potential customers. The concepts entailed in web portals and e-services were the key elements in the development and ensured that its functions worked efficiently. The study employed qualitative methods were used to assess the current practices of web portal and thus determining the requirements for the e-service web...
Twenty-First Century Education is a design of instructional culture that empowers learner-centere... more Twenty-First Century Education is a design of instructional culture that empowers learner-centered through the philosophy of "Less teaching but more learning". Due to the development of technology enhance learning in developing countries such as Thailand, online learning is rapidly growing in the electronic learning market. ClassStart is a learning management system developed to support Thailand's educational management and to promote the student-centred learning processes. It also allows the instructor to analyse individual learners through system-generated activities. The study of online learning acceptance is primarily required to successfully achieve online learning system development. However, the behavioural intention of students to use online learning systems has not been well examined, in particular, by focusing specific but representative applications such as ClassStart in this study. This research takes the usage of ClassStart as research scenario and investi...
2019 Twelfth International Conference on Ubi-Media Computing (Ubi-Media), 2019
this research focuses on the factors motivate learners' intention to use blackboard mobile le... more this research focuses on the factors motivate learners' intention to use blackboard mobile learning. The research objective is to investigate the main factors in terms of usefulness learning and individual characteristics in order to investigate the factors that affect blackboard mobile learning acceptance among university students in Thailand. Based on the quantitative research method this study obtained behavior intention score from undergraduate students in Thailand. The Partial Least Squares method, a statistical analysis technique based on the Structural Equation Model (SEM), was used to analyse the data. The results of 314 undergraduate students were found that mobile self-efficacy had the significant effect on perceived ease of use of blackboard mobile learning while convenience had the significant effect on perceived usefulness of blackboard mobile learning. In addition, the main variable from the technology acceptance model namely perceived ease of use and perceived use...
foresight
Purpose The purpose of this paper is to develop a prototype of Online Food Delivery Application t... more Purpose The purpose of this paper is to develop a prototype of Online Food Delivery Application that addresses the actual needs of the user and to study the factors affecting the acceptance of Food Friend Application (FFA). Design/methodology/approach This is an applied research study using design thinking to study the real needs of consumers when ordering food online during the COVID-19 outbreak. The real needs of customers were used to create FFA. Then, the key predictors of FFA adoption were studied by integrating psychological variables, including Alertness to distinction, Openness to novelty, Orientation in the present; and Technological variables Design, Information Quality and Mobility, with comprehensive data analysis. Initially, Structural Equation Modeling was used to study the statistical relationships toward FFA acceptance, while a neural network model was used to validate the first step analysis. Findings Analysis results from both methods confirmed that Alertness to di...
Innovations in Education and Teaching International
Recognizing the underlying relationship between e-learning practice and the institutional environ... more Recognizing the underlying relationship between e-learning practice and the institutional environments hosted in, the Chinese educational practice on branching high school students into science, technology, engineering, and mathematics (STEM) and non-STEM academic major groups before being admitted into universities or colleges is examined.
International Journal of Information and Learning Technology
Interactive Technology and Smart Education
Purpose This study aims to study the adoption of online learning in higher education through the ... more Purpose This study aims to study the adoption of online learning in higher education through the perspective of the readiness of the following factors: self-directed learning (SDL), motivation for learning (ML), online communication self-efficacy (OCE) and learner control (LC). This was an empirical study in the context of developing countries, specifically Thailand. Design/methodology/approach This research applied a quantitative study method by collecting data from 605 higher education students in autonomous government institutions. The data analysis applied a structural equation model (SEM) to identify the significant determinants that affected the adoption of online learning. Moreover, this study applied a neural network model to examine the findings from the SEM. Findings From the data analysis using the SEM and neural network model, the results matched each other. The results of the empirical study were firm and supported that the readiness factors of students had statistical ...
Journal of Systems and Information Technology
Purpose The purpose of this study was to investigate factors that influence the intention to use ... more Purpose The purpose of this study was to investigate factors that influence the intention to use mobile learning (m-learning) by learners in developing countries such as Thailand. This study integrated two theories; namely, the unified theory of acceptance and use of technology (UTAUT), which focuses on technology, and uses and gratifications theory (UGT), which involves studying learners’ motivation. Design/methodology/approach Applying a quantitative research method, this study conducted a survey of 359 undergraduates. The partial least squares methods and a statistical analysis technique based on the structural equation modelling (SEM), were used to analyse the data. Findings The results revealed that the performance expectancy, cognitive need, affective need and social need had significant effect on intention to use m-learning. Furthermore, this study found a significant effect of the cognitive need on the performance expectancy and social need on effort expectancy. Practical im...
Polish Journal of Management Studies
Behaviour & Information Technology
International Journal of Social Economics, Mar 31, 2023
International Journal of Electrical and Computer Engineering (IJECE), 2022
Food recommendation system is one of the most interesting recommendation problems since it provid... more Food recommendation system is one of the most interesting recommendation problems since it provides data for decision-making to users on selection of foods that meets individual preference of each user. Personalized recommender system has been used to recommend foods or menus to respond to requirements and restrictions of each user in a better way. This research study aimed to develop a personalized healthy food recommendation system based on collaborative filtering and knapsack method. Assessment results found that users were satisfied with the personalized healthy food recommendation system based on collaborative filtering and knapsack problem algorithm which included ability of operating system, screen design, and efficiency of operating system. The average satisfaction score overall was 4.20 implying that users had an excellent level of satisfaction.
Saetak Today's visualization tools are equipped with highly... more Saetak Today's visualization tools are equipped with highly interactive visual aids, which allow analysis and inspection of complex numerical data generated from high-bandwidth data sources such as simulation software, experimental rigs, satellites, scanners, etc. Such tools help ...
International Journal of Electrical and Computer Engineering (IJECE), 2022
This study revealed the limitations of freelancers’ inability to perform portfolios and biographi... more This study revealed the limitations of freelancers’ inability to perform portfolios and biographies, their performance ratings to a large community of customers. The difficulties were evident in searching for reliable, qualified and experienced freelancers from multi-channel information sources. These limitations might impact the ability of freelancers selected by customers to perform the required task to the customers’ satisfaction. This research focused on the case study of the freelance community for photography business in southern of Thailand. This aims to establish an online facility in which freelance photographers can publicize their services and performance to potential customers. The concepts entailed in web portals and e-services were the key elements in the development and ensured that its functions worked efficiently. The study employed qualitative methods were used to assess the current practices of web portal and thus determining the requirements for the e-service web...
Twenty-First Century Education is a design of instructional culture that empowers learner-centere... more Twenty-First Century Education is a design of instructional culture that empowers learner-centered through the philosophy of "Less teaching but more learning". Due to the development of technology enhance learning in developing countries such as Thailand, online learning is rapidly growing in the electronic learning market. ClassStart is a learning management system developed to support Thailand's educational management and to promote the student-centred learning processes. It also allows the instructor to analyse individual learners through system-generated activities. The study of online learning acceptance is primarily required to successfully achieve online learning system development. However, the behavioural intention of students to use online learning systems has not been well examined, in particular, by focusing specific but representative applications such as ClassStart in this study. This research takes the usage of ClassStart as research scenario and investi...
2019 Twelfth International Conference on Ubi-Media Computing (Ubi-Media), 2019
this research focuses on the factors motivate learners' intention to use blackboard mobile le... more this research focuses on the factors motivate learners' intention to use blackboard mobile learning. The research objective is to investigate the main factors in terms of usefulness learning and individual characteristics in order to investigate the factors that affect blackboard mobile learning acceptance among university students in Thailand. Based on the quantitative research method this study obtained behavior intention score from undergraduate students in Thailand. The Partial Least Squares method, a statistical analysis technique based on the Structural Equation Model (SEM), was used to analyse the data. The results of 314 undergraduate students were found that mobile self-efficacy had the significant effect on perceived ease of use of blackboard mobile learning while convenience had the significant effect on perceived usefulness of blackboard mobile learning. In addition, the main variable from the technology acceptance model namely perceived ease of use and perceived use...
foresight
Purpose The purpose of this paper is to develop a prototype of Online Food Delivery Application t... more Purpose The purpose of this paper is to develop a prototype of Online Food Delivery Application that addresses the actual needs of the user and to study the factors affecting the acceptance of Food Friend Application (FFA). Design/methodology/approach This is an applied research study using design thinking to study the real needs of consumers when ordering food online during the COVID-19 outbreak. The real needs of customers were used to create FFA. Then, the key predictors of FFA adoption were studied by integrating psychological variables, including Alertness to distinction, Openness to novelty, Orientation in the present; and Technological variables Design, Information Quality and Mobility, with comprehensive data analysis. Initially, Structural Equation Modeling was used to study the statistical relationships toward FFA acceptance, while a neural network model was used to validate the first step analysis. Findings Analysis results from both methods confirmed that Alertness to di...
Innovations in Education and Teaching International
Recognizing the underlying relationship between e-learning practice and the institutional environ... more Recognizing the underlying relationship between e-learning practice and the institutional environments hosted in, the Chinese educational practice on branching high school students into science, technology, engineering, and mathematics (STEM) and non-STEM academic major groups before being admitted into universities or colleges is examined.
International Journal of Information and Learning Technology
Interactive Technology and Smart Education
Purpose This study aims to study the adoption of online learning in higher education through the ... more Purpose This study aims to study the adoption of online learning in higher education through the perspective of the readiness of the following factors: self-directed learning (SDL), motivation for learning (ML), online communication self-efficacy (OCE) and learner control (LC). This was an empirical study in the context of developing countries, specifically Thailand. Design/methodology/approach This research applied a quantitative study method by collecting data from 605 higher education students in autonomous government institutions. The data analysis applied a structural equation model (SEM) to identify the significant determinants that affected the adoption of online learning. Moreover, this study applied a neural network model to examine the findings from the SEM. Findings From the data analysis using the SEM and neural network model, the results matched each other. The results of the empirical study were firm and supported that the readiness factors of students had statistical ...
Journal of Systems and Information Technology
Purpose The purpose of this study was to investigate factors that influence the intention to use ... more Purpose The purpose of this study was to investigate factors that influence the intention to use mobile learning (m-learning) by learners in developing countries such as Thailand. This study integrated two theories; namely, the unified theory of acceptance and use of technology (UTAUT), which focuses on technology, and uses and gratifications theory (UGT), which involves studying learners’ motivation. Design/methodology/approach Applying a quantitative research method, this study conducted a survey of 359 undergraduates. The partial least squares methods and a statistical analysis technique based on the structural equation modelling (SEM), were used to analyse the data. Findings The results revealed that the performance expectancy, cognitive need, affective need and social need had significant effect on intention to use m-learning. Furthermore, this study found a significant effect of the cognitive need on the performance expectancy and social need on effort expectancy. Practical im...
Polish Journal of Management Studies
Behaviour & Information Technology