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Papers by Tine De Bock

Research paper thumbnail of Offensive advertising, humor and social marketing communication: A match made in heaven?

Research paper thumbnail of Ethical fundraising from the donor’s viewpoint

Day of Art Philanthropy, Date: 2017/01/19 - 2017/01/19, Location: Utrecht, 2017

Research paper thumbnail of Speech is silver, silence is gold: Why women (vs. men) remain silent when a cashier miscalculates the bill to their advantage

Research paper thumbnail of Ethical luxury: Ethical consumption and CSR in the luxury market

Research paper thumbnail of Tourism with a social dimension: Investigating the motivation of tourism accommodations towards a social rate

Research paper thumbnail of CCV België: Onderzoek naar het profiel en de tevredenheid van de huidige klanten

Research paper thumbnail of to contrast or not to contrast? Consumers' response to color combinations

Proceedings of the 44th annual conference of the European Marketing Academy, 2015

Research paper thumbnail of To Contrast Or Not to Contrast? Consumers' Response to Color Combinations

Consumers respond differently to product combinations dependent on the products' color and t... more Consumers respond differently to product combinations dependent on the products' color and the products' interrelationship. Contrasting (vs. similar) colors are preferred when the paired products are in an additive relationship (vs. belongingness relationship). Moreover, when the relationship between the combined products matches that between the combined colors, willingness-to-pay is higher.

Research paper thumbnail of To Contrast Or Not to Contrast? Consumers’ Response to Color Combinations

ACR North American Advances, 2014

Research paper thumbnail of Moral hypocrisy and the impact of the ‘active’ versus ‘passive’ nature of misbehavior

Research paper thumbnail of Onderzoek naar de visie van Belgische schenkers over ethiek in fondsenwerving

Research paper thumbnail of The general theory of marketing ethics and Machiavellianism: some comments

Research paper thumbnail of Intuition and morality: The effect of conceptual fluency on moral judgment

Research paper thumbnail of Would petty crime be more acceptable in the red light district? The effect of conceptual fluency on moral judgment

Research paper thumbnail of Onderzoek naar lidmaatschap, vrijetijdsbesteding en algemeen welzijn van de ACV-CSC BIE leden

Research paper thumbnail of The compelling urge to misbehave: Do impulse purchases instigate unethical consumer behavior?

Journal of Economic Psychology, 2017

Research paper thumbnail of I stole it on impulse": Do impulse purchases instigate bad behavior?

Research paper thumbnail of Double Standards: The Role of Techniques of Neutralization

Journal of Business Ethics, 2010

Despite the growing number of studies examining consumers' perceptions of unethical corporat... more Despite the growing number of studies examining consumers' perceptions of unethical corporate and consumer practices, research examining the apparent double standard existing between what consumers perceive as acceptable corporate behaviour and what they believe are ...

Research paper thumbnail of “What’s the Harm in Being Unethical? These Strangers are Rich Anyway!” Exploring Underlying Factors of Double Standards

Journal of Business Ethics, 2012

Previous studies show evidence of double standards in terms of individuals being more tolerant of... more Previous studies show evidence of double standards in terms of individuals being more tolerant of questionable consumer practices than of similar business practices. However, whether these double standards are necessarily due to the fact that one party is a business company while the other is a consumer was not addressed. The results of our two experimental studies, conducted among 277 (Study 1) and 264 (Study 2) participants from a Western European country by means of an anonymous selfadministered online survey, demonstrate that the respondents were not only harsher in their judgments of unethical business (vs. consumer) behavior, but also harsher in their judgments of unethical behavior by prosperous (vs. nonprosperous) consumers and prosperous (vs. non-prosperous) business companies (Study 1). Further, they were also less tolerant of unethical behavior by consumers (vs. one's best friend) and business companies with which they have a less than good (vs. a good) relationship (Study 2). These results indicate that double standards are due to differences in perceived wealth between subjects and in the individual's relationship with subjects. These two factors imply that double standards are not strictly reserved to consumerbusiness relations, but might also be used in businessbusiness and consumer-consumer relations. Further, these results indicate that companies need to be aware of the fact that good financial figures may backfire as they might lead individuals to be more critical of a company's deceptive practices. Moreover, these findings point to the importance of businesses investing resources-and to keep investing resources-in developing a good relationship with stakeholders as these good relationships lead to stakeholders being less prone to make moral condemnations.

Research paper thumbnail of Exploring the Influence of Self-Regulatory Focus on Consumer Ethical Beliefs

Conference contribution (poster …, 2010

... Record Details. Record ID, 999106. Record Type, conference. Author, Tine De Bock [80200021313... more ... Record Details. Record ID, 999106. Record Type, conference. Author, Tine De Bock [802000213133] - Ghent University Tine.DeBock@UGent.be; Patrick Van Kenhove [801000567610] - Ghent University Patrick.VanKenhove@UGent.be. ...

Research paper thumbnail of Offensive advertising, humor and social marketing communication: A match made in heaven?

Research paper thumbnail of Ethical fundraising from the donor’s viewpoint

Day of Art Philanthropy, Date: 2017/01/19 - 2017/01/19, Location: Utrecht, 2017

Research paper thumbnail of Speech is silver, silence is gold: Why women (vs. men) remain silent when a cashier miscalculates the bill to their advantage

Research paper thumbnail of Ethical luxury: Ethical consumption and CSR in the luxury market

Research paper thumbnail of Tourism with a social dimension: Investigating the motivation of tourism accommodations towards a social rate

Research paper thumbnail of CCV België: Onderzoek naar het profiel en de tevredenheid van de huidige klanten

Research paper thumbnail of to contrast or not to contrast? Consumers' response to color combinations

Proceedings of the 44th annual conference of the European Marketing Academy, 2015

Research paper thumbnail of To Contrast Or Not to Contrast? Consumers' Response to Color Combinations

Consumers respond differently to product combinations dependent on the products' color and t... more Consumers respond differently to product combinations dependent on the products' color and the products' interrelationship. Contrasting (vs. similar) colors are preferred when the paired products are in an additive relationship (vs. belongingness relationship). Moreover, when the relationship between the combined products matches that between the combined colors, willingness-to-pay is higher.

Research paper thumbnail of To Contrast Or Not to Contrast? Consumers’ Response to Color Combinations

ACR North American Advances, 2014

Research paper thumbnail of Moral hypocrisy and the impact of the ‘active’ versus ‘passive’ nature of misbehavior

Research paper thumbnail of Onderzoek naar de visie van Belgische schenkers over ethiek in fondsenwerving

Research paper thumbnail of The general theory of marketing ethics and Machiavellianism: some comments

Research paper thumbnail of Intuition and morality: The effect of conceptual fluency on moral judgment

Research paper thumbnail of Would petty crime be more acceptable in the red light district? The effect of conceptual fluency on moral judgment

Research paper thumbnail of Onderzoek naar lidmaatschap, vrijetijdsbesteding en algemeen welzijn van de ACV-CSC BIE leden

Research paper thumbnail of The compelling urge to misbehave: Do impulse purchases instigate unethical consumer behavior?

Journal of Economic Psychology, 2017

Research paper thumbnail of I stole it on impulse": Do impulse purchases instigate bad behavior?

Research paper thumbnail of Double Standards: The Role of Techniques of Neutralization

Journal of Business Ethics, 2010

Despite the growing number of studies examining consumers' perceptions of unethical corporat... more Despite the growing number of studies examining consumers' perceptions of unethical corporate and consumer practices, research examining the apparent double standard existing between what consumers perceive as acceptable corporate behaviour and what they believe are ...

Research paper thumbnail of “What’s the Harm in Being Unethical? These Strangers are Rich Anyway!” Exploring Underlying Factors of Double Standards

Journal of Business Ethics, 2012

Previous studies show evidence of double standards in terms of individuals being more tolerant of... more Previous studies show evidence of double standards in terms of individuals being more tolerant of questionable consumer practices than of similar business practices. However, whether these double standards are necessarily due to the fact that one party is a business company while the other is a consumer was not addressed. The results of our two experimental studies, conducted among 277 (Study 1) and 264 (Study 2) participants from a Western European country by means of an anonymous selfadministered online survey, demonstrate that the respondents were not only harsher in their judgments of unethical business (vs. consumer) behavior, but also harsher in their judgments of unethical behavior by prosperous (vs. nonprosperous) consumers and prosperous (vs. non-prosperous) business companies (Study 1). Further, they were also less tolerant of unethical behavior by consumers (vs. one's best friend) and business companies with which they have a less than good (vs. a good) relationship (Study 2). These results indicate that double standards are due to differences in perceived wealth between subjects and in the individual's relationship with subjects. These two factors imply that double standards are not strictly reserved to consumerbusiness relations, but might also be used in businessbusiness and consumer-consumer relations. Further, these results indicate that companies need to be aware of the fact that good financial figures may backfire as they might lead individuals to be more critical of a company's deceptive practices. Moreover, these findings point to the importance of businesses investing resources-and to keep investing resources-in developing a good relationship with stakeholders as these good relationships lead to stakeholders being less prone to make moral condemnations.

Research paper thumbnail of Exploring the Influence of Self-Regulatory Focus on Consumer Ethical Beliefs

Conference contribution (poster …, 2010

... Record Details. Record ID, 999106. Record Type, conference. Author, Tine De Bock [80200021313... more ... Record Details. Record ID, 999106. Record Type, conference. Author, Tine De Bock [802000213133] - Ghent University Tine.DeBock@UGent.be; Patrick Van Kenhove [801000567610] - Ghent University Patrick.VanKenhove@UGent.be. ...

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