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Papers by Tine De Bock
Day of Art Philanthropy, Date: 2017/01/19 - 2017/01/19, Location: Utrecht, 2017
Proceedings of the 44th annual conference of the European Marketing Academy, 2015
Consumers respond differently to product combinations dependent on the products' color and t... more Consumers respond differently to product combinations dependent on the products' color and the products' interrelationship. Contrasting (vs. similar) colors are preferred when the paired products are in an additive relationship (vs. belongingness relationship). Moreover, when the relationship between the combined products matches that between the combined colors, willingness-to-pay is higher.
ACR North American Advances, 2014
Journal of Economic Psychology, 2017
Journal of Business Ethics, 2010
Despite the growing number of studies examining consumers' perceptions of unethical corporat... more Despite the growing number of studies examining consumers' perceptions of unethical corporate and consumer practices, research examining the apparent double standard existing between what consumers perceive as acceptable corporate behaviour and what they believe are ...
Journal of Business Ethics, 2012
Previous studies show evidence of double standards in terms of individuals being more tolerant of... more Previous studies show evidence of double standards in terms of individuals being more tolerant of questionable consumer practices than of similar business practices. However, whether these double standards are necessarily due to the fact that one party is a business company while the other is a consumer was not addressed. The results of our two experimental studies, conducted among 277 (Study 1) and 264 (Study 2) participants from a Western European country by means of an anonymous selfadministered online survey, demonstrate that the respondents were not only harsher in their judgments of unethical business (vs. consumer) behavior, but also harsher in their judgments of unethical behavior by prosperous (vs. nonprosperous) consumers and prosperous (vs. non-prosperous) business companies (Study 1). Further, they were also less tolerant of unethical behavior by consumers (vs. one's best friend) and business companies with which they have a less than good (vs. a good) relationship (Study 2). These results indicate that double standards are due to differences in perceived wealth between subjects and in the individual's relationship with subjects. These two factors imply that double standards are not strictly reserved to consumerbusiness relations, but might also be used in businessbusiness and consumer-consumer relations. Further, these results indicate that companies need to be aware of the fact that good financial figures may backfire as they might lead individuals to be more critical of a company's deceptive practices. Moreover, these findings point to the importance of businesses investing resources-and to keep investing resources-in developing a good relationship with stakeholders as these good relationships lead to stakeholders being less prone to make moral condemnations.
Conference contribution (poster …, 2010
... Record Details. Record ID, 999106. Record Type, conference. Author, Tine De Bock [80200021313... more ... Record Details. Record ID, 999106. Record Type, conference. Author, Tine De Bock [802000213133] - Ghent University Tine.DeBock@UGent.be; Patrick Van Kenhove [801000567610] - Ghent University Patrick.VanKenhove@UGent.be. ...
Day of Art Philanthropy, Date: 2017/01/19 - 2017/01/19, Location: Utrecht, 2017
Proceedings of the 44th annual conference of the European Marketing Academy, 2015
Consumers respond differently to product combinations dependent on the products' color and t... more Consumers respond differently to product combinations dependent on the products' color and the products' interrelationship. Contrasting (vs. similar) colors are preferred when the paired products are in an additive relationship (vs. belongingness relationship). Moreover, when the relationship between the combined products matches that between the combined colors, willingness-to-pay is higher.
ACR North American Advances, 2014
Journal of Economic Psychology, 2017
Journal of Business Ethics, 2010
Despite the growing number of studies examining consumers' perceptions of unethical corporat... more Despite the growing number of studies examining consumers' perceptions of unethical corporate and consumer practices, research examining the apparent double standard existing between what consumers perceive as acceptable corporate behaviour and what they believe are ...
Journal of Business Ethics, 2012
Previous studies show evidence of double standards in terms of individuals being more tolerant of... more Previous studies show evidence of double standards in terms of individuals being more tolerant of questionable consumer practices than of similar business practices. However, whether these double standards are necessarily due to the fact that one party is a business company while the other is a consumer was not addressed. The results of our two experimental studies, conducted among 277 (Study 1) and 264 (Study 2) participants from a Western European country by means of an anonymous selfadministered online survey, demonstrate that the respondents were not only harsher in their judgments of unethical business (vs. consumer) behavior, but also harsher in their judgments of unethical behavior by prosperous (vs. nonprosperous) consumers and prosperous (vs. non-prosperous) business companies (Study 1). Further, they were also less tolerant of unethical behavior by consumers (vs. one's best friend) and business companies with which they have a less than good (vs. a good) relationship (Study 2). These results indicate that double standards are due to differences in perceived wealth between subjects and in the individual's relationship with subjects. These two factors imply that double standards are not strictly reserved to consumerbusiness relations, but might also be used in businessbusiness and consumer-consumer relations. Further, these results indicate that companies need to be aware of the fact that good financial figures may backfire as they might lead individuals to be more critical of a company's deceptive practices. Moreover, these findings point to the importance of businesses investing resources-and to keep investing resources-in developing a good relationship with stakeholders as these good relationships lead to stakeholders being less prone to make moral condemnations.
Conference contribution (poster …, 2010
... Record Details. Record ID, 999106. Record Type, conference. Author, Tine De Bock [80200021313... more ... Record Details. Record ID, 999106. Record Type, conference. Author, Tine De Bock [802000213133] - Ghent University Tine.DeBock@UGent.be; Patrick Van Kenhove [801000567610] - Ghent University Patrick.VanKenhove@UGent.be. ...