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Jurnal Pengabdian Pada Masyarakat METHABDI
Small Micro and Medium Enterprises (MSMEs) is an important sector that contributes to the Indones... more Small Micro and Medium Enterprises (MSMEs) is an important sector that contributes to the Indonesian economy. The existence of MSMEs is able to open up opportunities for job creation. The expected output from the existence of MSMEs is an increase in people's welfare and a decrease in the unemployment rate. Lau Bakeri village located in Kutalimbaru sub-district, Deli Serdang district is a village located in North Sumatra province where most of the population work as entrepreneurs (SME actors). Along with the role of MSMEs in the development and improvement of the Indonesian economy, on the one hand MSMEs have various problems. One of them is the absence of a brand on the products or services produced by MSME actors in Lau Bakeri village. This service activity focuses on assisting in brand selection, explaining the importance of brands and brand building strategies. This is important because the brand is the identity of a product, service, SMEs. The goal is that the products/servi...
Jurnal Pengabdian Pada Masyarakat METHABDI
Digital marketing plays an important role for MSMEs in marketing their products so that later it ... more Digital marketing plays an important role for MSMEs in marketing their products so that later it is expected to be able to increase sales. This condition also results in consumer changes in fulfilling lifestyles. In order to continue to increase this contribution and participation, MSMEs are required to be involved in digital platforms. The digital world is expected to become a crucial thing for business activities. Digital marketing is promotional activities as well as market search carried out through digital media. The use of digital marketing must immediately be responded positively by MSMEs, especially women MSMEs located in the city of Medan. From the initial mapping it is known that the majority of these MSME actors do not yet have a website. Promotional activities are carried out only through Facebook, Instagram and Tik Tok. Only one MSME actor was identified as having a website. With this service activity, it is hoped that more specific identification of problems and constr...
Jurnal Pengabdian Pada Masyarakat METHABDI
Small Micro and Medium Enterprises (MSMEs) is an important sector that contributes to the Indones... more Small Micro and Medium Enterprises (MSMEs) is an important sector that contributes to the Indonesian economy. The existence of MSMEs is able to open up opportunities for job creation. The expected output from the existence of MSMEs is an increase in people's welfare and a decrease in the unemployment rate. Lau Bakeri village located in Kutalimbaru sub-district, Deli Serdang district is a village located in North Sumatra province where most of the population work as entrepreneurs (SME actors). Along with the role of MSMEs in the development and improvement of the Indonesian economy, on the one hand MSMEs have various problems. One of them is the absence of a brand on the products or services produced by MSME actors in Lau Bakeri village. This service activity focuses on assisting in brand selection, explaining the importance of brands and brand building strategies. This is important because the brand is the identity of a product, service, SMEs. The goal is that the products/servi...
Jurnal Pengabdian Pada Masyarakat METHABDI
Digital marketing plays an important role for MSMEs in marketing their products so that later it ... more Digital marketing plays an important role for MSMEs in marketing their products so that later it is expected to be able to increase sales. This condition also results in consumer changes in fulfilling lifestyles. In order to continue to increase this contribution and participation, MSMEs are required to be involved in digital platforms. The digital world is expected to become a crucial thing for business activities. Digital marketing is promotional activities as well as market search carried out through digital media. The use of digital marketing must immediately be responded positively by MSMEs, especially women MSMEs located in the city of Medan. From the initial mapping it is known that the majority of these MSME actors do not yet have a website. Promotional activities are carried out only through Facebook, Instagram and Tik Tok. Only one MSME actor was identified as having a website. With this service activity, it is hoped that more specific identification of problems and constr...