Umair Javeid - Academia.edu (original) (raw)
Uploads
Papers by Umair Javeid
Electronic word of mouth (E-WOM) has very significant impact on purchasing decision of buyers, pr... more Electronic word of mouth (E-WOM) has very significant impact on purchasing decision of buyers, product awareness, connecting business and marketing. The objective of this research was to explore how social media influence on purchasing decision of consumers. A structured, self-administered questionnaire distributed among 2,500 citizen of posh area of Lahore. Of them, 1,366 questionnaires were used for analysis. This study is descriptive in its nature, we have used frequency distribution and bar graph technique to obtain the results. There were 694 (51%) males and 672 (49%) females participated. It was revealed from findings that both male and female prefer YouTube and Facebook for social networking. On the basis of results, various recommendations were made; online marketers, vendors, executives and marketing managers should deeply understand advantages, benefits and tools of social communications. Moreover, they should apply social media effectively and efficiently to promote their...
SSRN Electronic Journal, 2018
Electronic word of mouth (E-WOM) has very significant impact on purchasing decision of buyers, pr... more Electronic word of mouth (E-WOM) has very significant impact on purchasing decision of buyers, product awareness, connecting business and marketing. The objective of this research was to explore how social media influence on purchasing decision of consumers. A structured, self-administered questionnaire distributed among 2,500 citizen of posh area of Lahore. Of them, 1,366 questionnaire were used for analysis. This study is descriptive in its nature, we have used frequency distribution and bar graph technique to obtain the results. There were 694 (51%) males and 672 (49%) females participated. It was revealed from findings that both male and female prefer YouTube and Facebook for social networking. On the basis of results, various recommendations were made; online marketers, vendors, executives and marketing managers should deeply understand advantages, benefits and tools of social communications. Moreover, they should apply social media effectively and efficiently to promote their products, sustain their existing customers, attract more potential buyers and increase their sale in order to achieve their ultimate goal i.e. profit.
As online shopping provide opportunity to buy almost every kind of product and service to consume... more As online shopping provide opportunity to buy almost every kind of product and service to consumer, while sitting at home or workplace by doing some clicks at any time. Nowadays, online shopping has become most popular way of buying products among students. The aim of this study is to explore the gender difference in attitude towards buying behavior of university students. A sample of 781 Undergraduate students of three departments of The University of Lahore, was selected using simple Random sampling technique; data has been collected through self-administrated questionnaire via voluntary and anonymous survey. Finding of the study suggest that girls have more tendency towards online shopping. Moreover, in order to find the association between gender and other buying behavior factors, Chi-Square test has been applied. Finally this research is concluded with conclusion and suggestions.
Electronic word of mouth (E-WOM) has very significant impact on purchasing decision of buyers, pr... more Electronic word of mouth (E-WOM) has very significant impact on purchasing decision of buyers, product awareness, connecting business and marketing. The objective of this research was to explore how social media influence on purchasing decision of consumers. A structured, self-administered questionnaire distributed among 2,500 citizen of posh area of Lahore. Of them, 1,366 questionnaires were used for analysis. This study is descriptive in its nature, we have used frequency distribution and bar graph technique to obtain the results. There were 694 (51%) males and 672 (49%) females participated. It was revealed from findings that both male and female prefer YouTube and Facebook for social networking. On the basis of results, various recommendations were made; online marketers, vendors, executives and marketing managers should deeply understand advantages, benefits and tools of social communications. Moreover, they should apply social media effectively and efficiently to promote their...
SSRN Electronic Journal, 2018
Electronic word of mouth (E-WOM) has very significant impact on purchasing decision of buyers, pr... more Electronic word of mouth (E-WOM) has very significant impact on purchasing decision of buyers, product awareness, connecting business and marketing. The objective of this research was to explore how social media influence on purchasing decision of consumers. A structured, self-administered questionnaire distributed among 2,500 citizen of posh area of Lahore. Of them, 1,366 questionnaire were used for analysis. This study is descriptive in its nature, we have used frequency distribution and bar graph technique to obtain the results. There were 694 (51%) males and 672 (49%) females participated. It was revealed from findings that both male and female prefer YouTube and Facebook for social networking. On the basis of results, various recommendations were made; online marketers, vendors, executives and marketing managers should deeply understand advantages, benefits and tools of social communications. Moreover, they should apply social media effectively and efficiently to promote their products, sustain their existing customers, attract more potential buyers and increase their sale in order to achieve their ultimate goal i.e. profit.
As online shopping provide opportunity to buy almost every kind of product and service to consume... more As online shopping provide opportunity to buy almost every kind of product and service to consumer, while sitting at home or workplace by doing some clicks at any time. Nowadays, online shopping has become most popular way of buying products among students. The aim of this study is to explore the gender difference in attitude towards buying behavior of university students. A sample of 781 Undergraduate students of three departments of The University of Lahore, was selected using simple Random sampling technique; data has been collected through self-administrated questionnaire via voluntary and anonymous survey. Finding of the study suggest that girls have more tendency towards online shopping. Moreover, in order to find the association between gender and other buying behavior factors, Chi-Square test has been applied. Finally this research is concluded with conclusion and suggestions.