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Thesis Chapters by Umana Anjalin

While the roles of females are going through far-reaching changes in society-at-large, advertisements nevertheless have remained as stereotypical. The females' portrayal in the teenage magazines was mostly inclined towards the essence of deferential dispositions and was rarely about self-assurance and independence. There was almost a nonexistent depiction of women in positions of power and in occupational frames. The stereotypical categories that were rife with examples were in the categories of Ritualization of Subordination, Feminine Touch, Independence/Self-Assurance, Licensed Withdrawal,
and Body Display. It could be noted that with these stereotypical portrayals of images, especially with the increased sexualization of teenage girls, there is a huge possibility of limiting the teenage women's self-definitions and potential to grow up into resolute and strong-minded individuals. The racial representation was not been duly addressed, according to the sample results. A more realistic representation of the races in the teen magazines could hold more promise of monetization as the racial groups like the Black Americans, Asian Americans, and the Hispanics have the growth potential over the next few decades. If there is the lesser objectification of women in the magazine contents, the lesser would be the likelihood of alarmingly dangerous tendency of far-reaching problems like sexual coercion.

Papers by Umana Anjalin

For international students, studying abroad has not been free from personal challenges. Not all s... more For international students, studying abroad has not been free from personal challenges. Not all students can adjust in an alien culture with ease. This research on Asian students' experience of culture shock and coping strategies offers an understanding of the international students' needs, adjustment difficulties, managing of anxiety and coping strategies. The research will be beneficial in generating ideas for better management of culture shock. In this study, Asian students of collectivist culture were recruited from the existing international student body of a university in the United States. The students willing to spare nearly an hour of their time for in-depth interviews were invited to participate. The data gleaned from the interviews were interpreted and analyzed using a theoretical thematic analysis following the work of Braun and Clarke (2006). Salient themes emerged while applying constant comparison technique in relation to the research questions. It was found that the Asian students' culture shock closely followed a W-curve theory of transition pattern of stages suggested by Zeller and M osier (1993). It is natural for the Asian students to experience a roller coaster ride of cultural adjustment cycle once they embark on a journey abroad for education. Knowing about this pattern could make the transition easier. While students may at times find different cultural values in the host culture frustrating, yet there are positive sides in every approach to life.

not be able to finish my education abroad. I would like to thank my brother, Tariq Masrur, for al... more not be able to finish my education abroad. I would like to thank my brother, Tariq Masrur, for always telling me to make our parents proud. Next, I would like to thank my best friend, Mirza Sadrul Alam, aka Shelly, who traveled so many times from Bangladesh to keep me company. I would like to write a few lines of gratitude to my confidante, Emran Ansari, also named Bobby, who believed in my abilities and always wanted to keep my spirits up high during my rollercoaster ride of a PhD. My cousin, Dr. Iftekhar Anam, who, being the legend of the country, has always been my inspiration. My dissertation chair and my committee members have been tough yet very helpful in their guidance in directing this research right from scratch. Without their sincere and very kind help, I would not have progressed thus far. Last but not least, I am indebted to my co-researchers and very good comrades, Dr. Sohel Zaman and Dr. Abhijit Mazumdar, who always gave me good advice regarding the journey of PhD.

Is there any difference between the mean samples of the two magazine varieties with regard to the... more Is there any difference between the mean samples of the two magazine varieties with regard to the (Goffman's and Kang's) stereotypical framework categories? .

International Journal of Economics, Finance and Management Sciences, 2019

In the knowledge-based economy, human has emerged as the major intangible assets of the organizat... more In the knowledge-based economy, human has emerged as the major intangible assets of the organizations and key determinant of sustainable competitive advantage. The human resource of an organization is now regarded as invaluable organizational capital, commonly known as human capital. Organizations are now more aware of the effective utilization of its human capital and ensure business success. However, despite the growing awareness of the importance of human capital, it could not get popularity as expected. From the initial investigation, it was revealed that there are several challenges in applying for the human capital management program. The challenges are a lack of precise definition of human capital and human capital management, overlapping scope and jurisdictions, identifying desired human capital and linking it with the business strategy, measuring the outcome of human intervention and reporting and so on. This literary paper would try to resolve these issues in the light of theoretical underpinnings. It is believed that this paper will be able to give HR managers and practitioners a meaningful guideline to apply for the human capital management program more confidently and effectively. In addition, this research would contribute to existing HR literature, too. An extensive literature search was the main source of information for this paper. For data validity and reliability data and information also collected from other sources, too such as, expert interviews, analyzing policy papers and personal observation, etc. To get an in-depth understanding of the research issues exploratory methodology has been applied in this study.

Journal of Media and Communication, 2021

This study examines the social media activism that took place in Bangladesh following the rape an... more This study examines the social media activism that took place in Bangladesh following the rape and murder of a 19-year-old female college student named Shohagi Jahan Tonu. With feminist standpoint theory serving as its framework, a thematic analysis of the tweets that appeared following Tonu's death using the hashtag #JusticeForTonu was conducted to identify common themes from the 2,899 tweets included in the study. The time frame for the study was from March 22, 2016, (the first date on which Twitter posts using the hashtag appeared) to April 19, 2018 (the date when the last Twitter post using the hashtag appeared approximately after two years). The themes uncovered were: 1) Questioning government silence and inaction, 2) A mystery with conspiracy overtones, 3) Tonu spurs outcries to stop violence against women, 4) Moving from voicing furore to taking online action, 5) Online organising and documenting of offline activism. The findings supported the feminist standpoint theory and the use of Twitter as a tool for activism.

journal.au.edu

In recent years, the words-knowledge and managing knowledge are at the core of management thinkin... more In recent years, the words-knowledge and managing knowledge are at the core of management thinking. Scholars and business strategists are trying to explore the real nature of knowledge and its management from the organiza-________________________ 1 Mr. Abu Saleh Md. Sohel-Uz-Zaman obtained his Ph.D. degree from the Wuhan University of Technology, P R China, where his specialization was knowledge innovation. Mr. Zaman also has an MBA from Middlesex University, London, UK with a major in General Management. He received Certified Financial Consultant (CFC) certification from the Institute of Financial Consultant (IFC), Canada.

Open Journal of Social Sciences, 2016

Quality education is a great concern in many societies across the world. In a highly competitive ... more Quality education is a great concern in many societies across the world. In a highly competitive education sector, the success of academic institutions depends on the quality of education. Educationalists, policy makers, scholars, and researchers are showing their sincere interest towards the total quality management (TQM) as it is recognized as an effective management philosophy for continuous improvement, customer satisfaction, and organizational excellence. Since this concept was initially developed in the manufacturing sector, therefore, there is a great deal of suspicion whether this philosophy is applicable in education. In this connection, the main objective of this study is to investigate the compatibility of TQM with education. At the same time, this study would try to identify key challenges in implementing TQM in education. It is assumed that this study would be able to draw a meaningful conclusion regarding the applicability of TQM in education as well as to create an awareness regarding those challenges which may create obstacles in implementing TQM in education.

During 2015, the government of Bangladesh imposed value added tax (VAT) on private university edu... more During 2015, the government of Bangladesh imposed value added tax (VAT) on private university education in order to expand the purview of revenue collection. Fearing this additional hike in the tuition fees, thousands of mostly middle class students protested that this would add to the already existing burden on their families in supporting their education. The country's socioeconomic backdrop of culture and economic scenario was such where the parents had to bear a lot for their children's expenses for a long time until the children became independent. On top of such already overpriced expenses, the question of bearing VAT became exorbitant for the families. Therefore, the question of this added cost became a burning issue that the student activists chose to fight. The students vowed to continue peaceful protests and demonstrations until their demands were met. Activism found a new dimension with digital and social media. A literature review was conducted to explore the existing research regarding the issue in question and to identify any research gaps. When looking at the recent developments in the scenario of fundamental freedom, the countries once thought as invulnerable to authoritarian temptations are now imposing restrictions on basic rights and autonomy. Thanks to digital media and advancements in technology, the conversation on the internet, especially via social media, changed the mode of public conversation for good. This research incorporated the Southeast Asian perspective of activism in creating a desirable change in public opinion and the resultant policy reform as the after-effect of widespread dissension. This research revolved around starting with answering research questions like how the #NoVATonEducation campaign developed over time and then presents an overview of the media communication tools that were used in the campaign, followed by a focus on the role of social media. v Table of Contents I. INTRODUCTION .

The portrayal of women has long been a matter of concern as well as discontent. The patterns refl... more The portrayal of women has long been a matter of concern as well as discontent. The patterns reflected in the media mostly deal with stereotyping females in very limited roles, and frequently as sex objects. Magazine content could be a crucial source in the issue of adolescent socialization. Magazines directed to adolescent female consumers orient the audience with the explicit and implicit messages of socioeconomic lifestyle. Teens' relying on the subjective as well as objective comprehension of these magazines is crucial to their growing up. Therefore, it was essential to understand the factors that are influential for much of adolescent socialization. In this regard, a content analysis of Goffman's stereotypical categories was examined for the contemporary teen magazines. Coding on two magazines -Seventeen and Teen Vogue (2014 issues) was done using the frameworks of Goffman's scale categories. Two more variables from Kang's (1997) categories were added. While the roles of females are going through far-reaching changes in society-at-large, advertisements nevertheless have remained as stereotypical. The females' portrayal in the teenage magazines was mostly inclined towards the essence of deferential dispositions and was rarely about self-assurance and independence. There was almost a nonexistent depiction of women in positions of power and in occupational frames. The stereotypical categories that were rife with examples were in the categories of: Ritualization of Subordination, Feminine Touch, Independence/Self Assurance, Licensed Withdrawal, and Body Display. It could be noted that with these stereotypical portrayal of images, especially with the increased sexualization of teenage girls, there is a huge possibility of limiting the teenage women's selfdefinitions and potential to grow up into resolute and strong-minded individuals. iii The racial representation was not been duly addressed, according to the sample results. A more realistic representation of the races in the teen magazines could hold more promise of monetization as the racial groups like the Black Americans, Asian Americans, and the Hispanics have the growth potential over the next few decades. If there is lesser objectification of women in the magazine contents, the lesser would be the likelihood of alarmingly dangerous tendency of far-reaching problems like sexual coercion.

Journal of Service Science and Management, 2009

The term 'knowledge' is getting increased importance as the economy is becoming progressively kno... more The term 'knowledge' is getting increased importance as the economy is becoming progressively knowledge intensive. Contemporary view of innovation management is acknowledging knowledge as the most effective source of innovation. Success of the business depends on how successfully knowledge is used for innovation. As a result, organizations are increasingly embracing knowledge strategy for their innovation scheme. Incorporating knowledge in the innovation process; building innovative capabilities and identifying essential features of a knowledge innovative organization are the key concerns of this study. Knowledge is a context specific notion. In this case study, the use of knowledge for innovation has been analyzed from an individual organization point of view so that contextual elements of a knowledge innovative organization can be identified more precisely along with the institutional implications. Thus, this article would be able to provide a good number of meaningful indications in using knowledge for innovation; it would also shed light on constant capability building for innovation; nurturing of creativity and developing of knowledge infrastructure of a knowledge innovative organization. In addition, this study will be revealing the true nature of knowledge strategy and its application in the context of a developing country.

Journal of Service Science and Management, 2011

In the complex business word, service is increasingly getting the centre stage in the economies a... more In the complex business word, service is increasingly getting the centre stage in the economies across the world. The exponential necessity of innovative service in one hand is providing excellent opportunity and on other hand, posing a number of challenges to the firms. In this circumstance, the policy makers of the businesses are aware about the challenges and are keenly interested to develop a general strategy which will enhance their competency in rapidly changing business context. They are actively trying to identify the resources and competencies that are necessary for their competitiveness. This study will investigate and examine the factors that are responsible for the growth of service sector in the increasingly complex business world and propose a strategic direction to harness the competitive edge by configuring their resources with the help of real world example; especially, in developing country context. Growth and sustainability through innovative service is the central theme of this paper.

Journal of Economic & Management Perspectives, 2018

In this day and age, not only the individuals but also the organizations should, in their reperto... more In this day and age, not only the individuals but also the organizations should, in their repertoire have a crucial toolbox that includes a good command over tackling the difficulties and opportunities that lie ahead in the arena of social media. A causal chain framework of ideas mapping out on the interrelationships of the related theories could be an important asset in controlling future explorations in this new media. A social media theory flowchart in this study is outlined by the researchers to draw out the interrelationships between the Mass Communication theories that could be equally applicable to social networking research-taking after the theory flowchart is the discourse that would draw insights about the ideas, concepts and their interrelationships. JEL Classification: D83; L82.

Journal of Education and Social Development, 2017

Drafts by Umana Anjalin

Advances in Sociology Research, Chapter ID: _61340_ (Currently in Print Proof Stage). 'Advances in Sociology Research,' Volume 29. Nova Science Publishers, Inc. New York, USA., 2019

Teenage magazine advertisement portrayals of women are disputable due to the potential of these a... more Teenage magazine advertisement portrayals of women are disputable due to the potential of these ads to acculturate women in stereotypical ways. These ads also are a cause for concern for teenage magazine readers. Adolescents or teenagers lacking social and mental maturity could be vulnerable to such exploitation that use pornographic content in advertisements. Following the examination of trends in contemporary female teenage magazines, this chapter is going to illustrate how a greater part of female models are being shown in agreeable, subordinate and sexualized ways using nude, half-clad appearances of men and women. These models are shown in overtly sexual dispositions, as well as using of sensual suggestions with sexual suggestiveness or innuendos with the placement of sexual cues in these ads. The unrealistic image portrayals in

Conference Presentations by Umana Anjalin

Conference Paper of ERPBSS, 2011

In recent years, the media landscape is far more different than that of the past. The consumers o... more In recent years, the media landscape is far more different than that of the past. The consumers of today have become smarter than before. Running hard-hitting and stylish advertising campaigns is no longer any guarantee that they would catch the intended audience’s attention! Today’s consumers now have more sophisticated gadgetry to avert unwanted and unsolicited commercials. With the advent of interactive media like TiVo and other digital video recorders, the viewers now have numerous options to free themselves from the commercials they think maybe annoying or uncalled for.

The popping up of advertisements on the television screens can no longer create a roadblock effect to grasp the attention of consumers anymore. Besides, today’s consumers’ attention is getting splintered by their simultaneous use of different new interactive media while the
passively viewing medium like television is switched on. Marketers are constantly being challenged with the dilemma of how to break away from the sea of clutter in making a mark with their brand. This thematic paper is going to suggest ways to do away with this disarray of clutter with the strategies that could be adopted to break away from the sea of
advertisement clutter in the face of media fragmentation.

This paper is literary in nature. The input for this study was gleaned from literature and secondary sources. To inculcate validity and reliability, expert opinion through interviews was obtained. While collecting and interpreting data and information, personal experience regarding marketing communication also worked as a major source of contribution in this paper.

Key Terms: Advertisement, Clutter, Media Fragmentation, Campaign, Gadgetry, Interactive Media, Brand, Internet, Passive Viewing