Upendra Rao - Academia.edu (original) (raw)
Papers by Upendra Rao
International Journal of Economics & Management Sciences, 2018
In te rn a ti o na l Jou rn a l o f E co nomic s & M a n ag ement S c ie n c es
Journal of emerging technologies and innovative research, 2018
Mobile banking can be considered virtually to be the bank in your pocket. While the urban folk is... more Mobile banking can be considered virtually to be the bank in your pocket. While the urban folk is availing the most of its advantages, it is yet a distinct proposition for the rural sector to witness its presence in a full swing and reap the benefits thereof. In a way, the rural India is not yet ready to become aware of the technicalities associated there to, for that matter the electronic transaction itself is not comprehensible in their mind-set. This hiatus is not shrinking despite the perennial efforts of the banking sector to induce the concept into the public minds, especially with regard to rural India. The rationale behind this research paper is to make an in-depth analytical study of the contributing factors for this occurrence and explore the ways & means to bridge the gap progressively. A survey has been conducted by taking a sample size of 720 respondents out of 1200 rural habitants surveyed of different demographics of Srikakulam district, Andhra Pradesh, India via self...
International Journal of Economics & Management Sciences, 2018
e-Tailing is making a fast headway in India with unrestrained growth rate for underlying reasons ... more e-Tailing is making a fast headway in India with unrestrained growth rate for underlying reasons of marketenabling
conditions, favorable ecosystem creation, young demographic profile and internet penetration. This
spectacular growth contributes to the addition of Indian economy and offers enormous advantages to the consumers.
While the retailers in the field are putting-forth their innovative methods and novel ideas to expand their business, the
customers’ participation is not matching up to the mark due to some basic apprehensions and lack of a comprehensive
awareness of e-tailing. This paper aims to understand the exact reasons behind this state and analyze various
solutions. It is found that a suitable and effective catalog of activities on the part of consumers is one of the viable
solutions. In order to substantiate this presumption a study has been conducted with the help of a self administered
questionnaire and the data obtained from 448 respondents has been considered for analysis on the basis of simple
random sampling using SPSS V20 with ANOVA method. Based on the results of the study, a catalogue of activities
in an orderly manner indicating the right approach for consumers’ adoption and implementation, has been prepared,
which leads to the customer satisfaction, mutual benefits, and the e-tailing business as a whole towards success.
Electronic Retailing with all its apparent conventionalities and merits is preponderant across th... more Electronic Retailing with all its apparent conventionalities and merits is preponderant across the globe and gathering a widespread momentum in India. In the backdrop of the faster Internet and mobile penetration, technological impact and ever changing trends in India the e-tailing business is galloping to reach the dizzy heights. On the other side, it is failing to make a dent in terms of growth comparable to that of China and USA despite the availability of requisite resources. The research paper aims at exploring the causalities and factors impeding such phenomenon. An extensive study has been made analyzing the present e-tailing scenario in the light of its trends, opportunities and challenges. In this direction, an empirical study has been conducted among the 40 e-tailing organizations to have a comprehensive understanding of their business operations. The data collected has been thoroughly evaluated with the support of secondary data obtained through various sources. The major findings derived through the study have revealed several mismatches, shortcomings, lacunae in the e-tailers operations and implementation. In this context the researcher has felt that a well structured, viable and workable checklist of operations is necessary to the e-tailers to follow meticulously at every stage of their operations to obviate the above problems and avoidable contingencies. Accordingly such a checklist has been designed and presented in this research paper. The checklist is acts as a powerful tool for planning and organizing the operations, allocating the priorities and multitasking. It plays a crucial role in e-tailing business dynamics as is PERT in the project management. ________________________________________________________________________________________________________ since the customers preferred traditional way to purchase the products and not from e-commerce web sites. Srikanth, V., Dhanpal, R. (2012) studied "A Business Review of E-Retailing in India". The objective of the study was to focus on e-retailing concept/framework, e-retailing pros and cons and how to make e-retailing venture successful. Colla & Lapoule (2012) have opined that the content of the website is a critical aspect in terms of how accurate and relevant it is. It has been also emphasized that the website design is very important, if the company wishes to conduct a successful e-retailing business. Forouhandeh Behnam et al., (2011) in their research demonstrated that the commercial terms viz. warranty, assurance, website maneuverability and enjoyment are essential elements which largely contribute to the progressing growth of online business. Moore and Taylor (2011) studied the effect on payment mode on willingness to spend. Their experiment presented evidence that payment via credit card is much higher than the cash payment. N.Delafrooz. L., H. Paim and A. Khatibi (2011) studied the areas of trust and consumer attitudes and observed that they have direct effect on buying online intention; while the convenience, price, broader product selection, and earnings have indirect effect. G.S. Shergill and Z. Chen, (2005) in their research paper made a specific mention that the site design, site reliability, customer service sites, and site safety are the four dominant factors that influence consumer perceptions of online purchases. Colby, D. (2004) studied "E-Retailing: The Real Story". Their objective of the study was to highlight some of the considerations and concerns of creating an E-Retail business. Burt, S., Sparks, L. (2003) reviewed the impact of E-Commerce on the retail process in his research paper "E-Commerce and the retail process: A review" with a focus on how retail processes and procedures could be affected by E-Commerce. has suggested that a one-size-fits-all e-retail strategy will not work for the increasingly diverse Internet shopping community. Trying to be all things to all customers will be increasingly challenging as greater proportions of the mass market come online. Walsh and Godfrey (2000) has suggested that analogies can be drawn from the approach that e-retailers take in building customer loyalty and satisfying customer need. An e-retailer builds the relationship over time by demonstrating an interest in the customer, listening to and understanding the customer.
International Journal of Economics & Management Sciences, 2018
In te rn a ti o na l Jou rn a l o f E co nomic s & M a n ag ement S c ie n c es
Journal of emerging technologies and innovative research, 2018
Mobile banking can be considered virtually to be the bank in your pocket. While the urban folk is... more Mobile banking can be considered virtually to be the bank in your pocket. While the urban folk is availing the most of its advantages, it is yet a distinct proposition for the rural sector to witness its presence in a full swing and reap the benefits thereof. In a way, the rural India is not yet ready to become aware of the technicalities associated there to, for that matter the electronic transaction itself is not comprehensible in their mind-set. This hiatus is not shrinking despite the perennial efforts of the banking sector to induce the concept into the public minds, especially with regard to rural India. The rationale behind this research paper is to make an in-depth analytical study of the contributing factors for this occurrence and explore the ways & means to bridge the gap progressively. A survey has been conducted by taking a sample size of 720 respondents out of 1200 rural habitants surveyed of different demographics of Srikakulam district, Andhra Pradesh, India via self...
International Journal of Economics & Management Sciences, 2018
e-Tailing is making a fast headway in India with unrestrained growth rate for underlying reasons ... more e-Tailing is making a fast headway in India with unrestrained growth rate for underlying reasons of marketenabling
conditions, favorable ecosystem creation, young demographic profile and internet penetration. This
spectacular growth contributes to the addition of Indian economy and offers enormous advantages to the consumers.
While the retailers in the field are putting-forth their innovative methods and novel ideas to expand their business, the
customers’ participation is not matching up to the mark due to some basic apprehensions and lack of a comprehensive
awareness of e-tailing. This paper aims to understand the exact reasons behind this state and analyze various
solutions. It is found that a suitable and effective catalog of activities on the part of consumers is one of the viable
solutions. In order to substantiate this presumption a study has been conducted with the help of a self administered
questionnaire and the data obtained from 448 respondents has been considered for analysis on the basis of simple
random sampling using SPSS V20 with ANOVA method. Based on the results of the study, a catalogue of activities
in an orderly manner indicating the right approach for consumers’ adoption and implementation, has been prepared,
which leads to the customer satisfaction, mutual benefits, and the e-tailing business as a whole towards success.
Electronic Retailing with all its apparent conventionalities and merits is preponderant across th... more Electronic Retailing with all its apparent conventionalities and merits is preponderant across the globe and gathering a widespread momentum in India. In the backdrop of the faster Internet and mobile penetration, technological impact and ever changing trends in India the e-tailing business is galloping to reach the dizzy heights. On the other side, it is failing to make a dent in terms of growth comparable to that of China and USA despite the availability of requisite resources. The research paper aims at exploring the causalities and factors impeding such phenomenon. An extensive study has been made analyzing the present e-tailing scenario in the light of its trends, opportunities and challenges. In this direction, an empirical study has been conducted among the 40 e-tailing organizations to have a comprehensive understanding of their business operations. The data collected has been thoroughly evaluated with the support of secondary data obtained through various sources. The major findings derived through the study have revealed several mismatches, shortcomings, lacunae in the e-tailers operations and implementation. In this context the researcher has felt that a well structured, viable and workable checklist of operations is necessary to the e-tailers to follow meticulously at every stage of their operations to obviate the above problems and avoidable contingencies. Accordingly such a checklist has been designed and presented in this research paper. The checklist is acts as a powerful tool for planning and organizing the operations, allocating the priorities and multitasking. It plays a crucial role in e-tailing business dynamics as is PERT in the project management. ________________________________________________________________________________________________________ since the customers preferred traditional way to purchase the products and not from e-commerce web sites. Srikanth, V., Dhanpal, R. (2012) studied "A Business Review of E-Retailing in India". The objective of the study was to focus on e-retailing concept/framework, e-retailing pros and cons and how to make e-retailing venture successful. Colla & Lapoule (2012) have opined that the content of the website is a critical aspect in terms of how accurate and relevant it is. It has been also emphasized that the website design is very important, if the company wishes to conduct a successful e-retailing business. Forouhandeh Behnam et al., (2011) in their research demonstrated that the commercial terms viz. warranty, assurance, website maneuverability and enjoyment are essential elements which largely contribute to the progressing growth of online business. Moore and Taylor (2011) studied the effect on payment mode on willingness to spend. Their experiment presented evidence that payment via credit card is much higher than the cash payment. N.Delafrooz. L., H. Paim and A. Khatibi (2011) studied the areas of trust and consumer attitudes and observed that they have direct effect on buying online intention; while the convenience, price, broader product selection, and earnings have indirect effect. G.S. Shergill and Z. Chen, (2005) in their research paper made a specific mention that the site design, site reliability, customer service sites, and site safety are the four dominant factors that influence consumer perceptions of online purchases. Colby, D. (2004) studied "E-Retailing: The Real Story". Their objective of the study was to highlight some of the considerations and concerns of creating an E-Retail business. Burt, S., Sparks, L. (2003) reviewed the impact of E-Commerce on the retail process in his research paper "E-Commerce and the retail process: A review" with a focus on how retail processes and procedures could be affected by E-Commerce. has suggested that a one-size-fits-all e-retail strategy will not work for the increasingly diverse Internet shopping community. Trying to be all things to all customers will be increasingly challenging as greater proportions of the mass market come online. Walsh and Godfrey (2000) has suggested that analogies can be drawn from the approach that e-retailers take in building customer loyalty and satisfying customer need. An e-retailer builds the relationship over time by demonstrating an interest in the customer, listening to and understanding the customer.