Urooj Qamar - Academia.edu (original) (raw)
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Papers by Urooj Qamar
3 Abstract: This study is based on descriptive analysis to find audience perspective about advert... more 3 Abstract: This study is based on descriptive analysis to find audience perspective about advertisement in Pakistan. The purpose of the study was to explorethe idea that does advertisement in Pakistan is in sync with the teachings and according to the guiding principle of Islamic Marketing. The concept of Islamic marketing is an emerging one.For the purpose of gathering the data, 350 individuals were contacted in Lahore (a city of Pakistan). For this purpose self- administered questionnaire was used. The response rate was 77% as only 271 individuals responded back. For evaluating the responses the use of descriptive statistics is done. Findings of the study showed that advertisement practices in Pakistan are not in accordance with the Islamic principles of marketing.
Industria Textila
This study proposes to highlight the role of transformation leadership in enabling environmental ... more This study proposes to highlight the role of transformation leadership in enabling environmental sustainability efforts. In this regard, a mediating role of green human resource management is investigated to understand the association between transformation leadership and environmental sustainability. The study follows a quantitative and cross-sectional research approach. A self-administered questionnaire was used to collect the responses from 200 managerial-level employees of ISO-14001 certified textile organizations in Lahore, Pakistan. Furthermore, the study hypotheses were tested by applying linear regression and Hayes’ Process in SPSS to determine the interconnected dependence of the study variables. The findings of the study demonstrate that transformational leadership plays an instrumental role in the implementation of environmental sustainability strategy. The results also reveal that green human resource management significantly mediates the relationship between transformat...
3 Abstract: This study is based on descriptive analysis to find audience perspective about advert... more 3 Abstract: This study is based on descriptive analysis to find audience perspective about advertisement in Pakistan. The purpose of the study was to explorethe idea that does advertisement in Pakistan is in sync with the teachings and according to the guiding principle of Islamic Marketing. The concept of Islamic marketing is an emerging one.For the purpose of gathering the data, 350 individuals were contacted in Lahore (a city of Pakistan). For this purpose self- administered questionnaire was used. The response rate was 77% as only 271 individuals responded back. For evaluating the responses the use of descriptive statistics is done. Findings of the study showed that advertisement practices in Pakistan are not in accordance with the Islamic principles of marketing.
Industria Textila
This study proposes to highlight the role of transformation leadership in enabling environmental ... more This study proposes to highlight the role of transformation leadership in enabling environmental sustainability efforts. In this regard, a mediating role of green human resource management is investigated to understand the association between transformation leadership and environmental sustainability. The study follows a quantitative and cross-sectional research approach. A self-administered questionnaire was used to collect the responses from 200 managerial-level employees of ISO-14001 certified textile organizations in Lahore, Pakistan. Furthermore, the study hypotheses were tested by applying linear regression and Hayes’ Process in SPSS to determine the interconnected dependence of the study variables. The findings of the study demonstrate that transformational leadership plays an instrumental role in the implementation of environmental sustainability strategy. The results also reveal that green human resource management significantly mediates the relationship between transformat...