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Papers by Dr.V V PADMAJA VETURI

Research paper thumbnail of PERFORMANCE OF INDIAN PUBLIC & PRIVATE SECTOR BANKS OPERATING OVERSEAS -A COMPARATIVE ANALYSIS. Dr V V Padmaja Veturi. SRM University, Chennai, India.

STUDIES IN INDIAN PLACE NAMES, 2020

As banks compete globally towards a rapid development, the Indian banks too have played a vital r... more As banks compete globally towards a rapid development, the Indian banks too have played a vital role globally. The Indian banking industry is exposed to large scale domestic and international competition to achieve economic growth. The comparative performance of Indian public and private sector banks overseas with that of all Indian banks overseas is reviewed in terms of deposits, loans and advances, total business, investments, borrowings etc., with the aid of ratios and growth rates.

Research paper thumbnail of GREEN ENTREPRENEURSHIP - AN OVERVIEW. Dr V V Padmaja Veturi. SRM University, Chennai, India

RABINDRA BHARATI JOURNAL OF PHILOSOPHYISSN 0973-0087, 05, 2023

In the current trends of the world, people are very well aware and became more concerned about th... more In the current trends of the world, people are very well aware and became more concerned about their selection of products that are less harmful and more eco-friendly. This phenomenon has started developing gradually into a new business strategy which can be termed as 'green business' or 'green entrepreneurship'. The objective of this paper is to understand how green entrepreneurship is predominant in India and how it is being actively chosen by the entrepreneurs and to determine the role of government in encouraging such green entrepreneurs. The present paper throws light on approaches and new inventions among the entrepreneurs who are involved in green business.

Research paper thumbnail of Trends In Performance Of Indian Banks Overseas IJRCM Dr V V Padmaja Veturi SRM University, Chennai, India.

INTERNATIONAL JOURNAL OF RESEARCH IN COMMERCE, IT & MANAGEMENT, 2020

While banking sector has been competing across the world towards global development, the Indian b... more While banking sector has been competing across the world towards global development, the Indian banks too have been playing a vital role globally. The Indian banking industry is exposed to large scale domestic and international competition to achieve economic growth. The trends in performance of select Indian public & private sector banks overseas with that of all Indian banks overseas is reviewed in terms of deposits, loans and advances, total business, investments, borrowings etc., with the aid of growth rates.

Research paper thumbnail of Entrepreneurship Development Dr V V Padmaja Veturi SRM University, Chennai, India

National Conference On "FUTURE TRENDS IN COMMERCE: CHALLENGES AND SUSTAINABILITY" , 2022

In view of ever-changing entrepreneurial scenario, educationalists must persistently be tweaking ... more In view of ever-changing entrepreneurial scenario, educationalists must persistently be tweaking the scholastic practices, techniques, and set of courses to make sure the finest results for prospective entrepreneurs. The modest arcade in advanced learning delivers a spur to seduce entrepreneurs through series of curricula that are germane and unsurpassed to ensure success in their endeavors. Over the years, the entrepreneurial background has changed, and so the outlooks of learning programs. The present review ascertains few entrepreneurial capabilities that are desirable to fruitfully unveil a professional attempt and the contemporary level of abilities and skills of fresh graduates for business and innovative lineups. This review furthermore offers ideas for innovative methodologies in teaching opportunities that fine-tune to the impulses in the business environment.

Research paper thumbnail of Uneducated Management Gurus. HRD Times. Dr. V V Padmaja Veturi. SRM, Chennai, India.

Book Reviews by Dr.V V PADMAJA VETURI

Research paper thumbnail of THE IMPACT OF COVID-19 ON INDIAN ECONOMY

International Journal of Novel and Research Development (IJNRD), 2023

The COVID-19 pandemic has had a significant impact on the Indian economy, leading to disruptions ... more The COVID-19 pandemic has had a significant impact on the Indian economy, leading to disruptions in trade, investment, and consumption. The country saw a sharp contraction in its GDP in 2020, with many sectors struggling to stay afloat. The strict lockdown measures implemented to contain the spread of the virus resulted in a severe blow to the economy, particularly the informal sector. Millions of migrant workers were forced to leave their places of work and return home, leading to a loss of income and livelihoods. The pandemic also led to a decline in domestic consumption, as people were reluctant to spend amid the uncertainty of the pandemic. This, in turn, affected many sectors such as hospitality, tourism, and retail. The Indian government responded to the economic challenges by introducing several measures such as stimulus packages, loan moratoriums, and interest rate cuts. However, the impact of these measures has been limited, given the depth of the economic slowdown. Going forward, the Indian economy is expected to recover gradually, with the easing of restrictions and the rollout of vaccines. However, the recovery may be slow and uneven, with some sectors continuing to face challenges. Overall, the COVID-19 pandemic has had a significant impact on the Indian economy, highlighting the need for greater resilience and preparedness in the face of future crisis.

Conference Presentations by Dr.V V PADMAJA VETURI

Research paper thumbnail of INTEGRATED MARKETING COMMUNICATION - THE NEW GENERATION APPROACH. Dr V V Padmaja Veturi. SRM University, Chennai, India

INTERNATIONAL CONFERENCE PROCEEDINGS - BHARATH INSTITUTE OF SCIENCE AND TECHNOLGY, 2023

The concept of integrated marketing communication has garnered growing interest in the field of m... more The concept of integrated marketing communication has garnered growing interest in the field of marketing over the past so many years. This concept has gained significant momentum in the field of research, as well. IMC is a consumer oriented approach which is being practiced worldwide in a large scale and is purely organization oriented that focuses on organizational needs. IMC comprised various contributory factors like advertising, media houses, specialized communication facilities and other related services.

Research paper thumbnail of PERFORMANCE OF INDIAN PUBLIC & PRIVATE SECTOR BANKS OPERATING OVERSEAS -A COMPARATIVE ANALYSIS. Dr V V Padmaja Veturi. SRM University, Chennai, India.

STUDIES IN INDIAN PLACE NAMES, 2020

As banks compete globally towards a rapid development, the Indian banks too have played a vital r... more As banks compete globally towards a rapid development, the Indian banks too have played a vital role globally. The Indian banking industry is exposed to large scale domestic and international competition to achieve economic growth. The comparative performance of Indian public and private sector banks overseas with that of all Indian banks overseas is reviewed in terms of deposits, loans and advances, total business, investments, borrowings etc., with the aid of ratios and growth rates.

Research paper thumbnail of GREEN ENTREPRENEURSHIP - AN OVERVIEW. Dr V V Padmaja Veturi. SRM University, Chennai, India

RABINDRA BHARATI JOURNAL OF PHILOSOPHYISSN 0973-0087, 05, 2023

In the current trends of the world, people are very well aware and became more concerned about th... more In the current trends of the world, people are very well aware and became more concerned about their selection of products that are less harmful and more eco-friendly. This phenomenon has started developing gradually into a new business strategy which can be termed as 'green business' or 'green entrepreneurship'. The objective of this paper is to understand how green entrepreneurship is predominant in India and how it is being actively chosen by the entrepreneurs and to determine the role of government in encouraging such green entrepreneurs. The present paper throws light on approaches and new inventions among the entrepreneurs who are involved in green business.

Research paper thumbnail of Trends In Performance Of Indian Banks Overseas IJRCM Dr V V Padmaja Veturi SRM University, Chennai, India.

INTERNATIONAL JOURNAL OF RESEARCH IN COMMERCE, IT & MANAGEMENT, 2020

While banking sector has been competing across the world towards global development, the Indian b... more While banking sector has been competing across the world towards global development, the Indian banks too have been playing a vital role globally. The Indian banking industry is exposed to large scale domestic and international competition to achieve economic growth. The trends in performance of select Indian public & private sector banks overseas with that of all Indian banks overseas is reviewed in terms of deposits, loans and advances, total business, investments, borrowings etc., with the aid of growth rates.

Research paper thumbnail of Entrepreneurship Development Dr V V Padmaja Veturi SRM University, Chennai, India

National Conference On "FUTURE TRENDS IN COMMERCE: CHALLENGES AND SUSTAINABILITY" , 2022

In view of ever-changing entrepreneurial scenario, educationalists must persistently be tweaking ... more In view of ever-changing entrepreneurial scenario, educationalists must persistently be tweaking the scholastic practices, techniques, and set of courses to make sure the finest results for prospective entrepreneurs. The modest arcade in advanced learning delivers a spur to seduce entrepreneurs through series of curricula that are germane and unsurpassed to ensure success in their endeavors. Over the years, the entrepreneurial background has changed, and so the outlooks of learning programs. The present review ascertains few entrepreneurial capabilities that are desirable to fruitfully unveil a professional attempt and the contemporary level of abilities and skills of fresh graduates for business and innovative lineups. This review furthermore offers ideas for innovative methodologies in teaching opportunities that fine-tune to the impulses in the business environment.

Research paper thumbnail of Uneducated Management Gurus. HRD Times. Dr. V V Padmaja Veturi. SRM, Chennai, India.

Research paper thumbnail of THE IMPACT OF COVID-19 ON INDIAN ECONOMY

International Journal of Novel and Research Development (IJNRD), 2023

The COVID-19 pandemic has had a significant impact on the Indian economy, leading to disruptions ... more The COVID-19 pandemic has had a significant impact on the Indian economy, leading to disruptions in trade, investment, and consumption. The country saw a sharp contraction in its GDP in 2020, with many sectors struggling to stay afloat. The strict lockdown measures implemented to contain the spread of the virus resulted in a severe blow to the economy, particularly the informal sector. Millions of migrant workers were forced to leave their places of work and return home, leading to a loss of income and livelihoods. The pandemic also led to a decline in domestic consumption, as people were reluctant to spend amid the uncertainty of the pandemic. This, in turn, affected many sectors such as hospitality, tourism, and retail. The Indian government responded to the economic challenges by introducing several measures such as stimulus packages, loan moratoriums, and interest rate cuts. However, the impact of these measures has been limited, given the depth of the economic slowdown. Going forward, the Indian economy is expected to recover gradually, with the easing of restrictions and the rollout of vaccines. However, the recovery may be slow and uneven, with some sectors continuing to face challenges. Overall, the COVID-19 pandemic has had a significant impact on the Indian economy, highlighting the need for greater resilience and preparedness in the face of future crisis.

Research paper thumbnail of INTEGRATED MARKETING COMMUNICATION - THE NEW GENERATION APPROACH. Dr V V Padmaja Veturi. SRM University, Chennai, India

INTERNATIONAL CONFERENCE PROCEEDINGS - BHARATH INSTITUTE OF SCIENCE AND TECHNOLGY, 2023

The concept of integrated marketing communication has garnered growing interest in the field of m... more The concept of integrated marketing communication has garnered growing interest in the field of marketing over the past so many years. This concept has gained significant momentum in the field of research, as well. IMC is a consumer oriented approach which is being practiced worldwide in a large scale and is purely organization oriented that focuses on organizational needs. IMC comprised various contributory factors like advertising, media houses, specialized communication facilities and other related services.