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Papers by Vijay Prakash Anand
International Journal of Research in Commerce, Economics and Management, 2013
With the 'triple bottom line' or the three pillars of business-people, planet and profit; gaining... more With the 'triple bottom line' or the three pillars of business-people, planet and profit; gaining more attention day by day, green is becoming the new mantra of success in any business. On the other side, a new trend of green consumerism is also emerging, in which consumers are becoming more aware and concerned about the environment and looking for environment friendly products. This paper deals with the concept of green consumerism and the factors influencing green purchasing behaviour. To understand the green purchasing behavior, this paper takes the help of Theory of Reasoned Action by Fishbein and Ajzen, which assists in explaining the influence of antecedents on purchasing intention. Then this paper deals with the factors influencing green purchasing behaviour like environmental attitude, environmental concern, social influence, self-image and man-nature orientation.
International Journal of Emerging Research in Management and Technology, 2018
Technology has brought a lot of change in the world of business and governance. It is also changi... more Technology has brought a lot of change in the world of business and governance. It is also changing the world of education. Now traditional mode of lecture is getting replaced by flipped classroom mode of teaching learning. This paper aims to analyze the effectiveness of flipping a part of Marketing Management I course content of a postgraduate programme, to the teaching learning process at Jaipuria Institute of Management, Lucknow. The present study is successful to the extent of implementation of flipped classroom mode partially in a course. Further it may be expanded to larger percentage of the course and subsequently to more courses in the overall programme.
International Journal of Research in Commerce and Management, 2013
International Journal of Research in Commerce, Economics and Management, 2013
With the 'triple bottom line' or the three pillars of business-people, planet and profit; gaining... more With the 'triple bottom line' or the three pillars of business-people, planet and profit; gaining more attention day by day, green is becoming the new mantra of success in any business. On the other side, a new trend of green consumerism is also emerging, in which consumers are becoming more aware and concerned about the environment and looking for environment friendly products. This paper deals with the concept of green consumerism and the factors influencing green purchasing behaviour. To understand the green purchasing behavior, this paper takes the help of Theory of Reasoned Action by Fishbein and Ajzen, which assists in explaining the influence of antecedents on purchasing intention. Then this paper deals with the factors influencing green purchasing behaviour like environmental attitude, environmental concern, social influence, self-image and man-nature orientation.
International Journal of Emerging Research in Management and Technology, 2018
Technology has brought a lot of change in the world of business and governance. It is also changi... more Technology has brought a lot of change in the world of business and governance. It is also changing the world of education. Now traditional mode of lecture is getting replaced by flipped classroom mode of teaching learning. This paper aims to analyze the effectiveness of flipping a part of Marketing Management I course content of a postgraduate programme, to the teaching learning process at Jaipuria Institute of Management, Lucknow. The present study is successful to the extent of implementation of flipped classroom mode partially in a course. Further it may be expanded to larger percentage of the course and subsequently to more courses in the overall programme.
International Journal of Research in Commerce and Management, 2013