Wassana Bootpo - Academia.edu (original) (raw)
Papers by Wassana Bootpo
The purpose of this research is to develop a causal relationship model for the purchase of produc... more The purpose of this research is to develop a causal relationship model for the purchase of products and services for the fan Club, the Thai Premier League (TPL) and to validate the model with empirical data. The model consists of eleven variables: 1) Involvement, 2) effectiveness, 3) commitment, 4) quality of service, 5) team attachment, 6) sponsorship integrity, 7) charity motive, 8) sponsor image, 9) core brand attitude, 10) word of mouth, 11) subjective norm, and purchase intentions. The sample used in this study is the fans of the Thailand Football Premier League's 18 clubs, which have a total of 1,100 multi-stage sampling. Research instrument is questionnaire, and then descriptive statistics are generated using SPSS. Causal Modeling involves the use of LISREL 8.80 student version. Results indicated the causal model is consistent with the empirical data. Goodness fit statistics are: Chi-square test = 18.12, df = 23, p = .75, GFI = .99, AGFI = .99, CFI = 1.00 Standardized RMR...
SSRN Electronic Journal, 2019
<b>Thai Abstract:</b> การวิจัยครั้งนี้มีวัตถุประสงค์ เพื่อศึกษาและเปรียบเทียบความสามา... more <b>Thai Abstract:</b> การวิจัยครั้งนี้มีวัตถุประสงค์ เพื่อศึกษาและเปรียบเทียบความสามารถก่อนและหลังในการท าวิจัยของอา จารย์ในมหาวิทยาลัยรามค าแหง และความพึงพอใจของอาจารย์ต่อการใช้โปรแกรมพัฒนาทักษะการท าวิจัย ของอาจารย์ในมหาวิทยาลัยรามค าแหง กลุ่มตัวอย่างคืออาจารย์มหาวิทยาลัยรามค าแหง จ านวน 50 คน เครื่องมือที่ใช้ในการวิจัยเป็นแบบสอบถามแบบเกี่ยวกับความสามารถในการท าวิจัยและความพึงพอใจของอาจารย์มหาวิทยาลัยรามค าแหง มีค่าความเชื่อมั่น 0.95 และ 0.96 ตามล าดับ สถิติที่ใช้ในการวิเคราะห์ ได้แก่ การหาค่าความถี่ ค่าร้อยละ ค่าเฉลี่ย ค่าเบี่ยงเบนมาตรฐาน และการทดสอบค่าที ผลการวิจัยพบว่า 1. อาจารย์มหาวิทยาลัยรามค าแหงมีความสามารถในการท าิจัยหลังใช้โปรแกรมในภาพรวมอยู่ในระดับมาก เมื่อพิจารณาเป็นรายด้านพบว่าอยู่ในระดับมากทุกด้าน 2. ผลการเปรียบเทียบคะแนนค่าเฉลี่ยความสามารถในการท าวิจัยของอาจารย์มหาวิทยาลัยรามค าแหง โดยภาพรวม และทุกด้านหลังการใช้โปรแกรมการพัฒนาทักษะการท าวิจัยสูงกว่าก่อนการใช้โปรแกรม อย่างมีนัยส าคัญทางสถิติที่ระดับ .053. อาจารย์มหาวิทยาลัยรามค าแหงมีระดับความพึงพอใจต่อการใช้โปรแกรมพัฒนาทักษะการท าวิจัย ในภาพรวมอยู่ในระดับมาก เมื่อพิจารณาเป็นรายด้านพบว่าอยู่ในระดับมากทุกด้าน<br><br><b>English Abstract:</b> The proposes of this study with quasi experimental research method were to study research abilities and compare of Ramkhamhaeng University (RU) Lecturers then to study satisfaction of RU lecturers after using research skills development program. The subject were 50 RU lecturers. The research instruments used a research abilities and satisfaction for RU lecturers. The instruments were tested for reliability. Cronbach’s alpha coefficient of research abilities and satisfaction for RU lecturer questionnaire were .95 and .96, respectively. The researchers analyzed the data collected in terms of frequency, percentage, mean, standard deviation and t-test. The research finding as following; 1. The overall of effects of using research skills development program (RSDP) on research abilities of Ramkhamhaeng University Lecturers at a high level. When considered in each aspect, it was found that opinions were evinced at a high level for all. 2. The research ability of RU lectures after using RSDP was significantly higher than before using program at the .05 level. 3. The levels of satisfaction evinced by the lecturers with the use of the program overall at a high level. When considered in each aspect.
Journal of Human Sport and Exercise - 2019 - Summer Conferences of Sports Science, 2019
The prime objective of the current study is exploring the nexus of green information technology c... more The prime objective of the current study is exploring the nexus of green information technology capital, environmental corporate social responsibility, environmental performance and the business competitiveness of Thai sports industry firms. The final sample of the study comprises of 434 respondents. Moreover, the study explains the way in which the competitiveness of business and environmental performance is increased through green information technology capital and environmental corporate and social responsibility. The SEM-PLS is used to analyses the data. The previous research studies did not incorporate the environmental performance, green issues of enterprise management, and competitiveness of business with reference to green IT capital. Therefore, to increase the investment on green IT capital by environmental corporate and social responsibility has been provided in this study. This ultimately improves the competitiveness of business and environmental performance. Moreover, a research framework has been developed for the competitiveness of business and environmental performance and for defining their association with the green IT capital and ECSR. It is found that the investment in structural capital support the organization in meeting the demand of market and this makes them bias towards investment in the relational and structural capital.
EDULEARN Proceedings, 2022
The current study used a quasi-experiment research design whereby results were measured and post-... more The current study used a quasi-experiment research design whereby results were measured and post- intervention to determine a cause and effect relationship between the measured groups. The objectives were as follows: 1) To develop a health and well-being promotion program based on a Buddhist Yoga Program for autistic students at Ramkhamhaeng University demonstration school (Secondary Education) 2). To compare and post-intervention (Buddhism Yoga Program) results of health and well- being for autistic students using a quasi-experimental design of the same case study.
A total of 13 autistic students (n=13) clinically diagnosed with moderate autism were selected for the study using purposive sampling. Their age range was between 13 and 18 years. The research intervention was a Buddhism Yoga program for autistic students. The participants' health and well-being focusing on physical, emotional, social, and intellectual health were measured in the study. The following apparatus was used: a health assessment form, a yoga practice record form for autistic students, interview forms, an instructional CD, and a yoga manual.
The trial lasted for eight weeks, three days each week, and took 60 minutes per day (24 sessions). A pre-test and post-test physical fitness model was employed during data collection. During the training experiment, the student's behavior was observed by analyzing the mean values and standard deviation. The mean score was tested using the T-test (paired sample T-test). The results were also analyzed by testing the statistical significance level (P ≤ 0.05).
The results were as follows:
1 The creation and development of yoga programs, Buddhist ways, and instruction manuals with electronic media consisting of 6 activities, namely, warm-up, meditation, explanation and demonstration, yoga animal pose and storytelling by practicing yoga, poses and training steps, and five steps of exercise had a conformity index of 0.85.
2 The comparison of at least four health promotion results, namely physical fitness, emotional, social, and intellectual results, to better pre-test and post-test experiment outcomes except for the body's physical fitness in the list of flexibility revealed a significant statistical difference at the .05 level.
Keywords: Enhancing Health; Well-being; Education on Development; Innovation; Technologies.
The purpose of this research is to develop a causal relationship model for the purchase of produc... more The purpose of this research is to develop a causal relationship model for the purchase of products and services for the fan Club, the Thai Premier League (TPL) and to validate the model with empirical data. The model consists of eleven variables: 1) Involvement, 2) effectiveness, 3) commitment, 4) quality of service, 5) team attachment, 6) sponsorship integrity, 7) charity motive, 8) sponsor image, 9) core brand attitude, 10) word of mouth, 11) subjective norm, and purchase intentions. The sample used in this study is the fans of the Thailand Football Premier League's 18 clubs, which have a total of 1,100 multi-stage sampling. Research instrument is questionnaire, and then descriptive statistics are generated using SPSS. Causal Modeling involves the use of LISREL 8.80 student version. Results indicated the causal model is consistent with the empirical data. Goodness fit statistics are: Chi-square test = 18.12, df = 23, p = .75, GFI = .99, AGFI = .99, CFI = 1.00 Standardized RMR...
SSRN Electronic Journal, 2019
<b>Thai Abstract:</b> การวิจัยครั้งนี้มีวัตถุประสงค์ เพื่อศึกษาและเปรียบเทียบความสามา... more <b>Thai Abstract:</b> การวิจัยครั้งนี้มีวัตถุประสงค์ เพื่อศึกษาและเปรียบเทียบความสามารถก่อนและหลังในการท าวิจัยของอา จารย์ในมหาวิทยาลัยรามค าแหง และความพึงพอใจของอาจารย์ต่อการใช้โปรแกรมพัฒนาทักษะการท าวิจัย ของอาจารย์ในมหาวิทยาลัยรามค าแหง กลุ่มตัวอย่างคืออาจารย์มหาวิทยาลัยรามค าแหง จ านวน 50 คน เครื่องมือที่ใช้ในการวิจัยเป็นแบบสอบถามแบบเกี่ยวกับความสามารถในการท าวิจัยและความพึงพอใจของอาจารย์มหาวิทยาลัยรามค าแหง มีค่าความเชื่อมั่น 0.95 และ 0.96 ตามล าดับ สถิติที่ใช้ในการวิเคราะห์ ได้แก่ การหาค่าความถี่ ค่าร้อยละ ค่าเฉลี่ย ค่าเบี่ยงเบนมาตรฐาน และการทดสอบค่าที ผลการวิจัยพบว่า 1. อาจารย์มหาวิทยาลัยรามค าแหงมีความสามารถในการท าิจัยหลังใช้โปรแกรมในภาพรวมอยู่ในระดับมาก เมื่อพิจารณาเป็นรายด้านพบว่าอยู่ในระดับมากทุกด้าน 2. ผลการเปรียบเทียบคะแนนค่าเฉลี่ยความสามารถในการท าวิจัยของอาจารย์มหาวิทยาลัยรามค าแหง โดยภาพรวม และทุกด้านหลังการใช้โปรแกรมการพัฒนาทักษะการท าวิจัยสูงกว่าก่อนการใช้โปรแกรม อย่างมีนัยส าคัญทางสถิติที่ระดับ .053. อาจารย์มหาวิทยาลัยรามค าแหงมีระดับความพึงพอใจต่อการใช้โปรแกรมพัฒนาทักษะการท าวิจัย ในภาพรวมอยู่ในระดับมาก เมื่อพิจารณาเป็นรายด้านพบว่าอยู่ในระดับมากทุกด้าน<br><br><b>English Abstract:</b> The proposes of this study with quasi experimental research method were to study research abilities and compare of Ramkhamhaeng University (RU) Lecturers then to study satisfaction of RU lecturers after using research skills development program. The subject were 50 RU lecturers. The research instruments used a research abilities and satisfaction for RU lecturers. The instruments were tested for reliability. Cronbach’s alpha coefficient of research abilities and satisfaction for RU lecturer questionnaire were .95 and .96, respectively. The researchers analyzed the data collected in terms of frequency, percentage, mean, standard deviation and t-test. The research finding as following; 1. The overall of effects of using research skills development program (RSDP) on research abilities of Ramkhamhaeng University Lecturers at a high level. When considered in each aspect, it was found that opinions were evinced at a high level for all. 2. The research ability of RU lectures after using RSDP was significantly higher than before using program at the .05 level. 3. The levels of satisfaction evinced by the lecturers with the use of the program overall at a high level. When considered in each aspect.
Journal of Human Sport and Exercise - 2019 - Summer Conferences of Sports Science, 2019
The prime objective of the current study is exploring the nexus of green information technology c... more The prime objective of the current study is exploring the nexus of green information technology capital, environmental corporate social responsibility, environmental performance and the business competitiveness of Thai sports industry firms. The final sample of the study comprises of 434 respondents. Moreover, the study explains the way in which the competitiveness of business and environmental performance is increased through green information technology capital and environmental corporate and social responsibility. The SEM-PLS is used to analyses the data. The previous research studies did not incorporate the environmental performance, green issues of enterprise management, and competitiveness of business with reference to green IT capital. Therefore, to increase the investment on green IT capital by environmental corporate and social responsibility has been provided in this study. This ultimately improves the competitiveness of business and environmental performance. Moreover, a research framework has been developed for the competitiveness of business and environmental performance and for defining their association with the green IT capital and ECSR. It is found that the investment in structural capital support the organization in meeting the demand of market and this makes them bias towards investment in the relational and structural capital.
EDULEARN Proceedings, 2022
The current study used a quasi-experiment research design whereby results were measured and post-... more The current study used a quasi-experiment research design whereby results were measured and post- intervention to determine a cause and effect relationship between the measured groups. The objectives were as follows: 1) To develop a health and well-being promotion program based on a Buddhist Yoga Program for autistic students at Ramkhamhaeng University demonstration school (Secondary Education) 2). To compare and post-intervention (Buddhism Yoga Program) results of health and well- being for autistic students using a quasi-experimental design of the same case study.
A total of 13 autistic students (n=13) clinically diagnosed with moderate autism were selected for the study using purposive sampling. Their age range was between 13 and 18 years. The research intervention was a Buddhism Yoga program for autistic students. The participants' health and well-being focusing on physical, emotional, social, and intellectual health were measured in the study. The following apparatus was used: a health assessment form, a yoga practice record form for autistic students, interview forms, an instructional CD, and a yoga manual.
The trial lasted for eight weeks, three days each week, and took 60 minutes per day (24 sessions). A pre-test and post-test physical fitness model was employed during data collection. During the training experiment, the student's behavior was observed by analyzing the mean values and standard deviation. The mean score was tested using the T-test (paired sample T-test). The results were also analyzed by testing the statistical significance level (P ≤ 0.05).
The results were as follows:
1 The creation and development of yoga programs, Buddhist ways, and instruction manuals with electronic media consisting of 6 activities, namely, warm-up, meditation, explanation and demonstration, yoga animal pose and storytelling by practicing yoga, poses and training steps, and five steps of exercise had a conformity index of 0.85.
2 The comparison of at least four health promotion results, namely physical fitness, emotional, social, and intellectual results, to better pre-test and post-test experiment outcomes except for the body's physical fitness in the list of flexibility revealed a significant statistical difference at the .05 level.
Keywords: Enhancing Health; Well-being; Education on Development; Innovation; Technologies.