Wayne Binney - Academia.edu (original) (raw)

Papers by Wayne Binney

Research paper thumbnail of Consumer Reactions to Corporate Social Responsibility (CSR) in Thailand: The Moderating Effect of Competitive Positioning

Proceedings of the International Association for Business and Society, 2014

Research paper thumbnail of Crown land management from a volunteer perspective: the Victorian example

Australasian Journal of Environmental Management, 2016

Research paper thumbnail of Meeting the needs of the Chinese tourist - the operators' perspective

The increasing numbers of Chinese outbound tourists are bringing economic benefits to a large num... more The increasing numbers of Chinese outbound tourists are bringing economic benefits to a large number of destinations worldwide, including those in Australia. This study examines the level of preparation for the Chinese tourist by a number of attraction operators within the Victorian tourism industry. Following a review of the literature, information was gathered through in-depth interviews with managers of six attraction operators. The data collected highlights issues such as the provision of Chinese speaking staff, signage, interpretive exhibits, availability of Chinese food and methods of dealing with special interests of this market. Finally, insights gleaned from this study address future planning and considerations for the management of tourist attractions in relation to gaining more of the Chinese tourist market and maintaining it. Whilst confined to the Australian tourism operators, this research could benefit other destinations marketing to Chinese tourists.

Research paper thumbnail of Is it Green Marketing, Greenwash or Hogwash? We Need to Know if We Want to Change Things

This paper explores the issue of sustainable marketing practices; more explicitly: whether or not... more This paper explores the issue of sustainable marketing practices; more explicitly: whether or not marketers will trade off profitability for the environment. To examine this notion, a question was asked of certified practicing marketers (CPM) during a webinar on hot topics in marketing. Results show that the long term environment is still at risk as marketers are unwilling to trade off profits for sustainable practice. This implies that social marketing activities may require more intense efforts to redress this situation. These activities may need to include upstream social marketing that will require underpinning research for strategic direction.

Research paper thumbnail of How Do Rural Students Choose Their Higher Education Institutions? Two Regional Australian Cases

The aim of this study was to compare two groups of undergraduate students at regional university ... more The aim of this study was to compare two groups of undergraduate students at regional university campuses and the factors they considered in their choice of university. The respondents were attending campuses in two rural locations: the Glenormiston campus of the University of Melbourne and the Whyalla campus of the University of South Australia. The major factor considered in their choice of university by both groups was career preparation. Following this factor, students at Whyalla campus placed importance on factors such as distance from home and the size of the campus. Students, however, at Glenormiston placed more emphasis on access to accommodation and the opportunity to do research. The students' main sources of information were the respective State tertiary admission centre guides, school sources and their peer group. The authors recommend that university administrators use these findings to develop more effective marketing programs.

Research paper thumbnail of A situational model development in hospitality retailing : the case of Irish pubs

Although importance of situational influences on consumer behaviour has been recognised for some ... more Although importance of situational influences on consumer behaviour has been recognised for some time, little research has been conducted into their effects on hospitality retailing. Over the past decade the Irish theme pub sector has enjoyed extensive growth, which recent studies attribute to the situational components inherent within the environment. This study identities and evaluates the situational components that influence consumers within Irish theme pubs and gauges impact of each of the dimensions of an established situational model on customer behaviour using gender and age cohorts. A three phase, mixed method research design was used and respondents were selected from six Irish theme pubs in Melbourne. The study found that both physical and social situational components have a significant influence in attracting, serving and satisfying the needs of consumers.

Research paper thumbnail of The creation of effective learners using an autarchic study method

INTERNATIONAL JOURNAL OF LEARNING, VOLUME 12 is to provide support for autonomy and competence in... more INTERNATIONAL JOURNAL OF LEARNING, VOLUME 12 is to provide support for autonomy and competence in an educational environment. The autarchic study method also holds that a positive and warm relationship between teacher and students is a prerequisite for ...

Research paper thumbnail of Social responsibility and credit availability

There has been a widespread increase in the use of consumer credit and therefore consumer indebte... more There has been a widespread increase in the use of consumer credit and therefore consumer indebtedness. Some of this increase has been within that segment of the population least able to afford debt of any kind -welfare recipients. This qualitative study demonstrates some interesting attitudes to debt, as well as differences in peoples' perceptions of acceptable debt and their debt-management strategies. This study suggests that action is required by those responsible for the marketing of credit to this vulnerable group and government policymakers to provide a socially responsible approach to manage this societal concern.

Research paper thumbnail of THE INFLUENCE OF PRODUCT TYPE IN DETERMINING THE RELATIONSHIP CONTINUUM FOR THE BUYERS OF RURAL INPUT SUPPLIES. Work In Progress

Research paper thumbnail of Understanding the Components in Social Behavioural Change: Implications for Non-profit Organisations

Research paper thumbnail of Social change and sustainability - an oxymoron?

This paper discusses a major dilemma faced by social marketers: environmental sustainability and ... more This paper discusses a major dilemma faced by social marketers: environmental sustainability and concepts of social marketing aimed at developing material well-being. Social marketers aim to make social changes positively. However, what if social change and environment ...

Research paper thumbnail of Behavioural change models: A review and extension

Research paper thumbnail of Implementing sustainability: are universities leading the way?

Research paper thumbnail of Making sustainability a behaviour in the tertiary sector

Research paper thumbnail of Developing Better Public Policy to Motivate Responsible Environmental Behavior an Examination of Managers' Attitudes and Perceptions Towards Controlling Introduced SPECIES1

This paper examines the application of public policy and associated social marketing to programs ... more This paper examines the application of public policy and associated social marketing to programs designed to control an environmentally harmful introduced species in Australia. Managers involved in dealing with the issue identify a range of factors that contribute to the lack of success of existing control programs. The results suggest that there needs to be a broad-based integrated program that incorporates changes in stakeholders' attitudes as well as governmental resources and support for implementation of relevant initiatives.

Research paper thumbnail of Consumer Reactions to Corporate Social Responsibility (CSR) in Thailand: The Moderating Effect of Competitive Positioning

Proceedings of the International Association for Business and Society, 2014

Research paper thumbnail of The nature and influence of motivation within the MOA framework: implications for social marketing

International Journal of Nonprofit and Voluntary Sector Marketing, 2006

Social marketers acknowledge that to achieve optimum programme outcomes, identification and targe... more Social marketers acknowledge that to achieve optimum programme outcomes, identification and targeting of the non-conforming cohort is paramount. This article discusses the application of the social marketing framework, motivation, opportunity and ability (MOA) with a particular focus on the motivation aspect of the model. Motivation is considered from the perspectives of intrinsic and extrinsic motivation. * Previously, the degree or level of motivation has been used in the operationalisation of the motivation construct, while in this paper the type of motivation is used as the basis for the construct. The construct is then applied to an environmental land management study, namely a rabbit control programme. * Specifically, the aims of this paper were to further develop the MOA constructs, with a particular focus on motivation, including intrinsic and extrinsic motivation, to develop an understanding of the factors that are associated with ineffective behaviour and to develop a model to predict effective/ineffective control behaviour. * Scales were developed to enable a study of the relationship between the MOA constructs, including intrinsic and extrinsic motivation, and the respondents control behaviour. Data were collected from a random sample of 566 respondents who were involved in the control programme. Using ANOVA and MANOVA techniques, significant differences were found between those landholders that exhibited effective control and ineffective control with regard to all MOA constructs. * A multinomial logit (MNL) regression model was then developed to predict behaviour. This model showed that ability and intrinsic motivation were significant predictors of behaviour. The estimated model was able to predict recalcitrant landholders with 98% accuracy. The results of this study therefore provide a significant contribution to social marketing as it is the recalcitrant cohort that social marketers wish to understand and whose behaviour they frequently attempt to rectify in order to achieve stated social and/or environmental objectives. The implications for related social market theory, policy development and environmental management programmes are discussed.

Research paper thumbnail of Meeting the needs of the Chinese tourist - the operators' perspective

The increasing numbers of Chinese outbound tourists are bringing economic benefits to a large num... more The increasing numbers of Chinese outbound tourists are bringing economic benefits to a large number of destinations worldwide, including those in Australia. This study examines the level of preparation for the Chinese tourist by a number of attraction operators within the Victorian tourism industry. Following a review of the literature, information was gathered through in-depth interviews with managers of six attraction operators. The data collected highlights issues such as the provision of Chinese speaking staff, signage, interpretive exhibits, availability of Chinese food and methods of dealing with special interests of this market. Finally, insights gleaned from this study address future planning and considerations for the management of tourist attractions in relation to gaining more of the Chinese tourist market and maintaining it. Whilst confined to the Australian tourism operators, this research could benefit other destinations marketing to Chinese tourists.

Research paper thumbnail of Young adult voting decision-making: Studying the effect of usage from a consumer behaviour perspective

This study investigates the application of consumer behaviour theory to young Australian adults’ ... more This study investigates the application of consumer behaviour theory to young Australian adults’ voting decision-making. Previous decision-making studies identified constructs of subjective knowledge, involvement, information seeking, satisfaction, confidence, and stability as key factors in voting decision-making. This research testes the relationship that these factors have with the consumer behaviour concept of usage. A new concept, commitment to vote, is also considered for Australia’s compulsory voting context. Data were gathered from a sample of 257 Australian citizens between the ages of 18 and 25. Exploratory factor analysis produced nine factors, and MANOVA and ANOVA were used to test the differences between three usage groups: voluntary users, involuntary users, and never trieds. The results illustrate that usage has a significant influence on information seeking, commitment to voting, satisfaction with voting choice, and stability in voting decision-making. Therefore, usage is a key element in voter decision-making and needs to be included in future studies.

Research paper thumbnail of Young Adults and Politics: Investigating Factors Influencing Voter Decision Making

Journal of Nonprofit & Public Sector Marketing, 2014

ABSTRACT Many parallels have been drawn between politics and marketing; however, the application ... more ABSTRACT Many parallels have been drawn between politics and marketing; however, the application of consumer behavior decision making to voter decision making is still an important research focus. Results from general elections around the world show that the turnout among young adults tends to be lower than in the general electorate, suggesting low interest and involvement in politics. This qualitative study investigated low-involvement decision making of young adult voters in Australia. Data were compiled from semistructured face-to-face interviews conducted with 29 young adults to explore their views, and NVivo software was used to assist with thematic analysis. Findings suggest that with low-involvement voter decision making, perceived knowledge and passive information seeking are important factors. Exposure to the media also plays an important role, and young voters rely more on traditional media such as newspapers and television than on social media for current political information.

Research paper thumbnail of Consumer Reactions to Corporate Social Responsibility (CSR) in Thailand: The Moderating Effect of Competitive Positioning

Proceedings of the International Association for Business and Society, 2014

Research paper thumbnail of Crown land management from a volunteer perspective: the Victorian example

Australasian Journal of Environmental Management, 2016

Research paper thumbnail of Meeting the needs of the Chinese tourist - the operators' perspective

The increasing numbers of Chinese outbound tourists are bringing economic benefits to a large num... more The increasing numbers of Chinese outbound tourists are bringing economic benefits to a large number of destinations worldwide, including those in Australia. This study examines the level of preparation for the Chinese tourist by a number of attraction operators within the Victorian tourism industry. Following a review of the literature, information was gathered through in-depth interviews with managers of six attraction operators. The data collected highlights issues such as the provision of Chinese speaking staff, signage, interpretive exhibits, availability of Chinese food and methods of dealing with special interests of this market. Finally, insights gleaned from this study address future planning and considerations for the management of tourist attractions in relation to gaining more of the Chinese tourist market and maintaining it. Whilst confined to the Australian tourism operators, this research could benefit other destinations marketing to Chinese tourists.

Research paper thumbnail of Is it Green Marketing, Greenwash or Hogwash? We Need to Know if We Want to Change Things

This paper explores the issue of sustainable marketing practices; more explicitly: whether or not... more This paper explores the issue of sustainable marketing practices; more explicitly: whether or not marketers will trade off profitability for the environment. To examine this notion, a question was asked of certified practicing marketers (CPM) during a webinar on hot topics in marketing. Results show that the long term environment is still at risk as marketers are unwilling to trade off profits for sustainable practice. This implies that social marketing activities may require more intense efforts to redress this situation. These activities may need to include upstream social marketing that will require underpinning research for strategic direction.

Research paper thumbnail of How Do Rural Students Choose Their Higher Education Institutions? Two Regional Australian Cases

The aim of this study was to compare two groups of undergraduate students at regional university ... more The aim of this study was to compare two groups of undergraduate students at regional university campuses and the factors they considered in their choice of university. The respondents were attending campuses in two rural locations: the Glenormiston campus of the University of Melbourne and the Whyalla campus of the University of South Australia. The major factor considered in their choice of university by both groups was career preparation. Following this factor, students at Whyalla campus placed importance on factors such as distance from home and the size of the campus. Students, however, at Glenormiston placed more emphasis on access to accommodation and the opportunity to do research. The students' main sources of information were the respective State tertiary admission centre guides, school sources and their peer group. The authors recommend that university administrators use these findings to develop more effective marketing programs.

Research paper thumbnail of A situational model development in hospitality retailing : the case of Irish pubs

Although importance of situational influences on consumer behaviour has been recognised for some ... more Although importance of situational influences on consumer behaviour has been recognised for some time, little research has been conducted into their effects on hospitality retailing. Over the past decade the Irish theme pub sector has enjoyed extensive growth, which recent studies attribute to the situational components inherent within the environment. This study identities and evaluates the situational components that influence consumers within Irish theme pubs and gauges impact of each of the dimensions of an established situational model on customer behaviour using gender and age cohorts. A three phase, mixed method research design was used and respondents were selected from six Irish theme pubs in Melbourne. The study found that both physical and social situational components have a significant influence in attracting, serving and satisfying the needs of consumers.

Research paper thumbnail of The creation of effective learners using an autarchic study method

INTERNATIONAL JOURNAL OF LEARNING, VOLUME 12 is to provide support for autonomy and competence in... more INTERNATIONAL JOURNAL OF LEARNING, VOLUME 12 is to provide support for autonomy and competence in an educational environment. The autarchic study method also holds that a positive and warm relationship between teacher and students is a prerequisite for ...

Research paper thumbnail of Social responsibility and credit availability

There has been a widespread increase in the use of consumer credit and therefore consumer indebte... more There has been a widespread increase in the use of consumer credit and therefore consumer indebtedness. Some of this increase has been within that segment of the population least able to afford debt of any kind -welfare recipients. This qualitative study demonstrates some interesting attitudes to debt, as well as differences in peoples' perceptions of acceptable debt and their debt-management strategies. This study suggests that action is required by those responsible for the marketing of credit to this vulnerable group and government policymakers to provide a socially responsible approach to manage this societal concern.

Research paper thumbnail of THE INFLUENCE OF PRODUCT TYPE IN DETERMINING THE RELATIONSHIP CONTINUUM FOR THE BUYERS OF RURAL INPUT SUPPLIES. Work In Progress

Research paper thumbnail of Understanding the Components in Social Behavioural Change: Implications for Non-profit Organisations

Research paper thumbnail of Social change and sustainability - an oxymoron?

This paper discusses a major dilemma faced by social marketers: environmental sustainability and ... more This paper discusses a major dilemma faced by social marketers: environmental sustainability and concepts of social marketing aimed at developing material well-being. Social marketers aim to make social changes positively. However, what if social change and environment ...

Research paper thumbnail of Behavioural change models: A review and extension

Research paper thumbnail of Implementing sustainability: are universities leading the way?

Research paper thumbnail of Making sustainability a behaviour in the tertiary sector

Research paper thumbnail of Developing Better Public Policy to Motivate Responsible Environmental Behavior an Examination of Managers' Attitudes and Perceptions Towards Controlling Introduced SPECIES1

This paper examines the application of public policy and associated social marketing to programs ... more This paper examines the application of public policy and associated social marketing to programs designed to control an environmentally harmful introduced species in Australia. Managers involved in dealing with the issue identify a range of factors that contribute to the lack of success of existing control programs. The results suggest that there needs to be a broad-based integrated program that incorporates changes in stakeholders' attitudes as well as governmental resources and support for implementation of relevant initiatives.

Research paper thumbnail of Consumer Reactions to Corporate Social Responsibility (CSR) in Thailand: The Moderating Effect of Competitive Positioning

Proceedings of the International Association for Business and Society, 2014

Research paper thumbnail of The nature and influence of motivation within the MOA framework: implications for social marketing

International Journal of Nonprofit and Voluntary Sector Marketing, 2006

Social marketers acknowledge that to achieve optimum programme outcomes, identification and targe... more Social marketers acknowledge that to achieve optimum programme outcomes, identification and targeting of the non-conforming cohort is paramount. This article discusses the application of the social marketing framework, motivation, opportunity and ability (MOA) with a particular focus on the motivation aspect of the model. Motivation is considered from the perspectives of intrinsic and extrinsic motivation. * Previously, the degree or level of motivation has been used in the operationalisation of the motivation construct, while in this paper the type of motivation is used as the basis for the construct. The construct is then applied to an environmental land management study, namely a rabbit control programme. * Specifically, the aims of this paper were to further develop the MOA constructs, with a particular focus on motivation, including intrinsic and extrinsic motivation, to develop an understanding of the factors that are associated with ineffective behaviour and to develop a model to predict effective/ineffective control behaviour. * Scales were developed to enable a study of the relationship between the MOA constructs, including intrinsic and extrinsic motivation, and the respondents control behaviour. Data were collected from a random sample of 566 respondents who were involved in the control programme. Using ANOVA and MANOVA techniques, significant differences were found between those landholders that exhibited effective control and ineffective control with regard to all MOA constructs. * A multinomial logit (MNL) regression model was then developed to predict behaviour. This model showed that ability and intrinsic motivation were significant predictors of behaviour. The estimated model was able to predict recalcitrant landholders with 98% accuracy. The results of this study therefore provide a significant contribution to social marketing as it is the recalcitrant cohort that social marketers wish to understand and whose behaviour they frequently attempt to rectify in order to achieve stated social and/or environmental objectives. The implications for related social market theory, policy development and environmental management programmes are discussed.

Research paper thumbnail of Meeting the needs of the Chinese tourist - the operators' perspective

The increasing numbers of Chinese outbound tourists are bringing economic benefits to a large num... more The increasing numbers of Chinese outbound tourists are bringing economic benefits to a large number of destinations worldwide, including those in Australia. This study examines the level of preparation for the Chinese tourist by a number of attraction operators within the Victorian tourism industry. Following a review of the literature, information was gathered through in-depth interviews with managers of six attraction operators. The data collected highlights issues such as the provision of Chinese speaking staff, signage, interpretive exhibits, availability of Chinese food and methods of dealing with special interests of this market. Finally, insights gleaned from this study address future planning and considerations for the management of tourist attractions in relation to gaining more of the Chinese tourist market and maintaining it. Whilst confined to the Australian tourism operators, this research could benefit other destinations marketing to Chinese tourists.

Research paper thumbnail of Young adult voting decision-making: Studying the effect of usage from a consumer behaviour perspective

This study investigates the application of consumer behaviour theory to young Australian adults’ ... more This study investigates the application of consumer behaviour theory to young Australian adults’ voting decision-making. Previous decision-making studies identified constructs of subjective knowledge, involvement, information seeking, satisfaction, confidence, and stability as key factors in voting decision-making. This research testes the relationship that these factors have with the consumer behaviour concept of usage. A new concept, commitment to vote, is also considered for Australia’s compulsory voting context. Data were gathered from a sample of 257 Australian citizens between the ages of 18 and 25. Exploratory factor analysis produced nine factors, and MANOVA and ANOVA were used to test the differences between three usage groups: voluntary users, involuntary users, and never trieds. The results illustrate that usage has a significant influence on information seeking, commitment to voting, satisfaction with voting choice, and stability in voting decision-making. Therefore, usage is a key element in voter decision-making and needs to be included in future studies.

Research paper thumbnail of Young Adults and Politics: Investigating Factors Influencing Voter Decision Making

Journal of Nonprofit & Public Sector Marketing, 2014

ABSTRACT Many parallels have been drawn between politics and marketing; however, the application ... more ABSTRACT Many parallels have been drawn between politics and marketing; however, the application of consumer behavior decision making to voter decision making is still an important research focus. Results from general elections around the world show that the turnout among young adults tends to be lower than in the general electorate, suggesting low interest and involvement in politics. This qualitative study investigated low-involvement decision making of young adult voters in Australia. Data were compiled from semistructured face-to-face interviews conducted with 29 young adults to explore their views, and NVivo software was used to assist with thematic analysis. Findings suggest that with low-involvement voter decision making, perceived knowledge and passive information seeking are important factors. Exposure to the media also plays an important role, and young voters rely more on traditional media such as newspapers and television than on social media for current political information.

Research paper thumbnail of Social Marketing And Behaviour Change Models, Theory and Applications

‘This is essential reading for social marketing practitioners, researchers and students. The book... more ‘This is essential reading for social marketing practitioners, researchers and students. The book describes a comprehensive range of behaviour change theories of relevance to social marketing and is complemented with illustrative case studies to provide practical guidance on the use of the selected theories. I was amazed by its breadth and scope. Highly recommended reading.’
– Michael Rothschild, Wisconsin, US

This book provides a concise overview of the behaviour change models that are relevant to social marketing in order to assist academics and practitioners in social marketing program development. The book features a review and analysis of the most validated models of behaviour change, together with a number of case studies from international researchers that illustrate these models in practice. The models covered include cognitive, conative, affective, social-cultural and multi-theory models, consumer behavior decision models and social change models.