Weon Yoo - Academia.edu (original) (raw)
Papers by Weon Yoo
Journal of Channel and Retailing, 2013
Farber, Barry A. (1991), Crisis in education: Stress and burn out in the American teacher. The Jo... more Farber, Barry A. (1991), Crisis in education: Stress and burn out in the American teacher. The Jossey-Bass education series.SanFrancisco,CA,US:Jossey-Bass. xxi 351pp.
Journal of Retailing and Consumer Services, 2022
Abstract Innovative technologies in Industry 4.0 are transforming retail environments and encoura... more Abstract Innovative technologies in Industry 4.0 are transforming retail environments and encouraging the digitalization of the retail process. From the retailer's point of view, the adoption of revolutionary technologies has led to the expectation of cost savings and increased revenue. Furthermore, various technological innovations, such as automation, are creating more valuable experiences for consumers. New technologies have also impacted the academic study of retailing through enabling researchers to employ new and more advanced research methodologies. The purpose of this special issue is to address the following question: What is the impact of 4th industrial revolution technologies both in the retail industry and academia? To find out the answer, 58 empirical and theoretical articles were received and reviewed, and 11 articles were finally accepted for inclusion in the special issue. We believe these 11 articles have contributed to the understanding of the theories and practices in the retail industry under the ongoing 4th industrial revolution.
Marketing Science eJournal, 2015
This study examines the determinants of member customers’ decision to redeem versus accumulate lo... more This study examines the determinants of member customers’ decision to redeem versus accumulate loyalty program (LP) points by focusing on the effects of the different transaction channels (online versus offline) and the demographic information of member customers. This study finds that transactions that occur through online channels and those made by younger customers demonstrate a greater tendency of redeeming LP points as opposed to accumulating them. This study also finds that online channels show a moderating role by mitigating the demographic effects on member customers’ point redemption behavior. These findings allow LP providers to predict future LP point balances by analyzing their main transaction channels and the demographic profiles of member customers.
ASIA MARKETING JOURNAL, 2019
Internet is having strong impact on the consumer's decision making process. Information search ha... more Internet is having strong impact on the consumer's decision making process. Information search has been done actively through internet today. The online reviews can be crucial information cue to evaluate the alternarive products. The online WOM(Word-Of-Mouth) effect depends on the characteristics of information sender, receiver, and WOM. This study is to examine the influence of the online word of mouth on the
2007 International Conference on Convergence Information Technology (ICCIT 2007), 2007
... [6] Degeratu, Alexandru M., Arvind Rangaswamy, Jianan Wu. ... [16] Ray, Gautam, Dazhong Wu, A... more ... [6] Degeratu, Alexandru M., Arvind Rangaswamy, Jianan Wu. ... [16] Ray, Gautam, Dazhong Wu, Andrew Whinston (2004), “Implications of Reduced Search Cost and Free Riding in E-Commerce”, Marketing Science 23 255-262. ...
Lecture Notes in Computer Science, 2009
Abstract. This study investigated how customers perceive currently available 3G mobile services. ... more Abstract. This study investigated how customers perceive currently available 3G mobile services. More specifically, by using the Kano model, it tried to categorize them into five quality attributes: Attractive, One-Dimensional, Must-Be, Indifferent, and Reverse. The results ...
2007 International Conference on Convergence Information Technology, ICCIT 2007, 2007
Page 1. Exploring Information Technology Competence of a Firm Jungwoo Lee Yonsei University Seoul... more Page 1. Exploring Information Technology Competence of a Firm Jungwoo Lee Yonsei University Seoul, Korea jlee@yonsei.ac.kr Younghee Lee Yonsei University Seoul, Korea rarayes@yonsei. ac.kr Gyoo Gun Lim Hanyang University Seoul, Korea gglim@hanyang.ac.kr ...
2007 International Conference on Convergence Information Technology, ICCIT 2007, 2007
ABSTRACT To realize the implementation of agent based B2B e-commerce in ubiquitous environment, w... more ABSTRACT To realize the implementation of agent based B2B e-commerce in ubiquitous environment, we design the b-cart based B2B agent framework. B-cart implies a buyer's shopping cart which a buyer carries. The prototype agent, named AgentU, is designed to provide an effective architecture for the direct purchasing from multiple external e-markets in ubiquitous environment. In this paper, by providing the features and architecture of AgentU, we analyze the pros and cons of this architecture with related issues such as comparison and inventory for B2B. The buyer using AgentU can collect items from different e-markets, and can order purchases simultaneously over the collected items. It also supports integrated services in personalized comparison on purchasing items, order tracking, financial/payment management, user's account management, negotiation management, personal decision support, tight integration between the b-cart and e-procurement systems, and context awareness.
Journal of Convergence Information Technology, 2009
Page 1. Journal of Convergence Information Technology Volume 4, Number 3, September 2009 A Game T... more Page 1. Journal of Convergence Information Technology Volume 4, Number 3, September 2009 A Game Theoretic Modeling Analysis on the Internet Channel Disintermediation Weon Sang Yoo, Gyoo Gun Lim * Corresponding ...
Management Science, 2013
In today's multibrand, multichannel marketplace, optimal channel design involves issues such ... more In today's multibrand, multichannel marketplace, optimal channel design involves issues such as distribution intensity, channel exclusivity, vertical and horizontal coordination, and online–offline mixed structures. We investigate how a firm's choice in these design issues affects its profitability under varying levels of brand and outlet differentiation. Our spatial model explicitly captures heterogeneous consumer preference for brand position, store location, and outlet type, under various consumer behavior assumptions. We apply this same underlying model to 10 different channel structures, deriving associated demand functions and equilibrium solutions. We perform a meta-analysis over the entire set of results to estimate a general model that summarizes the linkages among the factors shaping optimal channel structure decisions in a multibrand, multioutlet market. This general model efficiently describes the complex interactions of channel characteristics with industry stru...
Journal of Retailing and Consumer Services, 2009
]. Currently, little information exists about consumers' usage of the Internet as a channel of he... more ]. Currently, little information exists about consumers' usage of the Internet as a channel of health information. As more consumers are relying on the Internet as a medical and health information search medium, relevant implicative research that provides insights into consumers' online information searching behavior should be conducted. The present research attempted to reveal factors that drive consumers to adopt the Internet as their main channel of health information. Specifically, multiple facets, such as consumers' psychological factors (i.e., personal characteristics) and perceived quality dimensions, were explored. Two Internet user groups were selected by their primary channel when searching for health information. Structural equation modeling was utilized to compare the two groups and identified significant differences of personal characteristics and perceived quality.
Asia Marketing Journal, 2015
Marketing Science, 2011
By analyzing various alternative mixed channel structures composed of a monopoly manufacturer and... more By analyzing various alternative mixed channel structures composed of a monopoly manufacturer and online and offline outlets, we investigate how the specific channel structure and varying market conditions moderate the impact of Internet channel entry on the channel members and consumers. As an extension of Balasubramanian's model [Balasubramanian, S. 1998. Mail versus mall: A strategic analysis of competition between direct
Journal of Channel and Retailing, 2013
Farber, Barry A. (1991), Crisis in education: Stress and burn out in the American teacher. The Jo... more Farber, Barry A. (1991), Crisis in education: Stress and burn out in the American teacher. The Jossey-Bass education series.SanFrancisco,CA,US:Jossey-Bass. xxi 351pp.
Journal of Retailing and Consumer Services, 2022
Abstract Innovative technologies in Industry 4.0 are transforming retail environments and encoura... more Abstract Innovative technologies in Industry 4.0 are transforming retail environments and encouraging the digitalization of the retail process. From the retailer's point of view, the adoption of revolutionary technologies has led to the expectation of cost savings and increased revenue. Furthermore, various technological innovations, such as automation, are creating more valuable experiences for consumers. New technologies have also impacted the academic study of retailing through enabling researchers to employ new and more advanced research methodologies. The purpose of this special issue is to address the following question: What is the impact of 4th industrial revolution technologies both in the retail industry and academia? To find out the answer, 58 empirical and theoretical articles were received and reviewed, and 11 articles were finally accepted for inclusion in the special issue. We believe these 11 articles have contributed to the understanding of the theories and practices in the retail industry under the ongoing 4th industrial revolution.
Marketing Science eJournal, 2015
This study examines the determinants of member customers’ decision to redeem versus accumulate lo... more This study examines the determinants of member customers’ decision to redeem versus accumulate loyalty program (LP) points by focusing on the effects of the different transaction channels (online versus offline) and the demographic information of member customers. This study finds that transactions that occur through online channels and those made by younger customers demonstrate a greater tendency of redeeming LP points as opposed to accumulating them. This study also finds that online channels show a moderating role by mitigating the demographic effects on member customers’ point redemption behavior. These findings allow LP providers to predict future LP point balances by analyzing their main transaction channels and the demographic profiles of member customers.
ASIA MARKETING JOURNAL, 2019
Internet is having strong impact on the consumer's decision making process. Information search ha... more Internet is having strong impact on the consumer's decision making process. Information search has been done actively through internet today. The online reviews can be crucial information cue to evaluate the alternarive products. The online WOM(Word-Of-Mouth) effect depends on the characteristics of information sender, receiver, and WOM. This study is to examine the influence of the online word of mouth on the
2007 International Conference on Convergence Information Technology (ICCIT 2007), 2007
... [6] Degeratu, Alexandru M., Arvind Rangaswamy, Jianan Wu. ... [16] Ray, Gautam, Dazhong Wu, A... more ... [6] Degeratu, Alexandru M., Arvind Rangaswamy, Jianan Wu. ... [16] Ray, Gautam, Dazhong Wu, Andrew Whinston (2004), “Implications of Reduced Search Cost and Free Riding in E-Commerce”, Marketing Science 23 255-262. ...
Lecture Notes in Computer Science, 2009
Abstract. This study investigated how customers perceive currently available 3G mobile services. ... more Abstract. This study investigated how customers perceive currently available 3G mobile services. More specifically, by using the Kano model, it tried to categorize them into five quality attributes: Attractive, One-Dimensional, Must-Be, Indifferent, and Reverse. The results ...
2007 International Conference on Convergence Information Technology, ICCIT 2007, 2007
Page 1. Exploring Information Technology Competence of a Firm Jungwoo Lee Yonsei University Seoul... more Page 1. Exploring Information Technology Competence of a Firm Jungwoo Lee Yonsei University Seoul, Korea jlee@yonsei.ac.kr Younghee Lee Yonsei University Seoul, Korea rarayes@yonsei. ac.kr Gyoo Gun Lim Hanyang University Seoul, Korea gglim@hanyang.ac.kr ...
2007 International Conference on Convergence Information Technology, ICCIT 2007, 2007
ABSTRACT To realize the implementation of agent based B2B e-commerce in ubiquitous environment, w... more ABSTRACT To realize the implementation of agent based B2B e-commerce in ubiquitous environment, we design the b-cart based B2B agent framework. B-cart implies a buyer's shopping cart which a buyer carries. The prototype agent, named AgentU, is designed to provide an effective architecture for the direct purchasing from multiple external e-markets in ubiquitous environment. In this paper, by providing the features and architecture of AgentU, we analyze the pros and cons of this architecture with related issues such as comparison and inventory for B2B. The buyer using AgentU can collect items from different e-markets, and can order purchases simultaneously over the collected items. It also supports integrated services in personalized comparison on purchasing items, order tracking, financial/payment management, user's account management, negotiation management, personal decision support, tight integration between the b-cart and e-procurement systems, and context awareness.
Journal of Convergence Information Technology, 2009
Page 1. Journal of Convergence Information Technology Volume 4, Number 3, September 2009 A Game T... more Page 1. Journal of Convergence Information Technology Volume 4, Number 3, September 2009 A Game Theoretic Modeling Analysis on the Internet Channel Disintermediation Weon Sang Yoo, Gyoo Gun Lim * Corresponding ...
Management Science, 2013
In today's multibrand, multichannel marketplace, optimal channel design involves issues such ... more In today's multibrand, multichannel marketplace, optimal channel design involves issues such as distribution intensity, channel exclusivity, vertical and horizontal coordination, and online–offline mixed structures. We investigate how a firm's choice in these design issues affects its profitability under varying levels of brand and outlet differentiation. Our spatial model explicitly captures heterogeneous consumer preference for brand position, store location, and outlet type, under various consumer behavior assumptions. We apply this same underlying model to 10 different channel structures, deriving associated demand functions and equilibrium solutions. We perform a meta-analysis over the entire set of results to estimate a general model that summarizes the linkages among the factors shaping optimal channel structure decisions in a multibrand, multioutlet market. This general model efficiently describes the complex interactions of channel characteristics with industry stru...
Journal of Retailing and Consumer Services, 2009
]. Currently, little information exists about consumers' usage of the Internet as a channel of he... more ]. Currently, little information exists about consumers' usage of the Internet as a channel of health information. As more consumers are relying on the Internet as a medical and health information search medium, relevant implicative research that provides insights into consumers' online information searching behavior should be conducted. The present research attempted to reveal factors that drive consumers to adopt the Internet as their main channel of health information. Specifically, multiple facets, such as consumers' psychological factors (i.e., personal characteristics) and perceived quality dimensions, were explored. Two Internet user groups were selected by their primary channel when searching for health information. Structural equation modeling was utilized to compare the two groups and identified significant differences of personal characteristics and perceived quality.
Asia Marketing Journal, 2015
Marketing Science, 2011
By analyzing various alternative mixed channel structures composed of a monopoly manufacturer and... more By analyzing various alternative mixed channel structures composed of a monopoly manufacturer and online and offline outlets, we investigate how the specific channel structure and varying market conditions moderate the impact of Internet channel entry on the channel members and consumers. As an extension of Balasubramanian's model [Balasubramanian, S. 1998. Mail versus mall: A strategic analysis of competition between direct