TUĞBA YEĞİN - Academia.edu (original) (raw)
Papers by TUĞBA YEĞİN
EKEV akademi dergisi, 2020
DergiPark (Istanbul University), Jun 1, 2017
Bu çalışmanın amacı, bireylerin örgütleriyle aralarında algıladıkları uyum derecesinin ve işlerin... more Bu çalışmanın amacı, bireylerin örgütleriyle aralarında algıladıkları uyum derecesinin ve işlerinden duydukları memnuniyet derecesinin, vatandaşlık davranışı sergileme eğilimleri üzerinde ne derece etkili olduğunu belirleyebilmektir. Bu amaç çerçevesinde, Karabük ilinde çalışan 143 banka personelinden anket yöntemi kullanılarak veriler elde edilmiştir. Hipotezler, regresyon analizinden yararlanılarak test edilmiştir. Araştırmanın sonucunda, hem kişi-örgüt uyumunun hem de iş tatmininin örgütsel vatandaşlık davranışının tüm boyutları üzerinde pozitif yönlü etkisinin bulunduğu tespit edilmiştir.
Sustainability, Sep 24, 2022
This article is an open access article distributed under the terms and conditions of the Creative... more This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY
Sustainability
For the purpose of paving the way for reducing environmental pollution globally, adapting green e... more For the purpose of paving the way for reducing environmental pollution globally, adapting green energy to people’s lives in more areas is seen as a good solution. The strategic plan implemented to prevent possible energy and water shortages in the future includes cleaning the environment and air from carbon emissions as soon as possible. Countries are taking mandatory sectoral and individual measures to remove the use of CO2-based fuels. As a part of the sustainable development process for Turkey, which is trying to convince its individuals to use more green energy, it is important for society to adopt more electric vehicles. However, there are few internationally accepted studies on the adoption of EVs in Turkey, and a limited number of studies include individuals’ environmental concerns (EC) and green trust (GT) structures. In this research, which we started on the basis of filling this literature gap by taking behavioral factors into account, we expand the TPB framework (subjecti...
Advances in hospitality, tourism and the services industry (AHTSI) book series, Apr 8, 2022
Ultrasound in Medicine & Biology, 2017
Osteoartritis (OA) is one of the most frequent causes of pain, loss of function and disability in... more Osteoartritis (OA) is one of the most frequent causes of pain, loss of function and disability in adults. The prevalence of OA is expected to increase substantially in the future. Knee OA is the most common subset of OA. Therapeutic ultrasound (US) is one of several physical therapy modalities suggested for the management of pain and loss of function due to OA. The purpose of our study was to investigate the efficacy of US therapy in reducing pain and functional loss and improving the quality of life in patients with knee OA in comparison to sham US therapy. The study involved 62 patients. The patients were randomly divided into two groups. The patients in group 1 (n = 30) were administered 1 W/cm2, 1 MHz continuous US, and the patients in group 2 (n = 32) were administered sham US. The US treatment was applied for 8 min to each knee, 16 min in total, 5 d a wk, for a total of 10 sessions during 2 wk. The patients were evaluated immediately after treatment and 1 mo after therapy according to the visual analog scale (VAS), night pain, range of motion, morning stiffness, Western Ontario and McMaster Universities Osteoarthritis Index (WOMAC), Lequesne and Short Form-36 (SF-36) scales and 6 min walking distance. Improvement in pain and joint functions was observed in both groups according to the evaluation immediately after treatment and at 1 mo after the therapy. According to the evaluation results immediately after treatment, there was significant improvement in all pain scales (VAS, WOMAC, Lequesne, SF-36), morning stiffness and 6 min walking distance in patients receiving real US treatment (p < 0.05), but only in some pain scales (VAS, WOMAC) and functions in the group receiving sham US (p < 0.05). Significantly better improvement was observed in some pain scales (SF-36), functions (WOMAC, SF-36) and 6 min walking distance in the real US group. At 1 mo after therapy, no significant difference was observed between groups except for improvement in night pain in the real US group. In conclusion, US therapy has been found to be effective in reducing pain and improving physical function in the short term, but this positive effect was not persistent in the long term. However, we believe that the results of our study may contribute to ongoing research for the treatment of patients with knee OA, and further systematic investigation on larger patient populations may delineate the role of US in knee OA treatment.
Sustainability
One of the contributions of digitalization to cyclical change is the adoption of Omnichannel Mark... more One of the contributions of digitalization to cyclical change is the adoption of Omnichannel Marketing (OM) as a new marketing strategy for brands. In this research, we examined whether the quality of integration (INQ) in omnichannel environments has an effect on brand equity (BE) and its dimensions (brand loyalty (BL), brand association and brand awareness (BAS), and perceived quality (PQ)) within the framework of a structural model. We aim to expand the limited number of INQ research areas. In this context, in the first stage of our research, we conducted an online survey consisting of three parts with the consumers of the Nike luxury sportswear brand, which is in 11th place in the global brand value ranking, residing in Turkey from the developing countries. In the second stage of the analysis, we performed CFA for scale reliability and validity. Crobach’s alpha, AVE and CR values for all factors of the scale exceeded the threshold values in the literature. In addition, the goodne...
Sustainability
This study aims to develop a framework that enables green marketing practices to regulate the per... more This study aims to develop a framework that enables green marketing practices to regulate the performance evaluation criteria (GFBPC) of consumers and green furniture brands in the Marketing 4.0 period and to prioritize green furniture brands. The first stage was the literature review and decision-making group; it included GFBPC and the selection of three green furniture brands with the highest market value in Turkey. We then applied AHP to determine and prioritize benchmark weights, and TOPSIS to rank the performances of selected brands by GFBPC. We performed SA to test the accuracy of the findings. The results revealed that the Co-creation of Value and Pricing criteria have the highest value, and “Brand Y” is the best. Among the evaluation contributions of the study are a new understanding of green furniture performance criteria, and an integrated framework for new application methods for green marketing. With the Marketing 4.0 period, it is among the first of its kind to offer su...
Elektronik Sosyal Bilimler Dergisi
Relationship marketing is based on the efforts of businesses to attract potential customers and t... more Relationship marketing is based on the efforts of businesses to attract potential customers and to establish and maintain long-term relationships with the customers they own. Applications such as gifts, discount applications, points, cards to strengthen customer relationships belong to relational marketing. The GSM sector has become synonymous with technology and is a large sector that realizes these applications. The aim of managers when using these applications is to create a customer base that is dependent on them and to gain brand loyalty. The thought guiding the study is that relationship marketing practices have an impact on brand loyalty. The data of the study are collected through a face-to-face questionnaire method with 323 participants from GSM users. The regression analysis was conducted on the data by using the SPSS 24.0 program and the results are interpreted in the light of the established hypotheses. According to the findings of the research, the perception of brand loyalty does not change depending on the type of GSM operator used by the participants, the duration of the participants' use of the GSM operators, age, profession, and income of the participants. However, brand loyalty perceptions differed significantly by 54% according to the education level of the participants. The hypotheses of the study are verified and it is concluded that relationship marketing practices have a significant and positive effect on both behavioral brand loyalty and attitudinal brand loyalty. The study is expected to contribute to both the academic marketing literature and managers.
Bu calismanin amaci, bireylerin orgutleriyle aralarinda algiladiklari uyum derecesinin ve islerin... more Bu calismanin amaci, bireylerin orgutleriyle aralarinda algiladiklari uyum derecesinin ve islerinden duyduklari memnuniyet derecesinin, vatandaslik davranisi sergileme egilimleri uzerinde ne derece etkili oldugunu belirleyebilmektir. Bu amac cercevesinde, Karabuk ilinde calisan 143 banka personelinden anket yontemi kullanilarak veriler elde edilmistir. Hipotezler, regresyon analizinden yararlanilarak test edilmistir. Arastirmanin sonucunda, hem kisi-orgut uyumunun hem de is tatmininin orgutsel vatandaslik davranisinin tum boyutlari uzerinde pozitif yonlu etkisinin bulundugu tespit edilmistir.
With the developing and fast changing technology, marketing strategies have also necessarily chan... more With the developing and fast changing technology, marketing strategies have also necessarily changed in order to meet the demands and needs of consumers. The fact that businesses don’t keep up with this changing system puts them out of the wheel. In daily life, where consumption never ends, marketing strategies are also consumed very quickly. Its name changes according to the ages, but the main goal is always more profitability. Sales and marketing are now digitalized and shopping has become widespread in virtual environments. Most customer services are performed by Chatbots. Each one from Siri to augmented reality application is in our lives. These smart systems date back to the 1970s. Well, where are the artificial intelligence and smart robots that take their place in almost every sector, which is the favorite of recent years, from health to defense? Although the answer to this question has just begun to be researched, it isn’t difficult to predict that it will be one of the most...
The Journal of Social Sciences
International Journal of Management and Administration
Stratejik yonetim genel olarak isletmelerin hedefledigi amaclari ve bu amaclara erismek icin izle... more Stratejik yonetim genel olarak isletmelerin hedefledigi amaclari ve bu amaclara erismek icin izleyecegi yollari ifade etmektedir. Basarili bir stratejik yonetim surecinin uygulanmasi, hem ic ve dis firsatlarin daha iyi degerlendirilmesine hem de tehditlerin bertaraf edilmesi icin daha uygun tedbirlerin alinmasina yardimci olmaktadir. Guclu yonleri, zayif yonleri, firsatlari ve tehditleri iceren SWOT analizi, arastirmacilarin veya planlamacilarin is hedeflerini belirlemelerine ve onceliklerini belirlemelerine ve bu hedeflere ulasma stratejilerini daha da belirlemelerine yardimci olan bir tekniktir. Bu calismanin temel amaci, Turkiye'de mobilya sektorunun mevcut durumunu sunmak ve meta-analiz ve nitel bir bakis acisi ile analiz etmektir. Mobilya sektoru, dunyanin en gelismis sektorlerinden biridir. Turkiye, ormanlik alani genis bir cografya oldugu icin mobilya uretiminde kullanilacak ham maddelere ulasmak diger ulkelere gore cok daha kolaydir. Tum endustriyel kosullari degerlendirmek icin, mobilya sektoru SWOT gorunumunde ele alinmistir. SWOT ciktilarina bagli olarak, bazi ilgili stratejiler tartisilmistir. Tahminler, Karabuk’te bulunan mobilya sektorunde faaliyet gosteren bir isletme uzerinde uygulama ve kosullarin ele alindigi bir vaka calismasi isiginda yorumlanmistir. Mobilya sektorunde faaliyet gosteren, calismada uzerinde durdugumuz isletmeye basarili bir stratejik yonetim surecinin uygulanmasi, hem ic ve dis firsatlarin daha iyi degerlendirilmesine hem de tehditlerin bertaraf edilmesi icin daha uygun tedbirlerin alinmasina yardimci olacaktir. Kuresel olcekli gelismeler karsisinda ozellikle talep ve rekabet acisindan kirilgan bir yapiya sahip olan bu isletmenin gelecekteki belirsizliklere karsi daha iyi pozisyon almasi icin stratejik yonetim kavramini tartismaya acmasi gerekmektedir.
EKEV akademi dergisi, 2020
DergiPark (Istanbul University), Jun 1, 2017
Bu çalışmanın amacı, bireylerin örgütleriyle aralarında algıladıkları uyum derecesinin ve işlerin... more Bu çalışmanın amacı, bireylerin örgütleriyle aralarında algıladıkları uyum derecesinin ve işlerinden duydukları memnuniyet derecesinin, vatandaşlık davranışı sergileme eğilimleri üzerinde ne derece etkili olduğunu belirleyebilmektir. Bu amaç çerçevesinde, Karabük ilinde çalışan 143 banka personelinden anket yöntemi kullanılarak veriler elde edilmiştir. Hipotezler, regresyon analizinden yararlanılarak test edilmiştir. Araştırmanın sonucunda, hem kişi-örgüt uyumunun hem de iş tatmininin örgütsel vatandaşlık davranışının tüm boyutları üzerinde pozitif yönlü etkisinin bulunduğu tespit edilmiştir.
Sustainability, Sep 24, 2022
This article is an open access article distributed under the terms and conditions of the Creative... more This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY
Sustainability
For the purpose of paving the way for reducing environmental pollution globally, adapting green e... more For the purpose of paving the way for reducing environmental pollution globally, adapting green energy to people’s lives in more areas is seen as a good solution. The strategic plan implemented to prevent possible energy and water shortages in the future includes cleaning the environment and air from carbon emissions as soon as possible. Countries are taking mandatory sectoral and individual measures to remove the use of CO2-based fuels. As a part of the sustainable development process for Turkey, which is trying to convince its individuals to use more green energy, it is important for society to adopt more electric vehicles. However, there are few internationally accepted studies on the adoption of EVs in Turkey, and a limited number of studies include individuals’ environmental concerns (EC) and green trust (GT) structures. In this research, which we started on the basis of filling this literature gap by taking behavioral factors into account, we expand the TPB framework (subjecti...
Advances in hospitality, tourism and the services industry (AHTSI) book series, Apr 8, 2022
Ultrasound in Medicine & Biology, 2017
Osteoartritis (OA) is one of the most frequent causes of pain, loss of function and disability in... more Osteoartritis (OA) is one of the most frequent causes of pain, loss of function and disability in adults. The prevalence of OA is expected to increase substantially in the future. Knee OA is the most common subset of OA. Therapeutic ultrasound (US) is one of several physical therapy modalities suggested for the management of pain and loss of function due to OA. The purpose of our study was to investigate the efficacy of US therapy in reducing pain and functional loss and improving the quality of life in patients with knee OA in comparison to sham US therapy. The study involved 62 patients. The patients were randomly divided into two groups. The patients in group 1 (n = 30) were administered 1 W/cm2, 1 MHz continuous US, and the patients in group 2 (n = 32) were administered sham US. The US treatment was applied for 8 min to each knee, 16 min in total, 5 d a wk, for a total of 10 sessions during 2 wk. The patients were evaluated immediately after treatment and 1 mo after therapy according to the visual analog scale (VAS), night pain, range of motion, morning stiffness, Western Ontario and McMaster Universities Osteoarthritis Index (WOMAC), Lequesne and Short Form-36 (SF-36) scales and 6 min walking distance. Improvement in pain and joint functions was observed in both groups according to the evaluation immediately after treatment and at 1 mo after the therapy. According to the evaluation results immediately after treatment, there was significant improvement in all pain scales (VAS, WOMAC, Lequesne, SF-36), morning stiffness and 6 min walking distance in patients receiving real US treatment (p < 0.05), but only in some pain scales (VAS, WOMAC) and functions in the group receiving sham US (p < 0.05). Significantly better improvement was observed in some pain scales (SF-36), functions (WOMAC, SF-36) and 6 min walking distance in the real US group. At 1 mo after therapy, no significant difference was observed between groups except for improvement in night pain in the real US group. In conclusion, US therapy has been found to be effective in reducing pain and improving physical function in the short term, but this positive effect was not persistent in the long term. However, we believe that the results of our study may contribute to ongoing research for the treatment of patients with knee OA, and further systematic investigation on larger patient populations may delineate the role of US in knee OA treatment.
Sustainability
One of the contributions of digitalization to cyclical change is the adoption of Omnichannel Mark... more One of the contributions of digitalization to cyclical change is the adoption of Omnichannel Marketing (OM) as a new marketing strategy for brands. In this research, we examined whether the quality of integration (INQ) in omnichannel environments has an effect on brand equity (BE) and its dimensions (brand loyalty (BL), brand association and brand awareness (BAS), and perceived quality (PQ)) within the framework of a structural model. We aim to expand the limited number of INQ research areas. In this context, in the first stage of our research, we conducted an online survey consisting of three parts with the consumers of the Nike luxury sportswear brand, which is in 11th place in the global brand value ranking, residing in Turkey from the developing countries. In the second stage of the analysis, we performed CFA for scale reliability and validity. Crobach’s alpha, AVE and CR values for all factors of the scale exceeded the threshold values in the literature. In addition, the goodne...
Sustainability
This study aims to develop a framework that enables green marketing practices to regulate the per... more This study aims to develop a framework that enables green marketing practices to regulate the performance evaluation criteria (GFBPC) of consumers and green furniture brands in the Marketing 4.0 period and to prioritize green furniture brands. The first stage was the literature review and decision-making group; it included GFBPC and the selection of three green furniture brands with the highest market value in Turkey. We then applied AHP to determine and prioritize benchmark weights, and TOPSIS to rank the performances of selected brands by GFBPC. We performed SA to test the accuracy of the findings. The results revealed that the Co-creation of Value and Pricing criteria have the highest value, and “Brand Y” is the best. Among the evaluation contributions of the study are a new understanding of green furniture performance criteria, and an integrated framework for new application methods for green marketing. With the Marketing 4.0 period, it is among the first of its kind to offer su...
Elektronik Sosyal Bilimler Dergisi
Relationship marketing is based on the efforts of businesses to attract potential customers and t... more Relationship marketing is based on the efforts of businesses to attract potential customers and to establish and maintain long-term relationships with the customers they own. Applications such as gifts, discount applications, points, cards to strengthen customer relationships belong to relational marketing. The GSM sector has become synonymous with technology and is a large sector that realizes these applications. The aim of managers when using these applications is to create a customer base that is dependent on them and to gain brand loyalty. The thought guiding the study is that relationship marketing practices have an impact on brand loyalty. The data of the study are collected through a face-to-face questionnaire method with 323 participants from GSM users. The regression analysis was conducted on the data by using the SPSS 24.0 program and the results are interpreted in the light of the established hypotheses. According to the findings of the research, the perception of brand loyalty does not change depending on the type of GSM operator used by the participants, the duration of the participants' use of the GSM operators, age, profession, and income of the participants. However, brand loyalty perceptions differed significantly by 54% according to the education level of the participants. The hypotheses of the study are verified and it is concluded that relationship marketing practices have a significant and positive effect on both behavioral brand loyalty and attitudinal brand loyalty. The study is expected to contribute to both the academic marketing literature and managers.
Bu calismanin amaci, bireylerin orgutleriyle aralarinda algiladiklari uyum derecesinin ve islerin... more Bu calismanin amaci, bireylerin orgutleriyle aralarinda algiladiklari uyum derecesinin ve islerinden duyduklari memnuniyet derecesinin, vatandaslik davranisi sergileme egilimleri uzerinde ne derece etkili oldugunu belirleyebilmektir. Bu amac cercevesinde, Karabuk ilinde calisan 143 banka personelinden anket yontemi kullanilarak veriler elde edilmistir. Hipotezler, regresyon analizinden yararlanilarak test edilmistir. Arastirmanin sonucunda, hem kisi-orgut uyumunun hem de is tatmininin orgutsel vatandaslik davranisinin tum boyutlari uzerinde pozitif yonlu etkisinin bulundugu tespit edilmistir.
With the developing and fast changing technology, marketing strategies have also necessarily chan... more With the developing and fast changing technology, marketing strategies have also necessarily changed in order to meet the demands and needs of consumers. The fact that businesses don’t keep up with this changing system puts them out of the wheel. In daily life, where consumption never ends, marketing strategies are also consumed very quickly. Its name changes according to the ages, but the main goal is always more profitability. Sales and marketing are now digitalized and shopping has become widespread in virtual environments. Most customer services are performed by Chatbots. Each one from Siri to augmented reality application is in our lives. These smart systems date back to the 1970s. Well, where are the artificial intelligence and smart robots that take their place in almost every sector, which is the favorite of recent years, from health to defense? Although the answer to this question has just begun to be researched, it isn’t difficult to predict that it will be one of the most...
The Journal of Social Sciences
International Journal of Management and Administration
Stratejik yonetim genel olarak isletmelerin hedefledigi amaclari ve bu amaclara erismek icin izle... more Stratejik yonetim genel olarak isletmelerin hedefledigi amaclari ve bu amaclara erismek icin izleyecegi yollari ifade etmektedir. Basarili bir stratejik yonetim surecinin uygulanmasi, hem ic ve dis firsatlarin daha iyi degerlendirilmesine hem de tehditlerin bertaraf edilmesi icin daha uygun tedbirlerin alinmasina yardimci olmaktadir. Guclu yonleri, zayif yonleri, firsatlari ve tehditleri iceren SWOT analizi, arastirmacilarin veya planlamacilarin is hedeflerini belirlemelerine ve onceliklerini belirlemelerine ve bu hedeflere ulasma stratejilerini daha da belirlemelerine yardimci olan bir tekniktir. Bu calismanin temel amaci, Turkiye'de mobilya sektorunun mevcut durumunu sunmak ve meta-analiz ve nitel bir bakis acisi ile analiz etmektir. Mobilya sektoru, dunyanin en gelismis sektorlerinden biridir. Turkiye, ormanlik alani genis bir cografya oldugu icin mobilya uretiminde kullanilacak ham maddelere ulasmak diger ulkelere gore cok daha kolaydir. Tum endustriyel kosullari degerlendirmek icin, mobilya sektoru SWOT gorunumunde ele alinmistir. SWOT ciktilarina bagli olarak, bazi ilgili stratejiler tartisilmistir. Tahminler, Karabuk’te bulunan mobilya sektorunde faaliyet gosteren bir isletme uzerinde uygulama ve kosullarin ele alindigi bir vaka calismasi isiginda yorumlanmistir. Mobilya sektorunde faaliyet gosteren, calismada uzerinde durdugumuz isletmeye basarili bir stratejik yonetim surecinin uygulanmasi, hem ic ve dis firsatlarin daha iyi degerlendirilmesine hem de tehditlerin bertaraf edilmesi icin daha uygun tedbirlerin alinmasina yardimci olacaktir. Kuresel olcekli gelismeler karsisinda ozellikle talep ve rekabet acisindan kirilgan bir yapiya sahip olan bu isletmenin gelecekteki belirsizliklere karsi daha iyi pozisyon almasi icin stratejik yonetim kavramini tartismaya acmasi gerekmektedir.