Yacoub Robleh Mohamed - Academia.edu (original) (raw)
Uploads
Papers by Yacoub Robleh Mohamed
Journal of Research in Curriculum Instruction and Educational Technology, 2016
It is issued both electronically and in paper forms. It accepts the publication of original high ... more It is issued both electronically and in paper forms. It accepts the publication of original high quality papers on both theoretical and empirical research in different areas of educational research related to curriculum, instruction and educational technology. In order for serving as a vehicle of expression for colleagues and/or for meeting university academic standards, or for promotion purpose, JRCIET publishes dissertation abstracts (M.A & PhD) in addition to reports on symposiums, conferences and meetings held on topics related to its main concerns previously referred to.
Journal of Knowledge Management Economics and Information Technology, 2013
Brand alliance has emerged in the last two decades as a form of cooperation between two or more e... more Brand alliance has emerged in the last two decades as a form of cooperation between two or more established brand names and has expanded as a business strategy to include both the production/ service sectors. This strategy is taking different forms; the most common one is co-branding which involves associating a single product with more than one brand name. .Another approach to create a brand alliance is brand licensing, in which one business obtains the rights to utilize the brand name owned by another business for a specific project or activity under a licensing agreement or contract. The third common approach is known as cross-marketing, and this implies the creation for a joint marketing campaign which allows two or more companies to promote each other and consequently broaden their prospective consumer bases.Brand alliance may be a short-term tactical partnership to increase awareness in the consumer's minds, promote sales and provide urgent financial resources, as it may also be a long-term strategic tool for brand growth and development and marketing success. In this sense, relying on a case study which involves a contracted alliance since 2005, between Algeria post foundation and mobiles branch, the researcher will try to demonstrate the advantages of such a strategy for these two operators, as a tool to enlarge the target population, penetrate new markets, strengthen the brand image in the mind of the consumer and reinforce its competitive position.
Journal of Research in Curriculum Instruction and Educational Technology, 2016
It is issued both electronically and in paper forms. It accepts the publication of original high ... more It is issued both electronically and in paper forms. It accepts the publication of original high quality papers on both theoretical and empirical research in different areas of educational research related to curriculum, instruction and educational technology. In order for serving as a vehicle of expression for colleagues and/or for meeting university academic standards, or for promotion purpose, JRCIET publishes dissertation abstracts (M.A & PhD) in addition to reports on symposiums, conferences and meetings held on topics related to its main concerns previously referred to.
Journal of Knowledge Management Economics and Information Technology, 2013
Brand alliance has emerged in the last two decades as a form of cooperation between two or more e... more Brand alliance has emerged in the last two decades as a form of cooperation between two or more established brand names and has expanded as a business strategy to include both the production/ service sectors. This strategy is taking different forms; the most common one is co-branding which involves associating a single product with more than one brand name. .Another approach to create a brand alliance is brand licensing, in which one business obtains the rights to utilize the brand name owned by another business for a specific project or activity under a licensing agreement or contract. The third common approach is known as cross-marketing, and this implies the creation for a joint marketing campaign which allows two or more companies to promote each other and consequently broaden their prospective consumer bases.Brand alliance may be a short-term tactical partnership to increase awareness in the consumer's minds, promote sales and provide urgent financial resources, as it may also be a long-term strategic tool for brand growth and development and marketing success. In this sense, relying on a case study which involves a contracted alliance since 2005, between Algeria post foundation and mobiles branch, the researcher will try to demonstrate the advantages of such a strategy for these two operators, as a tool to enlarge the target population, penetrate new markets, strengthen the brand image in the mind of the consumer and reinforce its competitive position.