Yassine Ghadjiati - Academia.edu (original) (raw)
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Papers by Yassine Ghadjiati
International Journal of Economic Perspectives, 2024
This study aimed to demonstrate the effectiveness of social networking sites in revitalizing dome... more This study aimed to demonstrate the effectiveness of social networking sites in revitalizing domestic tourism in Algeria, by enabling tourism and travel agencies to take advantage of social networking sites to support domestic tourism in Algeria. We relied on the descriptive-analytic method to address the topic, and the study was dropped on a sample of customers of the Numidia Tourism and Travel Agency-Batna, estimated at 100 tourists using social networking sites by relying on the electronic distribution of the questionnaire form for the purpose of data collection. The study found that there is an effective role of social networking in promoting and supporting domestic tourism in Algeria and that the low level of tourism culture perceived by the majority of domestic tourists is due to the weak role of tourism and travel agencies. For the benefit of the latter, the study recommended that they should include social networking sites in their marketing strategy and ensure that they have an effective and efficient presence on these sites in order to achieve the goal of supporting domestic tourism in Algeria. Keywords-social networking sites, domestic tourism, tourism and travel agencies, Numidia Tourism and Travel Agency, Batna city.
International Journal of Economic Perspectives, 2024
This study aimed to demonstrate the effectiveness of social networking sites in revitalizing dome... more This study aimed to demonstrate the effectiveness of social networking sites in revitalizing domestic tourism in Algeria, by enabling tourism and travel agencies to take advantage of social networking sites to support domestic tourism in Algeria. We relied on the descriptive-analytic method to address the topic, and the study was dropped on a sample of customers of the Numidia Tourism and Travel Agency-Batna, estimated at 100 tourists using social networking sites by relying on the electronic distribution of the questionnaire form for the purpose of data collection. The study found that there is an effective role of social networking in promoting and supporting domestic tourism in Algeria and that the low level of tourism culture perceived by the majority of domestic tourists is due to the weak role of tourism and travel agencies. For the benefit of the latter, the study recommended that they should include social networking sites in their marketing strategy and ensure that they have an effective and efficient presence on these sites in order to achieve the goal of supporting domestic tourism in Algeria. Keywords-social networking sites, domestic tourism, tourism and travel agencies, Numidia Tourism and Travel Agency, Batna city.