Yongho Hyun - Academia.edu (original) (raw)
Address: Daegu, Taegu-jikhalsi, Korea, Republic of
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University of the Sunshine Coast, Australia
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Papers by Yongho Hyun
Journal of Vacation Marketing, 2009
has expanded his marketing communication background to web and mobile marketing related to touris... more has expanded his marketing communication background to web and mobile marketing related to tourism destination. His research focus is the development of web-mediated virtual destination, conceptualization of mobilemediated virtual tourism and IT-based regional tourism development based on social exchange theory. Seoki Lee is an assistant professor in School of Tourism and Hospitality Management at Temple University. His research focuses on hospitality fi nancial management and accounting. However, he has expanded his research interest to information and mobile technology in hospitality and tourism industry as well. Clark Hu is an associate professor in the same institution. He is a three-time Best Paper Award winner in the Annual International CHRIE Conferences in Marketing and Technology areas. His recent research focus has been on mobile technology and knowledge management for tourism and hospitality industries. ABSTRACT The main purpose of this paper is to conceptualize virtual tourism in the mobile context. Through the concept of telepresence, the typology of virtual experience can be explained by two dimensions: vividness and interactivity. The authors fi rst discuss virtual experience in terms of several categories ranging from verbal-based to animated interactive experience. Based on these categories, various mobile applications are then identified to complete the typology. Finally, practical discussions are provided with examples to illustrate various mobile services that facilitate virtual experiences and the application of the mobile-mediated virtual experience to tourism with consideration of the destination marketing organization's innovativeness and consumers' needs for mobile usage.
Current Issues in Tourism, 2008
Information and communications technologies (ICTs) have transformed the business and social lands... more Information and communications technologies (ICTs) have transformed the business and social landscape of tourism industry. Tourism organisations in such a dynamic environment must reinvent their cultures and strategies to survive and create sustainable competitive advantage. In this context, the concept of a ‘knowledge based destination’ is gaining popularity within the domain of policy-making and strategic regional development. The authors elaborate this new perspective and explore its relevance to the tourism industry. The analysis of qualitative data collected through focus groups revealed various social, economic and technical factors that are essential for the evolution of a ‘knowledge based destination’. The authors argue that deploying innovative ICTs and enabling information infrastructures play an important role in this developmental process. This research aims at stimulating a discussion on role of innovative technological applications for the future of a destination along with the resultant policy and research implications.
Telepresence is a concept originally developed in virtual reality research. Telepresence is the f... more Telepresence is a concept originally developed in virtual reality research. Telepresence is the feeling of being there. This paper describes how researchers can use telepresence to expand previous models of destination image formation, producing an initial model of virtual destination image formation (VDIF). The findings of this study confirm previous fundamental models of the formation of destination image. The study also suggests that, whereas previous research shows that travel information directly influences the formation of image without a mediator, telepresence can act as a mediator in online environments. The study shows that the presence of varied Web-mediated information can act as a positive influence on telepresence, and indirectly lead to a positive virtual destination image. The study was done in collaboration with Tourism Tasmania, and data from 328 respondents was used to validate the model of VDIF. The paper presents contributions to researchers as well as practical advice for developers of destination marketing websites.
Journal of Vacation Marketing, 2009
has expanded his marketing communication background to web and mobile marketing related to touris... more has expanded his marketing communication background to web and mobile marketing related to tourism destination. His research focus is the development of web-mediated virtual destination, conceptualization of mobilemediated virtual tourism and IT-based regional tourism development based on social exchange theory. Seoki Lee is an assistant professor in School of Tourism and Hospitality Management at Temple University. His research focuses on hospitality fi nancial management and accounting. However, he has expanded his research interest to information and mobile technology in hospitality and tourism industry as well. Clark Hu is an associate professor in the same institution. He is a three-time Best Paper Award winner in the Annual International CHRIE Conferences in Marketing and Technology areas. His recent research focus has been on mobile technology and knowledge management for tourism and hospitality industries. ABSTRACT The main purpose of this paper is to conceptualize virtual tourism in the mobile context. Through the concept of telepresence, the typology of virtual experience can be explained by two dimensions: vividness and interactivity. The authors fi rst discuss virtual experience in terms of several categories ranging from verbal-based to animated interactive experience. Based on these categories, various mobile applications are then identified to complete the typology. Finally, practical discussions are provided with examples to illustrate various mobile services that facilitate virtual experiences and the application of the mobile-mediated virtual experience to tourism with consideration of the destination marketing organization's innovativeness and consumers' needs for mobile usage.
Current Issues in Tourism, 2008
Information and communications technologies (ICTs) have transformed the business and social lands... more Information and communications technologies (ICTs) have transformed the business and social landscape of tourism industry. Tourism organisations in such a dynamic environment must reinvent their cultures and strategies to survive and create sustainable competitive advantage. In this context, the concept of a ‘knowledge based destination’ is gaining popularity within the domain of policy-making and strategic regional development. The authors elaborate this new perspective and explore its relevance to the tourism industry. The analysis of qualitative data collected through focus groups revealed various social, economic and technical factors that are essential for the evolution of a ‘knowledge based destination’. The authors argue that deploying innovative ICTs and enabling information infrastructures play an important role in this developmental process. This research aims at stimulating a discussion on role of innovative technological applications for the future of a destination along with the resultant policy and research implications.
Telepresence is a concept originally developed in virtual reality research. Telepresence is the f... more Telepresence is a concept originally developed in virtual reality research. Telepresence is the feeling of being there. This paper describes how researchers can use telepresence to expand previous models of destination image formation, producing an initial model of virtual destination image formation (VDIF). The findings of this study confirm previous fundamental models of the formation of destination image. The study also suggests that, whereas previous research shows that travel information directly influences the formation of image without a mediator, telepresence can act as a mediator in online environments. The study shows that the presence of varied Web-mediated information can act as a positive influence on telepresence, and indirectly lead to a positive virtual destination image. The study was done in collaboration with Tourism Tasmania, and data from 328 respondents was used to validate the model of VDIF. The paper presents contributions to researchers as well as practical advice for developers of destination marketing websites.