Yuslina Yusof - Academia.edu (original) (raw)
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Papers by Yuslina Yusof
Journal of Islamic Marketing, 2020
Purpose The purpose of this paper is to investigate the relationship between perceived quality as... more Purpose The purpose of this paper is to investigate the relationship between perceived quality association and purchase intention to re-patronise Shariah-compliant brand restaurants among Muslims in Malaysia, particularly in the Klang Valley. Design/methodology/approach By purposive sampling, the researcher focused on particular characteristics of a population that are of interest that are best to answer the questionnaires and have a specific type of people who can provide the coveted information. By using a self-reporting questionnaire, data from 531 respondents were obtained and analysed using structural equation modelling-partial least square. Findings The results showed that perceived quality association has significant and positive influences on intention to re-patronise Shariah-compliant brand restaurants. Atmospheric ambience, food taste, value for money and service personnel were indicators of perceived quality rather than characterising the content of perceived quality. Amo...
![Research paper thumbnail of Critical success and failure factors in SMEs - the retailing sector / Sofiah Abd Rahman ... [et al.]](https://attachments.academia-assets.com/81784125/thumbnails/1.jpg)
](Recently, SMIDEC has extended its instrument, acronym SCORE, to measure the 'state of health&... more Recently, SMIDEC has extended its instrument, acronym SCORE, to measure the 'state of health' of SMEs in the distributive sector. Through this tool, SMEs are rated against six dimensions of capabilities: management, financial, compliance, stock management, marketing, and operations management. The outcome provides an input in identifying the appropriate incentive/assistance and in linking potential SMEs to suitable global partners. This study primarily sets out to assess and enhance this instrument and to compare the success/failure factors of SMEs against SME categorization and ethnicity. An exploratory study by means of focus groups was first undertaken and as a result, non-compliance was included in this study. 'Innovation', another critical dimension to business success, was also incorporated into the framework. Using a stratified area sampling method, 503 SMEs were administered the survey instrument. Data analyses uncovered several key findings. Bumiputera SMEs ...
Journal of Islamic Marketing, 2020
Purpose The purpose of this paper is to investigate the relationship between perceived quality as... more Purpose The purpose of this paper is to investigate the relationship between perceived quality association and purchase intention to re-patronise Shariah-compliant brand restaurants among Muslims in Malaysia, particularly in the Klang Valley. Design/methodology/approach By purposive sampling, the researcher focused on particular characteristics of a population that are of interest that are best to answer the questionnaires and have a specific type of people who can provide the coveted information. By using a self-reporting questionnaire, data from 531 respondents were obtained and analysed using structural equation modelling-partial least square. Findings The results showed that perceived quality association has significant and positive influences on intention to re-patronise Shariah-compliant brand restaurants. Atmospheric ambience, food taste, value for money and service personnel were indicators of perceived quality rather than characterising the content of perceived quality. Amo...
Recently, SMIDEC has extended its instrument, acronym SCORE, to measure the 'state of health&... more Recently, SMIDEC has extended its instrument, acronym SCORE, to measure the 'state of health' of SMEs in the distributive sector. Through this tool, SMEs are rated against six dimensions of capabilities: management, financial, compliance, stock management, marketing, and operations management. The outcome provides an input in identifying the appropriate incentive/assistance and in linking potential SMEs to suitable global partners. This study primarily sets out to assess and enhance this instrument and to compare the success/failure factors of SMEs against SME categorization and ethnicity. An exploratory study by means of focus groups was first undertaken and as a result, non-compliance was included in this study. 'Innovation', another critical dimension to business success, was also incorporated into the framework. Using a stratified area sampling method, 503 SMEs were administered the survey instrument. Data analyses uncovered several key findings. Bumiputera SMEs ...