Zainul Wasik - Academia.edu (original) (raw)

Papers by Zainul Wasik

Research paper thumbnail of The Impact of Digital Advancements and Their Influence on Marketing, Value Chains, and Business Models

Journal of Managerial Sciences and Studies, May 29, 2024

____________________________________________________________ Although good mastery of digital inn... more ____________________________________________________________ Although good mastery of digital innovations can be highly advantageous in today's environment, as business models and industries are changing rapidly due to digital innovations, there are significant gaps in the literature on digital innovations. By defining terms and examining the particulars of this new field of study, we add to the body of literature. The impact of digital innovation on marketing, value chain, and business models is then covered, with particular attention paid to conflicts and marketing difficulties, value chain dynamics, and business model evolutions. We offer recommendations for more research in our conclusion.

Research paper thumbnail of Exploration of Hospital Management and Organization Strategies: A Literature Review of Health Services

Journal of Managerial Sciences and Studies, May 28, 2024

Background-Healthcare management strategy and organization encompasses the principles and practic... more Background-Healthcare management strategy and organization encompasses the principles and practices used to operate healthcare facilities efficiently and effectively. It involves the planning, implementation, and coordination of various activities to ensure the delivery of high-quality patient care while optimising resource utilisation. The literature review in healthcare provides valuable insights into various aspects of hospital management strategy and organization. Objective-This article aims to find out the importance of management and organizational strategies in service businesses (hospitals) and related factors, so as to create improved human resource performance related to achieving effective and efficient organizational goals to face business competition and can be an organizational strategy in creating job satisfaction, can perform well and can create a competitive advantage for organizations in health services. Research Methode-The method used is the identification of previous articles with a total of 29 articles in the time span of 2000-2023. Search data for literature review was conducted in international journals to support the theory and take the topic of Management and Organizational articles, found 234,347 articles, scope Innovation, 2000-2023, Business, management and accounting, article, organization and management, English found 1,239 articles, Qualitative-363 articles, Strategic-134 articles, Performance-95 articles, Effectiveness-52 articles, Leadership, Health-35 articles. Furthermore, articles that do not fit the topic will be ignored. Researchers only use data bases from Scopus and Web of Science because researchers only look for quality articles and the results are more accurate and very credible sources, because the results can be used as references and policies. Results-The importance of the role of management and organization in hospitals and can have a major impact on healthcare organizations. As explained in previous research that Management has a big role to improve hospital performance in an organization. The

Research paper thumbnail of Using IT-Enabled Dynamic Capabilities to Develop Firm Inventive Capability and Business Process Agility: The Moderating Effect of aTumultuous Surroundings

Journal of Managerial Sciences and Studies, May 28, 2024

____________________________________________________________ Businesses today must be flexible an... more ____________________________________________________________ Businesses today must be flexible and creative in order to adapt to the everchanging business circumstances. This study suggests that IT-enabled Dynamic Capabilities (ITDC) are used to shape firm business process agility and firm innovative capabilities in a turbulent environment. It does this by drawing on the multi-theoretic lens. The suggested model has a favorable and significant correlation, according to a study of 254 IT and business professionals from Indonesia's companies. The relationship between ITDC and agility is greatly tempered by marketing and technological upheaval. Comparably, marketing turbulence is also significantly mild. However, in contrast to expectations, technological turbulence has a negligible moderating influence on the link between ITDC and business inventive capabilities. This study demonstrates how firm agility and innovative capability mitigate the impact of ITDC on business performance. Practical ramifications and theoretical anchoring are also covered.

Research paper thumbnail of Buying History Of Organic Food By Consumers In An Emerging Market

Journal of Managerial Sciences and Studies, Jan 24, 2024

____________________________________________________________ Consumption of organic food is risin... more ____________________________________________________________ Consumption of organic food is rising quickly in emerging nations. Organic food is a specific sort of food product with rigorous cultivation methods. In actuality, only a small portion of consumers in many emerging economies are aware of this kind of cuisine. This study examines and evaluates the variables influencing consumers' attitudes about organic food and their intention to buy it in a developing market. The results of the study show that attitudes toward organic food are positively impacted by knowledge of organic food, information about organic food, concerns about food safety, and the perceived value of organic food. The findings also demonstrate that attitudes regarding organic food and perceived value have a major impact on purchasing intention.

Research paper thumbnail of An Overview and Framework for a Marketing Viewpoint on Digital Business Models

Journal of Managerial Sciences and Studies, Jan 24, 2024

The market is being transformed by strong digital developments. To deal with these changes, busin... more The market is being transformed by strong digital developments. To deal with these changes, businesses can use digital business models. The focus of this special issue is digital business models. We discuss their relevance, propose a conceptual framework, and discuss how digital business models affect markets, businesses, and their performance. In this issue, we introduce various papers and show how each fits into the conceptual framework. We discuss four important future research topics. Gambaran Umum dan Kerangka Kerja untuk Sudut Pandang Pemasaran pada Model Bisnis Digital Abstrak ____________________________________________________________ Pasar diubah oleh perkembangan digital yang kuat. Untuk menghadapi perubahan ini, bisnis dapat menggunakan model bisnis digital. Fokus penelitian ini adalah model bisnis digital. Kami membahas relevansinya, mengusulkan kerangka kerja konseptual, dan membahas bagaimana model bisnis digital memengaruhi pasar, bisnis, dan kinerja mereka. Dalam edisi ini, kami memperkenalkan berbagai makalah dan menunjukkan bagaimana masing-masing sesuai dengan kerangka kerja konseptual. Kami membahas empat topik penelitian masa depan yang penting. JEL Classification: ... (sesuai dengan topik riset penulis)

Research paper thumbnail of Cross-Functional Problems in the Customer Relationship Management Implementation of Relationship Marketing

Journal of Managerial Sciences and Studies, Oct 29, 2023

The way businesses are structured has significantly changed as they transition from customer-base... more The way businesses are structured has significantly changed as they transition from customer-based to product-based structures. The development of Customer Relationship Management, which is supported by the convergence of information systems and the creation of auxiliary software, is a major force behind this transition. It promises to dramatically enhance the application of relationship marketing principles. The three key issues that can help (or hurt) the growth of customer relationship management in the service industry are examined in this paper. These issues are organisational culture and communication, management metrics, and cross-functional integration, particularly between marketing and information technology.

Research paper thumbnail of Online Marketing Media in the Digital Age: The Demise of Conventional Retail Markets

Journal of Managerial Sciences and Studies, Aug 26, 2023

Introduction-Online marketing has experienced significant growth in the digital era, and its impa... more Introduction-Online marketing has experienced significant growth in the digital era, and its impact on the conventional retail market has been a hot topic of discussion. Based on the data obtained, from late 2017 to early 2018 was the beginning of the modern retail market turmoil. One by one, modern retail markets fell because modern society no longer wants safe and convenient shopping activities, but also practical and efficient. This is offered by online shopping, the various benefits obtained, making shoppers prefer online shopping activities over conventional shopping. Online marketing provides greater accessibility to consumers. They can shop anytime and anywhere through their electronic devices. Objective-The researcher intends to deepen the study to explore and analyze the exposure of the digitalization era of online marketing media on the fall of conventional retail markets. The purpose of this study is of course to find out and analyse the incessant exposure of the digitalisation era, especially marketing media in its role in bringing down the conventional retail market. Design/Methodology/Approach-This research uses a qualitative descriptive method, which is contextual research that makes informants instruments and is adjusted to a natural situation about data collection which is generally qualitative. Research procedures produce descriptive data in the form of written or spoken words of people and observable behavior. Finding-People tend to spend online shopping activities rather than doing conventional shopping activities. The impact is the fall of the conventional market, the glory of the conventional market is gradually starting to erode and is predicted to experience massive

Research paper thumbnail of Application of Marketing Communication Strategy in Marketing Activities Consumer Goods Products (Case Study at PT XYZ)

Journal of Managerial Sciences and Studies, Aug 24, 2023

Findings-The results showed conformity between conceptual patterns predicted based on relevant th... more Findings-The results showed conformity between conceptual patterns predicted based on relevant theories with patterns of empirical findings of case studies. Based on the analysis carried out, it is concluded that the marketing communication strategy of PT XYZ uses a promotional mix in the form of advertising, sales promotion, personal selling, and marketing events. Marketing communication activities are widely supported by brand-holder companies or principals.

Research paper thumbnail of Social Entrepreneurship In The New Economy Among The Younger Generation

Journal of Managerial Sciences and Studies

Purpose: This essay aims to reconstruct young people's understanding of and attitude towards ... more Purpose: This essay aims to reconstruct young people's understanding of and attitude towards social entrepreneurship as a field of endeavour critical to developing crucial competencies in the New Economy. The study also aims to describe young people's perceptions of their willingness to participate in society and the current economy as agents. Design/methodology/approach: In order to accomplish this, a diagnostic study (based on a so-called task catalogue) was carried out with a group of more than 500 students in Indonesian vocational high schools, senior high schools, and private schools, as well as three workshops with students from particular school types. Findings: According to the study, students are aware of the possibilities of engaging in social activism through broadly construed social entrepreneurship and third sector involvement. It was also proven that they are well cognizant of the opportunities and requirement for action in this regard. The materials that stude...

Research paper thumbnail of Market Orientation's Neglected Role in Marketing Exploitation and Exploration Tradeoffs

Journal of Managerial Sciences and Studies

The goal of marketing exploitation methods, sometimes referred to as marketing exploration, can b... more The goal of marketing exploitation methods, sometimes referred to as marketing exploration, can be to increase the company's knowledge and capabilities or to improve its current capabilities. According to a study on organisational strategy and learning, using both strategies can compromise each company's operational processes and harm its financial success. Market organisation, in our opinion, facilitates the flow of market information between the two strategy processes, integrates the two strategies by acting as a dynamic market, and aids businesses in integrating marketing exploitation and exploration strategies. Using complementary high-level marketing exploration and marketing exploitation strategies, companies with strong market orientation can improve the financial performance of new products, as measured at two different points in time, according to a study of the packaged food industry in Indonesia. However, as the trade-off foresees, businesses with a poor market or...

Research paper thumbnail of The Effect of Price Perception, Product Quality and Promotion on Purchasing Decisions Mediated by Brand Image

International Journal of Advanced Engineering and Management Research, Dec 31, 2022

When consumers have limited time and social mobility due to demand or policy, frozen foods become... more When consumers have limited time and social mobility due to demand or policy, frozen foods become an alternative as they have several service advantages: more convenient, more economical, faster, easier and can meet protein and health needs. Frozen foods were originally produced and intended for consumption by consumers engaged in various activities. So far, frozen food industry also has good prospects, based on lifestyle or lifestyle changes in today's society, especially among millennials. This study aims to determine the relationship between the effects of price, product quality and promotional activities on brand image-mediated purchasing decisions for frozen food products at a retail location. RF store. This study used a sample of 150 respondents who were consumers of frozen food products studied using the structural equation model hypothesis test-Partial least squares (SEM-PLS) tool. to answer the research questions. The results show that brand image cannot play a mediating role in the product quality variable in the purchasing decision process, because the ρ-value is 0.125 and the T-statistical value is 1.535. Brand image is not a motivator/mediator to convince consumers to buy a product when it is associated with the quality of the product. At the same time, brand image can appear as a mediator between price perception variables in purchasing decisions, with a value of ρ of 0.026, and can also appear as a mediator between promotion variables in the purchase decision, with a value of ρ of 0.026 and 0.016. So, especially for frozen food products sold at RF store, brand image is considered to have the ability to entice consumers to purchase through price perception and promotion. Price perception and promotion are the most important variables in the consumer's mind but they also determine how the product can benefit and desire the consumer. The product is well trusted by the consumers and the consumer will be satisfied with the purchase or possession of the product.

Research paper thumbnail of Capability in Implementation Business Unit Strategy (SBU) in Services Factory

International Journal of Advanced Engineering and Management Research

Background-The Service Level Agreement (SLA) for internal maintenance & fabrication services has ... more Background-The Service Level Agreement (SLA) for internal maintenance & fabrication services has not been fulfilled due to the lack of optimal synergy between functions that are still separated. Revenue targets from external maintenance & fabrication services have also not been met because HPP is unable to compete with other companies. Ineffective and efficient HR factors have made several external project targets missed. optimize resources and maximize company value. Objective-To analyze and evaluate the role of the JPP Business Development Strategy into a Business Unit Strategy (SBU) using a SWOT analysis perspective in order to improve the Service Level Agreement (SLA) so as to optimize the synergy of internal and external fabrication services within the Pupuk Indonesia environment. Design / methodology / approach-In the opinion of Hashemnezhad (2015) qualitative research is concise and practical because in the study the researcher frees the informant or resource person to tell stories freely and interacts with the experiences experienced by the informants to the researchers, thereby creating a sense of comfort for the informants towards the researchers. The purpose of a study will determine how the research paradigm is, the paradigm itself is how the is able to position and proposition his research to be able to achieve the assumptions and truths of the science researcher that the researcher wants to achieve (Kamayanti , 2016). Findings-The results of the SWOT analysis show that the business development strategy of JPP to become an SBU of PT. PG is located in quadrant I. This shows that a suitable strategy for developing a business is an aggressive strategy. This means that the right strategy is the SO strategy, with the strengths and opportunities possessed by JPP to become an SBU will support an aggressive strategy. Research implication-It is hoped that the JPP Management can pay more attention and focus on the vision and mission that has been created so as to make the achievement of the initial goals created by JPP. In this way, it can provide continuity and be able to win the competition with competitors and it is also hoped that the JPP management can expand the network for the benefit

Research paper thumbnail of Improving UMKM Marketing Performance by Optimising Marketing Strategy, Creative Product Innovation and Market Orientation

Journal of Managerial Sciences and Studies

Objectives - This research discusses matters relating to the marketing performance of micro and s... more Objectives - This research discusses matters relating to the marketing performance of micro and small enterprises in South Tangerang and Banten. Design/methodology/approach - Research Design This research is a survey research, with a quantitative approach, with the aim of measuring causal relationships (cause and effect).This research on the application of marketing strategies, creative product innovation, and market orientation through business development as an effort to improve marketing performance is one type of Cross Section research. To test the hypothesis, a survey will be conducted to traders in the Surabaya-Gresik area as respondents. Findings - Based on the discussion in this study, the conclusions that can be made are as follows: (1) states that creative product innovation carried out by MSMEs has a positive effect on business development. (2) states that market orientation carried out by MSMEs has no effect on business development. (3) Stating that the marketing strateg...

Research paper thumbnail of Impact Of Service Inovation Behaviour On Service Development In Hospitality Industries (Research On Hotels & Restaurant In East Java Indonesia)

Journal of Managerial Sciences and Studies

The ability to inovate is very important task for a multinational hotel where this is the main go... more The ability to inovate is very important task for a multinational hotel where this is the main goal is to get a competitive advantage, which allows them to provide services that exceed customer expectations. Service innovation capabilities also contribute to hotel competitive advantage, however, there is very little research exploring ways to improve service innovation capabilities. In addition, while social capital fosters the power of innovation, research on the process of transforming available resources embedded in social interactions into actual service innovation capabilities is also limited. Thus, the aim of this study is to investigate the effect of social capital on the ability of service innovation through knowledge sharing in the hospitality industry. The sample used in this study is the hotel industry, especially hotels with 4 or 5 stars in East Java, the results of this study indicate that sharing knowledge mediates the effect of social capital on the ability of service...

Research paper thumbnail of Indonesia Islamic Financial Institution's Cost efficiency and Welfare Performance : Evidence from Economic's Recovering Country

Journal of Managerial Sciences and Studies

Purpose – The study examines the relationship between the consequential social cost of market pow... more Purpose – The study examines the relationship between the consequential social cost of market power (i.e., welfare performance of banks) and cost efficiency using data covering the period 2009 to 2017 in both private own Islamic banks and state owned Islamic Banks in Indonesia. Design/methodology/approach – The study adopts the Ordinary Least Squares (OLS), Fixed Effect (FE) panel regression and the Quantile regression (QR) approaches to control for heterogeneity and provide increased room for policy relevance. The Two-Stage Least Squares Instrumental Variables (2SLS-IV) regression is used to ensure the robustness of the findings against the problem of possible reverse causality. Findings – The results indicate a positive relationship between banks’ welfare performance and cost efficiency, which suggests that greater cost efficiency hedges welfare losses. In other words, welfare gains and cost-efficient banks are not mutually exclusive. Also, the results show evidence that the sensi...

Research paper thumbnail of How Family Firms In Indonesia Re-Initiate Strategies During Covid 19 Pandemies : Empirical Initial Evidence From 5 Provinces In Java Island

Journal of Managerial Sciences and Studies

Purpose – Within a very short period of time, the worldwide pandemic triggered by the novel coron... more Purpose – Within a very short period of time, the worldwide pandemic triggered by the novel coronavirus has not only claimed numerous lives but also caused severe limitations to daily private as well as business life. Just about every company has been affected in one way or another. This first empirical study on the effects of the COVID-19 crisis on family firms allows initial conclusions to be drawn about family firm crisis management. Design/methodology/approach - Exploratory qualitative research design based on 27 semi-structured interviews with key informants of family firms of all sizes in five Western European countries that are in different stages of the crisis. Findings – The COVID-19 crisis represents a new type and quality of challenge for companies. These companies are applying measures that can be assigned to three different strategies to adapt to the crisis in the short term and emerge from it stronger in the long run. Our findings show how companies in all industries a...

Research paper thumbnail of The Performance of a National Logistics Company Measured by Dynamic Capabilities And Innovation Performance: Literature Review

Journal of Managerial Sciences and Studies

ABSTRACTIntroduction: National logistics service companies require an integrated approach to busi... more ABSTRACTIntroduction: National logistics service companies require an integrated approach to business development both to maintain the loyalty of current customers and to reach new customers, so they can work on this prospective market more optimally. To meet these demands, an increase in the company's dynamic capabilities and competencies in producing sustainable innovations is urgently needed so that it can drive the company's performance in total.Objective: The basic problem discussed in this study is how is the relationship between dynamic capability, innovation performance, and company performance in the national logistics service industry.Design/Methodology/ Approach: The research uses a literature study method related to aspects of dynamic capabilities, innovation performance, and company performance. Based on the literature study, a relationship pattern between these factors is then made as a framework for further research.Findings: That there is a direct relationshi...

Research paper thumbnail of Strategy for sustainability of the fishery industry during the COVID-19 pandemic in indonesia

Research paper thumbnail of Analisis Penerapan ISO 26000 Koperasi Simpan Pinjam Lamongan dan Mojokerto

Jurnal Manajerial

Background – 7 core subjects of ISO 26000 in Savings and Loans Cooperatives. Because researchers ... more Background – 7 core subjects of ISO 26000 in Savings and Loans Cooperatives. Because researchers want to know to what extent the ISO 26000 standard has been carried out and applied by savings and loan cooperatives and whether it has met the requirements of the ISO 26000 standard with 7 core subjects in Savings and Loans Cooperatives, and the reason for researching cooperatives in Lamongan and Mojokerto districts is because many cooperatives are threatened failed to according (Beritajatim, 2021). Aim – this study aims to analyze the activities of Savings and Loans Cooperatives and to analyze the implementation of ISO 26000 regarding organizational governance, human rights, labor practices, the environment, fair operating practices, consumer issues, as well as community involvement and development carried out by Savings and Loans Cooperatives and to analyze the challenges faced by savings and loan cooperatives related to the implementation of ISO 26000, referring to the ISO 26000 stan...

Research paper thumbnail of The Implementation of the Sociopreneur Strategy in the Role of Raharjo Village Owned Enterprises (BUMDES) in the Development of the Strawberry Barn Tourist Village, Batu City

The purpose of this study is to investigate the sociopreneur-based business strategies are implem... more The purpose of this study is to investigate the sociopreneur-based business strategies are implemented by the manager of Raharjo BUMDes in developing a tourist village in the "Strawberry Granary” plantation area, Pandanrejo District, Batu City. As a leading sector, BUMDes consider the resources they have by using sociopreneur strategies and models as alternative solutions in managing tourism businesses. This type of research was descriptive qualitative. The research informants consisted of 6 people, namely the Head of Raharjo BUMDes and administrators, executor of tourism business operations, and BUMDes partners. The results showed that BUMDes had used a sociopreneur-based tourist village management strategy through tourism businesses. Several strategic steps and innovations had been carried out: 1. Building a network among stakeholders; 2. Building a Tourist Village Icon; 3. Stabilizing the Strawberry trading system; 4. Expanding market access; 5. Marketing through social med...

Research paper thumbnail of The Impact of Digital Advancements and Their Influence on Marketing, Value Chains, and Business Models

Journal of Managerial Sciences and Studies, May 29, 2024

____________________________________________________________ Although good mastery of digital inn... more ____________________________________________________________ Although good mastery of digital innovations can be highly advantageous in today's environment, as business models and industries are changing rapidly due to digital innovations, there are significant gaps in the literature on digital innovations. By defining terms and examining the particulars of this new field of study, we add to the body of literature. The impact of digital innovation on marketing, value chain, and business models is then covered, with particular attention paid to conflicts and marketing difficulties, value chain dynamics, and business model evolutions. We offer recommendations for more research in our conclusion.

Research paper thumbnail of Exploration of Hospital Management and Organization Strategies: A Literature Review of Health Services

Journal of Managerial Sciences and Studies, May 28, 2024

Background-Healthcare management strategy and organization encompasses the principles and practic... more Background-Healthcare management strategy and organization encompasses the principles and practices used to operate healthcare facilities efficiently and effectively. It involves the planning, implementation, and coordination of various activities to ensure the delivery of high-quality patient care while optimising resource utilisation. The literature review in healthcare provides valuable insights into various aspects of hospital management strategy and organization. Objective-This article aims to find out the importance of management and organizational strategies in service businesses (hospitals) and related factors, so as to create improved human resource performance related to achieving effective and efficient organizational goals to face business competition and can be an organizational strategy in creating job satisfaction, can perform well and can create a competitive advantage for organizations in health services. Research Methode-The method used is the identification of previous articles with a total of 29 articles in the time span of 2000-2023. Search data for literature review was conducted in international journals to support the theory and take the topic of Management and Organizational articles, found 234,347 articles, scope Innovation, 2000-2023, Business, management and accounting, article, organization and management, English found 1,239 articles, Qualitative-363 articles, Strategic-134 articles, Performance-95 articles, Effectiveness-52 articles, Leadership, Health-35 articles. Furthermore, articles that do not fit the topic will be ignored. Researchers only use data bases from Scopus and Web of Science because researchers only look for quality articles and the results are more accurate and very credible sources, because the results can be used as references and policies. Results-The importance of the role of management and organization in hospitals and can have a major impact on healthcare organizations. As explained in previous research that Management has a big role to improve hospital performance in an organization. The

Research paper thumbnail of Using IT-Enabled Dynamic Capabilities to Develop Firm Inventive Capability and Business Process Agility: The Moderating Effect of aTumultuous Surroundings

Journal of Managerial Sciences and Studies, May 28, 2024

____________________________________________________________ Businesses today must be flexible an... more ____________________________________________________________ Businesses today must be flexible and creative in order to adapt to the everchanging business circumstances. This study suggests that IT-enabled Dynamic Capabilities (ITDC) are used to shape firm business process agility and firm innovative capabilities in a turbulent environment. It does this by drawing on the multi-theoretic lens. The suggested model has a favorable and significant correlation, according to a study of 254 IT and business professionals from Indonesia's companies. The relationship between ITDC and agility is greatly tempered by marketing and technological upheaval. Comparably, marketing turbulence is also significantly mild. However, in contrast to expectations, technological turbulence has a negligible moderating influence on the link between ITDC and business inventive capabilities. This study demonstrates how firm agility and innovative capability mitigate the impact of ITDC on business performance. Practical ramifications and theoretical anchoring are also covered.

Research paper thumbnail of Buying History Of Organic Food By Consumers In An Emerging Market

Journal of Managerial Sciences and Studies, Jan 24, 2024

____________________________________________________________ Consumption of organic food is risin... more ____________________________________________________________ Consumption of organic food is rising quickly in emerging nations. Organic food is a specific sort of food product with rigorous cultivation methods. In actuality, only a small portion of consumers in many emerging economies are aware of this kind of cuisine. This study examines and evaluates the variables influencing consumers' attitudes about organic food and their intention to buy it in a developing market. The results of the study show that attitudes toward organic food are positively impacted by knowledge of organic food, information about organic food, concerns about food safety, and the perceived value of organic food. The findings also demonstrate that attitudes regarding organic food and perceived value have a major impact on purchasing intention.

Research paper thumbnail of An Overview and Framework for a Marketing Viewpoint on Digital Business Models

Journal of Managerial Sciences and Studies, Jan 24, 2024

The market is being transformed by strong digital developments. To deal with these changes, busin... more The market is being transformed by strong digital developments. To deal with these changes, businesses can use digital business models. The focus of this special issue is digital business models. We discuss their relevance, propose a conceptual framework, and discuss how digital business models affect markets, businesses, and their performance. In this issue, we introduce various papers and show how each fits into the conceptual framework. We discuss four important future research topics. Gambaran Umum dan Kerangka Kerja untuk Sudut Pandang Pemasaran pada Model Bisnis Digital Abstrak ____________________________________________________________ Pasar diubah oleh perkembangan digital yang kuat. Untuk menghadapi perubahan ini, bisnis dapat menggunakan model bisnis digital. Fokus penelitian ini adalah model bisnis digital. Kami membahas relevansinya, mengusulkan kerangka kerja konseptual, dan membahas bagaimana model bisnis digital memengaruhi pasar, bisnis, dan kinerja mereka. Dalam edisi ini, kami memperkenalkan berbagai makalah dan menunjukkan bagaimana masing-masing sesuai dengan kerangka kerja konseptual. Kami membahas empat topik penelitian masa depan yang penting. JEL Classification: ... (sesuai dengan topik riset penulis)

Research paper thumbnail of Cross-Functional Problems in the Customer Relationship Management Implementation of Relationship Marketing

Journal of Managerial Sciences and Studies, Oct 29, 2023

The way businesses are structured has significantly changed as they transition from customer-base... more The way businesses are structured has significantly changed as they transition from customer-based to product-based structures. The development of Customer Relationship Management, which is supported by the convergence of information systems and the creation of auxiliary software, is a major force behind this transition. It promises to dramatically enhance the application of relationship marketing principles. The three key issues that can help (or hurt) the growth of customer relationship management in the service industry are examined in this paper. These issues are organisational culture and communication, management metrics, and cross-functional integration, particularly between marketing and information technology.

Research paper thumbnail of Online Marketing Media in the Digital Age: The Demise of Conventional Retail Markets

Journal of Managerial Sciences and Studies, Aug 26, 2023

Introduction-Online marketing has experienced significant growth in the digital era, and its impa... more Introduction-Online marketing has experienced significant growth in the digital era, and its impact on the conventional retail market has been a hot topic of discussion. Based on the data obtained, from late 2017 to early 2018 was the beginning of the modern retail market turmoil. One by one, modern retail markets fell because modern society no longer wants safe and convenient shopping activities, but also practical and efficient. This is offered by online shopping, the various benefits obtained, making shoppers prefer online shopping activities over conventional shopping. Online marketing provides greater accessibility to consumers. They can shop anytime and anywhere through their electronic devices. Objective-The researcher intends to deepen the study to explore and analyze the exposure of the digitalization era of online marketing media on the fall of conventional retail markets. The purpose of this study is of course to find out and analyse the incessant exposure of the digitalisation era, especially marketing media in its role in bringing down the conventional retail market. Design/Methodology/Approach-This research uses a qualitative descriptive method, which is contextual research that makes informants instruments and is adjusted to a natural situation about data collection which is generally qualitative. Research procedures produce descriptive data in the form of written or spoken words of people and observable behavior. Finding-People tend to spend online shopping activities rather than doing conventional shopping activities. The impact is the fall of the conventional market, the glory of the conventional market is gradually starting to erode and is predicted to experience massive

Research paper thumbnail of Application of Marketing Communication Strategy in Marketing Activities Consumer Goods Products (Case Study at PT XYZ)

Journal of Managerial Sciences and Studies, Aug 24, 2023

Findings-The results showed conformity between conceptual patterns predicted based on relevant th... more Findings-The results showed conformity between conceptual patterns predicted based on relevant theories with patterns of empirical findings of case studies. Based on the analysis carried out, it is concluded that the marketing communication strategy of PT XYZ uses a promotional mix in the form of advertising, sales promotion, personal selling, and marketing events. Marketing communication activities are widely supported by brand-holder companies or principals.

Research paper thumbnail of Social Entrepreneurship In The New Economy Among The Younger Generation

Journal of Managerial Sciences and Studies

Purpose: This essay aims to reconstruct young people's understanding of and attitude towards ... more Purpose: This essay aims to reconstruct young people's understanding of and attitude towards social entrepreneurship as a field of endeavour critical to developing crucial competencies in the New Economy. The study also aims to describe young people's perceptions of their willingness to participate in society and the current economy as agents. Design/methodology/approach: In order to accomplish this, a diagnostic study (based on a so-called task catalogue) was carried out with a group of more than 500 students in Indonesian vocational high schools, senior high schools, and private schools, as well as three workshops with students from particular school types. Findings: According to the study, students are aware of the possibilities of engaging in social activism through broadly construed social entrepreneurship and third sector involvement. It was also proven that they are well cognizant of the opportunities and requirement for action in this regard. The materials that stude...

Research paper thumbnail of Market Orientation's Neglected Role in Marketing Exploitation and Exploration Tradeoffs

Journal of Managerial Sciences and Studies

The goal of marketing exploitation methods, sometimes referred to as marketing exploration, can b... more The goal of marketing exploitation methods, sometimes referred to as marketing exploration, can be to increase the company's knowledge and capabilities or to improve its current capabilities. According to a study on organisational strategy and learning, using both strategies can compromise each company's operational processes and harm its financial success. Market organisation, in our opinion, facilitates the flow of market information between the two strategy processes, integrates the two strategies by acting as a dynamic market, and aids businesses in integrating marketing exploitation and exploration strategies. Using complementary high-level marketing exploration and marketing exploitation strategies, companies with strong market orientation can improve the financial performance of new products, as measured at two different points in time, according to a study of the packaged food industry in Indonesia. However, as the trade-off foresees, businesses with a poor market or...

Research paper thumbnail of The Effect of Price Perception, Product Quality and Promotion on Purchasing Decisions Mediated by Brand Image

International Journal of Advanced Engineering and Management Research, Dec 31, 2022

When consumers have limited time and social mobility due to demand or policy, frozen foods become... more When consumers have limited time and social mobility due to demand or policy, frozen foods become an alternative as they have several service advantages: more convenient, more economical, faster, easier and can meet protein and health needs. Frozen foods were originally produced and intended for consumption by consumers engaged in various activities. So far, frozen food industry also has good prospects, based on lifestyle or lifestyle changes in today's society, especially among millennials. This study aims to determine the relationship between the effects of price, product quality and promotional activities on brand image-mediated purchasing decisions for frozen food products at a retail location. RF store. This study used a sample of 150 respondents who were consumers of frozen food products studied using the structural equation model hypothesis test-Partial least squares (SEM-PLS) tool. to answer the research questions. The results show that brand image cannot play a mediating role in the product quality variable in the purchasing decision process, because the ρ-value is 0.125 and the T-statistical value is 1.535. Brand image is not a motivator/mediator to convince consumers to buy a product when it is associated with the quality of the product. At the same time, brand image can appear as a mediator between price perception variables in purchasing decisions, with a value of ρ of 0.026, and can also appear as a mediator between promotion variables in the purchase decision, with a value of ρ of 0.026 and 0.016. So, especially for frozen food products sold at RF store, brand image is considered to have the ability to entice consumers to purchase through price perception and promotion. Price perception and promotion are the most important variables in the consumer's mind but they also determine how the product can benefit and desire the consumer. The product is well trusted by the consumers and the consumer will be satisfied with the purchase or possession of the product.

Research paper thumbnail of Capability in Implementation Business Unit Strategy (SBU) in Services Factory

International Journal of Advanced Engineering and Management Research

Background-The Service Level Agreement (SLA) for internal maintenance & fabrication services has ... more Background-The Service Level Agreement (SLA) for internal maintenance & fabrication services has not been fulfilled due to the lack of optimal synergy between functions that are still separated. Revenue targets from external maintenance & fabrication services have also not been met because HPP is unable to compete with other companies. Ineffective and efficient HR factors have made several external project targets missed. optimize resources and maximize company value. Objective-To analyze and evaluate the role of the JPP Business Development Strategy into a Business Unit Strategy (SBU) using a SWOT analysis perspective in order to improve the Service Level Agreement (SLA) so as to optimize the synergy of internal and external fabrication services within the Pupuk Indonesia environment. Design / methodology / approach-In the opinion of Hashemnezhad (2015) qualitative research is concise and practical because in the study the researcher frees the informant or resource person to tell stories freely and interacts with the experiences experienced by the informants to the researchers, thereby creating a sense of comfort for the informants towards the researchers. The purpose of a study will determine how the research paradigm is, the paradigm itself is how the is able to position and proposition his research to be able to achieve the assumptions and truths of the science researcher that the researcher wants to achieve (Kamayanti , 2016). Findings-The results of the SWOT analysis show that the business development strategy of JPP to become an SBU of PT. PG is located in quadrant I. This shows that a suitable strategy for developing a business is an aggressive strategy. This means that the right strategy is the SO strategy, with the strengths and opportunities possessed by JPP to become an SBU will support an aggressive strategy. Research implication-It is hoped that the JPP Management can pay more attention and focus on the vision and mission that has been created so as to make the achievement of the initial goals created by JPP. In this way, it can provide continuity and be able to win the competition with competitors and it is also hoped that the JPP management can expand the network for the benefit

Research paper thumbnail of Improving UMKM Marketing Performance by Optimising Marketing Strategy, Creative Product Innovation and Market Orientation

Journal of Managerial Sciences and Studies

Objectives - This research discusses matters relating to the marketing performance of micro and s... more Objectives - This research discusses matters relating to the marketing performance of micro and small enterprises in South Tangerang and Banten. Design/methodology/approach - Research Design This research is a survey research, with a quantitative approach, with the aim of measuring causal relationships (cause and effect).This research on the application of marketing strategies, creative product innovation, and market orientation through business development as an effort to improve marketing performance is one type of Cross Section research. To test the hypothesis, a survey will be conducted to traders in the Surabaya-Gresik area as respondents. Findings - Based on the discussion in this study, the conclusions that can be made are as follows: (1) states that creative product innovation carried out by MSMEs has a positive effect on business development. (2) states that market orientation carried out by MSMEs has no effect on business development. (3) Stating that the marketing strateg...

Research paper thumbnail of Impact Of Service Inovation Behaviour On Service Development In Hospitality Industries (Research On Hotels & Restaurant In East Java Indonesia)

Journal of Managerial Sciences and Studies

The ability to inovate is very important task for a multinational hotel where this is the main go... more The ability to inovate is very important task for a multinational hotel where this is the main goal is to get a competitive advantage, which allows them to provide services that exceed customer expectations. Service innovation capabilities also contribute to hotel competitive advantage, however, there is very little research exploring ways to improve service innovation capabilities. In addition, while social capital fosters the power of innovation, research on the process of transforming available resources embedded in social interactions into actual service innovation capabilities is also limited. Thus, the aim of this study is to investigate the effect of social capital on the ability of service innovation through knowledge sharing in the hospitality industry. The sample used in this study is the hotel industry, especially hotels with 4 or 5 stars in East Java, the results of this study indicate that sharing knowledge mediates the effect of social capital on the ability of service...

Research paper thumbnail of Indonesia Islamic Financial Institution's Cost efficiency and Welfare Performance : Evidence from Economic's Recovering Country

Journal of Managerial Sciences and Studies

Purpose – The study examines the relationship between the consequential social cost of market pow... more Purpose – The study examines the relationship between the consequential social cost of market power (i.e., welfare performance of banks) and cost efficiency using data covering the period 2009 to 2017 in both private own Islamic banks and state owned Islamic Banks in Indonesia. Design/methodology/approach – The study adopts the Ordinary Least Squares (OLS), Fixed Effect (FE) panel regression and the Quantile regression (QR) approaches to control for heterogeneity and provide increased room for policy relevance. The Two-Stage Least Squares Instrumental Variables (2SLS-IV) regression is used to ensure the robustness of the findings against the problem of possible reverse causality. Findings – The results indicate a positive relationship between banks’ welfare performance and cost efficiency, which suggests that greater cost efficiency hedges welfare losses. In other words, welfare gains and cost-efficient banks are not mutually exclusive. Also, the results show evidence that the sensi...

Research paper thumbnail of How Family Firms In Indonesia Re-Initiate Strategies During Covid 19 Pandemies : Empirical Initial Evidence From 5 Provinces In Java Island

Journal of Managerial Sciences and Studies

Purpose – Within a very short period of time, the worldwide pandemic triggered by the novel coron... more Purpose – Within a very short period of time, the worldwide pandemic triggered by the novel coronavirus has not only claimed numerous lives but also caused severe limitations to daily private as well as business life. Just about every company has been affected in one way or another. This first empirical study on the effects of the COVID-19 crisis on family firms allows initial conclusions to be drawn about family firm crisis management. Design/methodology/approach - Exploratory qualitative research design based on 27 semi-structured interviews with key informants of family firms of all sizes in five Western European countries that are in different stages of the crisis. Findings – The COVID-19 crisis represents a new type and quality of challenge for companies. These companies are applying measures that can be assigned to three different strategies to adapt to the crisis in the short term and emerge from it stronger in the long run. Our findings show how companies in all industries a...

Research paper thumbnail of The Performance of a National Logistics Company Measured by Dynamic Capabilities And Innovation Performance: Literature Review

Journal of Managerial Sciences and Studies

ABSTRACTIntroduction: National logistics service companies require an integrated approach to busi... more ABSTRACTIntroduction: National logistics service companies require an integrated approach to business development both to maintain the loyalty of current customers and to reach new customers, so they can work on this prospective market more optimally. To meet these demands, an increase in the company's dynamic capabilities and competencies in producing sustainable innovations is urgently needed so that it can drive the company's performance in total.Objective: The basic problem discussed in this study is how is the relationship between dynamic capability, innovation performance, and company performance in the national logistics service industry.Design/Methodology/ Approach: The research uses a literature study method related to aspects of dynamic capabilities, innovation performance, and company performance. Based on the literature study, a relationship pattern between these factors is then made as a framework for further research.Findings: That there is a direct relationshi...

Research paper thumbnail of Strategy for sustainability of the fishery industry during the COVID-19 pandemic in indonesia

Research paper thumbnail of Analisis Penerapan ISO 26000 Koperasi Simpan Pinjam Lamongan dan Mojokerto

Jurnal Manajerial

Background – 7 core subjects of ISO 26000 in Savings and Loans Cooperatives. Because researchers ... more Background – 7 core subjects of ISO 26000 in Savings and Loans Cooperatives. Because researchers want to know to what extent the ISO 26000 standard has been carried out and applied by savings and loan cooperatives and whether it has met the requirements of the ISO 26000 standard with 7 core subjects in Savings and Loans Cooperatives, and the reason for researching cooperatives in Lamongan and Mojokerto districts is because many cooperatives are threatened failed to according (Beritajatim, 2021). Aim – this study aims to analyze the activities of Savings and Loans Cooperatives and to analyze the implementation of ISO 26000 regarding organizational governance, human rights, labor practices, the environment, fair operating practices, consumer issues, as well as community involvement and development carried out by Savings and Loans Cooperatives and to analyze the challenges faced by savings and loan cooperatives related to the implementation of ISO 26000, referring to the ISO 26000 stan...

Research paper thumbnail of The Implementation of the Sociopreneur Strategy in the Role of Raharjo Village Owned Enterprises (BUMDES) in the Development of the Strawberry Barn Tourist Village, Batu City

The purpose of this study is to investigate the sociopreneur-based business strategies are implem... more The purpose of this study is to investigate the sociopreneur-based business strategies are implemented by the manager of Raharjo BUMDes in developing a tourist village in the "Strawberry Granary” plantation area, Pandanrejo District, Batu City. As a leading sector, BUMDes consider the resources they have by using sociopreneur strategies and models as alternative solutions in managing tourism businesses. This type of research was descriptive qualitative. The research informants consisted of 6 people, namely the Head of Raharjo BUMDes and administrators, executor of tourism business operations, and BUMDes partners. The results showed that BUMDes had used a sociopreneur-based tourist village management strategy through tourism businesses. Several strategic steps and innovations had been carried out: 1. Building a network among stakeholders; 2. Building a Tourist Village Icon; 3. Stabilizing the Strawberry trading system; 4. Expanding market access; 5. Marketing through social med...