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Papers by Zandra Balbinot
Academy of Management Proceedings
South Florida Journal of Development, 2021
Studies indicate that there is demand for services performed responsibly. This study aims to pres... more Studies indicate that there is demand for services performed responsibly. This study aims to present theoretical bases for the proposal of an indicator of responsible consumption for hospitality companies. It is the outcome of desk and documentary research on scientific bases for corporate social responsibility and sustainability indicators for hospitality companies. This research identifies the urgent need to review the way that corporate social responsibility actions are handled in this sector. It also identifies a need for change in the way that the social relationship with the client stakeholder is conceived from its inception. The research also confirms the importance of discovering different ways to act effectively towards sustainability. This study presents a theoretical proposal as a basis for Indicators of Responsible Consumption in Hospitality Companies (IRCHC). The specific goals of this research include: to present a theoretical proposal of IRCHC that adds value to CSs; ...
This paper deals with the potential for internationalization of the Brazilian software industry f... more This paper deals with the potential for internationalization of the Brazilian software industry from the perspective of software developers and service providers. The purpose of the study conducted was to better understand the way Brazilian software companies relate to the international software market by comparing the perceptions of entrepreneurs and those of government agency officials responsible for increasing Brazil's participation in the international software market. Data collection took place by means of semi-structured interviews with entrepreneurs and government agency officials. The data gathered was subjected to content analysis. Results show that Brazilian software companies perform poorly with regard to levels of exporting their products and services for a number of reasons, among which the most outstanding is that they still think that the internal market offers enough challenges and
Contemporary Issues in Social Media Marketing, 2017
A Internet esta se tornado uma ferramenta importante na internacionalizacao de empresas de duas m... more A Internet esta se tornado uma ferramenta importante na internacionalizacao de empresas de duas maneiras: primeiramente, proporcionando visibilidade mundial as empresas por meio de seus websites , que podem funcionar como “vitrines virtuais” para produtos e servicos, e, em segundo lugar, como uma ampla fonte de informacao sobre o que concorrentes atuais e potenciais estao fazendo. O presente trabalho reflete sobre essas possibilidades a luz do referencial teorico da internacionalizacao e de estudos sobre os impactos da Internet nas organizacoes. Verifica-se o uso dessa ferramenta por empresas brasileiras e a conectividade que ela proporciona para acelerar o seu processo de internacionalizacao e desenvolver uma vantagem competitiva global. Isto e feito a partir da analise dos resultados de uma survey que envolveu 121 empresas industriais do estado de Sao Paulo. De acordo com os dados obtidos, os empresarios brasileiros acreditam que a Internet tem impacto significativo na internacion...
Em uma sociedade globalizada e marcada pelo acirramento da concorrencia, as empresas precisam, ca... more Em uma sociedade globalizada e marcada pelo acirramento da concorrencia, as empresas precisam, cada vez mais, conectar-se aos seus clientes. Nesse panorama em que um reforco mutuo entre globalizacao, tecnologias de informacao e comunicacao aumentam o acesso a informacao e a conexao entre as pessoas, surgem inumeras oportunidades para a area de turismo internacional. Nesse contexto, o objetivo deste trabalho e discutir o uso que as pousadas do litoral nordestino brasileiro fazem da Internet como uma vitrine virtual para divulgar seus servicos e captar novos potenciais clientes, principalmente internacionais. Para tanto, utilizou-se um protocolo de coleta de dados, priorizando quatro vertentes de analise: primeira impressao deixada pelo site , conteudo, qualidade e design . Com base na analise realizada, verificou-se que o uso da Internet ainda e muito restrito, ja que um numero reduzido de pousadas explora um pouco mais do que as funcionalidades simples e de baixo custo. Embora a pri...
European J. of International Management, 2022
The discussion on innovation is relevant when it comes to understanding the potential of entrepre... more The discussion on innovation is relevant when it comes to understanding the potential of entrepreneurship as a phenomenon that levers the economic development. The results of the gem research, of international extent, show that in spite of Brazil being one of the most enterprising countries, these enterprises are not much innovatory. To understand this scenery, this article’s objective is to analyze the capacity of innovation and technological development of the nascent and new enterprises in Brazil, in the period from 2001 to 2006. Initially a theoretical cut-out is done on the concept of national innovation system (NIS) in order to explain the lack of stimulation to the creation of innovatory enterprises in Brazil, based on the statistical results of recognized institutions nationally and internationally. There are three factors that explain the low innovatory potential of the new enterprises in Brazil: motivation by necessity, which creates enterprises with the function of creati...
Innovar
El concepto de innovación ha evolucionado con el paso del tiempo. A partir del siglo XX, este adq... more El concepto de innovación ha evolucionado con el paso del tiempo. A partir del siglo XX, este adquirió una connotación positiva y eminentemente tecnológica, pero, como reacción al paradigma tecnológico-económico prevalente, en la actualidad se estudian otras formas de innovación. En el marco de los trabajos sobre innovación, el propósito de este texto es aclarar los conceptos de innovación social y frugal, enfatizando su medición. El enfoque de la investigación es cualitativo basado en la revisión de la literatura. Entre las conclusiones destaca que la innovación social y frugal comparten características con la innovación tecnológica, pero para avanzar en su comprensión se deben reconocer sus particularidades e interrelaciones. Asimismo, es especialmente importante trabajar en propuestas sobre cómo medir innovaciones sociales y, sobre todo, frugales porque, comparado con la medición de la innovación tecnológica, este es un asunto mucho menos explorado.
Journal on Innovation and Sustainability. RISUS ISSN 2179-3565, Oct 26, 2018
Journal of Operations and Supply Chain Management
This paper presents the results of a study about the impact of the Internet and other information... more This paper presents the results of a study about the impact of the Internet and other information technologies on supply chain management, as perceived by managers in the field. Two almost identical surveys were applied to 105 Brazilian manufacturing companies, three years apart from one another, aiming to depict changes on managers' perceptions over time. Answers to the questions were organized and presented in bar graphs segmented based on the year and the companies' size. Several analyses were then possible, which helped to understand how the scenario evolved over time and to depict trends for the future.Answers to the questions were organized and presented in bar graphs segmented by year and company size. Several analyses were possible, which enlightened us as to how the scenario evolved from 2003/2004 to 2006/2007 and provided data with which to project trends for the future
Gestão & Regionalidade
Las capacidades que se desarrollan y su interacción son claves para comprender el desempeño de la... more Las capacidades que se desarrollan y su interacción son claves para comprender el desempeño de las organizaciones, especialmente en contextos dinámicos, en los que sostener ventajas competitivas es complicado. A partir de esta afirmación habitual en la literatura sobre el tema, el objetivo de este trabajo es analizar la relación entre la orientación al mercado, la orientación emprendedora, y las capacidades dinámicas en pequeñas y medianas empresas que operan en el mercado latinoamericano. El enfoque es cuantitativo, con diseño no experimental transeccional, y alcance exploratorio. El método consiste en un muestreo aleatorio de 330 empresas que respondieron un cuestionario para encuesta. Los datos se analizan mediante la estadística descriptiva y la correlación de variables. Entre los principales resultados destaca que el entorno no es evaluado como dinámico por los empresarios, y que existe relación entre las variables estudiadas: orientación emprendedora, orientación al mercado, c...
Redes. Revista hispana para el análisis de redes sociales
Strategic alliances are responsible for a significant part of all new cross-border ventures start... more Strategic alliances are responsible for a significant part of all new cross-border ventures started in the last ten years. In fact, high technology firms established in developed countries tend to prefer cooperation agreements with local firms instead of risky installation investments required to enter new markets. Local firms, when unable to develop advanced technologies, envision alliances as a form to
The discussion on innovation is relevant when it comes to understanding the potential of entrepre... more The discussion on innovation is relevant when it comes to understanding the potential of entrepreneurship as a phenomenon that levers the economic development. The results of the gem research, of international extent, show that in spite of Brazil being one of the most enterprising countries, these enterprises are not much innovatory. To understand this scenery, this article's objective is to
Analise Revista De Administracao Da Pucrs, 2010
Interciencia, Mar 1, 2013
Academy of Management Proceedings
South Florida Journal of Development, 2021
Studies indicate that there is demand for services performed responsibly. This study aims to pres... more Studies indicate that there is demand for services performed responsibly. This study aims to present theoretical bases for the proposal of an indicator of responsible consumption for hospitality companies. It is the outcome of desk and documentary research on scientific bases for corporate social responsibility and sustainability indicators for hospitality companies. This research identifies the urgent need to review the way that corporate social responsibility actions are handled in this sector. It also identifies a need for change in the way that the social relationship with the client stakeholder is conceived from its inception. The research also confirms the importance of discovering different ways to act effectively towards sustainability. This study presents a theoretical proposal as a basis for Indicators of Responsible Consumption in Hospitality Companies (IRCHC). The specific goals of this research include: to present a theoretical proposal of IRCHC that adds value to CSs; ...
This paper deals with the potential for internationalization of the Brazilian software industry f... more This paper deals with the potential for internationalization of the Brazilian software industry from the perspective of software developers and service providers. The purpose of the study conducted was to better understand the way Brazilian software companies relate to the international software market by comparing the perceptions of entrepreneurs and those of government agency officials responsible for increasing Brazil's participation in the international software market. Data collection took place by means of semi-structured interviews with entrepreneurs and government agency officials. The data gathered was subjected to content analysis. Results show that Brazilian software companies perform poorly with regard to levels of exporting their products and services for a number of reasons, among which the most outstanding is that they still think that the internal market offers enough challenges and
Contemporary Issues in Social Media Marketing, 2017
A Internet esta se tornado uma ferramenta importante na internacionalizacao de empresas de duas m... more A Internet esta se tornado uma ferramenta importante na internacionalizacao de empresas de duas maneiras: primeiramente, proporcionando visibilidade mundial as empresas por meio de seus websites , que podem funcionar como “vitrines virtuais” para produtos e servicos, e, em segundo lugar, como uma ampla fonte de informacao sobre o que concorrentes atuais e potenciais estao fazendo. O presente trabalho reflete sobre essas possibilidades a luz do referencial teorico da internacionalizacao e de estudos sobre os impactos da Internet nas organizacoes. Verifica-se o uso dessa ferramenta por empresas brasileiras e a conectividade que ela proporciona para acelerar o seu processo de internacionalizacao e desenvolver uma vantagem competitiva global. Isto e feito a partir da analise dos resultados de uma survey que envolveu 121 empresas industriais do estado de Sao Paulo. De acordo com os dados obtidos, os empresarios brasileiros acreditam que a Internet tem impacto significativo na internacion...
Em uma sociedade globalizada e marcada pelo acirramento da concorrencia, as empresas precisam, ca... more Em uma sociedade globalizada e marcada pelo acirramento da concorrencia, as empresas precisam, cada vez mais, conectar-se aos seus clientes. Nesse panorama em que um reforco mutuo entre globalizacao, tecnologias de informacao e comunicacao aumentam o acesso a informacao e a conexao entre as pessoas, surgem inumeras oportunidades para a area de turismo internacional. Nesse contexto, o objetivo deste trabalho e discutir o uso que as pousadas do litoral nordestino brasileiro fazem da Internet como uma vitrine virtual para divulgar seus servicos e captar novos potenciais clientes, principalmente internacionais. Para tanto, utilizou-se um protocolo de coleta de dados, priorizando quatro vertentes de analise: primeira impressao deixada pelo site , conteudo, qualidade e design . Com base na analise realizada, verificou-se que o uso da Internet ainda e muito restrito, ja que um numero reduzido de pousadas explora um pouco mais do que as funcionalidades simples e de baixo custo. Embora a pri...
European J. of International Management, 2022
The discussion on innovation is relevant when it comes to understanding the potential of entrepre... more The discussion on innovation is relevant when it comes to understanding the potential of entrepreneurship as a phenomenon that levers the economic development. The results of the gem research, of international extent, show that in spite of Brazil being one of the most enterprising countries, these enterprises are not much innovatory. To understand this scenery, this article’s objective is to analyze the capacity of innovation and technological development of the nascent and new enterprises in Brazil, in the period from 2001 to 2006. Initially a theoretical cut-out is done on the concept of national innovation system (NIS) in order to explain the lack of stimulation to the creation of innovatory enterprises in Brazil, based on the statistical results of recognized institutions nationally and internationally. There are three factors that explain the low innovatory potential of the new enterprises in Brazil: motivation by necessity, which creates enterprises with the function of creati...
Innovar
El concepto de innovación ha evolucionado con el paso del tiempo. A partir del siglo XX, este adq... more El concepto de innovación ha evolucionado con el paso del tiempo. A partir del siglo XX, este adquirió una connotación positiva y eminentemente tecnológica, pero, como reacción al paradigma tecnológico-económico prevalente, en la actualidad se estudian otras formas de innovación. En el marco de los trabajos sobre innovación, el propósito de este texto es aclarar los conceptos de innovación social y frugal, enfatizando su medición. El enfoque de la investigación es cualitativo basado en la revisión de la literatura. Entre las conclusiones destaca que la innovación social y frugal comparten características con la innovación tecnológica, pero para avanzar en su comprensión se deben reconocer sus particularidades e interrelaciones. Asimismo, es especialmente importante trabajar en propuestas sobre cómo medir innovaciones sociales y, sobre todo, frugales porque, comparado con la medición de la innovación tecnológica, este es un asunto mucho menos explorado.
Journal on Innovation and Sustainability. RISUS ISSN 2179-3565, Oct 26, 2018
Journal of Operations and Supply Chain Management
This paper presents the results of a study about the impact of the Internet and other information... more This paper presents the results of a study about the impact of the Internet and other information technologies on supply chain management, as perceived by managers in the field. Two almost identical surveys were applied to 105 Brazilian manufacturing companies, three years apart from one another, aiming to depict changes on managers' perceptions over time. Answers to the questions were organized and presented in bar graphs segmented based on the year and the companies' size. Several analyses were then possible, which helped to understand how the scenario evolved over time and to depict trends for the future.Answers to the questions were organized and presented in bar graphs segmented by year and company size. Several analyses were possible, which enlightened us as to how the scenario evolved from 2003/2004 to 2006/2007 and provided data with which to project trends for the future
Gestão & Regionalidade
Las capacidades que se desarrollan y su interacción son claves para comprender el desempeño de la... more Las capacidades que se desarrollan y su interacción son claves para comprender el desempeño de las organizaciones, especialmente en contextos dinámicos, en los que sostener ventajas competitivas es complicado. A partir de esta afirmación habitual en la literatura sobre el tema, el objetivo de este trabajo es analizar la relación entre la orientación al mercado, la orientación emprendedora, y las capacidades dinámicas en pequeñas y medianas empresas que operan en el mercado latinoamericano. El enfoque es cuantitativo, con diseño no experimental transeccional, y alcance exploratorio. El método consiste en un muestreo aleatorio de 330 empresas que respondieron un cuestionario para encuesta. Los datos se analizan mediante la estadística descriptiva y la correlación de variables. Entre los principales resultados destaca que el entorno no es evaluado como dinámico por los empresarios, y que existe relación entre las variables estudiadas: orientación emprendedora, orientación al mercado, c...
Redes. Revista hispana para el análisis de redes sociales
Strategic alliances are responsible for a significant part of all new cross-border ventures start... more Strategic alliances are responsible for a significant part of all new cross-border ventures started in the last ten years. In fact, high technology firms established in developed countries tend to prefer cooperation agreements with local firms instead of risky installation investments required to enter new markets. Local firms, when unable to develop advanced technologies, envision alliances as a form to
The discussion on innovation is relevant when it comes to understanding the potential of entrepre... more The discussion on innovation is relevant when it comes to understanding the potential of entrepreneurship as a phenomenon that levers the economic development. The results of the gem research, of international extent, show that in spite of Brazil being one of the most enterprising countries, these enterprises are not much innovatory. To understand this scenery, this article's objective is to
Analise Revista De Administracao Da Pucrs, 2010
Interciencia, Mar 1, 2013