Zuwina Miraza - Academia.edu (original) (raw)

Papers by Zuwina Miraza

Jurnal Administrasi Bisnis

A healthy lifestyle today is very important because the body is always primed during a pandemic. ... more A healthy lifestyle today is very important because the body is always primed during a pandemic. Gerak Virtual Race Indonesia app provides the best solution for tracking sports activities. The required feel can provide good application performance and trusted services in order to increase the intensity of use. This study aims to determine customer value and technology acceptance of behavioral intentions through customer trust and value in the Gerak Virtual Race Indonesia application. The research sample was 220 people who were determined by purposive sampling method. Primary data was obtained by questionnaire, and the statistical test used was SEM (Structural Equation Model) using IBM's AMOS. The results of this study indicate that the customer value variable has a positive and significant effect on trust directly. Trust variable has a positive and significant effect on behavioral intentions directly. Trust variable mediates positive and significant relationship between customer...

Journal of Management and Business, 2022

The purpose of this research is to know the business performance can be achieved through Resource... more The purpose of this research is to know the business performance can be achieved through Resource Based View Strategy by applying flexibility, supply chain integration, organization capability to market orientation in culinary sector business in Medan. Data collection using questionnaires (Google Form) for each variable, on 88 MSMEs culinary sector in Medan city with the characteristics of small to medium businesses and already applying supply chain integration. The data is analyzed using multiple linear and moderated regression analysis (MRA) techniques. The results showed that flexibility had no positive effect on business performance. However, supply chain integration and organization capability had a positive effect on business performance. Flexibility and supply chain integration positively affect business performance moderated by market orientation. At the same time, organization capability does not positively affect business performance moderated by market orientation.

Inovatif: Jurnal Ekonomi, Manajemen, Akuntansi, Bisnis Digital dan Kewirausahaan

company size on financial performance through corporate social responsibility either directly or ... more company size on financial performance through corporate social responsibility either directly or indirectly in mining companies listed on the Indonesia Stock Exchange. This research is causal associative research and the type of data used is quantitative data. The data used is obtained from the company's financial statements that have been audited on the Indonesia Stock Exchange during the study period. The analytical method used is descriptive analysis, testing the assumptions of the hypothesis test model. The population of this study are mining companies for the 2017-2020 period, which totaled 50 companies. The sample in this study amounted to 15 companies. The results of this study indicate that environmental performance has a positive and significant effect on company performance, environmental costs have a negative and significant effect on company performance, company size has a negative and insignificant effect on company performance, corporate social responsibility has a...

The main objective of this research is to provide insight to companies about the importance of fo... more The main objective of this research is to provide insight to companies about the importance of forming an alliance portfolio in the development of sustainable innovation. The method used is Multiple Regression Analysis using SPSS 19. The sample was drawn from the entire population of Large and Medium Enterprises who never committed a strategic alliance and are in Medan. Based on the analysis found that the diversity of resources alliance portfolios provide significant pegaruh to business innovation for medium and large companies in the city of Medan. But in fact not only the diversity of resource variables that affect the alliance portfolio creation process of innovation, but also variable experience in making alliances and their high level of market uncertainty in Medan. Keywords: Diversity of Resources, Alliance Portfolio, Innovation, Market Uncertainty, Alliance experience.

The growth of internet users in Indonesia continues to increase. Hence, many companies ranging fr... more The growth of internet users in Indonesia continues to increase. Hence, many companies ranging from micro, small, medium to large businesses, utilize Instagram in increasing their sales through electronic word of mouth processes. This study aims to determine the influence of perceived quality, experiential marketing on customer satisfaction and eWOM on Instagram. Population of this study are the clients who have used the services of Fatahillah Ginting Photography. The data collected from 170 respondents using questionnaire, and analyzed by path analysis technique. Some tests were conducted in this research are data quality test, classical assumption test, conformity test and path analysis. The Result shows that Perception of Quality and Experiential Marketing have direct influence on eWOM and indirectly through Consumer Satisfaction. Thus, in order to create positive eWOM on Instagram, Fatahillah Ginting Photography needs to increase customer loyalty by implementing experiential mar...

This research based on the premise that marketing activities played an im-portant role in increas... more This research based on the premise that marketing activities played an im-portant role in increasing the company’s sales volume. Company needed to run markets strategy to achieve sales target which have been set. Therefore, this research aimed to described the positive influence of word of mouth through brand ambassadors, taglines, television advertisements with brand awareness as the mediation that was carried out to consumers of Wardah products in the Lotte Mart Center Point Medan. Population of this study was the number of customers at Wardah Counter in Lotte Mart which cannot be known certaintly. The sample in this study amounted to 100 people. Data collected by questionnaires that were assessed on a Likert scale, each of which was tested and met the requirements of reliability and validity. Data analyzed based on structural equation modeling (SEM) method. The results obtained and at the same time concluded that brand ambassadors, taglines, television advertisements had a positi...

ECOBISMA (JURNAL EKONOMI, BISNIS DAN MANAJEMEN), Sep 19, 2019

The research sample is convenience sampling of 100 person. Primary data obtained from questionnai... more The research sample is convenience sampling of 100 person. Primary data obtained from questionnaires, analysis techniques data used in this research is multiple regression analysis along the path analysis. Result of research indicate that: (1) Marketing Communication affect positively and significantly on Costomer Satisfaction of PT. Cahaya Alam Sejati, (2) Marketing Communication affect positively and significantly on Costumer Loyalty of PT. Cahaya Alam Sejati, (3) Costumer Satisfaction mediated the effect of Marketing Communikation on Costumer Loyality of PT. Cahaya Alam Sejati.

JURNAL INFORMATIKA, Oct 6, 2019

Small and Medium Enterprises (SMEs) is a people's economic activities small-scale in which the ty... more Small and Medium Enterprises (SMEs) is a people's economic activities small-scale in which the type of business field is heterogeneous and need to be protected by the government to prevent unfair competition. The role of SMEs in the city of Medan is considered very important especially in the field of SMEs are labor-intensive, for which SME activities should be promoted and given the easiness both licensing issues and other issues so that the products dihasil able to compete with the result of creativity that is unique, rare and good quality especially in this era of globalization. Previous research has shown that the entrepreneurial characteristics is positive and significant impact on business competence (Darya, 2012), market orientation positively affects the performance of marketing (Nerver and Sleter, 1990), while Li (2000) managed to find the positive influence of a competitive advantage with performance which is measured by volume of sales. Based on the test results it can be concluded that the entrepreneurial characteristics directly influence the performance of marketing and market orientation affect the performance marketing through competitive advantage as intervening.

Jurnal E Maksi Harapan, Feb 8, 2013

The purpose of this study is to empirically analyze the effect of accounting variables – current ... more The purpose of this study is to empirically analyze the effect of accounting variables – current ratio, return on assets, debt to equity ratio, and dividend – on stock prices of the mining companies registered on Indonesian Stock Exchange between 2008 - 2010. Purposive sampling technique was used in terms of colected samples. There was thirty one mining companies registered on Indonesian Stock Exchange, but only twelve companies involved in this study based on criterias, published audited and comprehensive income statement also provide dividend annually from 2008 to 2010. This study used multiple regression in two way analysis model with level of significance 5%. The result shows that: (1) current ratio, return on assets, and debt to equity ratio simultaneously and significantly effect dividend; (2) partially only return on asset give significant effect to dividend, while current ratio and debt to equity ratio did not give significant effect to dividen; (3) current ratio, return on asset, and debt to equity ratio simultaneously and significantly effect stock price; (4) partially only return on asset give significant effect to stock price; (5) return on asset directly and indirectly effect stock price, however dividend give higer impact to stock price.

Jurnal Manajemen dan Organisasi

In order to achieve positive performance growth in this era of global competition, Small Medium E... more In order to achieve positive performance growth in this era of global competition, Small Medium Enterprises (SMEs) must have sustainable competitive advantages. Competitive advantages can be obtainedif SME have Valuable, Rare, Inimitable and Non-substitutable (VRIN) resources. Therefore this research aimed to study the effects of VRIN resources to competitive advantages and performance. The subjects of this study was 187 SMEs listed in Cooperation Office and SME of Medan. Using path analysis, the obtained result shows that rareness gave direct effects to performance and in-immitable gave indirect effects to performance through competitive advantages as intervening.

The purpose of this study is to empirically analyze the effect of accounting variablescurrent rat... more The purpose of this study is to empirically analyze the effect of accounting variablescurrent ratio, return on assets, debt to equity ratio, and dividendon stock prices of the mining companies registered on Indonesian Stock Exchange between 2008 -2010. Purposive sampling technique was used in terms of colected samples. There was thirty one mining companies registered on Indonesian Stock Exchange, but only twelve companies involved in this study based on criterias, published audited and comprehensive income statement also provide dividend annually from 2008 to 2010. This study used multiple regression in two way analysis model with level of significance 5%.

Jurnal Administrasi Bisnis

A healthy lifestyle today is very important because the body is always primed during a pandemic. ... more A healthy lifestyle today is very important because the body is always primed during a pandemic. Gerak Virtual Race Indonesia app provides the best solution for tracking sports activities. The required feel can provide good application performance and trusted services in order to increase the intensity of use. This study aims to determine customer value and technology acceptance of behavioral intentions through customer trust and value in the Gerak Virtual Race Indonesia application. The research sample was 220 people who were determined by purposive sampling method. Primary data was obtained by questionnaire, and the statistical test used was SEM (Structural Equation Model) using IBM's AMOS. The results of this study indicate that the customer value variable has a positive and significant effect on trust directly. Trust variable has a positive and significant effect on behavioral intentions directly. Trust variable mediates positive and significant relationship between customer...

Journal of Management and Business, 2022

The purpose of this research is to know the business performance can be achieved through Resource... more The purpose of this research is to know the business performance can be achieved through Resource Based View Strategy by applying flexibility, supply chain integration, organization capability to market orientation in culinary sector business in Medan. Data collection using questionnaires (Google Form) for each variable, on 88 MSMEs culinary sector in Medan city with the characteristics of small to medium businesses and already applying supply chain integration. The data is analyzed using multiple linear and moderated regression analysis (MRA) techniques. The results showed that flexibility had no positive effect on business performance. However, supply chain integration and organization capability had a positive effect on business performance. Flexibility and supply chain integration positively affect business performance moderated by market orientation. At the same time, organization capability does not positively affect business performance moderated by market orientation.

Inovatif: Jurnal Ekonomi, Manajemen, Akuntansi, Bisnis Digital dan Kewirausahaan

company size on financial performance through corporate social responsibility either directly or ... more company size on financial performance through corporate social responsibility either directly or indirectly in mining companies listed on the Indonesia Stock Exchange. This research is causal associative research and the type of data used is quantitative data. The data used is obtained from the company's financial statements that have been audited on the Indonesia Stock Exchange during the study period. The analytical method used is descriptive analysis, testing the assumptions of the hypothesis test model. The population of this study are mining companies for the 2017-2020 period, which totaled 50 companies. The sample in this study amounted to 15 companies. The results of this study indicate that environmental performance has a positive and significant effect on company performance, environmental costs have a negative and significant effect on company performance, company size has a negative and insignificant effect on company performance, corporate social responsibility has a...

The main objective of this research is to provide insight to companies about the importance of fo... more The main objective of this research is to provide insight to companies about the importance of forming an alliance portfolio in the development of sustainable innovation. The method used is Multiple Regression Analysis using SPSS 19. The sample was drawn from the entire population of Large and Medium Enterprises who never committed a strategic alliance and are in Medan. Based on the analysis found that the diversity of resources alliance portfolios provide significant pegaruh to business innovation for medium and large companies in the city of Medan. But in fact not only the diversity of resource variables that affect the alliance portfolio creation process of innovation, but also variable experience in making alliances and their high level of market uncertainty in Medan. Keywords: Diversity of Resources, Alliance Portfolio, Innovation, Market Uncertainty, Alliance experience.

The growth of internet users in Indonesia continues to increase. Hence, many companies ranging fr... more The growth of internet users in Indonesia continues to increase. Hence, many companies ranging from micro, small, medium to large businesses, utilize Instagram in increasing their sales through electronic word of mouth processes. This study aims to determine the influence of perceived quality, experiential marketing on customer satisfaction and eWOM on Instagram. Population of this study are the clients who have used the services of Fatahillah Ginting Photography. The data collected from 170 respondents using questionnaire, and analyzed by path analysis technique. Some tests were conducted in this research are data quality test, classical assumption test, conformity test and path analysis. The Result shows that Perception of Quality and Experiential Marketing have direct influence on eWOM and indirectly through Consumer Satisfaction. Thus, in order to create positive eWOM on Instagram, Fatahillah Ginting Photography needs to increase customer loyalty by implementing experiential mar...

This research based on the premise that marketing activities played an im-portant role in increas... more This research based on the premise that marketing activities played an im-portant role in increasing the company’s sales volume. Company needed to run markets strategy to achieve sales target which have been set. Therefore, this research aimed to described the positive influence of word of mouth through brand ambassadors, taglines, television advertisements with brand awareness as the mediation that was carried out to consumers of Wardah products in the Lotte Mart Center Point Medan. Population of this study was the number of customers at Wardah Counter in Lotte Mart which cannot be known certaintly. The sample in this study amounted to 100 people. Data collected by questionnaires that were assessed on a Likert scale, each of which was tested and met the requirements of reliability and validity. Data analyzed based on structural equation modeling (SEM) method. The results obtained and at the same time concluded that brand ambassadors, taglines, television advertisements had a positi...

ECOBISMA (JURNAL EKONOMI, BISNIS DAN MANAJEMEN), Sep 19, 2019

The research sample is convenience sampling of 100 person. Primary data obtained from questionnai... more The research sample is convenience sampling of 100 person. Primary data obtained from questionnaires, analysis techniques data used in this research is multiple regression analysis along the path analysis. Result of research indicate that: (1) Marketing Communication affect positively and significantly on Costomer Satisfaction of PT. Cahaya Alam Sejati, (2) Marketing Communication affect positively and significantly on Costumer Loyalty of PT. Cahaya Alam Sejati, (3) Costumer Satisfaction mediated the effect of Marketing Communikation on Costumer Loyality of PT. Cahaya Alam Sejati.

JURNAL INFORMATIKA, Oct 6, 2019

Small and Medium Enterprises (SMEs) is a people's economic activities small-scale in which the ty... more Small and Medium Enterprises (SMEs) is a people's economic activities small-scale in which the type of business field is heterogeneous and need to be protected by the government to prevent unfair competition. The role of SMEs in the city of Medan is considered very important especially in the field of SMEs are labor-intensive, for which SME activities should be promoted and given the easiness both licensing issues and other issues so that the products dihasil able to compete with the result of creativity that is unique, rare and good quality especially in this era of globalization. Previous research has shown that the entrepreneurial characteristics is positive and significant impact on business competence (Darya, 2012), market orientation positively affects the performance of marketing (Nerver and Sleter, 1990), while Li (2000) managed to find the positive influence of a competitive advantage with performance which is measured by volume of sales. Based on the test results it can be concluded that the entrepreneurial characteristics directly influence the performance of marketing and market orientation affect the performance marketing through competitive advantage as intervening.

Jurnal E Maksi Harapan, Feb 8, 2013

The purpose of this study is to empirically analyze the effect of accounting variables – current ... more The purpose of this study is to empirically analyze the effect of accounting variables – current ratio, return on assets, debt to equity ratio, and dividend – on stock prices of the mining companies registered on Indonesian Stock Exchange between 2008 - 2010. Purposive sampling technique was used in terms of colected samples. There was thirty one mining companies registered on Indonesian Stock Exchange, but only twelve companies involved in this study based on criterias, published audited and comprehensive income statement also provide dividend annually from 2008 to 2010. This study used multiple regression in two way analysis model with level of significance 5%. The result shows that: (1) current ratio, return on assets, and debt to equity ratio simultaneously and significantly effect dividend; (2) partially only return on asset give significant effect to dividend, while current ratio and debt to equity ratio did not give significant effect to dividen; (3) current ratio, return on asset, and debt to equity ratio simultaneously and significantly effect stock price; (4) partially only return on asset give significant effect to stock price; (5) return on asset directly and indirectly effect stock price, however dividend give higer impact to stock price.

Jurnal Manajemen dan Organisasi

In order to achieve positive performance growth in this era of global competition, Small Medium E... more In order to achieve positive performance growth in this era of global competition, Small Medium Enterprises (SMEs) must have sustainable competitive advantages. Competitive advantages can be obtainedif SME have Valuable, Rare, Inimitable and Non-substitutable (VRIN) resources. Therefore this research aimed to study the effects of VRIN resources to competitive advantages and performance. The subjects of this study was 187 SMEs listed in Cooperation Office and SME of Medan. Using path analysis, the obtained result shows that rareness gave direct effects to performance and in-immitable gave indirect effects to performance through competitive advantages as intervening.

The purpose of this study is to empirically analyze the effect of accounting variablescurrent rat... more The purpose of this study is to empirically analyze the effect of accounting variablescurrent ratio, return on assets, debt to equity ratio, and dividendon stock prices of the mining companies registered on Indonesian Stock Exchange between 2008 -2010. Purposive sampling technique was used in terms of colected samples. There was thirty one mining companies registered on Indonesian Stock Exchange, but only twelve companies involved in this study based on criterias, published audited and comprehensive income statement also provide dividend annually from 2008 to 2010. This study used multiple regression in two way analysis model with level of significance 5%.