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Course: Bachelor Thesis in Business Administration Institution: School of Business, Society and E... more Course: Bachelor Thesis in Business Administration Institution: School of Business, Society and Engineering Authors: Thu Ha, Nguyen & Ayda Gizaw Examiner: Eva Maaninen-Olsson Supervisor: Magnus Linderströmd Title: Factors influence consumer purchase decisions of Private Label Food Products
The purpose of this study is to identify and analyze factors that influence consumer purchasing d... more The purpose of this study is to identify and analyze factors that influence consumer purchasing decision of private label food products.In this case study, both secondary data and primary were util ...
Factors that influence consumer purchasing decision of Private Label Food Product : A case study of ICA Basic
Course: Bachelor Thesis in Business Administration Institution: School of Business, Society and E... more Course: Bachelor Thesis in Business Administration Institution: School of Business, Society and Engineering Authors: Thu Ha, Nguyen & Ayda Gizaw Examiner: Eva Maaninen-Olsson Supervisor: Magnus Linderströmd Title: Factors influence consumer purchase decisions of Private Label Food Products
The purpose of this study is to identify and analyze factors that influence consumer purchasing d... more The purpose of this study is to identify and analyze factors that influence consumer purchasing decision of private label food products.In this case study, both secondary data and primary were util ...
Factors that influence consumer purchasing decision of Private Label Food Product : A case study of ICA Basic