aulia rafika - Academia.edu (original) (raw)
Uploads
Papers by aulia rafika
Proceedings of the 4th Padang International Conference on Education, Economics, Business and Accounting (PICEEBA-2 2019), 2020
The study aim to Analyze The effect of Store atmosphere on Customer satisfaction, Product quality... more The study aim to Analyze The effect of Store atmosphere on Customer satisfaction, Product quality on Customer satisfaction, Customer satisfaction on Electronic word of mouth, Store atmosphere on customer loyalty, Product quality on customer loyalty, Customer satisfaction on customer loyalty, Electronic word of mouth on customer loyalty. The population in this study were Gubuk Coffee customers in Padang city with a sample of 205 respondents. Sampling techniques is Purposive sampling. Data analysis is SEM (Structural Equation Model) with PLS 3 program. The results of this study show that Store atmosphere has a significant effect on customer satisfaction, Product quality has a significant effect on customer satisfaction, Customer satisfaction has a significant effect on electronic word of mouth, Store atmosphere has a significant effect on customer loyalty, Products quality has a significant effect on customer loyalty, Customer satisfaction has a significant effect on customer loyalty.
Journal of Economic, Bussines and Accounting (COSTING), 2021
This study aims to determine the effect of tourism product attributes and destination image, eith... more This study aims to determine the effect of tourism product attributes and destination image, either directly, indirectly, partially and simultaneously on the decision to visit the Taman Sri Baduga Kabupaten Purwakarta tourist destination, and the results of this study can be useful for Stake Holders in the field of tourism and can contribute for science.The paradigm of this research is a quantitative descriptive verification paradigm with a focus on testing theory through measuring research variables using the statistical technique / SPSS 24 approach, data collection using the incidental sampling technique on 398 respondents with research subjects who are visitors or who have visited Taman Sri Baduga Purwakarta tourist destinations. Before testing the hypothesis, this study conducted a data validity test. Data analysis technique used is the scale range analysis technique and path analysis.There is a significant effect of the partial attributes of tourism products on the decision to ...
Proceedings of the 4th Padang International Conference on Education, Economics, Business and Accounting (PICEEBA-2 2019), 2020
The study aim to Analyze The effect of Store atmosphere on Customer satisfaction, Product quality... more The study aim to Analyze The effect of Store atmosphere on Customer satisfaction, Product quality on Customer satisfaction, Customer satisfaction on Electronic word of mouth, Store atmosphere on customer loyalty, Product quality on customer loyalty, Customer satisfaction on customer loyalty, Electronic word of mouth on customer loyalty. The population in this study were Gubuk Coffee customers in Padang city with a sample of 205 respondents. Sampling techniques is Purposive sampling. Data analysis is SEM (Structural Equation Model) with PLS 3 program. The results of this study show that Store atmosphere has a significant effect on customer satisfaction, Product quality has a significant effect on customer satisfaction, Customer satisfaction has a significant effect on electronic word of mouth, Store atmosphere has a significant effect on customer loyalty, Products quality has a significant effect on customer loyalty, Customer satisfaction has a significant effect on customer loyalty.
Journal of Economic, Bussines and Accounting (COSTING), 2021
This study aims to determine the effect of tourism product attributes and destination image, eith... more This study aims to determine the effect of tourism product attributes and destination image, either directly, indirectly, partially and simultaneously on the decision to visit the Taman Sri Baduga Kabupaten Purwakarta tourist destination, and the results of this study can be useful for Stake Holders in the field of tourism and can contribute for science.The paradigm of this research is a quantitative descriptive verification paradigm with a focus on testing theory through measuring research variables using the statistical technique / SPSS 24 approach, data collection using the incidental sampling technique on 398 respondents with research subjects who are visitors or who have visited Taman Sri Baduga Purwakarta tourist destinations. Before testing the hypothesis, this study conducted a data validity test. Data analysis technique used is the scale range analysis technique and path analysis.There is a significant effect of the partial attributes of tourism products on the decision to ...