anggalia wibasuri - Academia.edu (original) (raw)

Papers by anggalia wibasuri

Research paper thumbnail of Analisis Pengaruh Kepuasan Terhadap Loyalitas (Studi Kasus Pada Konsumen Hypermart Central Plaza Lampung)

Hypermart merupakan perusahaan ritel yang bergerak dalam bidang penjualan produk yang memiliki ke... more Hypermart merupakan perusahaan ritel yang bergerak dalam bidang penjualan produk yang memiliki kelebihan dibandingkan supermarket lainnya.

Research paper thumbnail of Peningkatan Ekonomi Daerah Melalui Pelatihan Ukir Lampung Dan Pembuatan E-Commerce Untuk Pengrajin Ukir Dan SMK Ukir DI Bandar Lampung

Lampung merupakan Provinsi yang terletak di pintu gerbang Pulau Sumateramemiliki dua unsure masya... more Lampung merupakan Provinsi yang terletak di pintu gerbang Pulau Sumateramemiliki dua unsure masyarakat adat yaitu Papadun dan Saibatin yang biasadisebut Ulun Lampung. Seiring dengan visi dan misi Provinsi Lampung untuk terusmelestarikan adat (budaya) nya termasuk seni Ukir Lampung , maka tujuan yangingin dicapai dalam pelaksanaan pelatihan ukir lampung ini untuk melestarikan danmengembangkan seni ukir lampung melalui pengrajin di daerah Langkapura KemilingBandar Lampung dan SMK Ukir seperti SMK Negeri 5 Sukabumi Bandar Lampung.Keberlangsungan kerajinan ukir Lampung ini sehingga dapat meningkatnya perankelembagaan dalam permodalan UMKM dalam pengembangan ekonomi lokal yangberdaya saing, menurunnya angka kemiskinan menjadi 20%, meningkatnya jumlahkegiatan seni dan budaya, meningkatnya jumlah wisatawan lokal dan mancanegaradan yang berkunjung ke Provinsi Lampung untuk melihat produksi ukir Lampungdan membeli secara langsung dari tempat produksinya, berkurangnya jumlahpenyandang masalah...

Research paper thumbnail of Penerapan Total Quality Manajement (TQM) Dan Teknologi Informasi Pada Ukm Untuk Meningkatkan Daya Saing

JMM (Jurnal Masyarakat Mandiri)

Abstrak: Pengabdian masyarakat yang dilakukan di Bandar Lampung dan Lampung Selatan Darmajaya ole... more Abstrak: Pengabdian masyarakat yang dilakukan di Bandar Lampung dan Lampung Selatan Darmajaya oleh Dosen Darmajaya bertujuan untuk meningkatkan daya saing melalau peningkatan pengetahuan serta keterampilan terkait digital marketing, total quality management dan laporan keuangan. Target dari pengabdian yaitu untuk meningkatkan penjualan melalui website, meningkatkan mutu produk agar mampu bersaing dan meningkatkan kemampuan pembukuan. Kegiatan ini dihadiri UMKM dari Serikat Saudagar Nasional (SSN) yang berasal dari kota bandar lampung 45 orang, dan UMKM dari desa jati lampung selatan 15 orang. Metode pengabdian ini dibagi menjadi tiga bagian yaitu pertama Presentasi paparan terkait motivasi, kedua keterampilan memasukkan produk ke web dan ketiga membangun instrument peningkatan mutu. Kegiatan ini berlangsung dari tanggal 18-20 Desember 2021. Hasil Pengabdian masyarakat yang dilakukan menunjukkan ada tambahan pengetahuan dan ketrampilan melalui teori dan praktek UMKM terkait digital m...

Research paper thumbnail of Pengaruh Komitmen Organisasi Dan Lingkungan Kerja Fisik Terhadap Kepuasan Kerja Karyawan

Jurnal Ilmiah Ekonomi Manajemen Jurnal Ilmiah Multi Science

Kepuasan kerja merupakan persepsi para karyawan tentang seberapa jauh pekerjaan seseorang memberi... more Kepuasan kerja merupakan persepsi para karyawan tentang seberapa jauh pekerjaan seseorang memberikan segala sesuatu yang dipandang penting melalui hasil kerjanya. Kepuasan kerja juga merupakan salah satu alasan meningkatnya komitmen organisasional. Kepuasan kerja juga dipengaruhi oleh lingkungan fisik perusahaan. Masalah dalam penelitian ini adalah penurunan kepuasan kerja yang di duga karena kurangnya komitmen organisasi atau keterikatan karyawan pada perusahaan dengan lingkungan kerja fisik yang diduga menjadi faktor penyebabnya melemahnya kepuasan kerja karyawan di PT Jaya Berkat Usaha Farmasi Tanjung Karang Bandar Lampung. Penelitian merupakan penelitian kuantitatif dengan metode sintesa dan menggunakan uji statistik untuk validitas dan reliabilitas instrumen, uji prasyarat analisis, regreais linear berganda, uji t dn uji F. Dari hasil analisis data menggunakan regresi linear berganda diketahui bahwa kepuasan kerja dipengaruhi oleh Komitmen Organisasi, dan Lingkungan kerja fisik...

Research paper thumbnail of Pemanfaatan Media Sosial Dalam Meningkatkan Penjualan Bisnis Keripik Pisang DI Desa Kalidadi, Kalirejo Lampung Tengah

Jurnal Publika Pengabdian Masyarakat, Jun 29, 2022

In the era of disruption, industries must be more creative and innovative to survive. Not a few e... more In the era of disruption, industries must be more creative and innovative to survive. Not a few entrepreneurs are losing money and are forced to close their businesses because they are not ready to face competition in the era of disruption. The importance of innovation in marketing strategies to solve product marketing problems through promotions to market goods requires a lot of labor or human resources so that their products can be introduced to the public. The problem faced by Banana Chips SMEs in Kalidadi Village, Kalirejo, Central Lampung, is that business actors do not yet have the knowledge and skills for business development in the field of marketing and sales. For this reason, the purpose of this Community Service activity which is carried out independently with socialization and counseling methods is to provide information and additional knowledge of the benefits of technology needed by Banana Chips SMEs in Kalidadi Village, Kalirejo, Central Lampung by utilizing social media Instagram.

Research paper thumbnail of Minat Individu Terhadap Penggunaan E-Wallet Shopee Paylater Berbasis Modified Technology Acceptance Model

Jurnal Ilmiah Manajemen dan Bisnis

Minat Individu Terhadap Penggunaan E-Wallet Shopeepay Later Berbasis Modified Technology Acceptan... more Minat Individu Terhadap Penggunaan E-Wallet Shopeepay Later Berbasis Modified Technology Acceptance Model (TAM). Penelitian ini bertujuan untuk menguji faktor-faktor yang mempengaruhi minat untuk menggunakan e-wallet shopee paylater dengan menggunakan model Technology Acceptance Model (TAM) yang dikembangkan oleh Davis pada 1989. Faktor yang memengaruhi minat individu untuk menggunakan E-Wallet Shopee Paylater dalam penelitian ini adalah Perceived Ease of Use, Perceived Usefulness, Attitude, dan Intention to Use. Penelitian ini dilakukan di Bandar Lampung dengan menggunakan metode survei. Peneliti telah memperoleh respon sebanyak 120 orang pengguna yang menggunakan E-Wallet Shopee Paylater. Analisis dilakukan dengan Structural Equation Model (SEM) dengan menggunakan program Smart-PLS. Hasil analisis untuk model ini menunjukkan bahwa konstruk sikap berpengaruh terhadap minat individu untuk menggunakan E-Wallet Shopee Paylater. Hal ini berarti bahwa minat untuk menggunakan E-Wallet Sh...

Research paper thumbnail of Pengaruh Kemudahan Dan Manfaat Berbelanja Online Terhadap Niat Beli Ulang Dilihat Dari Sikap Konsumen

Jurnal Bina Bangsa Ekonomika

Perkembangan e-commerce menyebabkan berbelanja secara konvensional sudah banyak ditinggalkan oleh... more Perkembangan e-commerce menyebabkan berbelanja secara konvensional sudah banyak ditinggalkan oleh generasi milenial, menandakan bahwa bisnis e-commerce menjadi sebuah ladang bisnis yang sangat potensial. Penelitian ini bertujuan untuk melihat apakah perceived ease of use (PEU), perceived usefulness (PU) mempengaruhi attitude to use dan repurchase intention. Data yang didapatkan berasal dari 100 responden. Model penelitian dengan tiga hipotesis ini diuji dengan menggunakan Structural Equation Modeling (SEM). Hasil penelitian ini menunjukkan bahwa variabel perceived ease of use (PEU) tidak berpengaruh positif terhadap attitude to use. Pada variabel perceived usefulness (PU) berpengaruh positif terhadap Attitude to use, dan variabel Attitude to use berpengaruh positif terhadap repurchase intention

Research paper thumbnail of The Effect of Marketing Mix and Social Media on The Admission Of New Students in Private Higher Education (A Case Study of IIB Darmajaya Bandar Lampung)

International Conference on Information Technology, Dec 10, 2020

Research paper thumbnail of Analisis Kepuasan Kerja Perawat Pada Rumah Sakit Umum Daerah Dr. H. Abdul Moeloek Provinsi Lampung

JURNAL ILMIAH EKONOMI DAN BISNIS TRIANGLE, Feb 27, 2021

Research paper thumbnail of The Measurement of Information Quality and E-Service Quality on Customer Satisfaction in Shopee Indonesia

International Conference on Information Technology, Dec 10, 2020

E-Commerce changes consumer behavior in shopping from buying in physical places to buying through... more E-Commerce changes consumer behavior in shopping from buying in physical places to buying through online media. During the Covid 19 pandemic in Indonesia. Online shopping activities is increased by 400 percent. The high percentage growth in the number of Shopee Marketplace visits compared to other Marketplaces during the Covid 19 pandemic period Q1-Q3 2020 indicates consumer satisfaction shopping online at the Shopee marketplace. The purpose of this study was to determine the effect of information quality and e-service quality on customer satisfaction in Shopee Indonesia. The sampling method in this study used non-probability sampling using the purposive sampling technique with a sample size of 150 respondents. Data analysis in this study using Multiple Linear Regression.

Research paper thumbnail of Consumer Attitude Measurement Towards Online Shopping

International Conference on Information Technology, Dec 30, 2019

The study is aimed at testing the effect of Perceived Ease Of Use (PEU), Perceived Usefulness (PU... more The study is aimed at testing the effect of Perceived Ease Of Use (PEU), Perceived Usefulness (PU), Customer Experience (CE) and Website Image (WI) effect on the Attitude to Use (AU) on Online Shopping (OS) in Indonesia. This type of research is Causal Associative research. Sampling in this study uses a purposive sampling technique with a sample size of 100 respondents taken using the Slovin formula. The data analysis method in this study uses the Partial Least Square (PLS) method. The design of this hypothesis among others Perceived ease of use (PEU) impact positively on Attitude to Use (AU), the Perceived usefulness (PU) impact positively on the Attitude to Use (AU), Customer Experience (CE) effect positive to Attitude to Use (AU), web Image (WI) impact positively on the Attitude to Use (AU).

Research paper thumbnail of The Effectiveness Multi-Level Marketing on Member Growth of Online Application "Minuha" in Lampung

International Conference on Information Technology, Dec 10, 2020

During the Covid-19 pandemic, any company must do an innovative idea to run a business and market... more During the Covid-19 pandemic, any company must do an innovative idea to run a business and market the products. One of them is taking advantage of the MLM business strategy. Many people still have a negative stigma about MLM marketing strategies, even though MLM is a marketing strategy. In MLM, the seller benefits from product marketing and compensation from other salespeople under him who are recruited (downline). The MINUHA program is a masterpiece created by the nation's children to raise the economy of the Indonesian people, especially in Lampung through programs to be compiled on the Marketing Plan. Minuha application has five stars rating on google play store and it has been downloaded +500 times and has member growth with members of more than 200 people.

Research paper thumbnail of Pendampingan Media Pembelajaran Online Bagi Guru-Guru Sekolah Dasar Islam Pelangi Bandar Lampung

Prosiding Seminar Nasional Darmajaya, Oct 26, 2020

Research paper thumbnail of ANALYSIS OF THE SOCIAL MEDIA USAGE ON THE DECISION TO THE ADMISSION OF NEW STUDENT PROCESS IN PRIVATE UNIVERSITY (Case Study: IBI Darmajaya Bandar Lampung)

International Conference on Information Technology, Dec 30, 2019

Industrial revolution 4.0 has changed the business and people patterns on digital technology. Thi... more Industrial revolution 4.0 has changed the business and people patterns on digital technology. This revolution is a cyber-physical system (CPS) that enables technology to bring virtual and physical worlds together in creating a connected internet-based world. Many companies must be able to transform themselves into the marketing company to compete globally. An important key in marketing is effective communication. This study determined the analysis of the usage impact of social media on the decision to the admission of new students in private universities. In this case, IBI Darmajaya Bandar Lampung was selected for this study in implementing the impact of social media usage for the marketing processes. This study was a qualitative approach with descriptive data processing from a survey conducted on student orientation in 2019. The selection of sampling in this study was a probability sampling design with a simple random sampling technique. The respondents were 100 new students. The results of this study were digital marketing using Whatsapp obtained at 95.8 per cent of the total respondents, Instagram at 92.8 per cent and Facebook users at 54.7 per cent. In addition, respondents obtained information about IBI Darmajaya 59 per cent from social media (WA, IG, FB, etc.) and the less was from others. It found that digital marketing approach impacted the marketing processes in this disruption era of marketing communication strategies on the admission of new students at IBI Darmajaya Bandar Lampung.

Research paper thumbnail of Implementation of PR Marketing Strategy in Marketing OmJeckBelitang

International Conference on Information Technology, Dec 10, 2020

The OmJeckBelitang application was introduced to the East OKU South Sumatera Province community s... more The OmJeckBelitang application was introduced to the East OKU South Sumatera Province community so that people were able to have experience in acquiring the benefits of technology by using a technology-based online motorcycle taxi application. In addition, OmJeckwas also working to develop applications with various features including JeckFood, FoodDrinks, JeckBlanja, JeckMo, Education, OmCar, and JackAgroto provide transportation motorcycle taxi services. Moreover, this application also provided a system that helps in replenishing regular pulses, internet quota and electricity tokens. The payment system in this application was also be accessed using OVO, Dana, and LinkAja. It was important to implement a marketic public relations strategy to facilitate the achievement of company goals. Because using an electronic money payment system will make it easier for consumers to pay bills and someone no longer needs to carry cash.As for the marketing public relations strategy, there were three types of strategies, namely the Pull Marketing Public Relations Strategy, the Push Marketing Public Relations Strategy, and the Pass Marketing Public Relations Strategy.

Research paper thumbnail of Measurement Social Media Marketing dan Sertifikasi Halal Terhadap Minat Beli Produk Makanan Pada Aplikasi Belanja Online Shopee

Prosiding Seminar Nasional Darmajaya, Oct 26, 2020

Shopee adalah perusahaan e-commerce atau sering disebut perdagangan elektronik merupakan situs ma... more Shopee adalah perusahaan e-commerce atau sering disebut perdagangan elektronik merupakan situs marketplace termuda dan minim pengalaman, Shopee Indonesia resmi diperkenalkan di Indonesia pada bulan Desember tahun 2015 di bawah naungan PT Shopee International Indonesia. Untuk bertahan dalam menghadapi persaingan antar bisnis, perusahaan harus memiliki keunggulan sehingga mampu menigkatkan minat beli pada konsumen. Penelitian ini bertujuan untuk mengetahui pengaruh Social Media Marketing dan sertifikasi halal terhadap minat beli produk makanan pada aplikasi belanja online Shopee. Metode penarikan sampel yang digunakan dalam penelitian ini adalah non-probability sampling dengan menggunakan teknik purposive sampling dengan jumlah sampel 180 responden. Analisis data dalam penelitian ini menggunakan Regresi Linier Berganda.

Research paper thumbnail of Customer Satisfaction Strategy Through Improving The Quality Of Services And Quality Products

International Conference on Information Technology, Dec 10, 2020

The purpose of this study is to understand and analyze customer satisfaction strategies through i... more The purpose of this study is to understand and analyze customer satisfaction strategies through improving service quality and product quality at warungtetanggamu.com. This research method uses qualitative research methods. The results of the EFAS and IFAS SWOT matrix analysis show that warungtetanggamu.com is on a strategic path, namely in quadrant I (+, +), the analysis results show that Warung Tetanggamu.com is an online shop with a very profitable position. The analysis method used is the SWOT analysis method of the EFAS and IFAS matrices. Analysis with external factors and internal factors at warungtetanggamu.com includes strengths, weaknesses, opportunities and threats. The data collection method is carried out by field research / field research. Data collection is carried out in natural conditions (natural setting) to produce data that actually occurs in the field. Based on the results of field research and analysis of EFAS: 2.90 and IFAS: 2.87 matrices, warungtetanggamu.com must continue to carry out a customer satisfaction strategy by improving service and product quality, to reduce weaknesses and avoid the threat of warungtetanggamu.com, it is necessary to improve service quality through internal promotion of employees so that the services provided are above customer expectations at the level of customersatisfaction.

Research paper thumbnail of Desain Pengembangan Zona Wisata Teluk Kiluan Dan Zona Wisata Batu Putu Provinsi Lampung

Research paper thumbnail of Pengaruh Pelatihan Dan Pemberian Insentif Terhadap Kinerja Tenaga Medis

Jurnal Ilmiah Ekonomi Manajemen: Jurnal Ilmiah Multi Science, 2021

Penelitian ini dilakukan di Rumah Sakit Ibu dan Anak Bunda Asy-Syifa. Penelitian ini dilakukan ka... more Penelitian ini dilakukan di Rumah Sakit Ibu dan Anak Bunda Asy-Syifa. Penelitian ini dilakukan karena terdapat penurunan kinerja tenaga medis, oleh karena itu penelitian ini bertujuan untuk mengetahui apakah penurunan kinerja di sebabkan oleh kurangnya pelatihan dan pemberian insentif terhadap karyawan di rumah sakit ibu dan anak Bunda Asy-Syifa. Jenis penelitian yang digunakan dalam penelitian ini adalah jenis penelitian kuantitatif dengan metode asosiatif yaitu menggunakan analisis regresi linier berganda. Populasi penelitian ini sebanyak 55 orang dengan jumlah sampel penelitian yang sama dengan populasi yaitu sebanyak 55 orang yang diambil dengan teknik pengambilan sampel jenuh. Metode pengumpulan data menggunakan kuesioner yang sebelumnya telah di uji validitas dan reliabilitasnya. Hasil dari penelitian ini menemukan bahwa terdapat Pengaruh signifikan antara pelatihan terhadap kinerja karyawan pada tenaga medis, terdapat pengaruh signifikan antara Pemberian Insentif Terhadap Kin...

Research paper thumbnail of Model Pemberdayaan Tata Kelola Kelompok Usaha Kecil Menengah Pengrajin Batu Permata Bungur Lampung Selatan

Small and Medium Enterprises (SMEs) is a small business from the people who have contributed to e... more Small and Medium Enterprises (SMEs) is a small business from the people who have contributed to economic growth through job creation and multiflier effect. Since 1997, SMEs have become one of the businesses that can save the country from economic crisis. In line with the contribution and economic savior is the government through regulatory policies to encourage SMEs to stabilize the economy. Related to Higher Education policies and service programs to encourage small and medium enterprises then, Sinar Alam one of SMEs engaged in the processing craft gemstone (bungur) managed for generations. This business is located in the village of the district of Tanjung star Srikaton South Lampung Lampung Province. This activity aims to: (1) the empowerment of the community and business partners in order to increase the motivation of entrepreneurs; (2) improve the understanding of the partner business planning and business management; (3) improve the ability of human resources in the production ...

Research paper thumbnail of Analisis Pengaruh Kepuasan Terhadap Loyalitas (Studi Kasus Pada Konsumen Hypermart Central Plaza Lampung)

Hypermart merupakan perusahaan ritel yang bergerak dalam bidang penjualan produk yang memiliki ke... more Hypermart merupakan perusahaan ritel yang bergerak dalam bidang penjualan produk yang memiliki kelebihan dibandingkan supermarket lainnya.

Research paper thumbnail of Peningkatan Ekonomi Daerah Melalui Pelatihan Ukir Lampung Dan Pembuatan E-Commerce Untuk Pengrajin Ukir Dan SMK Ukir DI Bandar Lampung

Lampung merupakan Provinsi yang terletak di pintu gerbang Pulau Sumateramemiliki dua unsure masya... more Lampung merupakan Provinsi yang terletak di pintu gerbang Pulau Sumateramemiliki dua unsure masyarakat adat yaitu Papadun dan Saibatin yang biasadisebut Ulun Lampung. Seiring dengan visi dan misi Provinsi Lampung untuk terusmelestarikan adat (budaya) nya termasuk seni Ukir Lampung , maka tujuan yangingin dicapai dalam pelaksanaan pelatihan ukir lampung ini untuk melestarikan danmengembangkan seni ukir lampung melalui pengrajin di daerah Langkapura KemilingBandar Lampung dan SMK Ukir seperti SMK Negeri 5 Sukabumi Bandar Lampung.Keberlangsungan kerajinan ukir Lampung ini sehingga dapat meningkatnya perankelembagaan dalam permodalan UMKM dalam pengembangan ekonomi lokal yangberdaya saing, menurunnya angka kemiskinan menjadi 20%, meningkatnya jumlahkegiatan seni dan budaya, meningkatnya jumlah wisatawan lokal dan mancanegaradan yang berkunjung ke Provinsi Lampung untuk melihat produksi ukir Lampungdan membeli secara langsung dari tempat produksinya, berkurangnya jumlahpenyandang masalah...

Research paper thumbnail of Penerapan Total Quality Manajement (TQM) Dan Teknologi Informasi Pada Ukm Untuk Meningkatkan Daya Saing

JMM (Jurnal Masyarakat Mandiri)

Abstrak: Pengabdian masyarakat yang dilakukan di Bandar Lampung dan Lampung Selatan Darmajaya ole... more Abstrak: Pengabdian masyarakat yang dilakukan di Bandar Lampung dan Lampung Selatan Darmajaya oleh Dosen Darmajaya bertujuan untuk meningkatkan daya saing melalau peningkatan pengetahuan serta keterampilan terkait digital marketing, total quality management dan laporan keuangan. Target dari pengabdian yaitu untuk meningkatkan penjualan melalui website, meningkatkan mutu produk agar mampu bersaing dan meningkatkan kemampuan pembukuan. Kegiatan ini dihadiri UMKM dari Serikat Saudagar Nasional (SSN) yang berasal dari kota bandar lampung 45 orang, dan UMKM dari desa jati lampung selatan 15 orang. Metode pengabdian ini dibagi menjadi tiga bagian yaitu pertama Presentasi paparan terkait motivasi, kedua keterampilan memasukkan produk ke web dan ketiga membangun instrument peningkatan mutu. Kegiatan ini berlangsung dari tanggal 18-20 Desember 2021. Hasil Pengabdian masyarakat yang dilakukan menunjukkan ada tambahan pengetahuan dan ketrampilan melalui teori dan praktek UMKM terkait digital m...

Research paper thumbnail of Pengaruh Komitmen Organisasi Dan Lingkungan Kerja Fisik Terhadap Kepuasan Kerja Karyawan

Jurnal Ilmiah Ekonomi Manajemen Jurnal Ilmiah Multi Science

Kepuasan kerja merupakan persepsi para karyawan tentang seberapa jauh pekerjaan seseorang memberi... more Kepuasan kerja merupakan persepsi para karyawan tentang seberapa jauh pekerjaan seseorang memberikan segala sesuatu yang dipandang penting melalui hasil kerjanya. Kepuasan kerja juga merupakan salah satu alasan meningkatnya komitmen organisasional. Kepuasan kerja juga dipengaruhi oleh lingkungan fisik perusahaan. Masalah dalam penelitian ini adalah penurunan kepuasan kerja yang di duga karena kurangnya komitmen organisasi atau keterikatan karyawan pada perusahaan dengan lingkungan kerja fisik yang diduga menjadi faktor penyebabnya melemahnya kepuasan kerja karyawan di PT Jaya Berkat Usaha Farmasi Tanjung Karang Bandar Lampung. Penelitian merupakan penelitian kuantitatif dengan metode sintesa dan menggunakan uji statistik untuk validitas dan reliabilitas instrumen, uji prasyarat analisis, regreais linear berganda, uji t dn uji F. Dari hasil analisis data menggunakan regresi linear berganda diketahui bahwa kepuasan kerja dipengaruhi oleh Komitmen Organisasi, dan Lingkungan kerja fisik...

Research paper thumbnail of Pemanfaatan Media Sosial Dalam Meningkatkan Penjualan Bisnis Keripik Pisang DI Desa Kalidadi, Kalirejo Lampung Tengah

Jurnal Publika Pengabdian Masyarakat, Jun 29, 2022

In the era of disruption, industries must be more creative and innovative to survive. Not a few e... more In the era of disruption, industries must be more creative and innovative to survive. Not a few entrepreneurs are losing money and are forced to close their businesses because they are not ready to face competition in the era of disruption. The importance of innovation in marketing strategies to solve product marketing problems through promotions to market goods requires a lot of labor or human resources so that their products can be introduced to the public. The problem faced by Banana Chips SMEs in Kalidadi Village, Kalirejo, Central Lampung, is that business actors do not yet have the knowledge and skills for business development in the field of marketing and sales. For this reason, the purpose of this Community Service activity which is carried out independently with socialization and counseling methods is to provide information and additional knowledge of the benefits of technology needed by Banana Chips SMEs in Kalidadi Village, Kalirejo, Central Lampung by utilizing social media Instagram.

Research paper thumbnail of Minat Individu Terhadap Penggunaan E-Wallet Shopee Paylater Berbasis Modified Technology Acceptance Model

Jurnal Ilmiah Manajemen dan Bisnis

Minat Individu Terhadap Penggunaan E-Wallet Shopeepay Later Berbasis Modified Technology Acceptan... more Minat Individu Terhadap Penggunaan E-Wallet Shopeepay Later Berbasis Modified Technology Acceptance Model (TAM). Penelitian ini bertujuan untuk menguji faktor-faktor yang mempengaruhi minat untuk menggunakan e-wallet shopee paylater dengan menggunakan model Technology Acceptance Model (TAM) yang dikembangkan oleh Davis pada 1989. Faktor yang memengaruhi minat individu untuk menggunakan E-Wallet Shopee Paylater dalam penelitian ini adalah Perceived Ease of Use, Perceived Usefulness, Attitude, dan Intention to Use. Penelitian ini dilakukan di Bandar Lampung dengan menggunakan metode survei. Peneliti telah memperoleh respon sebanyak 120 orang pengguna yang menggunakan E-Wallet Shopee Paylater. Analisis dilakukan dengan Structural Equation Model (SEM) dengan menggunakan program Smart-PLS. Hasil analisis untuk model ini menunjukkan bahwa konstruk sikap berpengaruh terhadap minat individu untuk menggunakan E-Wallet Shopee Paylater. Hal ini berarti bahwa minat untuk menggunakan E-Wallet Sh...

Research paper thumbnail of Pengaruh Kemudahan Dan Manfaat Berbelanja Online Terhadap Niat Beli Ulang Dilihat Dari Sikap Konsumen

Jurnal Bina Bangsa Ekonomika

Perkembangan e-commerce menyebabkan berbelanja secara konvensional sudah banyak ditinggalkan oleh... more Perkembangan e-commerce menyebabkan berbelanja secara konvensional sudah banyak ditinggalkan oleh generasi milenial, menandakan bahwa bisnis e-commerce menjadi sebuah ladang bisnis yang sangat potensial. Penelitian ini bertujuan untuk melihat apakah perceived ease of use (PEU), perceived usefulness (PU) mempengaruhi attitude to use dan repurchase intention. Data yang didapatkan berasal dari 100 responden. Model penelitian dengan tiga hipotesis ini diuji dengan menggunakan Structural Equation Modeling (SEM). Hasil penelitian ini menunjukkan bahwa variabel perceived ease of use (PEU) tidak berpengaruh positif terhadap attitude to use. Pada variabel perceived usefulness (PU) berpengaruh positif terhadap Attitude to use, dan variabel Attitude to use berpengaruh positif terhadap repurchase intention

Research paper thumbnail of The Effect of Marketing Mix and Social Media on The Admission Of New Students in Private Higher Education (A Case Study of IIB Darmajaya Bandar Lampung)

International Conference on Information Technology, Dec 10, 2020

Research paper thumbnail of Analisis Kepuasan Kerja Perawat Pada Rumah Sakit Umum Daerah Dr. H. Abdul Moeloek Provinsi Lampung

JURNAL ILMIAH EKONOMI DAN BISNIS TRIANGLE, Feb 27, 2021

Research paper thumbnail of The Measurement of Information Quality and E-Service Quality on Customer Satisfaction in Shopee Indonesia

International Conference on Information Technology, Dec 10, 2020

E-Commerce changes consumer behavior in shopping from buying in physical places to buying through... more E-Commerce changes consumer behavior in shopping from buying in physical places to buying through online media. During the Covid 19 pandemic in Indonesia. Online shopping activities is increased by 400 percent. The high percentage growth in the number of Shopee Marketplace visits compared to other Marketplaces during the Covid 19 pandemic period Q1-Q3 2020 indicates consumer satisfaction shopping online at the Shopee marketplace. The purpose of this study was to determine the effect of information quality and e-service quality on customer satisfaction in Shopee Indonesia. The sampling method in this study used non-probability sampling using the purposive sampling technique with a sample size of 150 respondents. Data analysis in this study using Multiple Linear Regression.

Research paper thumbnail of Consumer Attitude Measurement Towards Online Shopping

International Conference on Information Technology, Dec 30, 2019

The study is aimed at testing the effect of Perceived Ease Of Use (PEU), Perceived Usefulness (PU... more The study is aimed at testing the effect of Perceived Ease Of Use (PEU), Perceived Usefulness (PU), Customer Experience (CE) and Website Image (WI) effect on the Attitude to Use (AU) on Online Shopping (OS) in Indonesia. This type of research is Causal Associative research. Sampling in this study uses a purposive sampling technique with a sample size of 100 respondents taken using the Slovin formula. The data analysis method in this study uses the Partial Least Square (PLS) method. The design of this hypothesis among others Perceived ease of use (PEU) impact positively on Attitude to Use (AU), the Perceived usefulness (PU) impact positively on the Attitude to Use (AU), Customer Experience (CE) effect positive to Attitude to Use (AU), web Image (WI) impact positively on the Attitude to Use (AU).

Research paper thumbnail of The Effectiveness Multi-Level Marketing on Member Growth of Online Application "Minuha" in Lampung

International Conference on Information Technology, Dec 10, 2020

During the Covid-19 pandemic, any company must do an innovative idea to run a business and market... more During the Covid-19 pandemic, any company must do an innovative idea to run a business and market the products. One of them is taking advantage of the MLM business strategy. Many people still have a negative stigma about MLM marketing strategies, even though MLM is a marketing strategy. In MLM, the seller benefits from product marketing and compensation from other salespeople under him who are recruited (downline). The MINUHA program is a masterpiece created by the nation's children to raise the economy of the Indonesian people, especially in Lampung through programs to be compiled on the Marketing Plan. Minuha application has five stars rating on google play store and it has been downloaded +500 times and has member growth with members of more than 200 people.

Research paper thumbnail of Pendampingan Media Pembelajaran Online Bagi Guru-Guru Sekolah Dasar Islam Pelangi Bandar Lampung

Prosiding Seminar Nasional Darmajaya, Oct 26, 2020

Research paper thumbnail of ANALYSIS OF THE SOCIAL MEDIA USAGE ON THE DECISION TO THE ADMISSION OF NEW STUDENT PROCESS IN PRIVATE UNIVERSITY (Case Study: IBI Darmajaya Bandar Lampung)

International Conference on Information Technology, Dec 30, 2019

Industrial revolution 4.0 has changed the business and people patterns on digital technology. Thi... more Industrial revolution 4.0 has changed the business and people patterns on digital technology. This revolution is a cyber-physical system (CPS) that enables technology to bring virtual and physical worlds together in creating a connected internet-based world. Many companies must be able to transform themselves into the marketing company to compete globally. An important key in marketing is effective communication. This study determined the analysis of the usage impact of social media on the decision to the admission of new students in private universities. In this case, IBI Darmajaya Bandar Lampung was selected for this study in implementing the impact of social media usage for the marketing processes. This study was a qualitative approach with descriptive data processing from a survey conducted on student orientation in 2019. The selection of sampling in this study was a probability sampling design with a simple random sampling technique. The respondents were 100 new students. The results of this study were digital marketing using Whatsapp obtained at 95.8 per cent of the total respondents, Instagram at 92.8 per cent and Facebook users at 54.7 per cent. In addition, respondents obtained information about IBI Darmajaya 59 per cent from social media (WA, IG, FB, etc.) and the less was from others. It found that digital marketing approach impacted the marketing processes in this disruption era of marketing communication strategies on the admission of new students at IBI Darmajaya Bandar Lampung.

Research paper thumbnail of Implementation of PR Marketing Strategy in Marketing OmJeckBelitang

International Conference on Information Technology, Dec 10, 2020

The OmJeckBelitang application was introduced to the East OKU South Sumatera Province community s... more The OmJeckBelitang application was introduced to the East OKU South Sumatera Province community so that people were able to have experience in acquiring the benefits of technology by using a technology-based online motorcycle taxi application. In addition, OmJeckwas also working to develop applications with various features including JeckFood, FoodDrinks, JeckBlanja, JeckMo, Education, OmCar, and JackAgroto provide transportation motorcycle taxi services. Moreover, this application also provided a system that helps in replenishing regular pulses, internet quota and electricity tokens. The payment system in this application was also be accessed using OVO, Dana, and LinkAja. It was important to implement a marketic public relations strategy to facilitate the achievement of company goals. Because using an electronic money payment system will make it easier for consumers to pay bills and someone no longer needs to carry cash.As for the marketing public relations strategy, there were three types of strategies, namely the Pull Marketing Public Relations Strategy, the Push Marketing Public Relations Strategy, and the Pass Marketing Public Relations Strategy.

Research paper thumbnail of Measurement Social Media Marketing dan Sertifikasi Halal Terhadap Minat Beli Produk Makanan Pada Aplikasi Belanja Online Shopee

Prosiding Seminar Nasional Darmajaya, Oct 26, 2020

Shopee adalah perusahaan e-commerce atau sering disebut perdagangan elektronik merupakan situs ma... more Shopee adalah perusahaan e-commerce atau sering disebut perdagangan elektronik merupakan situs marketplace termuda dan minim pengalaman, Shopee Indonesia resmi diperkenalkan di Indonesia pada bulan Desember tahun 2015 di bawah naungan PT Shopee International Indonesia. Untuk bertahan dalam menghadapi persaingan antar bisnis, perusahaan harus memiliki keunggulan sehingga mampu menigkatkan minat beli pada konsumen. Penelitian ini bertujuan untuk mengetahui pengaruh Social Media Marketing dan sertifikasi halal terhadap minat beli produk makanan pada aplikasi belanja online Shopee. Metode penarikan sampel yang digunakan dalam penelitian ini adalah non-probability sampling dengan menggunakan teknik purposive sampling dengan jumlah sampel 180 responden. Analisis data dalam penelitian ini menggunakan Regresi Linier Berganda.

Research paper thumbnail of Customer Satisfaction Strategy Through Improving The Quality Of Services And Quality Products

International Conference on Information Technology, Dec 10, 2020

The purpose of this study is to understand and analyze customer satisfaction strategies through i... more The purpose of this study is to understand and analyze customer satisfaction strategies through improving service quality and product quality at warungtetanggamu.com. This research method uses qualitative research methods. The results of the EFAS and IFAS SWOT matrix analysis show that warungtetanggamu.com is on a strategic path, namely in quadrant I (+, +), the analysis results show that Warung Tetanggamu.com is an online shop with a very profitable position. The analysis method used is the SWOT analysis method of the EFAS and IFAS matrices. Analysis with external factors and internal factors at warungtetanggamu.com includes strengths, weaknesses, opportunities and threats. The data collection method is carried out by field research / field research. Data collection is carried out in natural conditions (natural setting) to produce data that actually occurs in the field. Based on the results of field research and analysis of EFAS: 2.90 and IFAS: 2.87 matrices, warungtetanggamu.com must continue to carry out a customer satisfaction strategy by improving service and product quality, to reduce weaknesses and avoid the threat of warungtetanggamu.com, it is necessary to improve service quality through internal promotion of employees so that the services provided are above customer expectations at the level of customersatisfaction.

Research paper thumbnail of Desain Pengembangan Zona Wisata Teluk Kiluan Dan Zona Wisata Batu Putu Provinsi Lampung

Research paper thumbnail of Pengaruh Pelatihan Dan Pemberian Insentif Terhadap Kinerja Tenaga Medis

Jurnal Ilmiah Ekonomi Manajemen: Jurnal Ilmiah Multi Science, 2021

Penelitian ini dilakukan di Rumah Sakit Ibu dan Anak Bunda Asy-Syifa. Penelitian ini dilakukan ka... more Penelitian ini dilakukan di Rumah Sakit Ibu dan Anak Bunda Asy-Syifa. Penelitian ini dilakukan karena terdapat penurunan kinerja tenaga medis, oleh karena itu penelitian ini bertujuan untuk mengetahui apakah penurunan kinerja di sebabkan oleh kurangnya pelatihan dan pemberian insentif terhadap karyawan di rumah sakit ibu dan anak Bunda Asy-Syifa. Jenis penelitian yang digunakan dalam penelitian ini adalah jenis penelitian kuantitatif dengan metode asosiatif yaitu menggunakan analisis regresi linier berganda. Populasi penelitian ini sebanyak 55 orang dengan jumlah sampel penelitian yang sama dengan populasi yaitu sebanyak 55 orang yang diambil dengan teknik pengambilan sampel jenuh. Metode pengumpulan data menggunakan kuesioner yang sebelumnya telah di uji validitas dan reliabilitasnya. Hasil dari penelitian ini menemukan bahwa terdapat Pengaruh signifikan antara pelatihan terhadap kinerja karyawan pada tenaga medis, terdapat pengaruh signifikan antara Pemberian Insentif Terhadap Kin...

Research paper thumbnail of Model Pemberdayaan Tata Kelola Kelompok Usaha Kecil Menengah Pengrajin Batu Permata Bungur Lampung Selatan

Small and Medium Enterprises (SMEs) is a small business from the people who have contributed to e... more Small and Medium Enterprises (SMEs) is a small business from the people who have contributed to economic growth through job creation and multiflier effect. Since 1997, SMEs have become one of the businesses that can save the country from economic crisis. In line with the contribution and economic savior is the government through regulatory policies to encourage SMEs to stabilize the economy. Related to Higher Education policies and service programs to encourage small and medium enterprises then, Sinar Alam one of SMEs engaged in the processing craft gemstone (bungur) managed for generations. This business is located in the village of the district of Tanjung star Srikaton South Lampung Lampung Province. This activity aims to: (1) the empowerment of the community and business partners in order to increase the motivation of entrepreneurs; (2) improve the understanding of the partner business planning and business management; (3) improve the ability of human resources in the production ...