bader ismaeel - Academia.edu (original) (raw)
Papers by bader ismaeel
International journal of academic research in business & social sciences, Feb 26, 2024
Pakistan Journal of Life and Social Sciences, 2024
With the involvement of artificial intelligence (AI) becoming increasingly important in digital ... more With the involvement of artificial intelligence (AI) becoming increasingly important in digital marketing, brands are leveraging AI-driven consumer insights to perfect targeted marketing and enhance customer retention strategies. Using earlier case studies from the F&B industries, this study explores how the application of AI in data mining, machine learning algorithms, and real-time analytics allows brands to understand customer preferences, predict purchasing behavior, and personalize engagement. This research, which examines data from 450 marketing professionals, finds that AI-driven insights deliver dramatically more accurate targeting, lower churn rates, and higher customer lifetime value (CLV). The findings highlight the necessity of adopting AI-based analytics as a strategic tool to build customer loyalty and achieve sustainable brand growth. This paper offers actionable recommendations for brands seeking to leverage AI for a competitive edge in the digital world.
With the involvement of artificial intelligence (AI) becoming increasingly important in digital m... more With the involvement of artificial intelligence (AI) becoming increasingly important in digital marketing, brands are using AI driven consumer insights to perfect targeted marketing and enhance customer retention strategies. Using earlier case studies of AI in the F&B related industries, this study tries to explore how AI application data mining, machine learning algorithms, and real time analytics-allow brands to understand the customer preferences, predict purchasing behaviour and personalise engagement with the customers. This research examines data from 450 marketing pros and finds that AI driven insights deliver dramatically more accurate targeting, lower churn rates and bigger lifetime value (CLV). The findings highlight how AI based analytics needs to be adopted as a strategic tool to build customer loyalty and create sustainable brand growth. This paper presents actionable suggestions to brands that wish to avail themselves of AI to give a competitive advantage in the digital world.
Journal of intelligence studies in business, Oct 1, 2023
In today's competitive business environment, marketing intelligence plays a crucial role in impro... more In today's competitive business environment, marketing intelligence plays a crucial role in improving the efficiency of organizations in hypermarkets in Jordan. The purpose of this study is to explore the role of marketing intelligence in improving the efficiency of hypermarkets in Jordan. The paper discussed the concept of marketing intelligence, the importance of marketing intelligence in hypermarkets, the benefits of marketing intelligence, and the challenges that hypermarkets may face while using marketing intelligence. The study conducted on a convenience sample consisting of 256 respondents showed that there is an impact of market research, competition intelligence, and consumer intelligence as the main dimensions of marketing intelligence on the efficiency of hypermarkets in Jordan. While there was no effect of the dimensions of marketing analytics and product intelligence on the efficiency of hypermarkets in Jordan. The study also provided a set of important recommendations for the companies surveyed.
International Journal of Academic Research in Business and Social Sciences
This study explores the relationship between consumer behaviour and marketing effectiveness and p... more This study explores the relationship between consumer behaviour and marketing effectiveness and preferences for Unilever products in Jordan. The study employed an online survey to collect data from a sample of 384 Jordanian customers of Unilever products. The study uses PLS-SEM to analyse the relationships between the variables and test the proposed hypotheses. To evaluate the success of marketing campaigns, three metrics-customer acquisition cost, return on investment, and customer lifetime value-are employed. Consumer behaviour is evaluated using social, personal factors, and psychological, the study helps local producers improve their marketing strategies to compete with global companies by providing perspectives into the factors influencing Jordanian customers' preferences for Unilever Products. The study's findings contribute to our understanding of Jordanian consumers' preferences for Unilever products, consumer behaviour, and marketing efficiency. The study's conclusions have implications for Jordanian marketing executives and politicians on a practical level, particularly in terms of developing strategies to boost domestic producers' competitiveness and promote the growth of the regional economy. These results emphasize the value of customer behavior analysis and effective marketing tactics for businesses in the Jordanian market.
Jordan Journal of Economic Sciences
Objectives: Over the past few years, Jordan's economy has grown rapidly, placing it prominent... more Objectives: Over the past few years, Jordan's economy has grown rapidly, placing it prominently among the world's emerging markets and developing economies rapidly. The country is known for its diverse natural resources. However, the effects of macroeconomic uncertainty, energy intensity, and trade openness on the environment have received less attention than the environmental implications of energy generation. This research fills a significant gap in the literature by investigating the impact of macroeconomic policy uncertainty on Jordan's environmental Kuznets curve from 1970 to 2021. Methods: This study adopted a methodological framework to simulate dynamic distributed self-regression. Results: The results of the study revealed that uncertainty about the future direction of macroeconomic policy accelerates the short and long-term rate of environmental degradation; economic growth accelerates environmental degradation while the square of economic growth slows it, confi...
2021 2nd International Conference on Smart Computing and Electronic Enterprise (ICSCEE)
The primary aim of the study was to investigate the role of E-government services among citizens ... more The primary aim of the study was to investigate the role of E-government services among citizens of Malaysia. Unified theory of acceptance and use of technology (UTAUT) was used in this descriptive study for testing how the Malaysian citizens perceive technology usage in E-government services utilizing e-applications. The purposive and snowball sampling was applied in choosing the respondents. Self-administered questionnaire was used in gathering primary data and 381 usable responses were obtained. The approach of PLS was applied for the data analysis. The outcomes show support to all UTAUT hypotheses. From the outcomes, Compatibility (C) appears to partially moderate the relationship of Performance Expectancy (PE), Social Influence (SI), Facilitating Condition (FC), Effort Expectancy (EE). Overall, the citizens appear to be well adapted to the utilization of electronic technology for general E-government services. Nonetheless, the impact of electronic technology being a tool appears to be restricted within E-government, similar to the finding of past works. This implies the possible presence of other factors that decrease the mobile apps usage for services, aside from technology. The knowledge regarding citizen’s behaviour within the progressive domain of E-government is expanded in this work. In practice, this study assists E-government practitioners in comprehending the citizen’s needs.
The aim of this study is to explore the effect of marketing information systems usage on market s... more The aim of this study is to explore the effect of marketing information systems usage on market share through exploring internal records, marketing intelligence, market research and marketing decision support system on the overall market share. The population of the study consisted of tourism hotels operating in Jordan totaling 24 hotels categorized as five stars hotels. The researcher distributed 120 questionnaires (Five for each hotel), 85 questionnaires were retrieved with a percentage of 74.2%. The study concluded the following findings: -There is a strong positive effect between internal records and served market share, and a moderate positive effect between internal records and overall market share. There was no positive effect between relative market share and internal records. There is a moderate positive effect between marketing intelligence and overall market share. Moreover, in a weak degree between marketing intelligence and served market share; as well as there was no p...
The aim of this study is to explore the effect of marketing intelligence on market share through ... more The aim of this study is to explore the effect of marketing intelligence on market share through exploring competitive insight, market insight, and positioning, on the overall market share. The population of the study consisted of commercial banks in Jordan totaling 13 banks. The researchers distributed 130 questionnaires; 95 questionnaires were retrieved with a percentage of 73%. The study concluded the following findings: There is a strong positive effect between competitive insight and served market share and a moderate positive effect between competitive insight and overall market share. There was no positive effect between relative market share and competitive insight. There is a moderate positive effect between marketing intelligence and overall market share. Moreover, in a weak degree between marketing intelligence and served market share; as well as there was no positive effect between relative market share and marketing intelligence. There was a moderate positive effect between market insight and overall market share. There was no positive effect between the served market share and relative market share. There was a moderate positive effect between positioning and the overall market share and in a weak degree with served market share. There was no positive effect on relative market share. Based on the findings of the study the researcher presented several recommendations.
International Journal of Sales & Marketing Management Research and Development, 2019
This paper aimed to investigate the mediating effect of events and experiences and word-of-mouth ... more This paper aimed to investigate the mediating effect of events and experiences and word-of-mouth marketing on telecommunications companies in Jordan. The study also attempts to determine the role of demographic variables (gender, qualifications, experience, and career level) in mediating the effect of word-of-mouth marketing and events and experiences on the relationship between consumer trends and marketing effectiveness. The researcher used quantitative method and collected the data using the field survey method. Using the quota sample, the researcher divided a study population (Orange, Zain and Umniah) according to the number of employees in companies' branches across 12 governorates in Jordan. The questionnaire was distributed to 540 respondents comprising of marketing managers, sales managers, and information systems and coordinators. A total of 308 sets of questionnaires returned were valid for the analysis, a response rate of 57%. The findings showed that there is a mediating effect of IMC on the relationship between marketing effectiveness and consumer trends due to the word-of-mouth marketing and events and experiences as important dimensions of integrated marketing communications in the Jordanian marketing environment.
This paper aimed to investigate the relationship between the marketing mix from an Islamic perspe... more This paper aimed to investigate the relationship between the marketing mix from an Islamic perspective and competitive advantage in Jordanian banks. The study also attempts to determine the role of demographic variables (gender, qualifications, experience, and career level) on the relationship between marketing mix and competitive advantage. The population of the study consisted of 13 banks in Jordan; three banks are categorized as Islamic banks that follow the rules of Islamic Shariah, and ten of them are categorized as commercial banks. The researcher distributed 80 questionnaires; 56 questionnaires were retrieved with a percentage of 70%. The researcher found that banks use the marketing mix to a high degree by providing services and products that express the customer's needs in accordance with the requirements of Islamic Sharia. The study also showed that a small group of banks avoid providing products and services to customers that are not Shariah-compliant. Moreover, most ...
International journal of academic research in business & social sciences, Feb 26, 2024
Pakistan Journal of Life and Social Sciences, 2024
With the involvement of artificial intelligence (AI) becoming increasingly important in digital ... more With the involvement of artificial intelligence (AI) becoming increasingly important in digital marketing, brands are leveraging AI-driven consumer insights to perfect targeted marketing and enhance customer retention strategies. Using earlier case studies from the F&B industries, this study explores how the application of AI in data mining, machine learning algorithms, and real-time analytics allows brands to understand customer preferences, predict purchasing behavior, and personalize engagement. This research, which examines data from 450 marketing professionals, finds that AI-driven insights deliver dramatically more accurate targeting, lower churn rates, and higher customer lifetime value (CLV). The findings highlight the necessity of adopting AI-based analytics as a strategic tool to build customer loyalty and achieve sustainable brand growth. This paper offers actionable recommendations for brands seeking to leverage AI for a competitive edge in the digital world.
With the involvement of artificial intelligence (AI) becoming increasingly important in digital m... more With the involvement of artificial intelligence (AI) becoming increasingly important in digital marketing, brands are using AI driven consumer insights to perfect targeted marketing and enhance customer retention strategies. Using earlier case studies of AI in the F&B related industries, this study tries to explore how AI application data mining, machine learning algorithms, and real time analytics-allow brands to understand the customer preferences, predict purchasing behaviour and personalise engagement with the customers. This research examines data from 450 marketing pros and finds that AI driven insights deliver dramatically more accurate targeting, lower churn rates and bigger lifetime value (CLV). The findings highlight how AI based analytics needs to be adopted as a strategic tool to build customer loyalty and create sustainable brand growth. This paper presents actionable suggestions to brands that wish to avail themselves of AI to give a competitive advantage in the digital world.
Journal of intelligence studies in business, Oct 1, 2023
In today's competitive business environment, marketing intelligence plays a crucial role in impro... more In today's competitive business environment, marketing intelligence plays a crucial role in improving the efficiency of organizations in hypermarkets in Jordan. The purpose of this study is to explore the role of marketing intelligence in improving the efficiency of hypermarkets in Jordan. The paper discussed the concept of marketing intelligence, the importance of marketing intelligence in hypermarkets, the benefits of marketing intelligence, and the challenges that hypermarkets may face while using marketing intelligence. The study conducted on a convenience sample consisting of 256 respondents showed that there is an impact of market research, competition intelligence, and consumer intelligence as the main dimensions of marketing intelligence on the efficiency of hypermarkets in Jordan. While there was no effect of the dimensions of marketing analytics and product intelligence on the efficiency of hypermarkets in Jordan. The study also provided a set of important recommendations for the companies surveyed.
International Journal of Academic Research in Business and Social Sciences
This study explores the relationship between consumer behaviour and marketing effectiveness and p... more This study explores the relationship between consumer behaviour and marketing effectiveness and preferences for Unilever products in Jordan. The study employed an online survey to collect data from a sample of 384 Jordanian customers of Unilever products. The study uses PLS-SEM to analyse the relationships between the variables and test the proposed hypotheses. To evaluate the success of marketing campaigns, three metrics-customer acquisition cost, return on investment, and customer lifetime value-are employed. Consumer behaviour is evaluated using social, personal factors, and psychological, the study helps local producers improve their marketing strategies to compete with global companies by providing perspectives into the factors influencing Jordanian customers' preferences for Unilever Products. The study's findings contribute to our understanding of Jordanian consumers' preferences for Unilever products, consumer behaviour, and marketing efficiency. The study's conclusions have implications for Jordanian marketing executives and politicians on a practical level, particularly in terms of developing strategies to boost domestic producers' competitiveness and promote the growth of the regional economy. These results emphasize the value of customer behavior analysis and effective marketing tactics for businesses in the Jordanian market.
Jordan Journal of Economic Sciences
Objectives: Over the past few years, Jordan's economy has grown rapidly, placing it prominent... more Objectives: Over the past few years, Jordan's economy has grown rapidly, placing it prominently among the world's emerging markets and developing economies rapidly. The country is known for its diverse natural resources. However, the effects of macroeconomic uncertainty, energy intensity, and trade openness on the environment have received less attention than the environmental implications of energy generation. This research fills a significant gap in the literature by investigating the impact of macroeconomic policy uncertainty on Jordan's environmental Kuznets curve from 1970 to 2021. Methods: This study adopted a methodological framework to simulate dynamic distributed self-regression. Results: The results of the study revealed that uncertainty about the future direction of macroeconomic policy accelerates the short and long-term rate of environmental degradation; economic growth accelerates environmental degradation while the square of economic growth slows it, confi...
2021 2nd International Conference on Smart Computing and Electronic Enterprise (ICSCEE)
The primary aim of the study was to investigate the role of E-government services among citizens ... more The primary aim of the study was to investigate the role of E-government services among citizens of Malaysia. Unified theory of acceptance and use of technology (UTAUT) was used in this descriptive study for testing how the Malaysian citizens perceive technology usage in E-government services utilizing e-applications. The purposive and snowball sampling was applied in choosing the respondents. Self-administered questionnaire was used in gathering primary data and 381 usable responses were obtained. The approach of PLS was applied for the data analysis. The outcomes show support to all UTAUT hypotheses. From the outcomes, Compatibility (C) appears to partially moderate the relationship of Performance Expectancy (PE), Social Influence (SI), Facilitating Condition (FC), Effort Expectancy (EE). Overall, the citizens appear to be well adapted to the utilization of electronic technology for general E-government services. Nonetheless, the impact of electronic technology being a tool appears to be restricted within E-government, similar to the finding of past works. This implies the possible presence of other factors that decrease the mobile apps usage for services, aside from technology. The knowledge regarding citizen’s behaviour within the progressive domain of E-government is expanded in this work. In practice, this study assists E-government practitioners in comprehending the citizen’s needs.
The aim of this study is to explore the effect of marketing information systems usage on market s... more The aim of this study is to explore the effect of marketing information systems usage on market share through exploring internal records, marketing intelligence, market research and marketing decision support system on the overall market share. The population of the study consisted of tourism hotels operating in Jordan totaling 24 hotels categorized as five stars hotels. The researcher distributed 120 questionnaires (Five for each hotel), 85 questionnaires were retrieved with a percentage of 74.2%. The study concluded the following findings: -There is a strong positive effect between internal records and served market share, and a moderate positive effect between internal records and overall market share. There was no positive effect between relative market share and internal records. There is a moderate positive effect between marketing intelligence and overall market share. Moreover, in a weak degree between marketing intelligence and served market share; as well as there was no p...
The aim of this study is to explore the effect of marketing intelligence on market share through ... more The aim of this study is to explore the effect of marketing intelligence on market share through exploring competitive insight, market insight, and positioning, on the overall market share. The population of the study consisted of commercial banks in Jordan totaling 13 banks. The researchers distributed 130 questionnaires; 95 questionnaires were retrieved with a percentage of 73%. The study concluded the following findings: There is a strong positive effect between competitive insight and served market share and a moderate positive effect between competitive insight and overall market share. There was no positive effect between relative market share and competitive insight. There is a moderate positive effect between marketing intelligence and overall market share. Moreover, in a weak degree between marketing intelligence and served market share; as well as there was no positive effect between relative market share and marketing intelligence. There was a moderate positive effect between market insight and overall market share. There was no positive effect between the served market share and relative market share. There was a moderate positive effect between positioning and the overall market share and in a weak degree with served market share. There was no positive effect on relative market share. Based on the findings of the study the researcher presented several recommendations.
International Journal of Sales & Marketing Management Research and Development, 2019
This paper aimed to investigate the mediating effect of events and experiences and word-of-mouth ... more This paper aimed to investigate the mediating effect of events and experiences and word-of-mouth marketing on telecommunications companies in Jordan. The study also attempts to determine the role of demographic variables (gender, qualifications, experience, and career level) in mediating the effect of word-of-mouth marketing and events and experiences on the relationship between consumer trends and marketing effectiveness. The researcher used quantitative method and collected the data using the field survey method. Using the quota sample, the researcher divided a study population (Orange, Zain and Umniah) according to the number of employees in companies' branches across 12 governorates in Jordan. The questionnaire was distributed to 540 respondents comprising of marketing managers, sales managers, and information systems and coordinators. A total of 308 sets of questionnaires returned were valid for the analysis, a response rate of 57%. The findings showed that there is a mediating effect of IMC on the relationship between marketing effectiveness and consumer trends due to the word-of-mouth marketing and events and experiences as important dimensions of integrated marketing communications in the Jordanian marketing environment.
This paper aimed to investigate the relationship between the marketing mix from an Islamic perspe... more This paper aimed to investigate the relationship between the marketing mix from an Islamic perspective and competitive advantage in Jordanian banks. The study also attempts to determine the role of demographic variables (gender, qualifications, experience, and career level) on the relationship between marketing mix and competitive advantage. The population of the study consisted of 13 banks in Jordan; three banks are categorized as Islamic banks that follow the rules of Islamic Shariah, and ten of them are categorized as commercial banks. The researcher distributed 80 questionnaires; 56 questionnaires were retrieved with a percentage of 70%. The researcher found that banks use the marketing mix to a high degree by providing services and products that express the customer's needs in accordance with the requirements of Islamic Sharia. The study also showed that a small group of banks avoid providing products and services to customers that are not Shariah-compliant. Moreover, most ...