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This paper examines how organizations perceive affordances of social media and how they react to ... more This paper examines how organizations perceive affordances of social media and how they react to their employees' use of social media through policies, a key means of organizational governance. Existing literature identified 4 affordances -visibility, persistence, editability, and association (between people and between people and information) -as action potentials of social media in organizations. Content analysis of a sample of organizational social media policies reveals that organizations especially reacted to the affordances of visibility and persistence much more than to the affordance of editability. It also discovers a third type of association (between employees and organization). It shows how organizations' reactions to social media evolved from being solely concerned with risk management to also considering its value-generating potential.
This paper examines how organizations perceive affordances of social media and how they react to ... more This paper examines how organizations perceive affordances of social media and how they react to their employees' use of social media through policies, a key means of organizational governance. Existing literature identified 4 affordances -visibility, persistence, editability, and association (between people and between people and information) -as action potentials of social media in organizations. Content analysis of a sample of organizational social media policies reveals that organizations especially reacted to the affordances of visibility and persistence much more than to the affordance of editability. It also discovers a third type of association (between employees and organization). It shows how organizations' reactions to social media evolved from being solely concerned with risk management to also considering its value-generating potential.